Apple Inc. was founded in 1976 and is headquartered in Cupertino, California. It produces hardware like Mac computers and the iPhone, and software like the Mac OS operating system. As of 2007, Apple had over 19,000 employees and 183 retail stores. Its competitors include HP, IBM and Dell. Apple's vision is to provide the best computing experience to users through innovative products, while its mission is to bring this experience to students, educators and consumers worldwide. A SWOT analysis identifies Apple's strengths as its brand loyalty and control over products, but weaknesses include high prices and quality control issues. Threats include pressure from competitors and rapid technology changes.

1. APPLE INC. Byte into an apple

7. ACHIEVEMENTS

11. PORTER’S FIVE FORCES MODEL

12. Existing rivalry in the industry Substitutes Supplier New Entrants Customer Threat of new entrants Bargaining power of buyers Substitute products & services Bargaining power of the suppliers

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