The document is an agenda for a presentation on Sony Corporation. It includes sections on the introduction and history of Sony, their mission and vision, a SWOT analysis, their product range and achievements, competitors and market share, and conclusions. Key details are provided on Sony's founding in 1946, its consumer electronics and entertainment focus, and its goal to advance technology for public benefit through exciting new digital experiences.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
Nokia
Microsoft
Success
Failure
Merger
Nokia : History
Nokia Introduction
WHEN DID NOKIA ENTER INDIA?
EARLY STAGES OF SMARTPHONE IN INDIA
ANDROID ENTERS INDIA
Range Of Products
SWOT ANALYSIS of Nokia
Decline of NOKIA
What was wrong in the company’s reaction?
Wrong decisions
What did Stephen Elop do wrong?
presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline
This is the PowerPoint presentation of a Marketing/Business Plan me and four of my classmates made for Sony\'s consumer electronics market for our Marketing Management class.
This slide contains a general overview of the book "Made In Japan" written by Akio Morita - the co-founder of Sony Corporation, in which he presents his autobiography, entrepreneurship philosophies and the birth story of one of the world's leading technological and entertainment companies, SONY.
Sony Corporation is a leading Japanese manufacturer of electronic devices, games and entertainment products which incurred huge amount of loss for four consecutive years. The company declared that it incurred a total loss of 6.4 billion dollars for the year end in March 2012. The company’s main weakness lies in the numerous product lines In addition to this problem, the company also faces both internal and external challenges. Thus, a SWOT analysis and Porter’s Five Forces Analysis is carried out to understand the basic strengths and weaknesses of the organization. This helped to find out the basic reason behind the poor performance of Sony Corporation. Based on the analysis, a-five year recommendation plan have been framed that consist of four basic steps. Following this plan would help the organization to improve it current position in market.
Did this as an assignment for my project. Main motive was to tell story with images. If you see background images for every topic is different and relevant to topic. Open to suggestions so as to improve next time.
Credits:
- Google search for all the content on slides ;-)
Analysis of Sony Corp.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. INTRODUCTION
Type : Public
Founded : 1946
Founder : Masaru Ibuka Akio Morita
Name Created : By combining “Sonus”(Sound
and Sonic) and “Sonny”(Little
Son)
Headquarter : Japan
Area Served : Worldwide
KEY People : Kazuo Hirai(CEO), Sir Howard
Stringer(Chairman of Board)
Industry : Consumer Electronics
Entertainment
Website : sony.net
4. HISTORY
1946 – Establishment of Tokyo Telecommunication
Engineering Corporation and Electronic Rice Cooker
was innovated by Masaru Ibuka
First
Japanese Tape Recorder
1960, American Branch Sonam (Sony Corporation of
America)
Leading Manufacturer of Audio, Video,
Communication and information technology products
5. WHY SONY ?
They have a stability of a public traded company
Multiple medical plans to fit each employees needs and
circumstances
Extensive training
Clearly stated purpose and desired result
Comprehension vision coverage
Long – term disability coverage
Flexible spending accounts
Attractive prescription drug coverage
6. MISSION
“To experience the joy of advancing and applying technology for the
benefit of the public.”
vision
“To create exiting new digital entertainment experiences for
consumer by bringing together cutting – edge product with latest
generation content and services.”
7. Strength’s: Weakness:
Innovation Maintaining multiple function
Quality International expansion
Brand strength Product pricing
Product differentiation Picture industry
Wide cover spectrum over Financial service industry
multiple market Corporate Governance
Opportunities: Threats:
“Asset Light” strategy Competitors competition
T.V. category & gaming segment Global economic recession
investing Electronic network security
T.V. Business expansion Greening Standard Compliance
Network initiative
International market
penetration
8. Product range
Television & Projectors
Home Threats System
Digital Photography
Financial services
Computer peripheral
Movies & video
equipments
Game consoles
Mobile Phones &
Music
Others Accessories
9. Achievements
“Sony World Photography Award Photographer of the
year” – 2012
“Top Performer” – 2008
“Rep of the year” – 2008
Sony Electronics – “Top performance Awards”
12. CONCLUSION
Although other electronics firms are taking market
shares and profits, the innovative spirit and quest of
excellence and perfection cannot be copied.
Sony’s main task is to integrate its talent by placing
common goals and priority for this increasing
competitive market.
With strategy and luck, Sony could become a great firm
as it was and will be.