This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
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Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
GroupM - Vietnam digital landscape 09/2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
A report from Moore Corporation - a media agency in Vietnam [http://moore.vn/]. Vietnam Digital Landscape provide a general picture about Vietnam digital marketing activities in 2015. This report with 7 main parts includes data from vietnam market, online cunsomber behavior, mobile trend, social media and Vietnam eComerce.
Vietnam Digital Landscape 2015 nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing 2015 tại Việt Nam.
Vietnam Digital Landscape 2015 được thực hiện dựa trên tổng hợp những nguồn thông tin tin cậy đã được công bố, cũng như những ước tính của Moore Corp, nhằm cung cấp cho độc giả bức tranh toàn cảnh về Digital Marketing tại Việt Nam.
Bức tranh tổng thể của Digital Marketing sẽ được phác thảo với 7 nội dung chính về thị trường, người dùng, hành vi, xu hướng về mobile, social, e-commerce,.. và phụ lục về Vietnam Advertising Landscape 2015.
Nhóm thực hiện rất hoan nghênh mọi sự góp ý của bạn để báo cáo Vietnam Digital Landscape được hoàn thiện hơn ở những lần sau.
Xin cảm ơn.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
In this research that is based on data from TNS Kantar and Factum Group we are looking and present-day trends in online video consumption in Ukraine and globally. What is the real volume of video consumption, how it changed compared to 2018, what are the specifics of the industry in Ukraine and what advertisers should keep in mind in order to conduct successful video campaigns? All these and many other questions in regards to video advertising are touched upon in our study.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
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Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
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Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
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We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
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For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner.
Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community.
From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Vietnam internet user’s behaviour 2016 is collect and report base on the reliable source of information in which I would like to summary some useful data providing for my marketing planning.
We Are Social’s Guide to Social, Digital and Mobile in Vietnam (2nd Edition, ...We Are Social Singapore
This is the Second Edition (Oct 2012) of We Are Social's exploration of Social, Digital and Mobile in Vietnam. You can find more reports in the #SDMW series at http://wearesocial.sg. For more details, please contact @wearesocialsg on twitter.
Vietnam Digital Landscape Q3/2015 by Moore CorporationMoore Corporation
Moore Corporation – a member of IREP (the largest SEM Agency in Japan - http://www.irep.co.jp/english/history.html), is a Digital Agency focus on Performance Based Adverting in Vietnam
With knowledge and experience, Moore Corp consults and implements Digital marketing campaign by using technology and industry knowledge to maximize the effectiveness of advertisement campaign with the motto: "Strategic solution, Effective concentration”
To follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series of Digital Activities Report (http://moore.vn/tin-tuc/digital-report) and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community
Find more about us and our work at: www.moore.vn
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
In this research that is based on data from TNS Kantar and Factum Group we are looking and present-day trends in online video consumption in Ukraine and globally. What is the real volume of video consumption, how it changed compared to 2018, what are the specifics of the industry in Ukraine and what advertisers should keep in mind in order to conduct successful video campaigns? All these and many other questions in regards to video advertising are touched upon in our study.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Eastern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
For over 8 years developing, Moore Corp has handled many case studies in Digital Market and got great experiences in consulting as well as developing Digital Advertising Campaign on multi-media channels such as Google ads, Facebook ads, Email Marketing, Ad network, Booking banner, PR booking. Besides, Moore Corp is a pioneer in leveraging Ads optimization technologies such as Aquisio, Criteo, Marketia and other DSP, SSP systems to optimize campaign effectiveness. Moore advantages are use of technology and insightful understanding in clients and industries to make stratergy, plan and optimize campaign of our partner.
Moreover, to follow Moore mission for enriching community's value, from 2014, Moore Corp is the sole Agency process Series in Digital Activities Report and Vietnam Digital Landscape which is free published and shared for Clients, Partner and Digital Community.
From 2015, Moore is positioning as Digital Marketing Agency focus on Performance Based Ads, which aims to being the Leading Performance Based Agency in Vietnam.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
a collective of data from different sources and summarize into 7 insights for easy to understand.
