Apple company strategies by Mathivanan
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This document provides information about Apple Inc., including its founding in 1976 by Steve Jobs and Steve Wozniak, early products like the Apple II and success with its 1980 IPO. It discusses Apple's current product lines including Mac computers, iPod, iPhone and Apple TV. It also analyzes Apple's competitive environment using Porter's 5 forces model, noting high existing rivalry and bargaining power of suppliers as potential threats. Apple's strengths are identified as branding, innovation and differentiated products.
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Apple company
Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It started as a computer company and is now a leader in consumer electronics, software and online services. Apple's success comes from understanding customer needs through innovative products like the iPod, iPhone, iPad and their intuitive designs. Key to their growth is their brand image and marketing strategy to present themselves as a technology leader. Apple continues to expand their product portfolio and maintain their competitive advantages through creativity, design excellence and customer focus.
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This document provides an overview of Apple Inc. including its history, products, vision, and mission. It discusses Apple's founding in 1976, its major products like the Mac, iPad, iPod, and iPhone. It also outlines Apple's vision to provide the best personal computing experience and its mission to be above systems and structures. The document performs a SWOT analysis of Apple's strengths in quality products and loyal customer base as well as weaknesses in high prices. It analyzes competition and substitutes using Porter's Five Forces model.
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Apple
Apple Inc. was founded in 1976 in Cupertino, California by Steve Jobs and Steve Wozniak. Its vision is to become the worldwide leader in computer and mp3 player sales. Steve Jobs served as CEO and oversaw the development of revolutionary products such as the iMac, iPod, iPhone and iPad. The company has released many computer and mobile device models throughout its history and has experienced huge financial success under Jobs' leadership before his death in 2011.
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Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like computers, software and personal computers. Some of its best known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. It operates 317 retail stores globally and an online store. Over the years, Apple has revolutionized various industries through innovative products like the iMac, iPod, iPhone and iPad which have gained immense popularity. It continues to be at the forefront of innovation under the leadership of CEO Tim Cook.
THE HISTORY OF APPLE
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976. Apple is known for manufacturing innovative consumer electronic devices like computers, smartphones, and music players. In 2007, the company changed its name to Apple Inc. to reflect its expansion beyond computers into other consumer products and services. Apple has experienced both commercial successes like the iMac and iPhone as well as failures but has remained committed to delivering premium consumer electronics through innovation and distinctive design.
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Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It started as a computer company and is now a leader in consumer electronics, software and online services. Apple's success comes from understanding customer needs through innovative products like the iPod, iPhone, iPad and their intuitive designs. Key to their growth is their brand image and marketing strategy to present themselves as a technology leader. Apple continues to expand their product portfolio and maintain their competitive advantages through creativity, design excellence and customer focus.
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Apple Inc. was founded in 1976 in Cupertino, California by Steve Jobs and Steve Wozniak. Its vision is to become the worldwide leader in computer and mp3 player sales. Steve Jobs served as CEO and oversaw the development of revolutionary products such as the iMac, iPod, iPhone and iPad. The company has released many computer and mobile device models throughout its history and has experienced huge financial success under Jobs' leadership before his death in 2011.
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Sony has transitioned from primarily producing hardware to also acquiring software companies like music labels. This helped Sony become less dependent on American companies. Sony owns a film studio and distributes films, music, and games. For the Spider-Man film, Sony leveraged synergies across its divisions - the film studio produced the movie, music label produced the soundtrack, and Sony sold games, DVDs, toys, and other merchandise related to the film. Synergies allow companies like Sony to spread costs and risks across industries while increasing profits from each medium. However, synergies are difficult to achieve in practice and can result in job losses or oligopolies forming.
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Apple Inc. is an American technology company founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It designs and markets consumer electronics like computers, software and personal computers. Some of its best known products include the Macintosh line of computers, the iPod, the iPhone and the iPad. It operates 317 retail stores globally and an online store. Over the years, Apple has revolutionized various industries through innovative products like the iMac, iPod, iPhone and iPad which have gained immense popularity. It continues to be at the forefront of innovation under the leadership of CEO Tim Cook.
