Treatment

1. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
THE REDBRIDGE
RISE IN CRIME
Shocking, Scary and Startling - What can you do to
help prevent crime?
The proposed duration of the social action project will be eight minutes, which will give us
enough time to discuss the issues surrounding crime. Our primary audience will be between
the ages of 15-19 years old, so the video should not be longer than eight minutes, as the
audience’s attention span may wane on such topics. The secondary audience will be the older
generation of the community, showing them that the youth are good and they are changing it
for the better. The release date for the documentary is September 2018. However, it will be
completed by May, with four months left for the marketing of the short film.
MARKETING
During this time, we will aim to raise awareness of the existence of our
product through the use of different marketing techniques such as creating
social media profiles, posters and leaflets. These social media profiles
will be on Twitter, Facebook, Instagram and Snapchat, as these are the
main social media used by everyone also for professional use; we will
tease our audience through content that suggests to them what is coming
in our final product and, therefore, engaging with them, as well as
interacting with us, the producers. We created a questionnaire consisting of
what our target audience's favorite social media consumption methods
were, and the above mentioned were our top answers.

2. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
We will begin the marketing campaign prior to the summer holidays,
ensuring that the audience are made aware of our final product.
Therefore, the curiosity among the audience will build up, before the distribution day and, if
there is a large audience, this will tell us that the marketing was successful.
During this stage, we can also see what target audience we will specifically gather and,
therefore, adjust our adverts to fit our audience’s style and tastes. This will, inevitably,
intrigue them more. In addition to this,
another way of advertising to the older
generation may be advertising on the radio
or in a local newspaper, in turn receiving a
larger audience. Radio shows that we intend
to advertise on include, Loughton Youth
Project Radio - aimed at our primary audience
and is just around the corner of the Redbridge
area, and Bedrock Hospital Radio - a radio
show aired across Queens, Goodmayes and King George Hospital.
In addition, we plan include advertisements on
YouTube (prior to videos beginning that the public
want to view), and we intend to market our
production prior to documentary programmes
beginning, or at the top of the screen that our
audiences choose to consume their media on - as a
banner. Examples include Panorama and other shows that are based around similar topics
to the one we are talking about.
In the first few months of marketing we plan to begin advertising our product in the
Redbridge region. We plan to advertise locally first to spread the word and get people
talking about our social action project to come. A few months into the marketing, quite near
to when we intend to begin distributing our media production we plan to market our product
around various other areas of London. Going out of our local region can help to spread the
message about our 8-10 minute production and ensure that it is more widely and commonly
known, so that we can get a large potential audience.
GENRE
The genre of our short documentary is mixed as it contains
dramatisation, interview and participatory elements. We have chosen

3. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
these styles as it creates the biggest impact on our target audience. We
will also ensure that we add elements that will appeal to the secondary audience, such as
some dramatic scenes of crime occurring in their area that relates to what is actually
happening. In the questionnaire that we created, we found that those who were involved in a
crime were victims of either vehicle theft, burglary or mugging.
We have chosen an investigative style because we can connect
to a wider audience, as it contains elements that will interest the
audience through eye-opening events and information. We also
feel that this chosen style has a bigger impact on younger
viewers because they can relate to what is happening on screen.
This can include people who have been a victim of crime in the
past or people who live in the area of crime that has been occurring. Or, even those that have
been directly involved as perpetrators, who will be able to understand the consequences of
their actions on others. We also feel that combining different styles of documentary will
create a new, innovative and unique style. As we are aiming our documentary towards
teenagers, we will include the use of teenage actors during the reconstructions to ensure that
the audience relates to what is happening. Having a more mature teenage audience, gives us
the opportunity to add some scenes that viewers may find distressing, which can give the
audience a lasting impression.
AUDIENCE
The primary target audience for the documentary is both genders,
aged 15 - 19. We have chosen this target audience because this age
group watches documentaries that focus on crime, investigation
and conspiracies, as shown through our questionnaire. This is also
the audience specified on the brief. We have chosen this as our
primary audience for many different reasons. Firstly, as this is a
young audience they are more active and will be able to make a
difference quickly within in the community. This audience will also be able to relate to what is
happening in the video, as we will be using actors and hosts of the same age. Lastly, this age
group can be peer pressured into committing crimes, and if they view this documentary it can
change their opinions and show that the route of crime is
not a good way to go
We have researched and discovered that crime is
happening quite a lot in Redbridge, in comparison to other
London Boroughs (11th out of 32), and believe that having

4. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
this target audience will help them to understand more about crime and
the danger of it, including the impact on others and the community.
Targeting both genders creates a wider potential audience for viewing the documentary in
September 2018 We have chosen to air our production at this time because it is both the
ending of the summer holidays, and close to when pupils will be returning to school, college
or university. This means that more people will be back home and in the country after a
possible summer away. The more people that are back from their travels, increase our
likelihood of having a large potential audience. Our secondary audience will be the older
generation of the community because they can change the stereotype that youths are up to
no good and can drive forward change.
We will be releasing our documentary online so that it is
easily accessible for them to view, and as shown through our
questionnaire, our audience's favourite consumption method
is online streaming. Therefore, we will distribute it via an
online streaming site such as YouTube. The message we are
trying to convey to our audience is about personal safety
because nowadays there are more crimes present. We went
out and conducted research into audiences, and found out that most people were affected by
vehicle theft, violence against the person and burglary, we will clearly show these crimes
within the documentary to make the audience aware.
BACKGROUND
We are creating this documentary to inform and educate our target audiences, both primary
and secondary - the residents of Redbridge - about the ever and dramatically increasing
crime figures.
In addition,we have been given an [informal] brief
by Redbridge Council to create an 8-10 minute
documentary on a local issue of our choice, as part
of a competition. The best documentaries
submitted by youngsters, will be aired on
television. The increase of crime and the statistics
to prove, is our chosen subject. We have also
decided to create this production as it could be a chance to increase the reputation of our
company Vibe Productions and make the name well known. The increase in popularity of the
name ‘Vibe’ can help to boost our chances of being wanted for other productions, similar to

5. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
ones like this. This production can be an extremely effective way of
making a strong name for ourselves and creating the starting blocks to a career in the media
industry.
The results from our primary research, found that a staggering 47% of the total amount of
people we asked, did not feel safe in Redbridge. This means that our production can aid
those who feel that way to feel safer and more aware of what is occurring in the local
community. Our production aims to reinforce boundaries, ensure that for those who do
commit crimes, there will be consequences. We aim for this to become a way of trying to
tackle crime and lower the frequency and statistics of it.
By aiming to raise awareness, and, consequently, lower the crime rates, our production will
help to decrease the amount of people who do not feel safe in Redbridge. A significant
number, if not all of the people, that we asked were interested in documentaries, and
specifically ones based around crime and investigative elements. This is a key reason why our
potential audience will want to view our production. As a result, we also asked people if they
thought it be a good idea to make a short documentary and we received very positive
feedback. Our idea of creating a social action project based around the rise of crime is a new
and fresh idea, one that has not been previously undertaken. This means that we have an
increased chance of a large potential audience as people will be interested in this new topic.
We are creating this project to leave a positive impact on the audience and raise awareness
of the local issues that we are surrounded by on a daily basis. Our short video will have
several messages embedded within it. The primary message is that there are always
consequences to our actions. We also want to portray to our audience that if you observe or
are a victim of such criminal events, then the best and most effective action to take is to
report it. That is, to inform a parent, a guardian, or any other adult who will more inclined to
take the next and most logical step in resolving the issue(s), including informing authoritative
figures. It could be more of a proactive action to immediately inform or, go directly to, a
community support officer or a police officer.
We have had previous successes on our productions including a music video and horror
movie trailer, we aim to try a new style of media production and we hope that it is successful.
In addition, Redbridge has the 11th highest crime rate out of all 32 boroughs in London, this is
a huge incentive to lower crime statistics and we believe that our production can do this.
RESEARCH

6. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
We have decided that for the documentary we will go to a few locations
where the main ones will be Barkingside high street where we will introduce the presenter
and conduct a few interviews. The other locations will be houses where we will interview the
victims, and we will film a reconstruction outside a group members house and in a nearby
alleyway. We feel that these locations work best, as the victims will feel more comfortable in
their own houses, as they are safe and in warm environments. The high street is also a good
location, as our target audience may not be familiar enough with it as crimes happen and
they are not aware of it which therefore makes them feel anxious when watching the
documentary, as they do not know what to expect.
The laws that we will follow include, the Copyright, Designs and Patents Act (1988) and the
BBFC age ratings. The Copyright, Design and Patents Act, will ensure that us - the creators
have the right to control the ways in which the material may be used, make a copy of it, cause
the film to be seen and heard in public, communicate the film to the public, such as on TV or
the internet. Copyright is important because it protects our work from being used by others
without our permission. The BBFC age rating makes sure that we
only show material suitable for our target audience as otherwise
they would not be able to view it as it would be inappropriate.
Due to the fact that we are showing sensitive material, such as
a sexual assault and burglary, an age rating of 15 is suitable,
and making sure that younger audiences do not view it. Having
an age rating of 15, also ensures that our primary target audience of 15-19 year olds watches
it.
For the camerawork and other elements that we will use in the short film, we will take
inspiration from previous documentaries that we have seen, which include Panorama and
Vice. We have chosen these documentaries as inspiration for camerawork and other parts,
as they have certain elements which suit our documentary, such as hand held camera,
interviews using a tripod and reconstructions, which we will incorporate into our film.
SYNOPSIS
The project will begin with an introduction from both of our hosts, communicating to the
audience the informative media to come.
Following this, two victims of crimes will be interviewed, we will be using parallel editing to
cross between both the interviews and the reconstructions of their stories. This will be an
informative and engaging way to make audiences understand the impacts and importance
of crime and the negative and personal implications that it has. Millie West will take the

7. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
leading role on the more formally based interviews, as her role as a
woman takes a very nurturing and caring role towards the victims affected by crime. In
contrast, Ben Goldstone will take the lead role when it comes to the street interviews as they
will tend to have more of an edgy content. All of the street interviews will be done in a vox
pop style format.
In addition, we will be interviewing residents of Redbridge on high streets via a vox pops
style, asking them their opinion of crime and its high statistics. Following this, there will be a
one-to-one interview with a ex-policeman, asking him about the implications of crime and
how figures have changed over recent years.
We will be asking a professional statistic analyst about the specific data on crime rates
across different time periods and in different areas. We will also be comparing data
regarding different types of crime.
To complete our documentary, we plan to include ways in which we, as the public, can
improve regional and in turn national crime figures. Finishing our production with resolutions
to the ever increasing issue that our social action project will be based upon, will help to
leave our video on a positive note, and hopefully help to inspire people to provoke change.
STYLE
From the start of our short film, the style and atmosphere that we intend to create is one of
uneasy and discomfort. We have chosen to create this type of atmosphere because we want
the audience to be aware of any future events that can happen in the area that may be to do
with crime. For example, there will be scenes of interviews where people talk about their
experiences of being a victim of crime. The mood will remain uncomfortable throughout,
especially for reconstruction and CCTV scenes. Black and white clips can have drastic effects
on the audience as it can make it feel dark and as if something bad is going to happen.
Towards the end of the documentary, we will continue to create a gloomy atmosphere, and
keep the audience aware of crimes happening in their local area. The crimes will be able to
get the audience involved as they may be able to relate to the events occurring in the
Redbridge Borough.
BUDGET
We created our Budget, which demonstrated how much our video would cost to film, edit
and produce. We have created this budget to make sure that we bought/hired the most cost

8. Units 4, 5, 24, 31 - Task 5
Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone & Nikon Ahamed
effective items/people. We researched equipment and people that were
suitable for the job, to make sure that everything we bought/hired would contribute to us
making a professional production. By adding everything needed for the production into our
budget, it makes sure that we are cost effective, but still productive in planning our short
film. The budget came to a grand total of ‘£115,50’ Contributors to the grand total included
the equipment we would need to use, the crew and actors that we need to hire and any
extras which included, props, catering, and travel that we would need to buy.