The documents provide statistics from surveys on internet usage in the United States in 2012. The surveys found that 81% of all adults used the internet, with slightly more men using it than women. Usage was highest among those aged 18-21 and 30-49 and decreased with age. Usage also decreased with lower income and education levels. By 2014, more people were expected to access the internet from smartphones than desktop computers.
The documents provide statistics from surveys on internet usage in the US. The surveys found that 81% of all US adults use the internet, with slightly more men using it than women. Internet usage is highest among those aged 18-21 and drops with each successive older age group. Those with a college degree or higher have the highest rates of internet usage.
The document discusses using a web presence to enhance membership value and engage audiences. It emphasizes using the web to find new members through search engine optimization and paid search advertising. It also stresses providing ongoing value to members through an engaging website and online community to help retain and renew members. The final section discusses making it easy for members to leave in a way that allows for potential future return.
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
The document provides information on digital marketing and search engine optimization (SEO). It defines digital marketing and search engines. It explains how search engines work through crawling, indexing, processing queries, calculating relevancy, and retrieving results. The document also discusses SEO techniques like on-page optimization factors, off-page optimization, keyword research, competitive analysis, and Google algorithms/updates that impact rankings. It provides examples of implementing SEO through business analysis, keyword research, and on-page optimization tactics.
The documents provide statistics from surveys on internet usage in the US. The surveys found that 81% of all US adults use the internet, with slightly more men using it than women. Internet usage is highest among those aged 18-21 and drops with each successive older age group. Those with a college degree or higher have the highest rates of internet usage.
The document discusses using a web presence to enhance membership value and engage audiences. It emphasizes using the web to find new members through search engine optimization and paid search advertising. It also stresses providing ongoing value to members through an engaging website and online community to help retain and renew members. The final section discusses making it easy for members to leave in a way that allows for potential future return.
The document discusses strategies for improving website marketing and usability for seniors. It covers five elements of website design: design, content, navigation, functionality, and interactivity. It then discusses specific features that can be added to websites and provides tips on usability testing with seniors. The document concludes with recommendations for online marketing strategies including search engine optimization, paid search advertising, and social media marketing with a focus on making strategies affordable and effective for local markets.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of conducting SEO for websites.
Seo material Digitoliens - Best Digital Marketing Institute in HyderabadDigitalMarketingByDi
The document provides information on digital marketing and search engine optimization (SEO). It defines digital marketing and search engines. It explains how search engines work through crawling, indexing, processing queries, calculating relevancy, and retrieving results. The document also discusses SEO techniques like on-page optimization factors, off-page optimization, keyword research, competitive analysis, and Google algorithms/updates that impact rankings. It provides examples of implementing SEO through business analysis, keyword research, and on-page optimization tactics.
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
The document discusses how Skandnet can help companies with their digital advertising efforts on Facebook through creating targeted ads, developing engaging Facebook pages and applications, and optimizing campaigns on an ongoing basis to achieve marketing goals and a positive return on investment.
This document discusses various tactics for effective eMarketing. It emphasizes that eMarketing is most effective when different tactics work together and reinforce each other. This includes optimizing a company's website to attract, convert, and retain customers, using search engine optimization and pay-per-click advertising to drive qualified traffic to the site, building communities through social media, monitoring online reputation, and using email marketing to foster long-term customer relationships. The key is implementing an integrated strategy across online channels to attract visitors and guide them through the purchasing process.
SEO and PR have become closely integrated, with PR techniques now playing an important role in SEO. Creating high-quality content and building relationships with journalists, bloggers and influencers helps improve a website's authority and generates natural links and signals that search engines like Google use to determine rankings. A focus on optimizing content for users by addressing their intent and goals, as well as creating content that can be widely shared, has become more important to SEO success than outdated techniques like keyword stuffing or hidden text.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
The document provides an overview of search engine optimization (SEO). It discusses how search engines work by crawling websites, indexing content, processing search queries, calculating relevancy, and retrieving results. It then covers SEO strategies including on-page techniques like optimizing keywords, content, technical elements, page tags and links, and off-page techniques like building backlinks and social signals. The benefits of SEO including driving targeted traffic and standing out from competition are also summarized. Key metrics for measuring SEO performance like rankings, traffic, and conversions are outlined. Finally, the document discusses white hat versus black hat SEO and major search engine algorithm updates like Panda, Penguin and Hummingbird.