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Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer on April 1, 1976. Apple is known for manufacturing innovative consumer electronic devices like computers, smartphones, and music players. In 2007, the company changed its name to Apple Inc. to reflect its expansion beyond computers into other consumer products and services. Apple has experienced both commercial successes like the iMac and iPhone as well as failures but has remained committed to delivering premium consumer electronics through innovation and distinctive design.
Apple ppt
Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's most popular products include the iPhone, iPad, MacBook, iMac and iPod. The company was founded by Steve Jobs and Steve Wozniak and is known for its innovation and emphasis on design. It has become one of the most valuable companies in the world.
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History of apple incorporation
Steve Jobs, Steve Wozniak, and Mike Markkula formed Apple Computer in 1976 after taking out a $250,000 loan. They introduced the Apple I in 1976 and the Apple II in 1977, which sold over 2 million units and was recognized as the first successful personal computer. In 1984, Apple introduced the Macintosh, the first computer with a graphical user interface. Throughout the 1990s and 2000s, Apple struggled but was revived under Jobs' return as CEO in 1997. Jobs introduced new products like the iMac, iPod, and iTunes store that drove Apple's success in subsequent years.
Apple inc presentation 2018
This document provides an overview of Apple Inc., including its history, products, services, competitors, marketing strategies, and financial performance. It discusses Apple's introduction of the Apple II computer in the 1970s, its current product portfolio including the iPhone, iPad, Mac computers and wearables. It also outlines Apple's mission, industry positioning, marketing mix, revenue sources and opportunities for future growth or challenges it may face.
Apple Inc.
Apple Inc. is an American technology company founded in 1976 that designs, develops, and sells consumer electronics, computer software, and personal computers. Its best-known hardware products include the Mac line of computers, the iPod, iPhone, iPad, and Apple Watch. The company was co-founded by Steve Jobs, Steve Wozniak, and Ronald Wayne and is currently led by CEO Tim Cook. Apple has experienced much success over the years but also faced challenges, and now generates over $200 billion in annual revenue from products and services.
Apple inc.ppt
Steve Jobs and Steve Wozniak founded Apple Computers Inc. on April 1, 1976 to sell the Apple 1 personal computer kit. The first Apple logo was designed by Ron Wayne and depicted Sir Isaac Newton under an apple tree. In 1977, Jobs hired Rob Janoff to design a new simpler logo of a rainbow-colored apple with a bite taken out of it. In 1997, Jobs replaced this logo with a solid-colored version on new PowerBook computers. Apple is known for innovative hardware products like the Macintosh line of computers and the iPod as well as software like the Mac OS X operating system and iTunes media browser.
Apple
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Apple was founded by Steve Jobs and Steve Wozniak and started as a computer company. It has since evolved into an established brand with a loyal market for products like the iPod, iPhone, and iPad. Apple drives innovation with both modifications to existing products and new products that create new markets. Its vision is to bring the best personal computing experiences to customers through innovative hardware, software, and services.
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Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They released the Apple I and Apple II computers, which were among the first personal home computers. Throughout the 1980s and 1990s, Apple released several important models like the Macintosh, which introduced the graphical user interface. In more recent decades, Apple introduced innovative products like the iPod, iPhone, and iPad, which have become some of the most popular consumer electronic devices and made Apple one of the most valuable companies in the world.
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Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced the Apple I and Apple II computers, igniting the personal computer revolution. Over the decades, Apple launched many innovative products including the Macintosh, iPod, iPhone, and iPad. It also operates retail stores and online services like the App Store. While facing competitors in personal computing and mobile devices, Apple remains a leader in innovation through its hardware, software, and ability to anticipate technology trends.
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Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
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Apple is an American multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's most popular products include the iPhone, iPad, MacBook, iMac and iPod. The company was founded by Steve Jobs and Steve Wozniak and is known for its innovation and emphasis on design. It has become one of the most valuable companies in the world.
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Apple inc presentation 2018
This document provides an overview of Apple Inc., including its history, products, services, competitors, marketing strategies, and financial performance. It discusses Apple's introduction of the Apple II computer in the 1970s, its current product portfolio including the iPhone, iPad, Mac computers and wearables. It also outlines Apple's mission, industry positioning, marketing mix, revenue sources and opportunities for future growth or challenges it may face.
