Today, websites are more critical to businesses success than ever before. Unfortunately, many have limited understanding to what a website should be, and more importantly, lack the knowledge of what a functional, fully-optimized website can deliver. Many under-estimate the value of going beyond a website that looks pretty. In order for a website to succeed in today’s digital focused world, we must go beyond design.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
We're thinking about SEO in the grow way, and we've got the wrong process and tooling in place. Everything should be geared towards the continuous aspect of SEO.
Change the way your proceses and tooling, and change the way you think about SEO and you'll get better overview, better Quality Assurance which all in turn leads to sustainable growth of your organic traffic.
My slide deck from #BlueglassLA 2012 where I spoke on the topic of how to perform SEO in spite of Google having hidden many organic referrer keywords in their "not provided" bucket
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
Mohit Maheshwari presented on conducting SEO audits. He discussed the importance of SEO audits to discover issues, create an action plan, and set priorities. He recommended tools for conducting technical, link profile, content, and competitor audits. Mohit outlined the SEO audit process including checking indexability, accessibility, site performance, search engine penalties, on-page and off-page ranking factors. He provided tips on audit reporting and creating an implementation schedule based on priorities.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
SEO for Beginners Feb 2020 - Bristol MediaJon Payne
This document provides an overview and introduction to search engine optimization (SEO) for beginners. It discusses key SEO concepts like technical SEO, on-site SEO, off-site SEO, local SEO, and how Google works. Specific technical SEO topics covered include site speed, mobile usability, status codes, XML sitemaps, and more. Quick wins for SEO are also presented such as setting up Google Analytics and Webmaster Tools.
We're thinking about SEO in the grow way, and we've got the wrong process and tooling in place. Everything should be geared towards the continuous aspect of SEO.
Change the way your proceses and tooling, and change the way you think about SEO and you'll get better overview, better Quality Assurance which all in turn leads to sustainable growth of your organic traffic.
My slide deck from #BlueglassLA 2012 where I spoke on the topic of how to perform SEO in spite of Google having hidden many organic referrer keywords in their "not provided" bucket
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
An SEO audit evaluates the search engine optimization friendliness of a website at a point in time. It identifies factors slowing traffic growth and assesses problem severity. The audit examines technical, semantic, link popularity, and competitive elements. Technically, it checks the server, crawlability, page speed and templates. Semantically, it evaluates keywords, coverage, targeting and content quality. For links, it considers volume, quality and abnormal patterns. Competitor audits mirror these analyses. Regular audits are important as things change without notice. The website owners and editors are also important to audit.
This document provides an overview of Google Analytics 101. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It covers the different types of reporting in Google Analytics including audience, acquisition, behavior and conversions. It also discusses implementation of Google Analytics and the differences between classic and universal analytics. The document emphasizes creating a measurement plan and using Google Analytics reporting to inform business decisions.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal
The document discusses why technical SEO is important. It notes that search engines are getting better at understanding pages through JavaScript rendering. Technical SEO encompasses elements like performance, crawlability, and indexation. Current topics in technical SEO include site speed, code bloat, responsive design, duplicate content, and crawl budget. The future of technical SEO includes mobile-first indexing, device-agnostic information, featured snippets, semantic markup, machine learning, and user experience. The document recommends investing in technical SEO by testing on multiple devices, hiring SEOs with developer skills, and improving the user experience.
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
Google Panda was an algorithm update introduced by Google in 2011 to reduce "spammy" or low-quality content. It evaluates content based on user behavior metrics like time on site and bounce rate. The document discusses finding and addressing "dead content" with low engagement through tools like event tracking, in-page analytics, and conversion funnels. It suggests moving, condensing, removing, refreshing, or adding to content to make it more useful and engaging for users.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
This document provides an overview of search engine optimization (SEO) techniques and Google algorithms. It discusses both white hat and black hat SEO. White hat SEO focuses on improving a site through high-quality content, technical optimization, and natural links. Black hat techniques like hidden text, keyword stuffing, and link manipulation are avoided. Major Google algorithms like Panda, Penguin, and Mobilegeddon are explained. The document also covers mobile SEO issues like mobile-first indexing and AMP. The overall message is that SEO success comes through following Google's guidelines rather than trying to game the system.
