This document summarizes the key findings of a 2010 study on Twitter usage in America conducted by Edison Research/Arbitron. Some of the main points are:
1) Awareness of Twitter exploded from 5% in 2008 to 87% in 2010, driven largely by traditional media coverage.
2) Despite near-ubiquitous awareness, only 7% of Americans, or around 17 million people, currently use Twitter. Usage significantly lags Facebook usage.
3) Twitter has yet to clearly articulate its value proposition to most social media users in the US, who primarily use Facebook. Improving tools to find friends may help adoption.
4) Twitter users tend to be younger,
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’.
Plaxo survey on usage of smartphones & backup reveal importance of address book information. For more info: http://www.plaxo.com/mobiletrends
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
Podcasting: Get It Online — National Press Club PresentationRichard Harrington
What is a podcast and how can it help my organization reach people online?
At this month's "Get It Online" lunch discussion, learn what a podcast is and why both communicators and journalists are increasingly using them to successful reach niche audiences. This informative session will share secrets on creating professional looking video for podcasting and other video-sharing technologies.
Podcasting is another name for audio and video blogging. The general idea is that you post audio or video content that someone can subscribe to. You are essentially creating a channel, one that you add audio, video, or print content to so it can be automatically downloaded to a subscribers’ computer or media player. All of this can occur without the need for email blasts, people logging onto websites, or expensive shipping bills.
Additionally, podcasting is much more affordable than streaming and web video options. Podcasting uses a distributed model, so instead of everyone coming to your website and clicking (then wanting to watch the video at the same time), podcasts download in the background automatically. This means that podcasts are there, waiting to be watched whenever and wherever the consumer wants them.
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Harnessing The Basics Of Social Media In HealthcareMegan Denhardt
Understand the basics of social media as it applies to healthcare associations, gain an understanding of the necessary staff and technology investment through a case study of the American Red Cross, and walk away with ideas to better engage your members.
Ben Garrett, executive producer, On The Scene Productions, PRSA Health Academy Board
Mobile Study Shows Contacts Cited As Biggest Hassle to Lose, With Many Considering Its Loss ‘Priceless’.
Plaxo survey on usage of smartphones & backup reveal importance of address book information. For more info: http://www.plaxo.com/mobiletrends
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Two decades after 1995, the year of the Netscape IPO, the Internet population has exploded in size, it’s much more mobile, and it’s increasingly driven by user-created content and flexible content delivery that’s controlled by users. But growth is slowing in all but a few key areas.
While some of these points seem obvious, Mary Meeker’s charts, graphs and data helps quantify the landscape.
The tech industry makes a yearly tradition of turning to the fast-talking and data-synthesizing Meeker, a former Wall Street analyst turned late-stage venture capitalist at Kleiner Perkins Caufield & Byers who publishes an influential annual assessment of the Internet economy. As has been her custom in recent years, Meeker introduced her Internet Trends report at the Code Conference in Rancho Palos Verdes on Wednesday.
Here’s how Meeker sets the stage: Two-thirds of a generation into the Internet, there were 2.8 billion users as of 2014, up from 35 million in 1995.
In 20 years, that’s 39 percent of the world’s population, up from .06 percent.
Internet trends 2015.05.27 | KPCB Internet trends 2015Dmytro Lysiuk
INTERNET TRENDS 2014 – CODE CONFERENCE
Mary Meeker
May 27, 2015
kpcb.com/InternetTrends
See last years vision and compare with reality here http://www.slideshare.net/dymil/internet-trends-2015-49213397
The Social Habit 2011 is a new study from Edison Research and Arbitron that looks at America's usage of Facebook, Twitter, Foursquare and other social networking sites and services. New representative and projectable statistics on the familiarity, usage and consumer behaviors associated with these sites and services is revealed, along with new data on brand following behavior and social commerce. This study was first presented at Blogworld East in New York in May 2011
Podcasting: Get It Online — National Press Club PresentationRichard Harrington
What is a podcast and how can it help my organization reach people online?
