Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
These slides shows us a slight insight into the marketing practices adopted by Apple Inc. which have been essential towards building the world's most valuable brand.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
These slides shows us a slight insight into the marketing practices adopted by Apple Inc. which have been essential towards building the world's most valuable brand.
Advertising strategy
Apple focused on many categories while considering its advertising strategy. It took into consideration the location of the people, the usage and demand for certain technological updates but just like its first product in the beginning every strategy boosted after a minor setback.
Apple’s one of the major, most successful advertising slogan was “Think Different”.
It was started in 1997 for Apple Computers by the Los Angeles office of advertising agency.
The words "think different" were created by Chiat/Day art director Craig Tanimoto.
The text of the various versions of this commercial were written by Rob Siltanen and Ken Segall.
Apple thinks Different from other....For 38 years Apple has been a trend-setter company able to foresee the future of domestic computer and consumer electronics. it will probably continue during the next decades. because their strength is the innovation . And they know, how to ‘think different’.Apple, go on innovating…..
Littel information about what is Apple iOS and History of iPhone and iOs.
Some of the features provided by iOS. Introduction about iOS Technology layers. and application provided by iPhones.
This presentation is about the google glass, its development and other related stuff.
1. Google glass (The cover page)
2. Contents
3. Introduction
4. OHMD
5. Augmented reality
6. Development history
7. What it does?
8. Technical specifications
9. Hardware
10. Software
11. How the Glass Works
12. Video Introduction
13. Challenges
14. Privacy & Safety considerations
15. Health applications
16. Advantages
17. Disadvantages
18. Competitions
19. Research
20. Conclusion
21. Some references
22. Thankyou
Market Position AnalysisBy Melissa CabaAs a market leader it .docxinfantsuk
Market Position Analysis
By: Melissa Caba
As a market leader it could be a leader by brand name, firm or by a distinct product in which a company has the largest total sales percentage in total revenue. The market leader regularly dominates in the industry when in comparison to its competitors. As a market leader some areas that are distinguished are customer loyalty, distribution coverage, and image, perceived as well has high a better product value, product pricing, the organizations net profit ad expenditures.
In order to be a market leader the company needs to demonstrate innovation and be revolutionary in that industry. The market leader objective is the expansion of the company’s total market by continuously having a new customer base. Having a defense strategy as a market leader would assist in any obstacles that could cause any threats to the market leader position of the company. The market leader also needs to maintain and protect their product market share. Being able to attain and continuously maintain and or increase the market share of their product is another objective of a market leader. Examples of some company’s who are market leader: Coco-Cola (soft drinks), McDonald’s (fast food), Caterpillar (large construction equipment), Kodak (photographic film), Wal-Mart (retailing), and Boeing (aircraft).
Apple iPod the product that I will talk about will be Apple’s iPod. First, I will list down what are the available products. The reason is because I am a vivid apple user and have multiple products that they offer. Apple’s iPod and Apple iPhone are some are some of the top products sold. It has managed to stay at the top because of their unique software and design that keep consumers wanting it. Their uniqueness is in Apple’s iTunes software in which it is able to transfer music to the iPod devices. As a jukebox application, iTunes is able to store a music library on the user's computer and which can play, burn and rip music from a CD. It’s also to a lot of files like a PDA. "Now let's talk about the iPod. It's doing really well. They're... rather strong." Teehee. "We've sold over 110m to date... and you'll notice the place where the sales curve is strongest is during the holiday season... today we're going to refresh or replace EVERY single product in this lineup to get ready for this holiday season." Currently the iPod have a variety selection available. . Currently are on sale, are the iPod shuffle, iPod nano, iPod classic and the brand new iPod touch. The iPod shuffle is a digital audio player that is designed and marketed by the company Apple Inc. The purpose for this model is to create a budget model for Apple's iPod family. It was announced at the Macworld Conference & Expo on January 11, 2005, using the tagline "life is random." This model is a new design as instead of storing data on a hard disk, it has been changed. In 2007, as a preparation for the Christmas holidays of 2007, Apple launched a new color, which is red. No ...
5 secrets of the world's best marketing machine
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PrestaMonster.com is the provider of small and intermediate modules for Prestashop users. This site is informative and fun.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. HISTORY Apple was founded in 1976 by Steve Jobs and Stephen Wazniak They started off building simple computers in Steve’s bedroom and eventually transformed into the company they are today. Their company was named after Steve’s summer job, where he worked in an apple orchard.
3. iPod In 2001, Apple created a digital music playing device called the iPod. This product was extremely popular and helped Apple become one of the top competitors in the technology industry. The first generation iPod came with a 5GB hard drive and a scroll wheel that set it apart from other music playing devices
4. External Influences Cross-Culture Variations Sales increase at a fast pace, international sales are a big contributor. Values Self, Environment, and Other Changing American Society Has become the “norm” for music players
5. Recommendation 1 Apple should advertise and promote the iPod for more business related situations. Having new and different functions for the iPod will broaden the areas that it can be used in which will increase sales even more. The use of the iPod to train new employees, pod-casts, the distribution of information
7. Marketing Strategy Apple’s brand extension Mac Computer iPod: line extension iPod Mini, iPod Nano, iPod shuffle, iTouch iPhone Apple TV Package Design Simplicity, sophisticated, representative Co-Branding Nike+ Perceived fit
8. Recommendation 2 Co-Branding The Biggest Loser on NBC 24 Hour Fitness Each contestant with an iPod Image Working out Endurance Health Achieving goals
9. Motives Manifest Motives Small size Large storage capacity 2-inch screen Sort stored and labeled music Rechargeable lithium battery Latent Motives Status symbol Individual colors, 9 different Personality Fashion statement
10. Personality Brand Equity Apple has created a name for itself First digital music player available iTunes Personality Innovation Creativity Hip Fashionable Cutting-edge
11. Attitude Affective Feelings or Emotional Reactions Cognitive Consumers beliefs about an object Behavioral One’s tendency to respond in a certain manner toward an object
12. Recommendation 3 Celebrity Endorsements Currently do not have any celebrity endorsers for iPod Celebrity endorsements change consumers attitude toward the product Boosts credibility and creates a desire for the product