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardGlen Dimaandal
Cyrus Shepard discusses strategies for improving website engagement metrics like bounce rate and time on site. He recommends focusing on speed optimizations, improving typography, matching content to user intent, adding images/video, answering related questions, and strengthening internal linking. Shepard saw positive results after implementing these engagement strategies, with bounce rate decreasing from 80% to 42% and traffic recovering from a 50% drop.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
Google Analytics can still be used to analyze SEO efforts despite keywords being marked as "(not provided)". Organic search traffic remains available as a channel/medium in Analytics. Landing page metrics provide insight into how well pages perform for different keywords. Secondary dimensions like landing page can be used when keywords are missing. Filters can include landing page to act as a proxy for keywords. Analytics also allows analyzing how organic search contributes to multi-channel funnels and sales.
Google Analytics - Getting Started and How to Measure SuccessAnindya Santika Devi
This document provides an overview of using Google Analytics to measure the success of a website. It discusses setting up a Google Analytics account and filtering IP addresses to get clean data. It explains how to analyze audience overview data like sessions, users, pageviews and session duration. It also covers analyzing traffic sources, devices used by visitors, top pages on the website, and setting up goals to track important events and conversions. The overall purpose is to justify investment, understand what is working well and areas needing improvement, and improve results by measuring website usage and success metrics.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
Talk on SEO for Aggregation Websites like Comparison Search Engines, Marketplaces or Classifieds platforms. Including Panda Diet and Internal linking, etc
An SEO audit evaluates the search engine optimization friendliness of a website at a point in time. It identifies factors slowing traffic growth and assesses problem severity. The audit examines technical, semantic, link popularity, and competitive elements. Technically, it checks the server, crawlability, page speed and templates. Semantically, it evaluates keywords, coverage, targeting and content quality. For links, it considers volume, quality and abnormal patterns. Competitor audits mirror these analyses. Regular audits are important as things change without notice. The website owners and editors are also important to audit.
This document provides an overview of Google Analytics 101. It discusses creating a measurement plan by defining business objectives, goals, key performance indicators and targets. It covers the different types of reporting in Google Analytics including audience, acquisition, behavior and conversions. It also discusses implementation of Google Analytics and the differences between classic and universal analytics. The document emphasizes creating a measurement plan and using Google Analytics reporting to inform business decisions.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
Why You Should Invest in Technical SEO by Ruth Burr ReedyGlen Dimaandal
The document discusses why technical SEO is important. It notes that search engines are getting better at understanding pages through JavaScript rendering. Technical SEO encompasses elements like performance, crawlability, and indexation. Current topics in technical SEO include site speed, code bloat, responsive design, duplicate content, and crawl budget. The future of technical SEO includes mobile-first indexing, device-agnostic information, featured snippets, semantic markup, machine learning, and user experience. The document recommends investing in technical SEO by testing on multiple devices, hiring SEOs with developer skills, and improving the user experience.
A large portion of the web has already migrated to the Mobile First Index. However, there is still a huge portion still living in the world of desktop-first. To help those who have yet to make the transition, we recently dug into the data of nearly 500 million URLs over 1.5 billion Googlebot visits to learn from the sites that have fully made the move. In this talk from Botify’s Frank Vitovitch, find out the specific characteristics of sites who saw major improvements and learn the mistakes to avoid from those who lost traffic during their transition.
Don't F*ck Up Your Site Migration - Serena PearsonSerenaPearson2
Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel.
Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.
Google Panda was an algorithm update introduced by Google in 2011 to reduce "spammy" or low-quality content. It evaluates content based on user behavior metrics like time on site and bounce rate. The document discusses finding and addressing "dead content" with low engagement through tools like event tracking, in-page analytics, and conversion funnels. It suggests moving, condensing, removing, refreshing, or adding to content to make it more useful and engaging for users.
Bath City College SEO For Beginners Training | February 2017Josh Baldwin
This document provides an agenda and overview for an SEO training session hosted by Noisy Little Monkey. It introduces the trainers and their roles within the company. The agenda includes discussing technical aspects of websites, on-site optimization, off-site factors like links and citations, local and mobile search, and a question and answer period. Key areas that will be covered are speeds and redirects, keywords and content strategy, and acquiring links through events, blogs, and social media. The training aims to explain how Google evaluates websites and what it values in ranking pages highly.