At this month's "Get It Online" lunch discussion, learn what a podcast is and why both communicators and journalists are increasingly using them to successful reach niche audiences. This informative session will share secrets on creating professional looking video for podcasting and other video-sharing technologies.
Podcasting is another name for audio and video blogging. The general idea is that you post audio or video content that someone can subscribe to. You are essentially creating a channel, one that you add audio, video, or print content to so it can be automatically downloaded to a subscribers’ computer or media player. All of this can occur without the need for email blasts, people logging onto websites, or expensive shipping bills.
Additionally, podcasting is much more affordable than streaming and web video options. Podcasting uses a distributed model, so instead of everyone coming to your website and clicking (then wanting to watch the video at the same time), podcasts download in the background automatically. This means that podcasts are there, waiting to be watched whenever and wherever the consumer wants them.
The Webinar organized by Endeavour - The Mobility Company, held on July 28, 2010 explored the increasing use in healthcare and its future.
For more information on mHealth, visit: www.techendeavour.com
Topics include:
- Global Internet Populations
- How the World Uses the Web
- Global Top Properties
- Websites to Watch
- Share Gainers
- Social Networking
- Video & Entertainment
- Video Cross-Media Survey
- Global Search
- Display Advertising
- Advertising Effectiveness
- eCommerce
- Mobile Internet Usage
- Mobile Internet Demographics
WAVE 4—tracked 23,200 active Internet users in 38 countries during Spring 2009, providing an exhaustive study and a wide range of insight. Power to the People provides in-depth understanding into the dramatic changes driven by the uptake of social media.
http://www.umww.com/wave4/
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Twitter en EE.UU 2010
1. Twitter Usage In America: 2010
The Edison Research/Arbitron Internet and Multimedia Study
Tom Webster - Vice President, Strategy and Marketing
Edison Research
2. Executive Summary
Twitter Usage in America: 2010 presents the results of a nationally representative survey of 1,753 Americans age
12 and over, administered via landline and mobile phone interviews conducted in February 2010. This study is
part of the Edison Research/Arbitron Internet and Multimedia research series, now in its 18th iteration. Twitter
Usage in America: 2010 encapsulates three years of tracking data on Twitter usage in the United States
(2008-2010).
Key Findings and Implications
1. Awareness of Twitter has exploded over the past twelve months.
The percentage of Americans who are familiar with Twitter has surged from 5% in 2008 to 87% in 2010.
With the percentage of Americans who have access to the Internet stalled at roughly 85%, more people are
aware of Twitter than could possibly use the service. This extremely high level of awareness has likely been
driven by traditional media saturation, with many mainstream television, radio and print media outlets
prominently highlighting their Twitter accounts throughout the course of their programming.
Copyright 2010, Edison Research/Arbitron Inc.
3. Executive Summary
2. Despite near-ubiquitous awareness, Twitter is currently used by seven percent of the
population, or approximately 17 million Americans.
Though the pace in Twitter’s growth in awareness has exceeded even that of Facebook (and the
two services are now equally well-known), roughly six times more Americans maintain a profile
page on Facebook than use Twitter. Server-based reporting methods indicate that the number of
user accounts in America is appreciably higher; however, the effects of multiple/duplicate accounts,
SPAM accounts and user churn likely explain this differential.
3. As such, Twitter has yet to articulate its value and usage benefits to the vast majority of
Americans.
Almost 50% of Americans 12+ maintain a profile on at least one social networking site, with the
vast majority using Facebook. Online social networking, therefore, is now a mainstream behavior in
American society. While sites like Facebook and LinkedIn have well-defined use cases and
benefits, Twitter has yet to establish a clear value proposition (even as a purely entertainment
service) for a majority of the current users of social networking sites and services in the United
States.
Copyright 2010, Edison Research/Arbitron Inc.