GDP Venture is a venture builder, focusing on digital communities, media, commerce and solution companies in the Indonesian consumer internet industry.
Báo cáo hơn 60 trang nội dung về thị trường thương mại điện tử và thói quen người tiêu dùng Việt Nam. Mức độ thâm nhập Internet và sự phổ biến của smartphone khiến hành vi mua sắm của người tiêu dùng vô cùng thú vị.
In launching a product to Vietnamese consumer market, we often face the issue of “ where to sell.” In Vietnam, the traditional channel is dominant while the cultivation takes time.
On the other hand, the rapid growth of the Internet and mobile usage helps e-commerce to be established as new channel rapidly. This report illustrates all the details about Vietnamese E-commerce market and its consumers’ behaviors.
The Future of the Internet Economy Egypt 2014Mahmoud A. Rabo
A statistical profile on the future of the Internet Economy in Egypt. The report provides recent statistical and analytical data on the Internet usage in Egypt, as well as trends. It includes data on: Internet users, Internet bandwidth and cost, household and enterprise usage of the Internet, Internet subscription mode, Internet usage by different demographics, Internet usage in education, health and women. The report is produced in line with the OECD’s "statistical Profile for the Internet Economy" in an attempt to standardize the ICT indicators according to international organizations.
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Simply put, the digital economy consists of the business conducted through computers and computer networks. This type of economic activity will play a large role in the future economy, as it is a key to enhanced productivity across most industries. Metro Atlanta is well-positioned for this future.
Figures, tables, information and statistics about the Thai Mobile Market.
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2. Contents
Vietnam in a global context
Population profile by urban penetration & by age
Internet subscribers
Online activities
Leading websites
Social network sites
Online video
Telephone subscribers
Online advertising expenditure
3. Vietnam has…
• the 14th biggest population in the world
• the 63th fastest growing economy
• the 17th highest number of Internet users
• the 5th highest Internet penetration (35.6%) in South East Asia
• the 8th highest number of mobile phone subscribers in the world
Sources: CIA Factbook, September 2013,
VNNIC, for Nov 2012
4. Headline profile changes from the 2009
Census
Total population grown from 76.3m in 1999 to 85.8m in 2009 = +12.5%.
There has also been a significant migration from rural to urban areas.
80
80
70
70
60
50
+ 3.7%
60
+11.8%
50
+13.2%
40
1999
2009
30
40
30
20
10
0
+40.7%
20
10
1999
2009
0
Female
Male
Urban
Rural
Source: Government Statistics Office of Vietnam - Census Date: 1 Apr 2009
5. Vietnam’s population is excitingly young
6%
100
90
80
70
60
50
40
30
20
10
0
17%
15%
17%
65+
45-64
35-44
25-34
15-24
0-14
Latest population
estimates (July 2013)
show
92.477m, comprising
46.272m females and
46.205m males
20%
25%
% of total population
Vietnam’s median age is currently 28.7 years
Source: CIA website July 2013
6. % of Provincial Population Urban
Over 65%
3 provinces*
41 – 64%
7 provinces**
30 – 40%
7 provinces
17 – 29%
24 provinces
0 – 16%
22 provinces
*The municipalities of Da Nang, HCMC and Can Tho
**Includes the municipalities of Hanoi and Hai Phong
Latest population estimates for 2012 show 88.78m population, of whom
28.36m are classified as living in urban areas (31.9% of total population), a
rise of 6.94% since 2010.
60.41m
live in rural areas, a net zero change since 2010.
Unemployment rate* reduced to 1.99% (2011 = 2.27%).
*within labour age group; urban 3.2% and rural 1.4%.
Source: Government Statistics Office of Vietnam
7. Shift in Media usage 2010 – 2013
2012
16
39
2013
16
49
124
FTA TV
135
48
Internet
Newspapers
Magazines
46
Radio
84
128
Between 2010 and 2013 the daily average time spend on watching TV has
decreased (from 134min to 135min), while the average time spend on the Internet
has increased (from 74min to 128min).
