Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Summary of the book, "Made to Stick" on the topic of how to communicate ideas so that they'll catch on easily. Essential read for marketing folks and entreprenuers
A presentation I have given about a dozen times over the years, last presented in May of 2011. An overview of 'Made to Stick' by Dan and Chip Heath - a great book for educators!
A presentation addressing the low reading culture and how to significantly improve upon the reading habit, unveiling the book, Writing Masterpieces, Nine Steps to Giving Your Readers Sky-scraping Value for their Time and Money, a compelling and beautifully structured resource on the writing subject for both authors and readers, experts and laymen – everyone in fact. The Writing Revolution presentation - and Writing Masterpieces book - is a crusade against poor writing and reading particularly in the author's part of the world. The war is on!
Summary of the book, "Made to Stick" on the topic of how to communicate ideas so that they'll catch on easily. Essential read for marketing folks and entreprenuers
A presentation I have given about a dozen times over the years, last presented in May of 2011. An overview of 'Made to Stick' by Dan and Chip Heath - a great book for educators!
A presentation addressing the low reading culture and how to significantly improve upon the reading habit, unveiling the book, Writing Masterpieces, Nine Steps to Giving Your Readers Sky-scraping Value for their Time and Money, a compelling and beautifully structured resource on the writing subject for both authors and readers, experts and laymen – everyone in fact. The Writing Revolution presentation - and Writing Masterpieces book - is a crusade against poor writing and reading particularly in the author's part of the world. The war is on!
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Two pens writing great headlines for your blogCynthia Hartwig
Two Pens presented a short webinar on Writing Great Blog Headlines as an online class for the School of Visual Concepts in Seattle. Course covers many examples of interesting headlines and analyzes why they work.
Tame the email beast with this common-sense approach to managing your inbox with best email practices. Cynthia Hartwig of Two Pens dissects why email fails and shows you easy tricks to eliminate confusion. She covers the value of a great subject line. Why there should be only one subject per email. How to untangle email threads from hell. Share with anyone who needs to clean up their inbox procedures.
How to give a Creative Presentation in 10 minutes by Two pensCynthia Hartwig
This is a primer for people who are put under the gun to present creative work in on-the-fly situations. Ten minutes can be well spent, if you do Creative Director Cynthia Hartwig's tricks. Or work you've spent weeks designing, writing and creating, will be deep-sixed faster than you can remove yourself from the room. Includes tips on recapping the creative brief, appointing a Meeting Czar (someone who runs the meeting and drives decisions) and presenting so that everybody can see that little, teeny mouse-type (assuming it's important). This deck is a supplement to How to Rock a Presentation by Cynthia Hartwig at Two Pens.
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to ActionPursuant
As a fundraiser, you know how hard it can be to get someone to care about your cause.
This is why storytelling is so essential. Neuroscience and psychology confirm the powerful effect stories play in the decision-making process.
Exceptional storytelling creates emotion that ultimately spurs action.
But what makes a great story, and how can your organization craft stories that resonate with donors and inspire them to act?
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
The New Viral: Effective, Not Just InfectiveBen Grossman
Subservient Chicken. Old Spice Guy. Real Beauty Sketches. They’re the stuff of viral video and marketing legend.
But where does that leave viral marketing today? Surprisingly abandoned. According to Google search data, interest in viral marketing has decreased by 80% since 2004.
Meanwhile, efficacy has evolved into a central focus for marketers who were once simply concerned with view counts and eyeballs. 86% of marketing leaders admit that their content marketing is only somewhat effective at creating business value. It’s the dawn of The New Viral – a digital and content marketing approach focused more on being effective than simply infective, while still making the most of organic spread.
Two pens writing great headlines for your blogCynthia Hartwig
Two Pens presented a short webinar on Writing Great Blog Headlines as an online class for the School of Visual Concepts in Seattle. Course covers many examples of interesting headlines and analyzes why they work.
Tame the email beast with this common-sense approach to managing your inbox with best email practices. Cynthia Hartwig of Two Pens dissects why email fails and shows you easy tricks to eliminate confusion. She covers the value of a great subject line. Why there should be only one subject per email. How to untangle email threads from hell. Share with anyone who needs to clean up their inbox procedures.
How to give a Creative Presentation in 10 minutes by Two pensCynthia Hartwig
This is a primer for people who are put under the gun to present creative work in on-the-fly situations. Ten minutes can be well spent, if you do Creative Director Cynthia Hartwig's tricks. Or work you've spent weeks designing, writing and creating, will be deep-sixed faster than you can remove yourself from the room. Includes tips on recapping the creative brief, appointing a Meeting Czar (someone who runs the meeting and drives decisions) and presenting so that everybody can see that little, teeny mouse-type (assuming it's important). This deck is a supplement to How to Rock a Presentation by Cynthia Hartwig at Two Pens.
