The document discusses various methods for engaging consumers in the product development process, including design by community initiatives, idea platforms, pilot programs, and research projects. It describes a Design by Community project where Nokia collected ideas from readers to define a concept mobile device. It also outlines Symbian Ideas and Nokia Pilots programs that allow the public to submit and vote on new ideas and participate in product testing. Finally, it discusses a research project in Nairobi that studied ad-hoc content sharing between devices at concerts.

1. Next Level of Market Insights and Research Methods matching Consumer Preferences Petra Söderling, June 7, 2010 New Product Development Strategies Vienna, Austria

2. The Homer: "…power like a gorilla, yet soft and yielding like a nerf ball…" The Homer: Features Large beverage holders Little ball on top the aerial Bowling mascot on the hood Horns that play La Cucaracha Sound-proof bubble for the kids Huge motor Big Fins Price: 82.000 USD

3. Agenda: - Design by community - Symbian ideas - Traffic Works - Nairobi music project - Nokia Pilots - Awarenet

4. Design by community

5. Design by Community Nokia Conversations, the official Nokia blog Design by Community run from March to May 2010 Capture collective thoughts of readers Define the ultimate concept mobile device Product specs defined by voting Nokia’s design team create concept sketches, vote for winner The winner will be turned into a design concept render

6. Design by Community ” What makes a great concept device? Nokia Conversations team vox pops” http://www.youtube.com/watch?v=Q9O9x6Z-sww&feature=player_embedded

7. Design by Community ” What makes a great concept device? Iain Pottle, Senior Design Manager, Nokia http://www.youtube.com/watch?v=bOwXe2LatOU&feature=player_embedded#!

8. Design by Community The schedule: March 15 - Display and UI March 22 – Size and shape March 29 – Materials April 5 – Operating system April 12 – Connectivity April 19 – Camera April 26 – Enhancements May – Design concept sketches May – Design render The Datasheet Check back every week to watch the device take shape, with the latest specs added as you vote for them. Display and user interface Display: 4-inch capacitive 16:9 Power button, camera, zoom and volume button controls Size and shape Shape: Monoblock Dimensions: 60 x 110 x 6-10mm Extras: Auto lens cover Materials Material: Aluminium Finish: Soft touch Colour: Single colour Durability: Super strength Operating system Open source operating system with unlimited multitasking. The DbC OS 1 sports temperature and location sensors so your device constantly monitors your whereabouts and the local conditions. Device-based storage is supported. The majority of OS functionality responds to touch control. Connectivity Support for 802.11 n/b/g wireless standards. USB 3 connectivity. HDMI connectivity. Cable charger. Dolby Surround Sound. Camera 8-megapixel 4X optical zoom Dual LED and Xenon flash HD video capture Instant image capture Enhancements Kinetic power booster Multiple OS support Surround Sound Speakers Upgradable Flash memory Upgradable image sensor

9. Symbian Ideas

10. Ideas.Symbian.org Open website for collecting and voting for new ideas in Symbian devices, applications, or the open source community itself

11. Ideas.Symbian.org

12. Ideas.Symbian.org

13. Ideas.Symbian.org

14. Ideas.Symbian.org

15. Nokia Traffic Works

16. Nokia Research Center Traffic Works – Community Enhanced Traffic http://www.youtube.com/watch?v=kmGcV8-8KDI&feature=player_embedded#!

17. Nairobi music project

18. Nokia Research Center - Nairobi music project http://www.youtube.com/watch?v=2HaDM2-_r3I&feature=player_embedded

19. Pilots

20. Nokia Pilots program Open to anyone Participate in product and service testing Suggest ideas Give feedback

28. Use scenario – at a concert, creating a community and finding content Pilot case - Awarenet

29. Create a question to your ad-hoc community

30. Your device connects automatically to other devices

31. Message spreads automatically to nearby devices

32. They in turn spread it further

33. It spreads automatically to a network of devices

34. Soon you find out that someone has the song you want

35. You accept and receive it

36. ” Next Level of Market Insights and Research Methods matching Consumer Preferences” Engaging customers, consumers, students, and partners in product development has become everyday activity Engagement happens on all levels from operating system to applications and services Engagement happens from first idea collection to final true testing