Source: 3D 2013 (2,970) and 3D 2012 (3,010) urban adults aged 15-45
9. Internet Penetration in South East Asia
(Japan 79%))
(Taiwan 69%)
(China 40%)
Vietnam has one of
the fastest growing
and highest
penetration of
Internet Users in
South East Asia.
Excl. Hong Kong (68%)
Myanmar 1%
Laos 8%
Thailand 36%
Vietnam 35.6%*
Cambodia 16%
All Asia
Philippines 32%
Malaysia 61%
All Europe = 63.2%
N. America = 78.6%
Singapore 75%
Vietnam reached:
10% in Sep 2005
20% in July 2007
30% in Sep 2010
= 27.5%
Brunei 78%
Australia
= 88.8%
Indonesia 22%
Source world comparison: Internet World Statistics (IWS)
Source SE Asia comparison: We Are Social, Mar 2013
* Vietnam source: VNNIC for November2012
10. Internet Usage Penetration of Vietnam
population
Yr End
Totals
% of population
40
35
31.1
35.1
30
26.6
25
24.4
22.0
20
17.7
15
12.9
10
No. of Users
% YoY
growth
2003
3,098,007
2004
6,345,049
+105%
2005
10,710,980
+ 69%
2006
14,683,783
+ 37%
2007
18,551,409
+ 26%
2008
20,834,401
+ 12%
2009
22,779,887
+ 9%
2010
26,784,035
+18%
2011
30,552,417
+14%
7.7
5
3.8
0
2003 2004 2005 2006 2007 2008 2009 2010 2011
Dec Dec Dec Dec Dec Dec Dec Dec Dec
November 2012: 31,304,211 users =
35.6% penetration (+2.6% YoY)
Source: VNNIC for Nov 2012
11. Growth in Internet and Broadband user
The GSO and VNNIC have stopped publishing monthly
numbers
subscriber data since Nov 2012, but the VNTA has released
detailed broadband subscriber data for 2013. The number of
broadband subscribers now stands at 4.76 million equivalent
to 5.4% of the population
35.00
30.00
25.00
20.00
26.47
26.57
26.73
26.88
26.98
23.14
15.00
10.00
17.26
18.78
19.81
14.16
5.00
10.50
2.05
2.97
3.64
4.30
4.31
4.33
0.00
1.29
4.29
0.52
4.08
0.21
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
2012
Mar
2012
Jun
2012
Sep
2012
Nov
Broadband subscribers
Other users
Source: VNNIC for November 2012,
Vietnam Telecommunications Authority (VNTA) for July 2013
12. Broadband Internet Subscribers 2013
Of 4,880,428 broadband subscribers as of July
2013, 89% were accessing through xDSL
Broadband,
5% through Fiber-to-the-home
(FTTH) optical cable, 4% through cable TV [of whom
SCTV 67% CMC 33%] and 3% through leased line.
Millions
6
% market share
4.8
3.6
4
4.1
4.3
2.4 2.0
1.6
VNPT
FPT
3.0
2
Viettel
1.3
0
9.3
2.0
27.3
0.5
2006 2007 2008 2009 2010 2011 2012 2013
Dec Dec Dec Dec Dec Dec Dec Jul
Broadband subscribers
Source: Vietnam Telecommunications Authority (VNTA)
57.4
SCTV
CMC
Telecom
Others
13. Profile of urban Internet users
age 15-45
Occupation of Internet users
100%
90%
6%
19
Student
8%
29
30%
80%
14
70%
60%
50%
Housewife
16
20
25
22
Average age:
29.1
SEC of Internet users
(Index compared to total urban popn.)