On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
This document summarizes an ISA Marketing & Sales Summit workshop on taking search marketing to the next level. It discusses Google's dominance in the search market share and changes to their algorithm. The workshop agenda covers topics like eye tracking studies, Google Analytics, keyword research, search engine optimization, social media optimization, and pay-per-click advertising best practices. Presentation materials analyze Google versus Bing search results, how to boost a site's quality score, and increasing click-through rates and coverage for paid search campaigns.
The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.
Google was founded in 1998 by Larry Page and Sergey Brin. It originated from the term "googol", meaning 10 to the 100th power. Google started in a friend's garage in Menlo Park, California and has grown to be one of the most powerful and visited search engines in the world. It has over 20,000 employees worldwide and uses its simplicity and quality service to attract users and experience strong traffic growth through word of mouth. Google's mission is to organize the world's information and make it universally accessible and useful.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
This document provides an overview of different online marketing techniques to drive traffic to a website. It discusses developing high-quality content in various formats and leveraging analytics to understand user behavior. It also covers search engine optimization techniques like keyword research and on-page optimization. Additionally, it outlines major social media platforms like Facebook, Twitter, and LinkedIn and how to utilize them for business purposes and drive traffic back to a website. The overall goal is to help readers understand different content creation and promotion strategies to attract more visitors to their site.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
The document provides an overview of search engine marketing strategies and tactics. It discusses optimizing websites for search engines through on-page factors like keywords, hyperlinks, page titles and meta tags. It also covers off-page strategies like search engine optimization and paid search marketing. Multivariate testing is presented as a way to optimize website elements and increase conversions.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
This document provides an overview of key topics from an eMarketing workshop, including:
1. What makes a good website - elements like brand, key content, design touches, and ease of use.
2. Website development best practices - defining vision, aims, and target audiences.
3. Search engine optimization techniques - like optimizing title tags, meta descriptions, headings, images and link building.
4. Effective online tools for communication, relationship building, streamlining workflows and understanding analytics.
The document provides information on how businesses can grow online using Google tools and search engine optimization strategies. It discusses how Google handles searches, processes over 40,000 searches per second, and how YouTube watches over 500 years of video every day. It also summarizes Google My Business for managing online presence, the importance of reviews and transparency for reputation, and strategies for search engine optimization including keyword research, link building, and content curation.
The document discusses how Skandnet can help companies with their digital advertising efforts on Facebook through creating targeted ads, developing engaging Facebook pages and applications, and optimizing campaigns on an ongoing basis to achieve marketing goals and a positive return on investment.
This document discusses various tactics for effective eMarketing. It emphasizes that eMarketing is most effective when different tactics work together and reinforce each other. This includes optimizing a company's website to attract, convert, and retain customers, using search engine optimization and pay-per-click advertising to drive qualified traffic to the site, building communities through social media, monitoring online reputation, and using email marketing to foster long-term customer relationships. The key is implementing an integrated strategy across online channels to attract visitors and guide them through the purchasing process.
SEO and PR have become closely integrated, with PR techniques now playing an important role in SEO. Creating high-quality content and building relationships with journalists, bloggers and influencers helps improve a website's authority and generates natural links and signals that search engines like Google use to determine rankings. A focus on optimizing content for users by addressing their intent and goals, as well as creating content that can be widely shared, has become more important to SEO success than outdated techniques like keyword stuffing or hidden text.
Presentation on search engine optimisation by David Gilroy at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
The document provides an overview of search engine optimization (SEO). It discusses how search engines work by crawling websites, indexing content, processing search queries, calculating relevancy, and retrieving results. It then covers SEO strategies including on-page techniques like optimizing keywords, content, technical elements, page tags and links, and off-page techniques like building backlinks and social signals. The benefits of SEO including driving targeted traffic and standing out from competition are also summarized. Key metrics for measuring SEO performance like rankings, traffic, and conversions are outlined. Finally, the document discusses white hat versus black hat SEO and major search engine algorithm updates like Panda, Penguin and Hummingbird.