[BrightonSEO 2019] Restructuring Websites to Improve IndexabilityAreej AbuAli
[BrightonSEO April 2019] This talk shares the detailed methodology used to restructure a job aggregator site, which, like many large websites, had huge problems with indexability, and the rules used to direct robot crawl, taking the site from over 2.5 million URLs to just 20,000. It covers crawling and indexing issues and dive into the case study aided by flow charts to explain the full approach used to restructure the site and how to implement it.
This document provides an overview of search engine optimization (SEO) techniques and Google algorithms. It discusses both white hat and black hat SEO. White hat SEO focuses on improving a site through high-quality content, technical optimization, and natural links. Black hat techniques like hidden text, keyword stuffing, and link manipulation are avoided. Major Google algorithms like Panda, Penguin, and Mobilegeddon are explained. The document also covers mobile SEO issues like mobile-first indexing and AMP. The overall message is that SEO success comes through following Google's guidelines rather than trying to game the system.
Experimentation: A Superior Framework+Offering for SEO by Cyrus ShepardGlen Dimaandal
Cyrus Shepard discusses strategies for improving website engagement metrics like bounce rate and time on site. He recommends focusing on speed optimizations, improving typography, matching content to user intent, adding images/video, answering related questions, and strengthening internal linking. Shepard saw positive results after implementing these engagement strategies, with bounce rate decreasing from 80% to 42% and traffic recovering from a 50% drop.
Mobile-First Index: A Data-Driven Analysis & DiscussionBotify
As more and more sites enter the mobile-first index, the demand for data-driven analysis of the the rollout has never been greater. That’s why we initiated our latest deep dive study, an illumination of the trends and behaviors that are currently governing the mobile-first index.
View The Science of Website Redesign, in which we will cover everything you need to know before you embark on the path of redesigning your site: http://bit.ly/9cv7sm
Using Google Analytics for SEO Reporting in a (not provided) WorldJeff Sauer
Google Analytics can still be used to analyze SEO efforts despite keywords being marked as "(not provided)". Organic search traffic remains available as a channel/medium in Analytics. Landing page metrics provide insight into how well pages perform for different keywords. Secondary dimensions like landing page can be used when keywords are missing. Filters can include landing page to act as a proxy for keywords. Analytics also allows analyzing how organic search contributes to multi-channel funnels and sales.
Google Analytics - Getting Started and How to Measure SuccessAnindya Santika Devi
This document provides an overview of using Google Analytics to measure the success of a website. It discusses setting up a Google Analytics account and filtering IP addresses to get clean data. It explains how to analyze audience overview data like sessions, users, pageviews and session duration. It also covers analyzing traffic sources, devices used by visitors, top pages on the website, and setting up goals to track important events and conversions. The overall purpose is to justify investment, understand what is working well and areas needing improvement, and improve results by measuring website usage and success metrics.
The document provides tips on building SEO compliant websites. It discusses various technical aspects of websites that impact SEO, such as domain structure, hosting, website architecture, URLs, internal links, page speed, and keyword targeting. The presenter aims to help businesses, marketers, web developers, and consultants understand important technical SEO concepts and best practices to build search-friendly websites.
10 Ways to Be Strategic with Web Analytics - Presentation for RootsTech Feb 2011Jimmy Smith
This is a presentation I made at FamilySearch RootsTech conference February 2011. It is now 9 years later yet the content is just as true, relevant, and insightful.
Content Audit Webinar with Everett & URL ProfilerGoInflow
This deck was presented in a webinar by Everett Sizemore of Inflow with Q&A participation from Gareth Brown and Patrick Hathaway from URL Profiler. Learn more about content audits here: http://www.goinflow.com/digital-content-audits-seo-inbound-marketing/
This document discusses the relationship between SEO and conversion rate optimization (CRO). It emphasizes that SEO should be approached as a business case focused on conversion rather than just a marketing channel. Discovery and analytics are important to understand customer behavior and improve the user experience. Site search, content structure, and making information accessible can significantly increase metrics like visit duration, bounce rate, and pages per session. The document also provides tips for auditing an existing site search feature.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
Intro to Online Marketing - Placer School of Adults Fall 2014Coryon Redd
This document provides an introduction and overview of online marketing and keyword research techniques. It discusses analyzing competitors, setting up Google Analytics to track website traffic, and using WordPress as a content management system. The presentation recommends researching top keyword targets, building landing pages, and creating spreadsheets to organize keywords. It also explains how to research competitors, set up Google Analytics tracking code, and use WordPress with free themes and plugins for website development.
