The document discusses applied research, highlighting its systematic nature and the importance of conducting research to improve problem-solving skills. It distinguishes between qualitative research, which is exploratory and subjective, and quantitative research, which is objective and based on numerical data. Additionally, it outlines the differences in research processes, researcher roles, and linguistic approaches in qualitative and quantitative methods.

1. Applied Research

2. the systematic investigation into and study of
materials and sources in order to establish facts
and reach new conclusions.
What is
Research?

3. Why do we conduct
research?
Conducting research allows us to pursue our
interests in a way that hones our problem-
solving skills and teaches us to learn something
new.

4. Types of Research Methods
•Qualitative.
•Quantitative.

5. What is Qualitative
Research?
is primarily exploratory research. It is used to
gain an understanding of underlying reasons,
opinions, and motivations. It provides insights
into the problem or helps to develop ideas

6. What is Quantitative
Research?
is used to quantify the problem by way of
generating numerical data. Generalize results
from a larger sample population. Quantitative
Research uses measurable data to formulate
facts and information

7. Quantitative vs
Qualitative Research

8. What is the nature of
reality?Qualitative Quantitative
* Reality is
subjective.
* Constructed by
the individuals
involved in the
research situation.
* Reality is
objective.
* Can be measured
by using
questionnaire or an
instrument.

9. What is the relationship of he
researcher to the topic of the
research?
Qualitative Quantitative
* Interaction may be
in the form of living
with or observing
informant over a
long period of time
or actual
* The researcher is
independent.

10. What is the role of values?
Qualitative Quantitative
* Biased. * Value – free and
unbiased.

11. What is the language of
research?Qualitative Quantitative
* Uses words.
* Qualitative words –
“understanding,
discover and
meaning”.
* Uses numerical
data.
* Quantitative words
– relationship and
comparison.

12. What is the process of
research?Qualitative Quantitative
* Inductive process.
* Accurate and reliable
through verification.
* Deductive process.
* Cause and effect.
* Accurate and reliable
through validity and
reliability.