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Steve Jobs and Steve Wozniak founded Apple Computers Inc. on April 1, 1976 to sell the Apple 1 personal computer kit. The first Apple logo was designed by Ron Wayne and depicted Sir Isaac Newton under an apple tree. In 1977, Jobs hired Rob Janoff to design a new simpler logo of a rainbow-colored apple with a bite taken out of it. In 1997, Jobs replaced this logo with a solid-colored version on new PowerBook computers. Apple is known for innovative hardware products like the Macintosh line of computers and the iPod as well as software like the Mac OS X operating system and iTunes media browser.
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Apple Inc. is an American technology company that designs, develops, and sells consumer electronics, computer software, and online services. Founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple has grown to become one of the largest companies in the world. Apple is known for its line of Mac computers, the iPod, iPhone, iPad and Apple TV. Under the leadership of Steve Jobs, Apple introduced revolutionary products that changed technology and how people interact with computers and mobile devices.
Presentation1
Apple was founded by Steve Jobs and Steve Wozniak and started as a computer company. It has since evolved into an established brand with a loyal market for products like the iPod, iPhone, and iPad. Apple drives innovation with both modifications to existing products and new products that create new markets. Its vision is to bring the best personal computing experiences to customers through innovative hardware, software, and services.
Presentation on the history of apple computers
Apple was founded in 1976 by Steve Jobs and Steve Wozniak. They released the Apple I and Apple II computers, which were among the first personal home computers. Throughout the 1980s and 1990s, Apple released several important models like the Macintosh, which introduced the graphical user interface. In more recent decades, Apple introduced innovative products like the iPod, iPhone, and iPad, which have become some of the most popular consumer electronic devices and made Apple one of the most valuable companies in the world.
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Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It introduced the Apple I and Apple II computers, igniting the personal computer revolution. Over the decades, Apple launched many innovative products including the Macintosh, iPod, iPhone, and iPad. It also operates retail stores and online services like the App Store. While facing competitors in personal computing and mobile devices, Apple remains a leader in innovation through its hardware, software, and ability to anticipate technology trends.
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The document discusses various methods for engaging consumers in the product development process, including design by community initiatives, idea platforms, pilot programs, and research projects. It describes a Design by Community project where Nokia collected ideas from readers to define a concept mobile device. It also outlines Symbian Ideas and Nokia Pilots programs that allow the public to submit and vote on new ideas and participate in product testing. Finally, it discusses a research project in Nairobi that studied ad-hoc content sharing between devices at concerts.
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Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
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Apple Computer was founded in 1976 by Steve Jobs and Steve Wozniak to create personal computers. In 1984, Apple introduced the Macintosh, the first commercially successful computer with a graphical user interface and mouse. Throughout the 1980s and 1990s, Apple saw fluctuations in market share as Microsoft Windows became dominant. In 1998, Apple introduced the iMac which helped the company recover. Later products like the iPod, iPhone, and Intel-based Macs were also large commercial successes.
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Sony was founded in 1946 in Japan and released their first transistor radio in 1955, beginning their expansion into global markets. They have since become a leader in television and other consumer electronics. A SWOT analysis found strengths in their brand identity and R&D, but weaknesses in high production and shipping costs. Opportunities lie in emerging markets, while threats include unfavorable exchange rates and economic downturns. Short term recommendations include more advertising, investing in wireless technology, and lowering costs. Long term, Sony should sell directly through specialty stores and partner with other companies.
The Apple Story - Past , Present and Future
Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. It is a public company traded on the NASDAQ exchange under the ticker symbol AAPL. In Q4 2011, Apple reported $28.27 billion in revenue and $6.62 billion in net profit. Some of Apple's popular products include the MacBook Air laptop, iPhone 4S which sold over 4 million units in its first weekend, and iCloud which has over 20 million customers signed up.
