Skip to main content
Citizen 2.0

Lee Rainie, Director, Pew Internet Project
04.20.2012
Forum PA: Rome
Email: Lrainie@pewinternet.org
Twitter: @Lrainie


                                             PewInternet.org
Digital Revolution 1
Internet (80%) and Broadband at home (66%)
                              Home broadband        Home dial-up
80%
70%
                                                                                  71%
60%
50%
                                                                                  66%
40%
30%
20%
10%
 0%
      June   April March March April March March March April   April   May    May August Jan
      2000   2001 2002 2003 2004 2005 2006 2007 2008           2009    2010   2011 2011 2012
Networked creators are everywhere
    (two-thirds of adults; three-quarters of teens)
•   70% of internet users are social networking site users
•   59% of cell owners share photos or videos
•   37% contribute rankings and ratings
•   33% create content tags
•   30% share personal creations
•   26% post comments on sites and blogs
•   15% have personal website
•   15% are content remixers
•   16% use Twitter
•   14% are bloggers
•   Of smartphone owners: 11% location services – 15%
    allow location awareness from social media – 64%
    maps/directions
The relative value of the internet to
politically active citizens is increasing
100%
                               % of internet users who get political
                                           news online
80%


60%                                                                    58%
                                              47%
                     40%
40%


20%

                     13%                      16%                      15%
 0%
                    2002                     2006                      2010

       Internet and Politics       Typical day      Total                     5
Digital Revolution 2:
Mobile phones – 88% of adults

                                327.6
         Total U.S.
        population:
           315.5
          million




                                 2011
Smartphone tipping point -- 46%
Mobile politics
- 26% of adults
    used cell
   phones for
    political
  purposes in
      2010

    Internet and Politics   3/9/2011   8
Digital Revolution 3
        Social networking – 52% of all adults
100%
               % of internet users                                          86%                 85%
80%                                                                                       83%
                                                                                          70% 71%
                                                            76%
                                               67%                          61%
60%
                                                                                                52%
                                                         48%
                         49%                                                 47%           51%
40%                                                                                             35%
                                        25%                                                33%
                                                            25%              26%
20%
         9%              8%                   11%           13%
          7%                                    7%
                         4%
 0%       6%
                        1%
       2005      2006      2007       2008           2009            2010          2011          2012
                              18-29   30-49      50-64         65+
Social politics -
 22% of adults
  used social
 media media
  for political
  purposes in
      2010

    Internet and Politics   3/9/2011   10
New Civic Reality 1) The world is full of networked
individuals using networked information (5th estate)




     Image attribution: Flickrverse, Expanding Ever with New Galaxies Forming Cobalt123
          http://www.flickr.com/photos/cobalt/34248855/sizes/z/in/photostream/
New Civic Reality 2) Giant changes in civic culture and
  mediasphere have created new opportunities for
                  NGOs and activists
New Civic Reality 3) Influence is migrating from
   organizations to networks and new “experts”

Traditional experts with
  new platforms, esp. blogs


Amateur experts who are
 avid contributors –
 sometimes with tribes

New algorithmic authorities
New Civic Reality 4) All organizations are under more
  scrutiny and transparency is a new marker of trust


Surveillance – powerful
  watch the ordinary


Sousveillance – ordinary
  watch powerful


Coveillance – peers stalk
  peers
New Civic Reality 5) There are new ways for civic actors to
         reach their audiences and mobilize others

• Be their own
  “media company”
• Build networks:
  They matter more
  now
• Be a node
• Identify influentials
The Big Civic Concern: Echo-chamber politics
Thank you!