2%
10%
A (123)
27%
0%
Urban Popn
20-24
15-19
20
16
Unemployed
25-29
20%
10%
31%
35-45
30-34
19
40%
30%
25%
Employed professional/office
Employed - other
Internet
Users
26.7
B (112)
C (98)
24%
D (59)
37%
E (51)
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
14. Profile of urban Internet users
by age and gender
Gender profile of internet users per age group
Gender of Internet users
%
100
51%
80
Female
49
51
51
51
Male
49%
49
49
60
40
20
0
Age 15-24
Age 25-34
Male
Age 35-45
Female
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
15. Internet penetration by city and
age (accessed last 3 months)
%100
Total
94
88
84
Age 15-24
Age 25-34
92
85
81
79
80
Age 35-45
70
79
72
70
65
58
60
54
59
58
53
52
47
42
38
40
30
28
24
20
0
Hanoi
HCMC
Da nang
Nha trang
Can tho
Hai phong
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
16. Average time and frequency spent
online by age
Internet usage continues to increase, with an
average of 97 minutes a day in 2008, to 129
minutes a day in 2010, and 133 minutes a day in
2012, and a bit down to 129 minutes a day in
2013
Minutes per average day
160
140
120
123
All 15-45
70
15-24
72
25-34
70
35-45
141
135
Frequency use Internet
14
14
13
61
16
11 41
9 41
12 41
18 32
130
114 115
100
0
50
100
Everyday
4-6 days a week
80
2-3 days a week
Once a week
60
Less often
40
20
0
Age 15-24 Age 25-34 Age 35+
Male
Female
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
17. When & where access Internet
%
% of Internet users accessing ‘At home’ has grown to 85% from 74% in 2010, 56% in 2008
and 25% in 2006.
A gradually decrease in percentage of accessing the Internet at ‘Internet shop/café’
(17% in 2013, 21% in 2010, 35% in 2008 and 65% 2006)
100
90
80
70
60
50
40
30
20
10
0
Where access the internet
86
85
Weekdays
Weekends
38
14 17 17 15 13 14
7
98
911
34
When usually use internet
%
43
11
24
45
40
35
30
25
20
15
10
5
0
40
29
24
19
15
16
18
3
1
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months
22. Most popular Web Searches
Rank
Top Searches, last 30 days
Rising Searches, last 30 days
1
Facebook
Gui cho anh (+300%)
2
Phim (movies)
Phuong my chi (+150%)
3
Nhac (music)
Patch fifa 2.0 (+120%)
4
Bao (newspapers)
Vietnam airlines (+80%)
5
Tin (news)
Livescore (+70%)
6
Game
Phimdem.com (+60%)
7
Truyen (stories)
Thoi tiet (+60%)
8
Youtube
Diem chuan (+50%)
9
Google
Ioe (+50%)
10
Zing (social network)
Thegioididong (+50%)
Source: Google Insights for Search as at 4 September 2013
23. Top Online Interests
Unique Visitors
(000)
#
% Reach
1
Search/Navigation
15,367
91.6
2
Portals
15,028
89.6
3
Social Networking
14,589
86.9
4
Multimedia
13,875
82.7
5
General News
12,943
77.1
6
Entertainment - Music
12,314
73.4
7
Newspapers
11,338
67.6
8
Entertainment – News
10,569
63.0
9
Downloads
10,408
62.0
10
Online Gaming
10,279
61.3
Note: ComScore only measures internet usage at
home and at work and does not include internet
usage on mobile phones and in internet cafes.