This document provides an overview of search and social media optimization. It discusses how SEO has changed with algorithm updates prioritizing content, links and local search. It recommends developing a keyword plan using tools like Google Keyword Planner, Google Trends and competitors' websites. The document also covers setting up Google AdWords accounts and campaigns, including keyword match types and writing effective ads. It concludes by recommending books, blogs and Twitter accounts to follow for additional information.
How to earn money from digital marketing wma study materialjeevithakumar6
Web Marketing Academy is a digital marketing training institute located in Bangalore, India. It provides regular training programs as well as custom corporate training. Its mission is to spread digital marketing in India and empower future leaders in digital transformation. The document discusses search engine optimization (SEO) auditing, including reasons to conduct audits, how to audit a website manually or using tools, elements to focus on during an audit, and tools that can be used for auditing like Screaming Frog, Moz Link Explorer, and Ahrefs Backlink Checker. It also covers fixing issues like page speed, broken links, and structured data.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
This document provides an overview agenda for an SEO training covering topics such as search engine philosophy, on-page and off-page optimization factors, measurement and analytics, vertical search and local SEO, and content planning. The agenda includes sections on search engine updates, indexation challenges and solutions, major on-page and off-page ranking factors, using analytics tools to measure SEO, techniques for large and small sites, and generating useful content. The training aims to explain modern search engine operations and how to best approach SEO through an understanding of key algorithms and metrics.
This document provides an overview of strategic web design services. It discusses analyzing the target audience and current site usage through Google Analytics. Wireframes and usability testing ensure the design meets audience needs. The process then involves designing the site, measuring performance, and ongoing optimization. Key Google Analytics reports and metrics are outlined to track things like traffic sources, top pages, keywords, and changes over time. Search engine optimization tactics like on-page optimization and content marketing are also addressed.
This document discusses how to measure and optimize the success of a website using web analytics. It begins with an introduction to web analytics tools like Google Analytics and their benefits for understanding website traffic, user behavior, and performance. It then covers setting up standard and extended tracking in Google Analytics, with a focus on defining goals or key performance indicators. The document provides tips on getting started with analysis, including focusing on metrics like bounce rates and conversion rates. It also discusses optimizing elements like landing pages, shopping funnels, and online marketing campaigns. Common mistakes in web analytics are outlined as well.
The document discusses strategies for future-proofing SEO, including avoiding penalties, improving user experience, developing great content, and building natural links. It notes Google is increasingly rewarding sites that users love and penalizing those with poor user metrics, duplicate content, or unnatural links. The author recommends businesses continuously survey users, focus on quality content to build trust and memory, and integrate SEO best practices like reviews and Q&As throughout marketing efforts to protect revenue in the changing SEO landscape.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
The document outlines an agenda for an internet marketing training seminar. The agenda includes sessions on search engine optimization, social media strategies, internet advertising, and email marketing. Breaks are scheduled between sessions. Specific topics within the search engine optimization session include how search engines work, on-page and off-page optimization techniques, keyword research, and site submission. The social media strategies session will cover maintaining engagement on Twitter and Facebook.
SEO Disasters to Avoid During a Website RedesignDigital Reach
This document provides guidance on SEO best practices for website redesigns. It discusses avoiding common mistakes like lacking goals, plans, content mapping and auditing. It emphasizes the importance of pre-launch checklists, post-launch testing, and metric tracking to measure success. Regular auditing and reporting on key performance indicators is also recommended to catch issues and showcase progress. The overall message is that preparation, testing and analysis are crucial for a successful website redesign.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
Similar to April Digital Marketing Roundtable Presentation (20)
Topic: Secrets to Successful Data-Driven Marketing
As a marketer, you know the important role data plays when it comes to targeting and reaching new customers. But the truth is that most marketers see data as an obstacle. They find digging for data to be a chore—or even a bore. Sure, it's important, but where do you even begin? We'll explore how marketers can maximize business value from data about customers and prospects. We'll look at how to keep data clean and fresh, and look how we can apply what the data is telling us.
