Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. It produces hardware like Mac computers and the iPhone, and software like the Mac OS operating system. As of 2007, Apple had over 19,000 employees and 183 retail stores. Its competitors include HP, IBM and Dell. Apple's vision is to provide the best computing experience to users through innovative products, while its mission is to bring this experience to students, educators and consumers worldwide. A SWOT analysis identifies Apple's strengths as its brand loyalty and control over products, but weaknesses include high prices and quality control issues. Threats include pressure from competitors and rapid technology changes.

1. APPLE INC. Byte into an apple

2. PRESENTED BY Huzefa Deepti Dinesh Vinay Harmanjeet

3. ABOUT COMPANY April 1 st ,1976 - Founded January 3 rd ,1977 - Incorporated Headquarters - Cupertino, California Co-founders - Steve Jobs, Steve Wojniak CEO - Steve jobs Industry - Computer software, computer hardware, consumer electronics. Revenue - US$ 19.3 Billion

4. PRODUCTS AND FIGURES Hardware - Mac(personal computer series),Apple Remote Desktop Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) Retail stores - 183( 1 st in Manhattan, New York) Competitors - HP, IBM, DELL

6. VISION AND MISSION VISION “ Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.” MISSION “ Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

7. ACHIEVEMENTS

8. ANALYSIS

9. SWOT ANALYSIS STRENGTHS One of the oldest hardware manufacturers. Control over the product. High quality product. Easy to carry products Huge consumer base loyal to apple Product diversification WEAKNESSES Focusing on internal engg. more than marketing High price Consumer faced problems with faulty batteries Had difficulties on some of its products’ quality control Not issued dividends

10. SWOT ANALYSIS OPPORTUNITIES Less expensive new product lines with quality. Product line is functional and attractive. Flexibility to its users. ipods are able to communicate. New car models with ipod connectivity. THREATS Pressure from competitors. Substitution effect Technology changes at a rapid rate. Forced to develop new products.

11. PORTER’S FIVE FORCES MODEL

12. Existing rivalry in the industry Substitutes Supplier New Entrants Customer Threat of new entrants Bargaining power of buyers Substitute products & services Bargaining power of the suppliers

13. EXISTING RIVALRY Windows OS and media player for playing music and video ( Microsoft) Competition to Mac OS X (Linux) Alternate sources of computer hardware (Dell, HP, Lenovo) Small stylish MP3 players (Creative, Samsung) Online music stores similar to itunes stores (Napster)

14. THREAT OF NEW ENTRANTS Streaming audio and video with v-cast (Verizon) On demand online services (similar to i-tunes) New entrants with disruptive technology (The “next google”)

15. BARGAINING POWER OF SUPPLIERS Suppliers of processors and computer memory (Motorola, IBM, Intel) Strategic alliance/supplier of Mac (Microsoft) Supplier of tv and movies (Disney, ABC, Fox, Sony) Sources of music (BMG, Sony, Warner, Universal)

16. BARGAINING POWER OF CUSTOMERS Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) Retailers may pressure for lower prices or better terms (Distributors) Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) Consumer Refresh Cycles

17. THREAT FROM SUBSTITUTES Satellite radio for music (XM, Sirius) Entertainment media, media and music (XBOX, PS2) Alternative means to acquire music (Music CDs, DVDs) Alternative sources for videos (Cable, Broadcast, Theatres)

18. RECOMMENDATIONS FOR COMPANY: Lowering the cost of products and maintaining the same quality standards Can form joint – ventures Knowledge Management More number of retail stores for easy access Continuous innovation to expand

19. RECOMMENDATIONS FOR OTHERS: Do not compromise on price for quality Choose the products based on individual needs Be unique and different

20. THANK YOU