Business Storytelling by Cynthia Hartwig of Two PensCynthia Hartwig
Anyone familiar with the Bible and Aesop’s fables already knows that stories are the oldest persuasive tool since the dawn of time. And now everybody from the The Wall Street Journal to LinkedIn is saying that storytelling will be the number one business skill needed in the next five years. That’s why you should run, don’t walk, to see the hands-on business storytelling workshop with Cynthia Hartwig, fiction writer and co-founder of Two Pens.
Over the course of her career in advertising and social media, Cynthia Hartwig has honed the act of telling stories into a fun and practical art. She’ll lead you in a series of practice-makes-perfect exercises that will help you to persuade, excite, sell and sway people to your point of view.
You’ll see how stories can be used in all kinds of business settings to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media.
You’ll learn the mechanics of telling a story with a beginning that hooks you, to a middle that builds tension, to a satisfying end.
You’ll learn how to weave rich information (even numbers) with personal insights and emotional power and then experience the thrill of having an audience remember what you’ve said. Many writing exercises are included to help you tap into the mind’s unique hard-wiring that can create a story out of almost any experience.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
A Do It Yourself Guide to Personal Branding. In today’s digital social world, with our identity crossing various social networks it can be a challenge to decide on, and keep a consistent brand identity that crosses platforms and channels. This deck puts a case for the importance of branding and some how to's. Do connect and give feedback.
The Only Storytelling Guide You’ll Ever Need: How to Inspire Donors to ActionPursuant
As a fundraiser, you know how hard it can be to get someone to care about your cause.
This is why storytelling is so essential. Neuroscience and psychology confirm the powerful effect stories play in the decision-making process.
Exceptional storytelling creates emotion that ultimately spurs action.
But what makes a great story, and how can your organization craft stories that resonate with donors and inspire them to act?
Once Upon A Time At The Office: 10 Storytelling Tips To Help You Be More Pers...Steve Sorensen
Once upon a time, in a faraway kingdom, there was a salesman who traveled the countryside, peddling his wares. Everyone loved his product except the evil king, who wanted to do away with it. One day the king said, “This product is ruining my kingdom and I want to destroy it.
Telling Your Story to Motivate Donors and Advocates for Your CauseRachel Kubicki
This presentation focuses on the importance of great story telling and also provides step by step instructions for creating your story. Included you will find examples, quotes for inspiration, and more. This is intended for board members, nonprofit executives, fundraisers and volunteers. The goal is to equip you with a strong story that attracts and motivates others to engage with your nonprofit.
How can you become more relevant to your audience? You can start by moving away from feature/function/data conversations and toward effective storytelling. We hear statistics. We FEEL stories. It's how we're hardwired as humans.
From presentations to sales pitches, storytelling can help your teams in all aspects of their career, no matter what industry you are in. This PPT will show them how they can become great storytellers by choosing the most effective stories from their life or career, and presenting them in an engaging and impactful way.
Prototype Embrace "Uncase"
Jennifer Aaker
Susie Wise
Corey Ford
Sara Leslie
Margot Sutherland
Enrique Allen
& Many Others
Stanford Graduate School of Business
Hasso Plattner Institute of Design at Stanford
The Science of Story: How Brands Can Use Storytelling To Get More CustomersDigital Surgeons
Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists.
Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.
A Guide To Creating Curiosity Gaps In Social MediaGermano Silveira
One of the most powerful techniques for boosting clicks on your content and growing your readership is by utilizing the Curiosity Gap.
The Curiosity Gap is a technique where you supply readers with just enough info about your content to hook their interest, while withholding key information. It creates a strong desire within readers to click on your link and obtain the missing info by reading your content.
In this guide, I discuss:
- The theories and strategies involved in creating Curiosity Gaps from your content
- How to avoid creating cheap click-bait
- Provide 10 templates/techniques for creating Curiosity Gaps
- And Provide 20 examples of effective Curiosity Gaps
Learn more about this powerful technique!
This Powerpoint offers ways libararies can promote their digital collections and library services through word of mouth marketing. Content is adapted from the book Contagious by Jonah Berger
In the new digital publishing arena, all writers have to market themselves--with or without a traditional publisher. Branding expert Cynthia Hartwig presents the "must haves" for an author who wants to build a platform online. Included are many examples of author marketing, some good, some... execrable. Which do you want to be?
