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Apple imports-
An Indian
Perspective
 Manoj Pandey(12020242021)
Ratan Rangpee(12020242033)
                   MBA-AB
                       SIIB
Agenda
•   Apples- A brief introduction about the fruit
•   Apples in India
•   Exporting Countries
•   Adani Agrifresh [An Adani group concern]
•   List of Documents required
•   Trade fairs
Apples

 Apple   is the pomaceous fruit of the apple
  tree, species Malus domestica in the rose
  family
 Most widely cultivated and consumed
  fruits
 More than 7500 Varieties of apple are
  known!
 Benefits of eating apples are well known
Health Benefits
Apple statistics
 China  tops the charts with more than 50%
  production
 USA is second followed by New Zealand–
  Chile– India –Poland
 Apple produce decreasing every year
 Country men unable to enjoy the
  precious fruit.
Imports Vs. Exports
Apples in India

Types
Seasons
Factors influencing production
INDIA




 Applesare grown in generally northern part of our
 country

 Major varieties are red delicious and Golden
 Delicious

 Appleseason in India is July end to mid December
 and harvest season is from June to November
Rising Issues
 Low   grade Apples

 Low Production due to low rains in and around
  apples cultivars

 Rising   labor cost increases the cost of apples

 The production so done is left without proper
  attention
Major Issue!
A Glimpse of India’s most
popular apples
India Imports

Share of Apple in Imports
Exporting Countries & their share
Comparison between worlds largest producers
Basis for Competition in Apple Market
Total fruit imports by India

                  25


                        Fruit Imports
                            Other Fruits
                            Apples



      75
Exporting Countries
Apple Imports- Country wise
distribution
                    Sales
      4.80% 1.20%




                             China
                             USA
    39.00%
                    55.00%   New Zeeland
                             Others
USA vs. China
 Chinese   apples flooding market

 Very   low price and of equal quality

 15years ago china used to produce half
 of the apples produced by USA

 As
   we speak, china is producing 5 times
 what USA are!
Competition in apple Markets
   Cost

   Labor

   Supply chain

   Quality and location of apple orchards

   Taste, preferences, buying power
ADANI AGRIFRESH Ltd.
Brief Introduction
Adani’s Network
Common mistakes-Avoided!
Adani Agrifresh Limited
 Adani   Agrifresh Ltd. Is a part of The Adani Group
    Net   worth US $ 6 bn.

   Recent developments
   Investment of Rs 2 Billion to set up 3 Controlled Atmospheres
   in HP [Capacity= 25000 MT]
   Procurement from China, US, New Zealand and Chile
   Buying from 4000 farmers
Adani’s Network
    Procurement thru 4000 farmers in Himachal Pradesh

    Designated staff monitoring collection offices

    On the spot payment to the farmers

    Fruits brought to the CAS

    SortingGradingPacking

    Prices set and sold
Facility at Himachal Pradesh
Common Mistakes-Avoided!

 Appropriately    packed in crates

 Segregation    of apples

 Stored   at controlled temperature (18˚C)

 Trained   staff to handle fruits

 Effective   Supply chain
Documents
   Import license
   Invoice
   Packing List
   Certificate of Origin
   B/L
   Authority Letter (if CHA involved)
   Test Report & composition.
   Phytosanitary Certificate with Fumigation
    endorsement
Apple’s Trade Fairs
Trade Fairs             Where??             When??

Kentucky Fruit and      Kentucky, USA       JANUARY 7-8, 2013
Vegetable
Wisconsin Fresh Fruit   211 Canal Road      JANUARY 21-22,
& Vegetable             Waterloo, UK        2013
National fruit show     Brad Bourne House   October 16-17,2013
                        East Malling
                        Kent ME19 6DZ, UK
World’s Biggest         Bolzano, Italy.     Held every two
Apple Show                                  years

World Fruit &           London , UK         Held every year
Vegetable Expo                              during mid October
Recommendations
Bibliography
   http://www.agricultureinformation.com/mag/2005/10/in
    dian-apple-market/
   http://www.agricultureinformation.com/mag/2005/10/in
    dian-apple-market/
   http://www.professorshouse.com/Food-
    Beverage/Topics/Fruit/Articles/Types-of-Apples/
   http://www.farmpik.com/tabid/58/Default.aspx
   http://www.freshplaza.com/news_detail.asp?id=49008
   http://www.fruitnet.com/content.aspx?cid=9996&rid=1
   http://www.cybex.in/Exim-News/India-S-Fresh-Fruit-
    Imports-5119.aspx
   Indian Apple Market- study by Rabo finance India
Apple imports  an indian perspective

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Apple imports an indian perspective