Source: Comscore July 2013
24. Top Online Interests
Unique Visitors
(000)
#
% Reach
11
Entertainment – Movies
10,246
61.1
12
Email
9,074
54.1
13
Blogs
8,477
50.5
14
XXX Adult
7,616
45.4
15
Classifieds
6,489
38.7
16
Discussion/ Chat
6,231
37.1
17
Information
6,111
36.4
18
Teens
5,768
34.4
19
Humor
5,766
34.4
20
Family&Parenting
5,563
33.2
Note: ComScore only measures internet usage
at home and at work and does not include
internet usage on mobile phones
Source: Comscore July 2013
26. Number of VN website domains July 2013
Of the 413,419 registered dot.vn
website domains, 250,692 are
currently active
400
396
358
300
261
200
181
133
100
9
14
35
60
83
0
2004 2005
2006 2007
2008 2009
2010 2011
2012 2013
Active
Total
Source: VNNIC for July 2013
28. Most popular online gaming websites
Rank
Online Gaming websites
Unique visitors (000)
1
Vuigame.vn (4)
1.832
2
Yahoo! Games (3)
1.465
3
Unigame.vn (2)
1.367
4
Zing Play (5)
1.262
5
Gamevui.com (6)
1.171
6
Ongame.vn (7)
1.004
7
Sohagame.vn (…)
999
8
King.com (…)
916
9
Trochoiviet.com (8)
901
10
Musinhmenh.com (…)
863
In total 10,279,000 unique visitors play online games
(previous month’s ranking in brackets)
Note: ComScore only
measures internet usage at
home and at work and does
not include usage on mobile
phones or in internet cafes.
Source: Comscore 2013 based on July
30. Social Network sites had 14.5mil unique
users in the last month
Rank
Site
Unique visitors
(000)
Reach
1
Facebook.com
12,150
72.4%
2
ZingMe
6,160
36.7%
3
Kenhsinhvien.net
2,242
13.4%
4
Diendanbaclieu.net
2,066
12.3%
5
Tuyensinh247.com
1,758
10.5%
According to ComScore, social networks have 14,589,000 ‘unique
visitors’. This should not be confused with ‘members’!
Source: Comscore 2013 based on July
31. Social networking:
penetration and profile
3D 2012 showed that social network penetration
increased tremendously since 2010: from 38% of
all internet users in 2010, to 88% in 2013, rising
to 92% amongst the 15-24 age group.
Gender*
Male
Female
49%
51%
48.3
8.5
Age 35-45
58.7
68.1
15.7
Age 25-34
82.3
39.0
Age 15-24
Age*
82.4
92.3
0
20
40
Penetration 2010
60
80
Penetration 2012
Age 15-24
18%
48%
100
%
34%
Age 25-34
Age 35-45
Penetration 2013
Source: 3D 2013 Base: 1,812 adults aged 15-45 who used internet in last 3 months of whom
1,477 have a profile on a social network site
32. Zing Me users in Vietnam
6,2 million Zing Me ‘unique visitors’ in Vietnam
• Zing Me penetration of total population: 6.9%
• Zing Me penetration of internet users: 21.5%*
Age distribution
3%
6%
11%
52%
25%
Gender distribution
15-24
25-34
35-44
45-54
55+
Male
Female
46%
54%
Note: ‘unique visitors’
should not be confused
with profile members.
Source: Comscore 2013 based on July 2013, *VNNIC for Nov 2012
33. Facebook users in Vietnam
12,150,000** Facebook users in Vietnam
• Facebook penetration total population: 13.1%**
• Facebook penetration internet users: 34%*
• In the past month the total of FB users in Vietnam has increased by
31.5%, which makes VN world’s #16 in FB user growth rate.