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Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. It produces hardware like Mac computers and the iPhone, and software like the Mac OS operating system. As of 2007, Apple had over 19,000 employees and 183 retail stores. Its competitors include HP, IBM and Dell. Apple's vision is to provide the best computing experience to users through innovative products, while its mission is to bring this experience to students, educators and consumers worldwide. A SWOT analysis identifies Apple's strengths as its brand loyalty and control over products, but weaknesses include high prices and quality control issues. Threats include pressure from competitors and rapid technology changes.
Porter's five forces Apple (Bappi)
Porter's Five Forces analysis can be used to analyze Apple's competitive position. The key forces impacting Apple are strong competitive rivalry from Microsoft, Dell, and other electronics companies; the threat of substitutes like online music stores; and the bargaining power of large suppliers like Intel. Apple faces opportunities in expanding into new products and markets internationally, while threats include changing customer preferences and limited customization on other smartphone platforms.
Apple
Apple was co-founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It released the Apple I and Apple II computers in the 1970s. In 1980, Apple held its IPO and became a publicly traded company. Throughout the 1980s, Apple released important products like the Lisa, Macintosh and iPod. However, Jobs was ousted from the company in 1985. He went on to found NeXT and later acquire Pixar. In 1997, Apple purchased NeXT and Jobs returned to Apple as CEO. Since then, Apple has launched revolutionary products like the iMac, iPod, iPhone and iPad that have defined new consumer technology categories. Through continuous innovation and strategic acquisitions,
Apple case
Apple has had several sources of competitive advantage over the years:
- Easy to use products and emphasis on design since the 1970s
- Hit products every 6-12 months and high R&D spending in the 1990s and 2000s
- Strong brand and loyal customer base that values the Apple experience
While some advantages like design leadership are difficult to sustain, Apple's brand and ecosystem of compatible products provide an ongoing advantage. The structure of the PC, music, and phone industries present challenges to maintaining dominance long-term due to standardization and competition, but Apple differentiates itself through innovation and integration. Going forward, customer loyalty will be key to Apple's future success as new leadership takes over from Steve Jobs.
Apple 1
Apple Case Group 6 presented an overview of Apple's competitive advantages and market position in personal computers, music players, and cell phones. They analyzed the structure and profitability of these industries. Apple has had competitive advantages due to its brand, design, and integration of hardware, software and digital platforms. However, sustaining success may be difficult due to standardization, short product cycles and strong competition in evolving markets. The group also discussed the prospects of the iPad and how Apple can address its chronic problems going forward without Steve Jobs.
Apple 1
Apple has had competitive advantages in various markets through strong branding, loyal customers, innovative design, large investments in R&D, and easy-to-use products and operating systems. However, sustaining success may be difficult due to increasing competition, short product life cycles, evolving technologies, and substitutes. The prospects for the iPad 2 are positive if it can position itself as a wireless, rechargeable replacement for laptops, but it faces threats from competitors and potentially losing Steve Jobs' leadership.
Apple 1
Apple Case Group 6 presented an overview of Apple's competitive advantages and market position in personal computers, music players, and cell phones. They analyzed the structure and profitability of the PC industry, determining that Apple has a sustainable competitive advantage in PCs due to differentiated products. They also found Apple has advantages in music players due to brand, customer relationships, and controlling memory supply chains. While Apple has succeeded in cell phones, competition is high and sustainability may be difficult without continued differentiation. The prospects for the iPad 2 are positive if it can deliver as a new laptop and wireless charging, but it faces threats from imitators. Apple's solution to market problems has been continued innovation under Steve Jobs' leadership.
Apple fianl
Apple Inc. was founded in 1976 and incorporated in 1977, with headquarters in Cupertino, California. It is led by CEO Steve Jobs and primarily operates in the computer software, hardware, and consumer electronics industries. Apple generates over $42 billion in annual revenue and has over 300 locations worldwide. Its portfolio of popular products includes Mac computers, iPods, iPhones, iPads, Apple TV, and the iOS and Mac OS X operating systems. The company aims to deliver innovative and high-quality technology products through its hardware, software, and services.