This document provides an overview of strategies for attracting top talent using digital marketing. It begins with a brief history of website design from the early 1990s to present. It then discusses top website trends for 2018 such as HTTPS security, push notifications, site speed optimization, mobile-first design, unique layouts/imagery/video, and optimized career sections. The document emphasizes the importance of a mobile-friendly website and social media presence for attracting both clients and talent. It also stresses using digital marketing to showcase company culture, community involvement, and career opportunities in order to engage potential job candidates. Overall, the document advocates applying customer acquisition strategies to talent attraction through an online presence that highlights the employer brand.
The document provides an agenda for a marketing meeting. The agenda includes registration starting at 8:00am followed by breakfast. An overview of meeting goals will be presented at 8:40am along with introductions. Various presentations will take place from 9:00am to 11:00am on topics such as LinkedIn advertising, low cost marketing tactics, and learning from others. The meeting will conclude from 11:00am to 11:30am with a wrap up and networking time.
1. Low-cost, high-impact marketing successes discussed include pay-per-click advertising, search engine optimization, remarketing ads, and cross-sell promotions. Testing new channels is recommended by starting with research, establishing sales potential, and accepting that some experiments will fail but provide valuable learning.
2. When developing strategic alliances, it is important to clearly define expectations, ensure the partnership is mutually beneficial, and build trust, transparency and respect. Joint events and seminars can help increase the impact of strategic alliances.
3. Out-of-the-box low-cost, high-return initiatives include community involvement, content marketing, social media engagement, education materials, and showing appreciation for customers
In our first roundtable, we held three presentations: 1. What Does Your Marketing Strategy Look Like? 2. The Importance of a Digital Strategy 3. Integrated Marketing & Sales
Martha Herdendorf is a digital marketing manager with over 10 years of experience in social media strategy, content creation, team management, and account management. She currently oversees a team of 10+ social media creators at Guarantee Digital. Previously she worked at C. Blohm & Associates as a project coordinator where she developed marketing strategies and analyzed campaign performance. She has expertise in social media platforms like Facebook, Twitter, and LinkedIn.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
7. dis·as·ter - a sudden event, such as an accident or a natural
catastrophe, that causes great damage
hy·per·bo·le - exaggerated statements or claims not meant to
be taken literally.
19. How to Avoid
Don’t ever check this option
Do development work on a
development environment
site:domain search
Annotate design and other site
updates and check back regularly
on performance
Create GA alerts
26. How to Avoid
Spend the time (Device, Browser, OS,
User Goal Paths)
Invest in tools to help automate the
process
Get different perspectives
Review Browser and OS Statistics
Create/Utilize a checklist
Crawl your site for broken/development
links
Have a test plan
39. How to Avoid
Don’t rely solely on the speed tools, review
actual site metrics for accurate measurement:
– TTFB, DOM (load time), # of requests to
server, total number of resources
(preferably under 2MB total)
Follow best practices
Balance design with functionality
Image Compression
Minify and combine CSS/ JS files
Utilize Lazy Load
44. How to Avoid
Do user testing, even if it’s just a
small group
Ask your customers that they think
Track User Behavior
Test, Measure, Repeat
Use data to back up hypothesis
47. How to Avoid
Gather all information as early as
possible
Ask for a list of items needed from
the development company:
– Domain Hosting
– DNS Hosting and Records
– Email Hosting and Records
– # of Domains
Don’t move domains close to
launch
Adapt: even the best laid plans…
49. How to Avoid
Do not redirect a whole domain or
place an acquired company on a
subdomain
Crawl the site
Mapping and not implementing
Create custom 404 Pages
Spend time planning and mapping
redirects
Use Plugin or Module to mass
upload
54. Do the best you can until you know better. Then when
you know better, do better.
Maya Angelou
55. Steps to Take
Dedicate time/budget to website
enhancements
Monitor and track conversion
points
Use data to make informed
decisions
Ask for user feedback
Review what the competition is
doing and “borrow” and build on
cool ideas
Keep up with changes in design
and functionality
62. Summary
Don’t ever check the “Discourage
Search Engines from Indexing
Box”
Be hesitant to eliminating pages
from your site/new site without
doing some research
Have a Testing Plan and spend
time on it
Don’t ignore site speed – it matters
When it comes to user interaction,
be careful in making assumptions
Be prepared for launch day
Have a content strategy
Your website is never done
79. Target Customer
Who is your target customer, and are you including elements on your
website to meet their needs?