Age distribution
1%
5% 1%
21%
25%
47%
Gender distribution
13-17
18-24
25-34
35-44
45-54
55+
43%
57%
Males
Females
Source: **Comscore 2013 based on July, *VNNIC for Nov 2012
Note * * social bakers do not public a number of Facebook users
34. Leading Brands on Facebook
(based on last month)
Rank
Name
Local Fans
1
Zing mp3
1.066.205
2
ChonMua
866.397
3
Eway.vn
859.764
4
Lazada Vietnam
600.332
5
MegaStar Cineplex Vietnam
471.137
6
Samsung Mobile Vietnam
424.263
7
Axe Vietnam
399.338
8
Heineken
395.404
9
Kinh doanh truc tuyen
387.709
10
Appstore.vn
365.891
Source: Socialbakers 30/08/2013
35. Most popular Facebook pages
(based on last month)
Rank
Page
Local Fans
1
Facebook for Every Phone
2
Qua Tang Cuoc Song
2.244.804
3
Goc Thu Gian
2.237.953
4
Vo Hoai Linh
1.557.491
5
Cuoi Vo Bung
1.310.010
6
Nhat Ky
1.181.257
7
Hoc Nhung Nguoi Thich Doc Tin 24h
1.114.051
8
Hoc Tieng Anh Mien Phi
1.107.357
9
Zing mp3
1.066.205
10
Hay Noi Nhung Loi Yeu Thuong
1.047.725
10.811.342
Source: Socialbakers 30/08/2013
37. Frequency to watch Online videos
100%
90%
26
25
21
27
26
36
80%
70%
11
60%
8
12
10
7
12
8
9
11
10
9
50%
40%
10
32
31
33
31
31
30%
35
20%
10%
23
25
28
21
23
9
0%
All 15-45
At least once a day
Males
2-6 days a week
Females
Age 15-24
At least once a month
Source: 3D 2013
Age 25-34
Less often
Age 35+
Never
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
38. Watch online videos – time slots &
devices
1.30 hrs/week to watch TV online
1.41 hrs/week to watch videos online
35
31
30
70
25
60
20
63
50
40
16
12
15
36
30
10
5
3
4
20
6
10
1
0
0
Source: 3D 2013
11
7
2
2
2
0
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
39. Websites to watch online videos
100
85
80
76
Adults claimed length of video clips they
usually watch online is around 9.2 min.
60
36
40
20
16
11
4
4 6
2 3
0
Most often used
1
6
1 2
1 2
0 2
0 1
Visited in P7D
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
40. Types of video clips watched online by
User-generated content
60
41
40
23
20
18
13
13
12
12
11
10
10
0
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
41. Types of video clips watched online by
Professional-generated content
60
49
40
26
20
15
15
14
14
12
11
10
9
0
Source: 3D 2013
Base 2,970 adults aged 15-45 of whom 1,351 adults watched videos online
43. Total telephone subscribers to Dec 2012
Total new subscribers YTD = 12.5m mobile and 16.5k fixed desk phones
This chart shows the GSO’s latest total market estimates
compared with the implied revised figure for 12 months’
previous (currently up by 3%).
Note: new method of counting number of mobile subscriptions was introduced
by the GSO in May 2011 and back-dated to 2010.
160
140
120
100
80
110.0
111.6
117.6
118.7
120.7
120.9
120.7
120.9
121.7
60
67.2
40
20
0
35.2
8.5
6.9
18.6
8.9
11.7
14.1
15.6
14.4
15.5
15.3
15.2
15.0
15.0
14.9
14.9
2005
Dec
2006
Dec
2007
Dec
2008
Dec
2009
Dec
2010
Dec
2011
Dec
2012
Mar
2012
Jun
2012
Sep
2012
Oct
2012
Nov
2012
Dec
Desk telephone
Mobile
Source: Vietnam Ministry of Information and Communications (MIC) / GSO
Note * GSO didn’t update their numbers this month, so numbers are still from
December
44. 93% of urban adults has a mobile phone
%
90
80
6%
Standard mobile phone
7%
Number of SIM cards in use
81 80 82
Type of mobile phone
2%
Smartphone
8384
70
60
50
I have/use both types
20%
15-17
18-24
25-29
30-34
35-45
65%
I dont know what type
my phone is
I dont have a mobile
phone
Operating System of smartphone
40
1%
30
1%
20
15 15
13
9
10
11
0
3 2 3 3
0
One
Two
Three
2 1 1 2
0
Four or
more
Android
19%
3%
7%
iOS
45%
Simbian OS
Windows OS
RIM
24%
Other OS
Don't know
Source: 3D 2013 Base: 2,970 urban adults aged 15-45 of which 2,733 currently own a
mobile phone and 784 have a smartphone or don’t know their type of phone
45. Service Provider and 3G market share
% 3G
% Market Share
3% 3%
1%
Mobifone
39%
27%
Vinaphone
Vietnamobile
91
S-Fone
90
0
Beeline
S-Fone
Mobifone
85
15
0
100
90
8
Vinaphone
Early uptake of 3G services was
encouraging (8mil by mid2011), but the rate of growth has
been slower than expected.