4. Executive Summary
4. Twitter does appear to be disproportionately popular with African-Americans.
The percentage of Twitter users who are African-American currently stands at roughly 25%, which
is approximately double the percentage of African-Americans in the current U.S. population.
Indeed, many of the “trending topics” on Twitter on a typical day are reflective of African-American
culture, memes and topics. This segment of the U.S. population may be using Twitter more
conversationally than other Twitter users, though further study would be required to characterize
any differential in the nature of African-American Twitter usage.
5. One strategy to encourage Twitter adoption may be to emphasize the parallels between
status updates via Twitter and SMS messaging.
About 70% of Americans send and receive SMS messages via mobile phone, with 45% doing so
multiple times every day. If Twitter can successfully communicate relevant features and benefits to
this growing majority of Americans, it may be able to stimulate user growth among mainstream
Americans. Twitter itself may be thinking along these lines with its recent acquisition of SMS
technology provider Cloudhopper.
Copyright 2010, Edison Research/Arbitron Inc.
5. Executive Summary
6. With nearly half of all Americans maintaining profiles on social networks, Twitter must tap
into the motivations of those Americans to maintain relevance in the face of Facebook’s
continued encroachment into the real-time status updating and search spaces.
With many Americans joining Facebook mainly to find and connect with people they already know,
Twitter could benefit by tapping into those same motivations and behaviors by providing improved
tools for mainstream Americans to find their friends and family members on Twitter. Twitter has also
not emphasized its ability to create closed networks with private Twitter pages. Improved
awareness of those features, combined with improved tools to find people that prospective users
already know, may encourage usage among potential mainstream adopters.
7. The majority of Twitter users are “lurkers,” passively following and reading the updates of
others without contributing updates of their own.
However, most (70%) regular Twitter users do post status updates to some social networking
service (likely Facebook), so the issue has less to do with any reluctance to create content per se,
but more likely with a differential in how Twitter is used compared to Facebook. Twitter appears to
be functioning as more of a broadcast medium compared to Facebook and many other social
networking sites and services.
Copyright 2010, Edison Research/Arbitron Inc.
6. Executive Summary
8. Marketing and Business use cases for Twitter far exceed similar usage for social
networking Web sites in general.
The percentage of Twitter users who follow brands is more than three times higher than similar
behavior expressed by social networking users in general. Significant percentages of regular Twitter
users report using the service not only to seek opinions about companies, products and services,
but to provide those opinions as well. Users of social media monitoring services should be aware
that these behaviors may be far more prevalent on Twitter than on other monitored sites and
services, which may introduce a bias into the data provided by social media monitoring platforms.
As such, Twitter’s most natural path to revenue may be to commercialize these interactions,
providing the “plumbing” for enterprise Social CRM (Customer Relationship Management) efforts.
Copyright 2010, Edison Research/Arbitron Inc.
7. Executive Summary
9. Twitter is a natural “companion medium” to other media channels - in particular, as an
accompaniment to live TV.
While most Twitter users are ambivalent about television (and spend considerably more time on the
Internet), Television still wins as the medium most likely to be turned to in the event of a breaking
news story. Also, the top-trending television programs on Twitter in 2009 were far more likely to be
live events than were the most frequently searched programs on Google (and indeed, the most
frequently watched programs according to Nielsen.)
10. A significantly higher proportion of Twitter users update their social networking profiles -
and access Twitter - using mobile phones than the average user of other social networking
sites and services.
Twitter enjoys enormous popularity among users of iPhones and other smartphone devices. One in
five regular Twitter users updates the service via mobile phone several times per day, while one in
three do so at least daily.
Copyright 2010, Edison Research/Arbitron Inc.