Cynthia Hartwig presented this primer on how editors can make their business web sites stand out at Seattle's Northwest Editors Guild. Lots of real world examples of how branding can help editors attract the kind of clients they want to work with. Deck covers branding, web site content, how frequently to update, and much more helpful content for small business entrepreneurs who specialize in the written word.
If you present creative work, you have to do something to protect it from going down in flames. These are simple and effective tips on how to present work, anticipate client questions, and make yourself look smart.
Zappos Content Strategy Case study by Two PensCynthia Hartwig
Two Pens reverse-engineered Zappos's very successful content strategy based on public information available. This presentation was presented at Content Strategy Seattle's meetup on June 17, 2013. Our guess is that prior to Amazon's purchase of Zappos in 2009, Tony Hsieh would have freely given this information but Amazon loves to make a secret of their success. If you know more than we do, weigh in with your take in the comments.
How to Rock a Presentation by Cynthia Hartwig at Two PensCynthia Hartwig
Cynthia Hartwig shares hard won presentation experience gained over 30 years of advertising and business communication pitches in How to Rock a Presentation. Learn how to make blended presentations, get away from being enslaved by PowerPoint, and figure out how to tell stories that make an audience connect with you.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
3. “Every few minutes, a new buzzword rips
through the business world, skids, gets a few
quick books written on it, and ends up in a pile of
tired terms next to "synergy." Today, one of the
biggest corporate buzzwords is "storytelling."
Marketers are obsessed with storytelling, and
conference panels on the subject lately have
fewer empty seats than a Bieber concert.”
--Shane Snow, Linked In
4.
5. Class day is roughly divided
MORNING: HOW TO TELL A STORY
TUTORIAL
1. Introductions via story
2. Mechanics of telling a story
3. Group review; then story practice in front of
class
AFTERNOON: STORIES “LITE” IN
BUSINESS SETTINGS
6. AFTERNOON:
STORIES “LITE” IN BUSINESS SETTINGS
1. Exercise: telling a lightly personal story to set
up a presentation
2. Customer story: how to quickly organize and
whip out a customer story
3. Exercise: “Origin Story” that sets up your
expertise and establishes credibility to new
people
4. How to tell a story with numbers
8. Ed Gavagan: Business Bio
• Design/builder of sustainable homes, buildings
& furniture at PraxisNYC
• Work now featured on the cover of Elle Décor,
in Architectural Digest, the NY Times,
Architectural Record, Global Architecture and
books worldwide
• TED Video seen by 600,000 people, Moth
stories by double that
• Business has seen double digit growth since
first Moth appearance.
9. WRITING PRACTICE 101
1. Keep your hand moving. No stopping.
2. No crossing out, no editing, no
worries about grammar or spelling.
3. This is about thinking on paper.
12. “… the brains of participants were scanned as they read
sentences like “John grasped the object” and “Pablo
kicked the ball.” The scans revealed activity in the motor
cortex, which coordinates the body’s movements. What’s
more, this activity was concentrated in one part of the
motor cortex when the movement … was arm-related
and in another …when the movement concerned the
leg.”
--Veronique Boulenger,
Laboratory of Language
Dynamics
13. “… a team of researchers from Emory
University reported in Brain & Language
that when subjects in their laboratory
read a metaphor involving texture, the
sensory cortex, responsible for perceiving
texture through touch, became active.”
NY Times: Your Brain on Fiction
14. What Stories Do to the Brain is Akin to
What Touching Does to Other Parts of
the Body.
Pleasure Centers light up!
15. When you submit to a story, you submit
cognitively and emotionally.
18. “We don’t pay attention to boring things.”
--John Medina, biologist, author of “Brain Rules
19. “We don’t learn without emotional thought.”
--Antonio Damasio, USC Professor of
Neuroscience,
author of Descartes’ Error: Emotion, Reason, and the Human
Brain
20. Words like “lavender,” “cinnamon”
and “soap,” for example, elicit a
response not only from the
language-processing areas of our
brains, but also those devoted to
dealing with smells.
New York Times: Your Brain on Fiction
21. Exercise: write for 3
minutes about a
word that “moved”
you in a story you
read or watched.
New York Times: Your Brain on Fiction
22. The technology of story changes—from
oral tales, to clay tablets, to medieval
codices, to printed books, to movie
screens, iPads, and Kindles. But the
stories themselves don’t ever change.
Jonathan Gottschall, The StoryTelling
Animal
23. Studies have shown that readers of
fiction are more empathetic, have better
social skills, and are generally more
understanding than their non-fiction
reading counterparts.