Apple 1
Apple has had competitive advantages in various markets through strong branding, customer loyalty, innovative design, large investments in R&D, and easy-to-use products and operating systems. However, sustaining success may be difficult due to increasing competition, short product life cycles, evolving technology, and substitutes. The prospects for the iPad are positive given Apple's strengths in brand name and customer loyalty, but competitors imitating the technology and losing Steve Jobs' leadership pose threats.
Apple ppt by 9133078687
Apple was founded in 1976 and is currently one of the largest technology companies in the world. It specializes in consumer electronics, software, and online services. Some of Apple's most popular products include the iPhone, iPad, Mac computers, and Apple Watch. Steve Jobs was a co-founder of Apple and returned as CEO in 1996, leading the company to immense success with revolutionary products that have changed technology and society.
Apple
This document provides a history of Apple Computers from 1976 to 2005. It outlines key events in Apple's founding and growth, including the development of the Apple I and II computers. The document also includes Apple's vision, mission statements, and analyses of Apple's external opportunities/threats and internal strengths/weaknesses. Financial ratios for Apple from 2004 are presented.
04 b why ipod is successful
This document discusses why the iPod/iPhone is successful. It provides 3 key reasons: 1) the product itself which offers not just a product but a service and lifestyle, 2) iTunes which revolutionized the music industry through a new distribution model, and 3) the platform model which allows numerous applications to be built and attracts developers. The iPod/iPhone combination with iTunes established a razor-and-blades business model that was very profitable for Apple through interconnected hardware, software, services and applications.
Managing Strategy & Innovation in an uncertain World
This document discusses six principles for managing strategy and innovation in uncertain times: platforms, not just products; services, not just products; capabilities, not just strategy; pull, not just push; scope, not just scale; and flexibility, not just efficiency. It uses examples from companies like Microsoft, Intel, Apple, Google and Toyota to illustrate ongoing platform battles and a toolkit for platform strategy.
Ba 361 apple presentation
Apple is an American technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and personal computers. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple operates 301 retail stores worldwide and has an online store. It analyzes its internal strengths like innovation and sustainability, as well as external opportunities in new digital strategies and competitive industries like personal computers and media players. The document recommends Apple focus on technological advances and product expansion by developing new product sectors like digital cameras to maintain its competitive advantage.
Apple fianl
Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. Steve Jobs and Steve Wojniak co-founded the company, and Jobs served as CEO. Apple operates worldwide in the computer software, hardware, and consumer electronics industries. It generates over $42 billion in annual revenue. Apple produces many popular consumer products including the Mac, iPod, iPhone, iPad, Apple TV, and related software. Its vision is to empower users through innovative technology above restrictive systems.
Apple Evolution
Apple Company Info with all statistics. Also you can find its strength, weakness, Oppurtunities & thresats too
Apple ipad-presentation-ihu-120414163958-phpapp01
Apple is launching the iPad tablet to capitalize on the growing tablet market. The iPad will leverage Apple's strong brand perception and reputation for quality and innovation. It will integrate with the established iTunes ecosystem. However, Apple faces threats from strong competition from Android and other tablets, as well as skepticism about the need for a tablet. Apple will market the iPad's simplicity and content consumption capabilities. It will sell the iPad starting at $499 to hit a price point between smartphones and laptops. Success will depend on Apple's ability to manage supply chain and forecast demand accurately at launch.
Apple iPad Business Plan
Apple is launching the iPad tablet to capitalize on the growing tablet market. The iPad will leverage Apple's strong brand perception and reputation for quality and innovation. It will integrate with the established iTunes ecosystem. However, Apple faces threats from strong competition from Android and other tablets, as well as skepticism about the need for a tablet. Apple will market the iPad's simplicity and content consumption capabilities. It will be priced accessibly at $499 while still providing Apple's typical large profit margins. Extensive promotion and an online and retail store distribution strategy will be used to launch the iPad globally.
ammar.pdf nshshshsbsbsbdbbxbdbdbdbbdbdbdbdbdbdb
Apple Inc. was established in 1976 and is a multinational technology company headquartered in Cupertino, California. It designs, develops, and sells consumer electronics, computer software, and online services. Some of Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services like the App Store, Apple Music, and iCloud. The document discusses Apple's history, products, strategies, and competitive position.