On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
This document provides a 10 chapter guide for search engine optimization (SEO) strategies. It covers topics like keyword research, site navigation, mobile optimization, local SEO, voice search optimization, page speed, content focused on search intent, use of social media, technical audits, and competitor research. The document emphasizes the importance of SEO for businesses and provides specific tactics within each chapter to help websites rank higher and drive more traffic from search engines like Google.
This document summarizes an ISA Marketing & Sales Summit workshop on taking search marketing to the next level. It discusses Google's dominance in the search market share and changes to their algorithm. The workshop agenda covers topics like eye tracking studies, Google Analytics, keyword research, search engine optimization, social media optimization, and pay-per-click advertising best practices. Presentation materials analyze Google versus Bing search results, how to boost a site's quality score, and increasing click-through rates and coverage for paid search campaigns.
The document discusses recent changes in search engines like Google. It explains that Google's Hummingbird update moved search to focus more on natural language and topics rather than keywords alone. It also discusses Google's move to more secure "not provided" search data. While related, Hummingbird is an algorithm change and secure search is a technology decision. The document provides key takeaways for marketers, noting the need to focus on meaningful content, collect analytics data, and understand search is becoming more conversational and focused on intent rather than keywords.
Google was founded in 1998 by Larry Page and Sergey Brin. It originated from the term "googol", meaning 10 to the 100th power. Google started in a friend's garage in Menlo Park, California and has grown to be one of the most powerful and visited search engines in the world. It has over 20,000 employees worldwide and uses its simplicity and quality service to attract users and experience strong traffic growth through word of mouth. Google's mission is to organize the world's information and make it universally accessible and useful.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
The document discusses the fundamentals of eMarketing, including using a website to attract and retain customers, optimizing it for search engines, monitoring performance metrics, search engine marketing, reputation management, and email marketing to build relationships. The key aspects are driving qualified traffic to an optimized website that offers value and converting that traffic into customers through testing and relationship building.
Whether you have a personal blog, business website, or are making money through online advertising, today's currency of success relies, almost exclusively, on the science of cultivating more significant traffic to your website.
This document provides an overview of different online marketing techniques to drive traffic to a website. It discusses developing high-quality content in various formats and leveraging analytics to understand user behavior. It also covers search engine optimization techniques like keyword research and on-page optimization. Additionally, it outlines major social media platforms like Facebook, Twitter, and LinkedIn and how to utilize them for business purposes and drive traffic back to a website. The overall goal is to help readers understand different content creation and promotion strategies to attract more visitors to their site.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
This document discusses the history and evolution of search engine optimization (SEO) from 1991 to the present. It describes how SEO techniques have changed over time from early keyword stuffing approaches to a modern focus on quality content, user experience signals like dwell time, and structured data. The document also provides an overview of the top factors that search engines like Google consider in ranking websites, including on-page elements, backlinks, and user interaction metrics. Finally, it introduces several tools that can be used to audit a website's SEO performance and benchmark it against competitors.
The document provides an overview of search engine marketing strategies and tactics. It discusses optimizing websites for search engines through on-page factors like keywords, hyperlinks, page titles and meta tags. It also covers off-page strategies like search engine optimization and paid search marketing. Multivariate testing is presented as a way to optimize website elements and increase conversions.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
This document provides an overview of key topics from an eMarketing workshop, including:
1. What makes a good website - elements like brand, key content, design touches, and ease of use.
2. Website development best practices - defining vision, aims, and target audiences.
3. Search engine optimization techniques - like optimizing title tags, meta descriptions, headings, images and link building.
4. Effective online tools for communication, relationship building, streamlining workflows and understanding analytics.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Vikram Bisht from Imagine Web Solutions presented on search engine optimization (SEO). He discussed what search engines are and how they work by crawling websites and indexing content. He explained why SEO is important for getting website traffic and conversions. Bisht covered key SEO topics like on-page and off-page ranking factors, developing an SEO strategy, and basic optimization tips. The presentation provided an overview of implementing SEO for websites.
