Brief overview of how Apple was established, key points in it's history and some interesting facts.

1. Corporate image of Apple Inc.Corporate image of Apple Inc.
Prepared by :
Yuriy Stakh
Volodymyr Koltyk
Arthur Chepenko
Dmytro Pakholkiv

2. Plan of the presentation
 General information
 Corporate culture
 Users of products
 Corporate affairs
 Advertising
 Logos and slogans
 Commercial
 Labor practices

3. General Information
 Apple Inc. is an American
multinational corporation that
designs and markets consumer
electronics, computer software,
and personal computers. The
company's best-known hardware
products include the Macintosh
line of computers, the iPod, the
iPhone and the iPad.

4. General Information
 As of October 2010, the
company operates 317 retail
stores in ten countries, and an
online store where hardware and
software products are sold. As
of September 2011, Apple is the
largest publicly traded company
in the world by market
capitalization and the largest
technology company in the
world by revenue and profit.

5. General Information
 Established on April 1, 1976
in Cupertino, California
 Incorporated January 3, 1977
 Removed the word
"Computer" on January 9,
2007
 As of September 2010, Apple
had 46,600 full time
employees and 2,800
temporary full time
employees worldwide and
had worldwide annual sales of
$65.23 billion

6. General Information
 Apple has established a unique
reputation in the consumer
electronics industry. This
includes a customer base that is
devoted to the company and its
brand, particularly in the
United States. Fortune
magazine named Apple the
most admired company in the
United States in 2008, and in
the world in 2008, 2009, and
2010

7. Corporate Culture
 CCorporate culture look like in organizational hierarchy (flatorporate culture look like in organizational hierarchy (flat
versus tall, casual versus formal attireversus tall, casual versus formal attire))
 Originally, the company stood in opposition to staidOriginally, the company stood in opposition to staid
competitors like IBM by default, thanks to the influence ofcompetitors like IBM by default, thanks to the influence of
its founders; Steve Jobs often walked around the officeits founders; Steve Jobs often walked around the office
barefoot even after Apple was a Fortune 500 company.barefoot even after Apple was a Fortune 500 company.

8. Corporate Culture
 As the company has grown and been led by a series of chief
executives, each with his own idea of what Apple should be,
some of its original character has arguably been lost, but Apple
still has a reputation for fostering individuality and excellence
that reliably draws talented people into its employ, especially
after Jobs' return. To recognize the best of its employees, Apple
created the Apple Fellows program, awarding individuals who
made extraordinary technical or leadership contributions to
personal computing while at the company.
 The Apple Fellowship has so far been awarded to a few
individuals including Bill Atkinson, Steve Capps,Rod Holt,
Alan Kay,Guy Kawasaki,Al Alcorn, Don Norman,Rich Page
and Steve Wozniak.

9. Users of products
 Apple Store openings can draw
crowds of thousands, with some
waiting in line as much as a day
before the opening or flying in
from other countries for the
event.
 The New York City Fifth
Avenue "Cube" store had a line
as long as half a mile; a few Mac
fans took the opportunity of the
setting to propose marriage.
 The Ginza opening in Tokyo
was estimated in the thousands
with a line exceeding eight city
blocks.

10. Corporate Affairs
 Since the first Apple Store opened, Apple has sold third
party accessories. This allows, for instance, Nikon and
Canon to sell their Mac-compatible digital cameras and
camcorders inside the store.
 Books from John Wiley & Sons, who publishes series of
instructional books, are a notable exception, however. The
publisher's line of books were banned from Apple Stores in
2005 because Steve Jobs disagreed with their decision to
publish an unauthorized Jobs biography.

11. Advertising
Since the introduction of the Macintosh in 1984 with the
1984 Super Bowl commercial to the more modern 'Get a
Mac' adverts, Apple has been recognized in the past for its
efforts towards effective advertising and marketing for its
products, though its advertising has been criticized for the
claims of some more recent campaigns, particularly 2005
Power Mac ads and iPhone ads in Britain.

12. Logos and slogans
Apple's first logo, Wayne, depicts
Sir Isaac Newton sitting under an apple
tree.
Almost immediately, though, this was
replaced by Rob Janoff's "rainbow Apple",
the now-familiar rainbow-colored silhouette
of an apple with a bite taken out of it. Janoff
presented Jobs with several different
monochromatic themes for the "bitten"
logo, and Jobs immediately took a liking to
it.

13. Logos and slogans
In 1998, with the roll-out of
the new iMac, Apple
discontinued the rainbow
theme and began to use
monochromatic themes,
nearly identical in shape to
its previous rainbow
incarnation, on various
products, packaging and
advertising.

14. Commercial
Apple's product commercials gained
fame for launching musicians into
stardom as a result of their eye-popping
graphics and catchy tunes.
First, the company popularized
Canadian singer Feist's "1234" song in
its ad campaign. Later, Apple used the
song "New Soul" by French-Israeli
singer-songwriter Yael Naim to
promote the MacBook Air. The debut
single shot to the top of the charts and
sold hundreds of thousands of copies in
a span of weeks.

15. Labor practices
In 2006, the Mail on Sunday
reported that sweatshop
conditions existed in some
factories in China, where the
contract manufacturers, Foxconn
and Inventec, operate the
factories that produce the iPod.
The article stated that one
complex of factories that
assembles the iPod (among other
items), for instance, had over
200,000 workers that lived and
worked in the factory, with
employees regularly working
more than 60 hours per week.

16. Labor practices
Apple launched an investigation
and worked with their
manufacturers to ensure that
conditions were acceptable to
Apple. In 2007, Apple started
yearly audits of all its suppliers
regarding worker's rights, slowly
raising standards and pruning
suppliers that did not comply. In
2010, workers in China planned
to sue iPhone contractors over
poisoning by a cleaner used to
clean LCD screens.

17. Labor practices
One worker claimed that he and his co-workers had not
been informed of possible occupational illnesses. After a
spate of suicides in a Foxconn facility in China making
iPads and iPhones, workers were forced to sign a legally
binding document guaranteeing that they would not kill
themselves. In 2011 Apple admitted that its suppliers'
child labor practices in China had worsened.

18. Thank You For Your
Attention!!!