Round 4
80. Strategies
What are some strategies you can implement to get your team on
the same page when it comes to making updates to your website, or
even its overall purpose?
Round 5
81. Website Audit
Do you regularly audit your website? If so, what elements do you
look at?
Round 6
87. Technical - Site Speed
Why It Matters:
– Since July 2018, page speed is
now a ranking factor for mobile
searches.
– Users don’t want to wait.
How To Look:
– Google Page Insights
– GT Metrix
91. Technical – Mobile Friendly
Why It Matters
– Google Mobile-First Index
• No longer looking at
desktop version
– December 2018, 1/2 of pages
are from Google indexing
content using mobile-first
How to Look:
– Google Mobile-Friendly Test
93. Usability – Mobile
Why It Matters:
– Mobile test isn’t just for Google
but for users.
“Fat Finger”
Back to Top
Break points
Text readability
Mobile Forms
96. Usability – Navigation
Can Users Find What They Are
Looking For ?
How to See:
– Google Analytics - Look to see
what people searched with your
website site search functionality
to see what they couldn’t find
through the navigation easily.
98. Usability - Inspectlet
Are Users Able to Find What They
Need?
Are Elements of Your Website Not
Working Properly?
What to Look at:
– Repeat Scrolling
– Rage Clicks
– Form Interaction
99.
100.
101. Content – Relevance
Are Users Engaged With Your
Content?
What to Look At:
– Google Analytics
• Time on Site
• Bounce Rate
• Pages Per Visit
103. Content – Informational
How are visitors interreacting with
your content?
Is your content guiding them to the
next step?
What to Look At:
– Google Analytics
• Behavior Flow
• Page Path
• Entrances / Exits
105. Content – Inspectlet
Things to Think Through:
– Are visitors getting lost?
– Are buttons taking them where
they expected or are they going
back
– Do they seem to be hunting
down certain information that
they can’t find?
– Repeatedly Scrolling Up and
Down?
Using Inspectlet for Content Audit
109. SEO - Meta Data
Four Categories:
– Automated
– Spammy
– Non-Existent
– Optimized
110. SEO – Crawl Errors
Why Does It Matter?
– Bad Experience
– Keeps PageRank flowing to
your site
111. SEO – Indexing
Why it Matters:
– Lets you know if Google can
find your website pages
– Shows you URLs that are
getting most authority
– Test specific URLs to see if
indexed
How to Look:
– Google Site Search
• Site:www.website.com
– Google Search Console
• Sitemaps
113. SEO – URL Structure - BAD
Don’t be generic
– https://domain.com/page/about
Make sure a user can understand
what your page is about by looking at
the URL
– https://domain.com/whiskeyisGood
/irishWhiskeyForHealth/Whiskey
Avoid keyword repetition within
URLs - spammy URL structure
– https://domain.com/whiskey/iris
h-whiskey/jameson-irish-
whiskey/jameson-irish-
whiskey-history
Minimize Dynamic URL Strings
– https://domain.com/cat/?cid=70
78.
114. SEO – URL Structure - GOOD
Write for both users and search
engines
Use Keywords
Use File Path Structure
Use Hyphens over Underscores
Example: https://domain.com/gear-
motors/5hp-dc-motor
115. SEO – Traffic Analysis
Key items to look at:
– What organic traffic is branded
vs non branded
– What pages get most organic
entrances
– Organic bounce rate and time
on site
116. SEO – Traffic Analysis
Branded Vs Non-Branded
Branded Non-Branded
117. SEO – Traffic Analysis
Landing Pages
– Look for high
Home Page
entrances!
– Pair with keyword
ranking data to
see what
keywords rank
these pages
Before we look at some real world examples of common disasters from my 10 years of being a marketer. Lets look at some famous fails in marketing history.
According to The Times, the post said the company would promise pizzas to the first 350 people who shared their Domino's tattoos, adding, "To those with appointments scheduled for later, we recommend canceling them."
In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. No big deal, right? Except when it's offensive, insensitive, and offends millions of people. The tweet was a poor play on the political turmoil happening at the time in Egypt:
The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet.