302 principles of keywords and optimisationcaitlin house
This document discusses search engine optimization (SEO) and how it is important for businesses. SEO involves improving aspects of a website like content and keywords to achieve a higher search engine ranking and more website traffic. Good SEO with relevant keywords gives customers confidence by having the website rank highly for different keyword searches. The document also discusses factors to consider for SEO like keywords, links, social media, mobile friendliness, and content.
This is a presentation I gave which discusses how to get the most from your company\'s website through tactics such as search engine optimization, corporate blogging, social networking initiatives, banner advertising, and pay-per-click advertising.
The document discusses optimizing event websites for search engine optimization (SEO). It recommends taking a holistic approach to SEO that focuses on providing high-quality, relevant content for users rather than trying to manipulate search engines. Specific techniques mentioned include optimizing page titles, images, internal and external links, and using analytics to measure results. The document also discusses using social media to enhance SEO through viral sharing and increased backlinks.
The document summarizes a workshop on digital marketing held at VIT University in Vellore. The workshop covered topics such as the purpose of internet and digital marketing, types of digital marketing like SEO, SEM and SMO, and analytics tools. It discussed key concepts in digital marketing including the 4Ps of digital marketing, on-page and off-page SEO strategies, and how SEM, social media optimization, and web analytics can help achieve marketing goals. Future trends discussed included the growth of mobile devices and cloud computing.
Hello Web Marketing fans,
For those that made it out last night to my Website Marketing seminar I hope the seminar was valuable and time well spent. For those that were not able to make the seminar the feedback seems to lean towards hosting another workshop, stay tuned in 2010. For anyone that would like to see my presentation, I have posted my slides on my website:
http://www.youneedseo.com/dec8/Website-Marketing-Seminar-2009.ppt (~40MB file)
I updated one of the last slides (SEO Resources) to include some information on some notable players in the SEO/Social Media world, as well as a feature within Google Reader that allows me to share my daily reading (blog) list.
If there are any questions for me please never hesitate to email (michael@youneedseo.com). Lastly, if you or your organization is interested in a free Website Marketing Seminar & Workshop please let me know, I am happy to discuss!
Thanks,
Michael
michael@youneedseo.com
http://www.youneedseo.com
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
This document provides guidance on developing an effective online communications strategy and website. It discusses conducting discovery research, defining goals and metrics, selecting appropriate technology and platforms, optimizing for search engines, developing content, testing functionality, and continually evolving the site based on audience needs. Key steps include involving stakeholders, understanding audiences, prioritizing tasks, selecting appropriate tools and vendors, writing for the web, promoting through social media and paid ads, and ongoing optimization.
The document provides tips and best practices for creating an effective small business website. It emphasizes that a good website should clearly identify what the business does through a tagline and consistent design, provide easy navigation and organization of information, and include important elements like contact details and ways to collect user data. The document also stresses the importance of following conventions, using images and chunking content to improve readability, and optimizing the site for search engines and different devices through responsive design. It notes both the benefits of building a site independently using common platforms, and of hiring a professional for their expertise.
The document provides an overview of search engine optimization (SEO) presented by the company seOverflow. It discusses key aspects of on-page and off-page optimization including keyword research, link building strategies, and measuring SEO success through analytics and tracking rankings, traffic, and conversions. seOverflow specializes in SEO and paid search marketing solutions to help other companies offer these services to clients.
This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.
The document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses how SEO can help websites increase traffic and leads through organic search results. Specific strategies covered include on-page optimization like keyword research, title tags and links; off-page optimization techniques like link building; and potential risks of outsourcing SEO work. Examples are given of websites that saw success through SEO.
Understanding who our target audience is and where they spend their time, you can build an web presence by focusing on content that speaks to their needs and wants.
The document discusses the importance and best practices of using hashtags on social media. Some key points covered include:
- Hashtags help identify common topics and themes, and aggregate all social media content with the same hashtag.
- Hashtags make information searchable and allow posts to appear in a hashtag's stream, so people can follow hashtags to see posts.
- Best practices include keeping hashtags short, relevant, specific to avoid being obscure, and limiting the number used to not appear spammy.