9. Internet Access Stabilizes
% with Internet Access From Any Location
2010 84%
2009 85%
2008 82%
2007 83%
2006 81%
2005 81%
2004 79%
2003 75%
2002 72%
2001 62%
2000 55%
0% 25% 50% 75% 100%
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
10. Six In Seven Homes With Internet
Access Have Broadband
% Who Have Broadband vs Dial-Up Internet Access at Home
Broadband Dial-Up
100%
82% 84%
78% 76%
75% 68% 69%
60% 58%
48%48%
50%
37% 38%
28% 28%
25% 21% 20%
15% 13%
0%
2002 2003 2004 2005 2006 2007 2008 2009 2010
Base: Access the Internet From Home
Copyright 2010, Edison Research/Arbitron Inc.
11. More Than Six in Ten Homes with
Internet Access Have a Wi-Fi Network
“Do you have a wireless network setup (also known as a Wi-Fi Network) in your home?”
Have Wi-FI at Home
62%
Do Not Have Wi-Fi at Home
38%
Base: Access the Internet from Home
Copyright 2010, Edison Research/Arbitron Inc.
12. Social Networking Sees Explosive
Year-Over-Year Growth
% Who Currently Have a Personal Profile Page on Facebook, MySpace,
LinkedIn or Any Other Social Networking Web Site
48%
34%
24%
2008 2009 2010
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
13. Social Networking Sees Explosive
Year-Over-Year Growth
% by Age Group Who Currently Have a Personal Profile Page on
Facebook, MySpace, LinkedIn or Any Other Social Networking Web Site
78% 77%
2008 2009 2010
64% 65%
63%
57%
54%
51%
44%
34% 35%
32% 31%
22%
17%
14% 13%
10%
4% 3% 3%
12-17 18-24 25-34 35-44 45-54 55-64 65+
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
15. Awareness of Twitter Explodes
% Who Have Ever Heard of Twitter
100
87%
75
50
26%
25
5%
0
2008 2009 2010
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
16. Twitter Usage Stands At Approximately
17 Million Americans
“Do you currently ever use Twitter?” (% saying “Yes”)
2010 7%
2009 2%
2008 *<1%
0%
0% 5% 10%
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
17. Twitter Users Split Between Habitual “Tweeters” and
Those Who Access Occasionally
“How often do you use Twitter?”
Less than once/month
Several times/day
15%
18%
At least once/day
At least once/month
15%
22%
At least once/week
30%
Base: Have Ever Used Twitter
Copyright 2010, Edison Research/Arbitron Inc.
18. Twitter Has Caught Facebook In Awareness
% Who are aware of indicated service
Twitter Facebook
100 100
87% 88%
75%
75 75
50%
50 50
26%
25 25
5%
0 0
2008 2009 2010 2008 2009 2010
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
19. Despite Equal Awareness,Twitter Significantly
Lags Facebook in Usage
Use Twitter 7%
Have a profile on Facebook 41%
0% 10% 20% 30% 40% 50%
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
20. Location Apps Just Beginning To Become Known
“Are you familiar with social networking services that allow you to post a status update and your current location, such as
FourSquare, Gowalla or Brightkite?”
Yes
7%
No
93%
Base: Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
22. One in Three Monthly Twitter Users
Between 25 and 34 Years of Age
Age Sex
55 +
7% 12 to 17
45 to 54 18%
12%
18 to 24 Men
11% Women 47%
35 to 44
19%
53%
25 to 34
33%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
23. Twitter Users: Race/Ethnicity
African American
24%
Hispanic
17%
Asian
3%
Other
5%
White
51%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
24. Twitter Users are Well-Educated
40%
33%
30%
30%
23% 23%
20% 19%
17% 16%
13% 12%
10% 8%
2% 3%
0%
Adv. Degree Some Graduate Credits Four-Year College 1-3 Years of College High School/Less Refused
Monthly Twitter Users 18+ Total Population 18+
Copyright 2010, Edison Research/Arbitron Inc.