24. Story Hasn’t Diminished.
It’s Morphed.
Average American now reads 20 minutes
a day. We spend 5 hours/day watching
TV or movies.
27. Story Hasn’t Diminished.
It’s Morphed.
• Daydreaming is the mind’s default
state.
• The avg. day dream is 14 sec. long.
• We have 2000 per day.
• We spend 1/3 of our lives
daydreaming.
28. Throw out examples of storytelling that is
masquerading as something else:
• Pro Wrestling
• Televised sports i.e. Olympic “backgrounders”
• Television “docudramas”
• ? Your ideas?
29. This is a universal story where everyone
puts themselves on the time line.
30. Fiction has always shaped our attitudes,
actions, and values more than we admit.
• Hitler’s fascination with Wagner mythology
influenced his thinking on Aryan purity
• Harriett Beecher Stowe’s Uncle Tom’s Cabin
drove public opinion against slavery in the US
• E.L. James Fifty Shades of Gray is affecting
mainstream attitudes to S&M and bondage
44. The afternoon session is devoted to techniques
useful for telling “smaller” stories that are not so
emotionally charged and suited for business.
45. Let’s connect the dots between
business and stories.
1. It’s a myth that business and purchase
decisions are rational. They’re
emotional.
2. Stories play on our emotions.
3. People connect best to personal stories:
most powerful, most convincing.
4. Customer stories, employee stories,
vendor stories, are all good but none
trump the personal story.
60. Let’s mind-map a variety of customer stories
that have impressed you.
61. ANATOMY OF A QUICKIE CUSTOMER STORY:
1. Who?
2. What Do They Do?
3. What Makes Them Special or Different?
4. Results That Sum Up Their Success
62. LIMOR FRIED OF ADAFRUIT
1. Who?
Limor Fried, who earned her masters in electrical
engineering and computer science at MIT, runs
Adafruit industries, which sells do-it-yourself
electronics kits.
2. What Do They Do?
For every kit Adafruit sells, Fried posts design files,
schematics for circuit boards, and any software code
needed.
63. 3. What Makes Them Special or Different?
"People want to see the world become a better place
through science and engineering," Fried says. "We're
going to need the current and future generations to get
inspired.”
LIMOR FRIED OF ADAFRUIT
64. Forty years of research says that
if you use pictures of people, your audience will remember
your information longer and relate to you better.
Visualization 101:
IN A CUSTOMER STORY, THINK OF “WHO?” &
“WHAT DO THEY DO?” AS METAPHORICAL LONG
SHOTS. IT’S A MACRO VIEW OF THE PERSON.
65. Forty years of research says that
if you use pictures of people, your audience will remember
your information longer and relate to you better.
Visualization 101:
“What Makes Them Different?” is a Close Up.
66. LIMOR FRIED OF ADAFRUIT
4. Results That Sum Up Their Success
She welcomes people to use the information,
and sees it as a way to foster innovation.
"People want to see the world become a better
place through science and engineering," Fried
says. "We're going to need the current and future
generations to get inspired."
67. Lizzy O’Leary on
“How to Tell a Story with Numbers”
http://www.youtube.com/watch?v=_kMydB5l9Ns
69. You now work for Starbucks. You have been asked
to develop a campaign to sell coffee during the run
up to Halloween.
Think of a story that relates.
70. You work for Monsanto and you are
introducing a new environmentally sensitive
pesticide that doesn’t hurt the native fruit
bats. Tell us a story about how you were
introduced to nature.
71. You are marketing for Sharpie. You have been
asked to create a viral (ha!) video showcasing the
best street graffiti artists in Chicago. Tell us a
story about what makes you relate to them?
72. YOU CAN RUN ANY COMMUNICATION THROUGH
THE PRISM OF STORY
1. Does it tell the story that you are out of touch with
the latest technology? … that you understand
mobile technology?
2. Does it tell the story of professionalism or that
you used a DIY website builder…
3. Does it help you spread the ideas associated with
your products and services or is it just a list of
what you do?
--Robert McKey, author of
STORY
73. Tan Le’s Immigration Story
Why does this kill us?
http://www.ted.com/talks/tan_le_my_imm
igration_story
78. 1. One day, there was ___.