- Different social media sites have guidelines for optimal hashtag use, such as 1-3 on Instagram and no more than 2 on Twitter.
- Tools are available to research hashtags and analyze social mentions.
The document discusses various topics related to digital marketing including content marketing, email marketing, Google Ads, analytics, and resources. It provides tips on using blogs, keywords, and email to drive traffic. It also outlines the campaign process for Google Ads and defines key metrics like conversion rates. Finally, it discusses tools for content curation, keyword research, and analytics to analyze traffic sources and page popularity.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses the importance of understanding target audiences, and how SEO has evolved from a focus on singular keywords to prioritizing long tail keywords and user intent. Both white hat and black hat SEO techniques are covered, emphasizing the importance of high-quality, relevant content and links. Key factors for on-page and off-page optimization are also summarized.
A free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps.
By verifying and editing your business information, you can help customers find you and tell them the story of your business.
This document discusses tools for running a business remotely during the pandemic and beyond. It notes that 74% of companies plan to shift at least 5% of their workforce to permanent remote positions. It then discusses managing remote workers by focusing on deliverables rather than time spent working. The rest of the document summarizes video conferencing, project management, messaging, note-taking and file storage tools like Zoom, Trello, Slack, Evernote and Google Drive that can help structure remote operations and hold a growing company together.
Alignable is a free online network that connects over 3 million small business owners across North America to build trusted relationships and generate referrals within their local communities. Users can create a business profile, connect with other local businesses, send referral cards, get recommendations, ask and answer questions in forums, and message other members to help their business and refer clients. The platform aims to function like a hyper-local version of LinkedIn specifically for small businesses and local business owners.
The document discusses the growth of digital content and online activity. It notes that more content has been created in the last two years than the previous 5,000 years, and that Google now processes over 40,000 searches per second. It also discusses the rise of social media and how many digital activities like photos shared and videos watched occur every minute on major platforms. The document then shifts to discussing content marketing and tactics like landing pages, calls to action, search engine optimization, keyword research, and link building.
The document discusses various topics related to digital marketing and search engine optimization. It provides statistics about the growth of digital content and platforms. It also covers best practices for website design, content creation, and SEO strategies. Some of the key points include how search engines have prioritized user experience over manipulation tactics, the importance of quality content and links, and focusing on the intent and context of user searches.
Trello, Slack, Evernote, and Airtable are collaboration and productivity tools. Trello uses boards, lists and cards to manage projects visually. Slack is an instant messaging system with channels, direct messages and file sharing. Evernote allows users to take notes, clip web content, and organize information across devices. Airtable is a spreadsheet database hybrid that stores information in customizable tables, fields and records that can be viewed and shared in different ways.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
Evernote is a suite of software and services, designed for notetaking and archiving. A "note" can be a piece of formatted text, a full webpage or webpage excerpt, a photograph, a voice memo, or a handwritten "ink" note. Notes can also have file attachments.
This document provides information on various social media platforms and strategies for using social media for marketing purposes. It discusses popular platforms like Facebook, YouTube, Twitter, LinkedIn and Instagram. It also provides tips on hashtags, goals, measuring influence, and content curation. The overall message is that social media can help drive traffic, build awareness, engage customers and improve search engine optimization when used as part of an effective marketing strategy.
This document provides statistics and information about major social media platforms including Facebook, Google+, Twitter, LinkedIn, Instagram, Pinterest, and how they can be used for marketing purposes. Facebook and YouTube dominate user numbers and time spent. Google+ fully integrates with other Google products and services. LinkedIn and Pinterest provide professional and interest-based networking opportunities respectively. The document emphasizes using social media for lead generation, customer engagement, and improving search engine optimization.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
3. % of Use the Internet
81%
81%
80%
80%
79%
79%
78%
All Adults Men Women
Source: The Pew research Center’s Internet & American Life Project’s February 2012 Tracking Survey.
4. Internet Usage by Age
Age
100%
80%
60%
40%
20%
0%
18 - 21 30 - 49 50 - 64 65+
Source: The Pew research Center’s Internet & American Life Project’s February 2012 Tracking Survey.