25. Twitter Users Are More Likely to Live in
Higher Income Households
Annual Reported Household Income
Monthly Twitter Users 18+ Total Population 18+
40%
30% 27%
23% 22%
20% 20%
20% 17%
15% 14%
13%
10% 11%
10% 8%
0% Over $100K Between $75K and $100K Between $50K and $75K Between $25K and $50K Under $25K Refused
Copyright 2010, Edison Research/Arbitron Inc.
26. The “Twitter Economy” Seems On The Rise
“Has your financial situation over the past year gotten...”
Monthly Twitter Users 18+
Total Population 18+
32%
Better
18%
22%
Worse
24%
42%
Same
53%
4%
Refused
5%
0% 20% 40% 60%
Copyright 2010, Edison Research/Arbitron Inc.
27. Twitter Users Index As Early Adopters
“Think about when you buy or try new products and services compared to other people you know.
In general, would you say that you...?”
Monthly Twitter Users
Total Population 12+
19%
Are Among The First To Buy/Try New Products
10%
25%
Buy/Try New Products Before Others - Not First
12%
29%
Buy/Try New Products Same Time As Others
27%
16%
Buy/Try New Products After Others - Not Last
24%
11%
Usually The Last You Know To Try/Buy New Products
25%
0% 10% 20% 30%
Copyright 2010, Edison Research/Arbitron Inc.
28. Twitter Users Access The Internet
From Multiple Locations
“From how many locations do you typically access the Internet?”
One Two or More
15% 85%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
29. Four In Ten Twitter Users Own
At Least Three Computers
“How many working computers do you have in your home?”
Three or More
39%
One Two
35% 27%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
30. Twitter Users Comfortable Accessing Social
Networking Services Via Mobile Phone
“Do you ever access social networking sites via mobile phone?”
Monthly Twitter Users All Social Network Users
Yes Yes
63% 34%
No No
37% 66%
Copyright 2010, Edison Research/Arbitron Inc.
31. Twitter Users (Like Most Americans)
Are Very Frequent SMS Users
“How often do you send/receive text messages on your cell phone?”
About once/day
6%
Multiple Times/Week
11%
Multiple Times/Day About Once/Week
73% 2%
Few Times/Month or Less
3%
Never
5%
Base: Monthly Twitter Users
Who Own a Mobile Phone
Copyright 2010, Edison Research/Arbitron Inc.
33. Twitter Users Far More Frequent Users of
All Social Networking Sites/Services
“How often do you use social networking Web sites/services?”
Monthly Twitter Users All Social Network Users
Nearly every day
Nearly every day 20%
21%
Several times/week
21%
Several times/day
Several times/week Several times/day
44%
13% 30%
At least once/week At least once/week
9% 11%
Few times/month or less Few times/month or less
13% 18%
Copyright 2010, Edison Research/Arbitron Inc.
34. Regular Twitter Users More Likely To Be ‘Status
Updaters’ Across All Social Networking Services
“Do you ever update your status on social networking sites/services?”
Monthly Twitter Users All Social Network Users
Yes
70% Yes
No
No 55%
45%
30%
Copyright 2010, Edison Research/Arbitron Inc.
35. Status Updating Behaviors - Online
“How often do you go to the social networking Web site to update your status?”
Several Times/Day
35%
Never
3%
At Least Once/Month
4%
Several Times/Month
5%
Nearly Every Day
22%
At Least Once/week
15%
Several Times/Week
16%
Base: Monthly Twitter Users Who Post Status
Updates to Social Networking Web Sites
Copyright 2010, Edison Research/Arbitron Inc.
36. Status Updating Behaviors - Mobile
“How often do you update your status on social networking sites using a mobile phone?”
Never
29%
Several Times/Day
19%
At Least Once/Month
6%
Several Times/Month Nearly Every Day
5% 14%
At Least Once/week
6%
Several Times/Week
21%
Base: Monthly Twitter Users Who Post Status
Updates to Social Networking Web Sites
Copyright 2010, Edison Research/Arbitron Inc.