The company received negative feedback immediately, and they soon took the tweet down in response and apologized to anyone offended by the tweet. The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious.
In October 2010, Gap launched a new logo in an attempt to be more modern. Guess how long that lasted?
A whopping two days.
Gap quickly put the old logo back into place after unbelievable backlash from the public.
Gap, known for everyday basics, tried to redo their image to appeal to a more hip crowd. Unfortunately, the brand didn’t understand who its target market is -- the people who want the basics and aren't interested in trendy styles. Its loyal customers felt that Gap was changing their image for the worse, and lost a connection with the brand.
Gap was also unsuccessful at attracting the younger, trendy generation with the redesign (albeit, only a two-day redesign), resulting in a failure on two fronts with this new logo.
While it wasn't so awful for Gap to pursue a logo redesign, the lesson is simply to stay in touch with your buyer personas so you can ensure your new design reflects them. Marketers focus a lot on metrics -- for good reasons -- but never underestimate your audience's feelings towards your brand. They're harder to quantify, sure, but boy will people speak out when their sensibilities are offended.
Create custom alerts
To create a custom alert:
Sign in to Google Analytics.
Navigate to your view.
Open Reports.
Click CUSTOMIZATION > Custom Alerts.
Click Manage custom alerts.
Click + NEW ALERT.
Alert name: Enter a name for the alert.Apply to: Select the reporting views to which you want to apply the alert.Period: Select the frequency at which the alert can be generated (Day, Week, Month). A daily alert is based on daily changes in traffic/behavior; weekly and monthly alerts are based on week to week and month to month changes, respectively.Send me an email when this alert triggers: Select this checkbox if you want to receive an email when the alert is generated. If you want other people to also receive email, open the other email addresses menu, click Add new email address, enter the address and label, then click OK. The From address for the alert is noreply@google.com.[Available only in the United States] Click Set up your mobile phone to enter your mobile phone number.Alert Conditions:
This applies to: Select the dimension to which the alert applies.
Alert me when: Select the metric to which the alert applies, the condition that generates the alerts (e.g., Is less than, Is greater than), and enter the value for the condition (e.g., Is less than 20).
Click Save Alert.
Content remained the same. Added in CTAs, call outs, Product finders, etc within content to break it up
Content remained the same. Added in CTAs, call outs, Product finders, etc within content to break it up
Story of Grob…
QA Testing – every agency is going to talk about it. Talk about how they focus on it. But the truth is no one is actually giving it the time it deserves.
Cross-Browser Device Testing
Neglecting QA Cross-Browser Device Testing
We love looking at sites launched by the local competition. Especially if it’s someone we lost out on due to cost. The thing people need t realize about these projects, is that anyway you dice it, it comes down to time. If you don’t put in the time to QA Test, go through checklists, be meticulous in your testing, and have a team who truly cares and are passionate about the final result, you're going to miss things.
Top Floor’s site and being called out
Talk about metrics Sophia looks at vs site speed tools
Image optimization
Site speed checklist
1. Image Compression - for WordPress we use WP Smush Pro to optimize and compress images to reduce the total size of resources. Can make a huge impact - we’ve seen 20 MB of images go down to 2MB (results may vary!)2. Minify and combine CSS/ JS files - for WP we use Autoptimize to combine and minify CSS/ JS files, which reduces # of requests to the server3. Lazy Load - we follow best practices and lazy load images below the fold so that they are not loaded on initial page load. This has arguably the biggest impact after image compression.Could we make a note that every website speed test is different and they don’t all follow the same rules and Google Lighthouse/PageSpeed in particular changes all the time? It’s better to just look at the real results — TTFB, DOM (load time), # of requests to server and total number of resources (preferably under 2MB total, when possible
Machine Generated SEO
No SEO in sitemap discussions (whole process in general)
All items from the SEO Checklist
No continual conversion improvement or tracking
From understanding how users are finding your website to how they are interacting with your website content, a website audit can help increase the overall effectiveness of your marketing efforts. A website audit helps determine whether your website is achieving your goals, but more importantly, it provides actionable steps to take to improve it and increase performance. In this mini-workshop, you will learn how to utilize some of the tools like Google Analytics and Inspectlet to audit performance and walk away with an actionable plan to put into place.