This document summarizes a survey presentation on the Apple iPad. It includes: - An introduction to Apple and the history and models of the iPad. - Analysis of the iPad including its product life cycle stage and revenue share. - The evolution of the iPad and a comparison to competitors like Amazon Kindle and laptops. - A SWOT analysis of the iPad including strengths like resources and popularity and weaknesses like price and thin product line. - Details of the research methods used including a questionnaire. - Key findings from the survey on factors important in choosing an iPad, satisfaction levels, design preferences, and perceptions of competition.

1. SURVEY PRESENTATION
ON
“APPLE IPAD”
Presented by:
Pinaki Ranjan Bhakat (14202238)
Pritish Kumar Sinha (14202239)
Kumar Nishikant (14202240)
AAnil Kumar Dora (14202241)
Dipanwita Mohanty (14202242)

2. CONTENTS
 Introduction
 Apple iPad
 Product Analysis
 Evolution of iPad
 Competitor Analysis
 SWOT Analysis
 Research Techniques
 Survey Results
 Findings
 Conclusion

3. INTRODUCTION
 Apple Inc. is an American multinational.
 Headquartered in Cupertino.
 Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on
April 1, 1976.
 World's second-largest information technology
company by revenue.
 Hardware products : The Mac, The iPod, The iPhone, The iPad.
 Online services : iCloud, iTunes Store, and App Store.

4. APPLE iPAD
• iPad is an iOS-based line of Tablet computers designed and marketed by Apple Inc.
• January 27, 2010: Apple introduced the iPad.
• March 2, 2011 : iPad 2 was introduced.
• March 7, 2012 : The third-generation iPad was introduced as “The new iPad”.
• October 23, 2012 : Apple's fourth-generation iPad came out as "iPad with Retina display".
• October 22, 2013 : Apple introduced the iPad Air.
• October 16, 2014 : Apple unveiled the iPad Air 2, iPad Mini 3 was unveiled at the same
time.
• Since its launch, iPad users have downloaded three billion apps, while the total number of
App Store downloads is over 25 billion.

5. PRODUCT ANALYSIS
• Ipad is at introduction stage of product life cycle.
• Ipad is demand by innovators and early adopters.
• More cash outflow to increase product awareness.
Apple’s product line revenue shares - 2014

6. EVOLUTION OF IPAD

7. COMPETITOR ANALYSIS
• The competitors are Amazon Kindle, Netbook, laptop Rio Carbon- iriver H10,
Htc Flyer, Motorola Xoom etc.
• Their aim is to raise the sale of their products and become leaders of Mp3 supply in market.
• Their current strategy is to sale their product at competitive price, returns, retain customer
pleasure and top rival products through improvement.
• Rio Strength- attracting customers with reasonable price whilst retain strong excellence.
WEAKNESS
• Rio carbon - new rivals, risk of lower market share due unfamiliar brand.
• Netbook is slow and low quality display software.
• Ipad is admired than Kindle, iriver H10, because market is well conscious of ipad.

8. SWOT ANALYSIS
Strength
• Sufficient resources assigned to process the product.
• Ipad is attractive to both men and women.
• Ipad Superior quality to compete.
• Previous products has good name/standing.
• Ipad has enhance major technology.
• Ipad is a Wi-Fi device.
Opportunity
• Chance to exploit strong finance.
• Build up excellent support for prospect money value.
• Chance for rapid market development-education gadget
talented to read eBooks.
• Chance for developing market trend
Weakness
• The product line is thin, incapable to develop in other
market.
• The price is high, which might switch customers to rival
competitors.
• Beginning new product while niche market
is being directed by other rival competitors.
• Poor advertisement plan, customers are not
correctly introduce to the important use of ipad.
Threat
• Persistent market entry by new rivals.
• Risk of not attracting intended customers-hence loss instead
of profit.
• Risk of rivals to emulate.
• Exposed to the risk of business rotation.
• Hard laws and regulations put on
internet downloads.

9. RESEARCH TECHNIQUES
• Primary as well as Secondary research technique adopted.
• Data is sourced from Apple websites.
• Relevant data bases are also explored.
• Other relevant websites also explored.
• Collected 20 samples from market about the product.
Type of Questionnaire
• Mainly Closed Ended
• 3 types we used –
Multiple Choice
Dichotomous Type
Importance Scale

11. FACTORS THAT WERE IMPORTANT IN CHOOSING IPAD?
(RATED ON THE SCALE OF 1-5 ; 1-NOT AT
ALL IMPORTANT , 5-VERY IMPORTANT)
Personal Apple
experience
10
Price 13
Design Implications 12
Functionality 17
Apple strength
brand reputation
16
Apple advertising 6
Size and weight 6
Battery life 16
Memory Capacity 9
Other physical
attributes
6
Other features 7
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
0
2
4
6
8
10
12
14
16
18

12. HOW SATISFIED ARE YOU WITH YOUR I-PAD PERFORMANCE ?
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
0
2
4
6
8
10
12
14OVERALL 9
DESIGN 13
FUNCTIONALITY 10
VALUE OF MONEY 10
WEARABLE 8
ANTI-WRESTLING 3
MEMORY 6
EASY TO USE 8
BATTERY LIFE 11
OVERALL QUALITY 8

13. HOW ABOUT THE APPLE'S SERVICE ATTITUDE AND AFTER-
SALE'S SERVICE?
Very good 7
Good 16
General 3
Bad 1
Too bad 1
25%
57%
11%
3% 4%
VERY GOOD GOOD GENERAL BAD TOO BAD

14. DO YOU THINK APPLE CAN DESIGN i-PAD IN ANOTHER
COLORS OR SHAPE ?
Just do it 21
Keep
Original
design
8
72%
28%
Just do it Keep original desgn

15. DO YOU THINK WHETHER INTENSE MARKET
COMPETITION IS RESPONSIBLE FOR
PRODUCTS UPDATE AND INNOVATION?
Yes 16
No 4
Appropriate 9
55%
14%
31%
Yes No Appropriate

16. IF THE NOKIA OR MOTO PRODUCE NEW PRODUCTS
BETTER THAN APPLE, WOULD YOU CHOOSE TO BUY IT?
Yes 18
No 11
62%
38%
Yes No

17. FINDINGS
 Less Brand Loyalty…
 Product variability…
 Satisfy in after sales servicing…
 Market competition is responsible for innovation…

18. CONCLUSION
 The iPad! What is better designed than that? I read magazines on it, I play Scrabble. I use it
for everything.
 Whenever apple is heard from customers it means innovation...

19. Queries…???