5. Internet Usage by Income
Yearly Income
100%
80%
60%
40%
20%
0%
< $30,000 $30,000 - $50,000 - $75,000+
$49,999 $74,999
Source: The Pew research Center’s Internet & American Life Project’s February 2012 Tracking Survey.
6. Internet Usage & Education
Educational Attainment
100%
80%
60%
40%
20%
0%
No High High School Some College +
School Grad College
Diploma
Source: The Pew research Center’s Internet & American Life Project’s February 2012 Tracking Survey.
12. Web Site Conventions
They are useful. Conventions only become
conventions if they work
Designers are reluctant to use
conventions, they like to reinvent the
wheel
Innovate when you KNOW you have a
better idea, but use conventions when you
don’t
13. Web Site Convention
Examples
Navigation appearing along the top or
running down the left side of the page
Logo located in the upper left corner
Hyperlinks are underlined
16. A Good Web Site Has:
A tagline that clearly identifies what you do
Consistent design and navigation on all pages
Clear hierarchy of information
Footer links at the bottom of every page
Keywords that identify your business
Easy-to-find contact information
A means to gather user data
17. Things to Avoid
Splash or Intro Pages
Slow loading pages
Large blocks of text on the main site pages
White text on color background
Too much Flash and Music
Incomplete pages
18.
19. Information Architecture
Create Usable Navigation System
Easy to learn
Consistent throughout the site
Minimum number of clicks to destination
What is the mission or purpose of the site
Who are the intended audiences
Determine the organizational structure
Hierarchy of information
Narrow and deep or broad and shallow
Create a site map or blueprint of the site
20. 3 Important Concepts
Require Your Attention
What the audience wants from you
What you want to say
How you arrange the content to best
meet your audience’s needs
23. Important Considerations
A clear, concise mission, vision, and
values statement.
Include photographs to add visual
meaning to the site.
All photos should be captioned to
increase comprehension & SEO.
24. Important Considerations
FAQ’s- improves users understanding of
the information presented and reduces
demand on your staff.
Site Map—Helps users navigate and
search your site.
Page Footers offer the user a set of links
to other pages in addition to essential
data about the site.
25. Site Marketing
Your Web site should be an integral part
of all marketing campaigns and
corporate communications
programs, and the URL for the site
should appear on every piece of
correspondence and marketing
collateral.
26.
27. Site Navigation
Gives us something to hold on to
It tells us what’s inside
It instructs us how to use the site
Consistent Navigation allows users to
adapt easily and predict with confidence
the location of information
28.
29. Omit Needless Words
Reduces noise level of the page
Makes useful content more prominent
Makes pages shorter, reduces
scrolling
30. Kill the Happy Talk
Happy talk is like small talk, visitors to
your site are not interested.
Contains no useful information
31. Chunk It
Few Web users spend time reading long
passages of text on-screen
Chunking can help organize and present
information in a uniform format
Concise chunks of information are better
suited to the computer screen. Long pages
tend to disorient readers and require users
to scroll long distances
32. Kneel Before Google
Your content should be ―Search Engine
Friendly‖
Content should contain keywords that best
describe your products and/or services
Use hyperlinks within your content to link to
other pages on your site
33. Stock Photography
Google Images is NOT a source of photos
for your web site
Royalty Free: Pay fee for variety of usage
Rights Managed: Pay fee for very
specific, one-time usage.
ShutterStock, Getty Images, FotoSearch
offer affordable plans for Royalty Free Stock
Images.
34.
35.
36. Design is Devine
The design of your site should offer relief to
the eye by striking a balance between text
and graphic elements.
37. Success Criteria
Top of Mind Awareness within Marketplace
Content is relevant, informative, and addresses the
needs of the visitor
Information is easy to find and read
Increase unique visitor traffic to site
Reduce demand on staff when handling inquiries
Capture user data for future marketing
Connectedness–link to other Web properties
More product inquiries—MORE BUSINESS!
38.
39. Design Your Own Site
WordPress and Joomla are two CMS
products that use templates so you can
build your own Web Site and manage the
content.