100
8
Viettel
Beeline
27%
4
Vietnamobile
Viettel
% Prepaid
20
85
40
60
80
100
In Q1 2012 Vietnam had 15.5mil 3G
connections (+14% YoY). However, the
overall market has grown by 20%, reaching
141.6mil connections in Q1. 3G now accounts
for 11% of the market (12% in 2011).
Source: Wireless Intelligence Q1 2012
46. Smartphone users in Vietnam
30% of mobile
users in Vietnam
has a Smartphone
• 62% of smartphone users has accessed the internet on their
smartphone in the last 30 days
• 31% of smartphone users has used app’s, with a median of
6 app’s regularly used
• 7% of smartphone users has used Location-Based-Services
(LBS) in the last 30 days
Source: Nielsen, June 2012
47. Mobile Phone Brands used
Urban sample aged 15-54
100
90
80
70
60
2
2
1
4
4
8
14
50
40
30
20
10
0
58
Sharp
Sagem
Philips
Panasonic
Nec
Hitachi
Siemens
Black Berry
Motorola
Iphone
Sony Ericsson
LG
Other
Samsung
Nokia
Source: TNS Target Group Index 2011 Base: 5,096 urban adults age 15-54
48. Watched Live TV on computer,
Mobile or iPad/ tablet
%
18.0
16.9
Watching Live TV on a computer or mobile phone, or
iPad/ tablet is increasing: penetration has increased
from 15% in 2010 to 19% in 2012 , and to 22% in 2013
16.1
16.0
14.0
12.0
10.0
8.0
Overall looking, in every age group more males than
females have watched TV on a computer, mobile
phone, or iPad/ tablet.
11.3
9.9
7.4
5.5
6.0
4.0
5.1 4.6
3.8 3.4
1.7
2.0
0.7 1.2
0.7
2.1 1.9
0.3 0.8
0.0
Yes on computer
M 15-24
Yes on mobile phone
F 15-24
M 25-34
F 25-34
Yes on iPad/ tablet
M 35-45
F 35-45
Source: 3D 2013 Base: 2,970 adults aged 15-45
50. Online advertising expenditure
Share of advertising
expenditure*
6%
0%
4%
80%
Newspapers
Radio
TV
Magazine
Internet
In millions $
10%
10 biggest spending sectors
online (Apr 2010-March 2011)
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
4.2
2.8
2.1
2.1
2.1
1.6
1.5
1.4
1.3
1.1
*Excluding OOH
Spending on display
advertising is still a relatively
small share (4%) of the overall
advertising spend, but growing
Source: Kantar Media Net Insights Report 2011
Editor's Notes
Vietnam data from VNNIC: http://www.thongkeinternet.vn/jsp/trangchu/index.jsp
Internet penetration data from VNNIC: http://www.thongkeinternet.vn/jsp/trangchu/index.jsp
http://www.thongkeinternet.vn/jsp/trangchu/index.jspOther users = total users – broadband subscribers
http://www.google.com/trends/exploreSelect: Vietnam – last 30 days – all categories
ttps://my.comscore.com/login/Expanded categories – Top Line Category. Only list the categories without ‘+’ to avoid duplication!
http://www.alexa.com/Select: Top websites – by country - Vietnam
https://my.comscore.com/login/
https://my.comscore.com/login/
https://my.comscore.com/login/In the report, look from the 3rd column! (The first 2 are for ALL internet users).
http://www.socialbakers.com/
http://www.socialbakers.com/
http://www.socialbakers.com/
http://www.gso.gov.vn/default.aspx?tabid=217Year to Date (YTD) numbers are from Jan 2012- current month.Total market estimate is the total of subscriptions, regardless of when they subscribed.