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Managing Strategy & Innovation in an uncertain World
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Apple company strategies by Mathivanan
- 1. APPLE Inc. “THINK DIFFERENT” MATHIVANAN K. MBA 2014 SOURASHTRA COLLEGE, MADURAI
- 2. “Change the World through Technology” • On April 1, 1976 - Apple Computer Inc. STEVE JOBS & STEVE WOZNIAK & RONALD WAYNE (Co- founder) • Industry: Computer Hardware and Software, Consumer Electronics • In 1978, Apple – II (color graphics & open architecture). Introduction of a 5 1/4 inch floppy disk drive. • In 1979, Development of VisiCalc (spreadsheet program). • In 1980, launched an IPO (record breaking after 1956 IPO of Ford Motor Co.)
- 3. Products And Figures Hardware – Mac (personal computer series), Apple Remote Desktop. Software - Mac OS X, Mac OS X Server, Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV. Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183
- 5. EXISTING RIVALRY – VERY HIGH Windows OS and media player for playing music and video (Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster) I-phone segment (Nokia, Samsung , Motorola, HTC)
- 6. THREAT OF NEW ENTRANTS - LOW Streaming audio and video with v-cast (Verizon) On-demand online services (similar to i-tunes) New entrants with disruptive technology (The “next Google”)
- 7. BARGAINING POWER OF SUPPLIERS - MODERATE Suppliers of processors and computer memory (IBM, Intel) - High Strategic alliance/supplier of Mac (Microsoft) Supplier of TV and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)
- 8. BARGAINING POWER OF CUSTOMERS - MODERATE Customers share music using peer-to-peer networks without paying for music (Ares, Lime wire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles. But many Loyalists (Niche class).
- 9. THREAT FROM SUBSTITUTES - MODERATE Satellite radio for music (XM, Sirius) Entertainment media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)
- 10. Competitor Environment • High Competition • Share of Dell and HP • Microsoft and Intel-Leaders of Software, ardware • Phone Industry- Sony, Nokia, Samsung
- 12. • Differentiation Strategy • Innovation Core Competencies (In Current Scenario)
- 13. Differentiation Strategy • Unique Features and characteristics • Commands Premium Price • High Customer Service • Superior Quality • Prestige • Rapid Innovation Sustainable Competitive Advantage
- 14. FF Value Creation Process Focus On Education eMac Adding Value iMac Lifestyle Strategy Digital Hub Music Strategy (iTunes) Video Strategy (iMovie) Internet Strategy (iTools) C o n v e r g e n c e Apple I,II,III Mac
- 15. Sustained Competitive Advantage Valuable : Innovators Rare : Strong R & D Costly to imitate : itunes, Mac OS Non substitutable : applications, softwares
- 16. • Branding • Innovation • Differentiated Product • Superior Quality • Retail Strategy Strengths
- 17. • Less Penetration • Cannibalization Weaknesses
- 18. Opportunities • High growth potential. • Line Extension. • High Potential music phone market • Strategic Alliances
- 19. Threats • Competition • Substitute Products • Threat of Suppliers
- 20. Ansoff Matrix Existing Products New Products Existing Markets Macbooks, iStation Macbook Wheel, Apple TV New Markets Ipod, iPhone iTunes
- 21. BCG Matrix STAR I-PHONE APPLE MAC BOOK Ipod PROBLEM CHILD CASHCOW DOGS Apple TV Mac Mini
- 22. GE Matrix Smart Phone Market- I Phone Apple software's Music Player Industry – I Pod Personal Computer - Mac High Medium Low Strong Medium Weak Market Attractivene Business Strength
- 23. Corporate Level Strategy Diversification: Iphone, Apple TV Backward Integration: Manufacturing of Semiconductors Forward Integration: Retail
- 24. Acquisitions •Emagic in 2002 -To acquire knowledge and skills about Music software •PA Semi in 2008 - Mac Hardware acceleration - Backward integration - Skilled Manpower
- 25. Strategic Alliances 1. Apple – Disney - To reduce losses of standalone istore and Disney outlets - To improve the Disney store “experience” 2. Apple – Microsoft
- 27. THANK YOU