2. Every day, ___.
3. One day ___.
4. Because of that, ___.
5. Because of that, ___.
6. Until finally ___.
--Pixar’s 22 Amazing Story Rules
79. To lock your story into progressive action,
do these three writes:
1. In the beginning of my story, my
character has to…
2. By the middle of my story, my character
is forced to…
3. By the end of my story, my character
has learned…
80. DETAILS
The smallest details usually carries the
largest emotional load. Focus on the gum
wrapper on the hall floor versus the
amputee sobbing.
81. DETAILS
Write about a time that something hurtful
happened to you. Describe just one detail
of the scene where it happened in the
language of sadness.
93. Tony Hsieh, CEO of ZAPPOS
http://www.youtube.com/watch?v=8CD0PC
nFRFc&feature=share&list=PL041175D98
FDFF815&index=30
Editor's Notes
Cynthia starts class with a story about how she wrote Carla’s obituary hoping to tell the story of her short life within the
Frame of a traditional obituary.
Cynthia starts class with a personal story about how she learned to present.
The night Gavagan told his story the first time, “It felt, as one of our frequent storytellers, Bliss Broyard once said about the best Moth nights, “like the entire room was holding hands under the table.” His stories on The Moth and on TED have catapulted his career and reputation.
The night Gavagan told his storythe first time, “It felt, as one of our frequent storytellers, Bliss Broyard once said about the best Moth nights, “like the entire room was holding hands under the table.”
Pass out Ed’s bio
When we do routine stuff like driving to work, reading the phone directory, listening to a dry PPT as these folks at Starbucks did, we tune out.
When we do routine stuff like driving to work, reading the phone directory, listening to a dry PPT, we tune out.
Includes novels to newspapers!
Reading Includes novels to newspapers!
Music includes country western songs like “Take This Job and Shove It” to The Devil Went Down to Georgia to… (shout out story titles)
Reading Includes novels to newspapers!
Music includes country western songs like “Take This Job and Shove It” to “The Devil Went Down to Georgia” to Bob Dylan’s “Lay Lady Lay”. Shout out song titles that tell stories.
Consider your most recent round of daydreaming. What do you dream about? What stories do you tell yourself during a meeting?
Alt. day dream writing exercise: write for 2 minutes on your favorite daydream. Then write for two minutes on what it means to you.
This is an example of a universal
Pick out the place where Elizabeth Gilbert explains the meaning of the wedding toast anecdote and makes it into a real, touching story.
Watch for where the music comes in to alert you to meaning.
Kay Allison uses a personal story to lead off her LinkedIn Profile. The story makes her immediately relatable and accessible.
She includes a CTA plus uses keywords well.
This art director at Starbucks presented her work on the World Soccer Cup by telling the story of her journey to become a professional soccer player in Brazil.
The World Cup poster created by the Starbucks designer who grew up in Brazil and became a designer, after she wrecked her knee.
The World Cup poster created by the Starbucks designer who grew up in Brazil and became a designer, after she wrecked her knee.
Always ask questions when you’re presenting. Figure out where your personal anecdote or story will go to resonate with the audience.
Even though the video is from 2006, Lizzie O’Leary’s demonstration of how to tell a story with numbers is a classic.
Tan Le uses the metaphor of a puzzle piece to tell the story of immigrating in a rickety boat with her mother and grandmother.
How to tell a story using time to move the story forward. Every story has a clock that starts at the moment the story starts and without
Time continuing to press forward, a story loses momentum and stalls.
Write for five minutes on each prompt. Goal is to make your story move forward in time and action.
Write about a time that something hurtful happened to you. Now describe one detail of the place where it happened in language that denotes sadness.
Write about a time that something hurtful happened to you. Now describe one detail of the place where it happened in language that denotes sadness.
“The paint wept. The linoleum sagged. The wall was so scuffed and pockmarked, it looked like people had been full body wrestling in the exam room and someone had died.
We are hardwired to think metaphorically. If you find an unusual metaphor in your writing, it will often reveal your deepest feelings.
Self-evaluation is part of becoming a better storyteller. You have to identify what you do well—and what you can do better.
Cynthia starts class with a personal story about how she learned to present.
The night Gavagan told his story the first time, “It felt, as one of our frequent storytellers, Bliss Broyard once said about the best Moth nights, “like the entire room was holding hands under the table.” His stories on The Moth and on TED have catapulted his career and reputation.
Watch the use of the puzzle piece metaphor used throughout Tan Le’s talk to provide a collage-like structure.
Supplementary ex. of storytelling
Supplementary ex of brand storytelling
The night Gavagan told his story the first time, “It felt, as one of our frequent storytellers, Bliss Broyard once said about the best Moth nights, “like the entire room was holding hands under the table.” His stories on The Moth and on TED have catapulted his career and reputation.