Apple Case Group 6 presented an overview of Apple's competitive advantages and market position in personal computers, music players, and cell phones. They analyzed the structure and profitability of these industries. Apple has had competitive advantages due to its brand, design, and integration of hardware, software and digital platforms. However, sustaining success may be difficult due to standardization, short product cycles and strong competition in evolving markets. The group also discussed the prospects of the iPad and how Apple can address its chronic problems going forward without Steve Jobs.