37. Status Updating Behaviors - Clients
“How often do you update your status on social networking sites with a dedicated application on your computer, that is,
NOT through a Web browser)?”
Several Times/Day
14%
Nearly Every Day
11%
Never
57%
Several Times/Week
3%
At Least Once/Week
9%
At Least Once/Month
6%
Base: Monthly Twitter Users Who Post Status
Updates to Social Networking Web Sites
Copyright 2010, Edison Research/Arbitron Inc.
38. Just Under Half Of Regular Users
Post Status Updates To Twitter
“Do you ever post status updates to Twitter?
Yes
47%
No
53%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
40. Regular Twitterers Index Very Highly For
Technology Ownership
“Do you own a/an...”
Monthly Twitter Users
Total Population 12+
23%
iPhone
7%
49%
iPod
28%
40%
Other MP3 Player
23%
28%
BlackBerry
10%
9%
Kindle/eBook
3%
0% 10% 20% 30% 40% 50%
Copyright 2010, Edison Research/Arbitron Inc.
41. Internet Most Essential To Regular Twitter Users
“Which medium is MOST essential to your life?”
73%
Internet
42%
13%
TV
37%
11%
Radio
14%
3%
Newspaper
5%
0% 25% 50% 75%
Monthly Twitter Users Total Population 12+
Copyright 2010, Edison Research/Arbitron Inc.
42. Internet Usage Extremely High Among
Regular Users of Twitter
“How much time (HH:MM) per day do you spend using...”
Monthly Twitter Users
Total Population 12+
4:00
Internet
1:56
3:22
TV
3:25
2:41
Radio
2:05
:26
Newspaper
:28
0 1 2 3 4 5
Copyright 2010, Edison Research/Arbitron Inc.
43. Internet More Important Than TV to Vast
Majority of Regular Twitter Users
“Suppose you could never watch television again OR you could never access the Internet again. Which would you be
more willing to eliminate from your life?”
Eliminate TV, Keep Internet
79%
Eliminate Internet, Keep TV
21%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
44. TV Remains Important To Twitter Users
For Breaking News Updates
“Which medium do you turn to FIRST to learn about a breaking news story?”
Internet 46%
TV 42%
Radio 7%
Newspaper 4%
0% 10% 20% 30% 40% 50%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
45. Most Popular TV Shows - 2009
Twitter Trends Google Zeitgeist
1. American Idol 1. Glee
2. Glee 2. Bones
3. Teen Choice Awards 3. Fringe
4. Saturday Night Live 4. NCIS
5. Dollhouse 5. Castle
6. Grey's Anatomy 6. House
7. Video Music Awards 7. Wipeout
8. Battlestar Galactica 8. Medium
9. BET Awards 9. Leverage
10. Lost 10.Kings
*Sources: Twitter, Google. RED = live broadcasts
Copyright 2010, Edison Research/Arbitron Inc.
46. Twitter Users Frequently Exchange Information
About Products And Services
% Using Twitter to...
Learn about products/services 42%
Provide opinions about products/services 41%
Ask for opinions about products/services 31%
Look for discounts/sales 28%
Purchase products/services 21%
Seek Customer Support 19%
0% 10% 20% 30% 40% 50%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.
47. Twitter Users Far More Likely To Follow Brands/
Companies Than Social Networkers In General
“Do you follow/friend any brands or companies on social networks?”
Monthly Twitter Users All Social Network Users
No
49% No
84%
Yes
Yes 16%
51%
Copyright 2010, Edison Research/Arbitron Inc.
48. Regular Twitter Users Somewhat
Sensitive To Advertising
“If Twitter were to incorporate targeted advertising into its service,
how would that affect your Twitter usage?”
Use Twitter Less
19%
Use Twitter More
16% Stop Using Twitter
15%
No Effect
50%
Base: Monthly Twitter Users
Copyright 2010, Edison Research/Arbitron Inc.