CMS allows you to add/edit and delete
pages from your site
40. Benefits of DIY Web Sites
Saves you money
Template driven, plug-ins available to add
functionality
Provides content management system
(CMS) that archives content and allows
you to easily upload new content to the
site.
Manage site content via a Web browser
41. Benefits of Hiring a Pro
Saves you time, allows you to focus on
core capabilities
A professional will know how to structure
the site to make it visitor friendly and
design the site to make the most of web
technology
Customized approach to meet your specific
needs
Employ SEO strategies
45. SmartPhones
By 2014 more Internet
Users will access the Web
from their Smart Phone
than a Desktop Computer
46. SmartPhones
81% browse the Internet, 77% search, 68%
use an app, and 48% watch videos on their
SmartPhone
91 Million consumers in the U.S. use mobile
searches on a monthly
9 out of 10 SmartPhone searches results in an
action (purchasing, visiting a business)
33% of mobile users are looking to access
local content relevant to their GPS positioned
location
47. Responsive Design
A Single Web Site That Works
Effectively on Both Desktop Computers
and Mobile Devices.
48.
49. Social Media
Drives traffic to your web site
Improves SEO with keyword rich content
Gain better understanding of clients’
perceptions of your business
Increased awareness of your business
53. Organic (Natural SEO)
Natural listings of web site URLs on search
engines
People click more on organically optimized web
sites
Organic SEO builds greater trust it yields more
accurate results than paid search
54. Search Engine Optimization
Insert key marketing phrases at the beginning of
pages
Careful selection and naming of keywords in Tags
and Headings
Inbound links give search engines another way to
find and index your site.
Inclusion of relevant copy in your site that is
frequently updated
55.
56.
57. Web Site Evaluation
Effectively measuring site performance will
enable you to accurately gauge ROI, and
will aid in future decisions and strategy for
evolving the site.
Tracking visits is vitally important for a
deeper analysis of your Web site.
58. Web Site Evaluation
Number of unique visits
Average duration of a visit
Top referring web sites
Top entry and exit pages
Top referring URL’s
Average number of users per day
Most active day of the week
59. A free service offered by Google that
generates detailed statistics about the
visitors to your web site
Shows you how people found your
site, how they explored it, and how you can
enhance their visitor experience
60.
61. QR Codes
Link to a Web page, text message or
phone number
Practical Uses
Back of business card
Marketing Materials
Product Packaging
Link to Coupons, YouTube Videos
Google Places
No Diploma – 45%, High School Grad – 73%, Some College 91%, College + - 97%
Studies show that most people read less than 30% of the content on a page.
Web users choose the first reasonable option
Few people take the time to read everything. There’s no penalty for guessing wrong. Weighing options may not improve our chance. Guessing is fun.
Without being taught, we all learn to read newspapers, not the words, the conventions: Large type is usually the headline, text underneath a photo is a caption.
Web design conventions are a set of rules that help visitors “feel at home” on your site even if it’s the first time they visit it. Most websites adhere to these rules and yours should to.
There are two kinds of noise: Busy-ness, everything on the page is clamoring for attention.Background noise. Your web pages are like being at a cocktail party, no one source of noise is loud enough to be heard
Make sure that you invest the time to properly plan the information architecture of your site
The home page is reserved for high-priority tasks and should divide your audience and send them to their particular area of interest.
We are always looking for the next thing to click. Don’t force users to think about something that should be obvious
Discuss situation client experienced using photos lifted off the web.
One of the most common mistakes that businesses make is focusing too much on the Form or Style and less time on the Function or Substance of their web site.
With CMS, you can add calendars, online forms and blogs
Your web site will render differently depending on the Browser you use. Internet Explorer is the most difficult browser to design for. The differnet versions of IE behave differently.
Internet Explorer 18.1%, Fire Fox 35.2%, Chrome 39.3%, Safari 4.3%, Opera 2.2%.
By 2014 more Internet Users will access the Web from their SmartPhone than a Desktop Computer
By 2014 more Internet Users will access the Web from their SmartPhone than a Desktop Computer
PEO Paid Earned Owned.
Google 81.14%, Bing 8.52%, Yahoo 7.52%, Ask 1.55%, AOL 1.27%, Other less than 1%
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.