  • 1. Apple imports- An Indian Perspective Manoj Pandey(12020242021) Ratan Rangpee(12020242033) MBA-AB SIIB
  • 2. Agenda • Apples- A brief introduction about the fruit • Apples in India • Exporting Countries • Adani Agrifresh [An Adani group concern] • List of Documents required • Trade fairs
  • 3. Apples  Apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family  Most widely cultivated and consumed fruits  More than 7500 Varieties of apple are known!  Benefits of eating apples are well known
  • 5. Apple statistics  China tops the charts with more than 50% production  USA is second followed by New Zealand– Chile– India –Poland  Apple produce decreasing every year  Country men unable to enjoy the precious fruit.
  • 7. Apples in India Types Seasons Factors influencing production
  • 8. INDIA  Applesare grown in generally northern part of our country  Major varieties are red delicious and Golden Delicious  Appleseason in India is July end to mid December and harvest season is from June to November
  • 9. Rising Issues  Low grade Apples  Low Production due to low rains in and around apples cultivars  Rising labor cost increases the cost of apples  The production so done is left without proper attention
  • 11. A Glimpse of India’s most popular apples
  • 12. India Imports Share of Apple in Imports Exporting Countries & their share Comparison between worlds largest producers Basis for Competition in Apple Market
  • 13. Total fruit imports by India 25 Fruit Imports Other Fruits Apples 75
  • 15. Apple Imports- Country wise distribution Sales 4.80% 1.20% China USA 39.00% 55.00% New Zeeland Others
  • 16. USA vs. China  Chinese apples flooding market  Very low price and of equal quality  15years ago china used to produce half of the apples produced by USA  As we speak, china is producing 5 times what USA are!
  • 17. Competition in apple Markets  Cost  Labor  Supply chain  Quality and location of apple orchards  Taste, preferences, buying power
  • 18. ADANI AGRIFRESH Ltd. Brief Introduction Adani’s Network Common mistakes-Avoided!
  • 19. Adani Agrifresh Limited  Adani Agrifresh Ltd. Is a part of The Adani Group  Net worth US $ 6 bn. Recent developments Investment of Rs 2 Billion to set up 3 Controlled Atmospheres in HP [Capacity= 25000 MT] Procurement from China, US, New Zealand and Chile Buying from 4000 farmers
  • 20. Adani’s Network  Procurement thru 4000 farmers in Himachal Pradesh  Designated staff monitoring collection offices  On the spot payment to the farmers  Fruits brought to the CAS  SortingGradingPacking  Prices set and sold
  • 22. Common Mistakes-Avoided!  Appropriately packed in crates  Segregation of apples  Stored at controlled temperature (18˚C)  Trained staff to handle fruits  Effective Supply chain
  • 23. Documents  Import license  Invoice  Packing List  Certificate of Origin  B/L  Authority Letter (if CHA involved)  Test Report & composition.  Phytosanitary Certificate with Fumigation endorsement
  • 24. Apple’s Trade Fairs Trade Fairs Where?? When?? Kentucky Fruit and Kentucky, USA JANUARY 7-8, 2013 Vegetable Wisconsin Fresh Fruit 211 Canal Road JANUARY 21-22, & Vegetable Waterloo, UK 2013 National fruit show Brad Bourne House October 16-17,2013 East Malling Kent ME19 6DZ, UK World’s Biggest Bolzano, Italy. Held every two Apple Show years World Fruit & London , UK Held every year Vegetable Expo during mid October
  • 26. Bibliography  http://www.agricultureinformation.com/mag/2005/10/in dian-apple-market/  http://www.agricultureinformation.com/mag/2005/10/in dian-apple-market/  http://www.professorshouse.com/Food- Beverage/Topics/Fruit/Articles/Types-of-Apples/  http://www.farmpik.com/tabid/58/Default.aspx  http://www.freshplaza.com/news_detail.asp?id=49008  http://www.fruitnet.com/content.aspx?cid=9996&rid=1  http://www.cybex.in/Exim-News/India-S-Fresh-Fruit- Imports-5119.aspx  Indian Apple Market- study by Rabo finance India

Editor's Notes

  1. however, the seeds are slightly poisonous as they contain cyanide and two forms of allergies are seen to various proteins found in the fruit.
  2. he company has set up three Controlled Atmosphere Stores with an investment of around Rs. 2 Billion (US $ 40 Million) at three locations i.e. Rampur, Sainj and Rohru in Himachal Pradesh, north India. These stores have a storage capacity of 18000 MT of apple, the largest of its kind in India. Each store is equipped with color and size sorters and modern packaging facilities. The company is directly buying fruit from about 4000 farmers and has provided extensive training on pre and post harvest practices. Fruit is sold in the market through an extensive network of dealers across India. The company also directly sells the fruit to the modern retail and big retailers in the metro cities. In addition to Apple, the company also markets Indian Pomegranate, Grape, Banana, Cherry, Litchi, Kinnow and Orange. All fruit is sold under the brand name ‘Farm-Pik’. The company also imports Apple, Pear and Kiwi from China, US, New Zealand and Chile and markets in India using its distribution network.
  3. Phytosanitary Certificate with Fumigation endorsement, Certificate of Origin. (if import consignment refries to Plant & protection Quarantine Department then their charges Rs.2500/ per consignment up to 1 MT, after that Rs.75 / per Mt for remaining part )
  4. -(world biggest apple show)-Held every two years, the 2010 show that ran from November 4-6 in Bolzano, ItalyNew varieties, harvest aids, picking machines, and lots more (More than 15,000 people attended the three-day Interpoma conference and trade show held November 4-6 in Bolzano, Italy.)