Uploaded byKorhan Buyukdemirci
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Apple Brand Experience
The document discusses Apple's evolution and strategies, including its market share and product innovations from 1983 onwards, emphasizing the importance of design and innovation as core values. With Steve Jobs' return, Apple reestablished its identity and focused on customer experience through unique retail strategies and experiential communications. The iPod's success and the introduction of services like iTunes are highlighted as key components of Apple's brand strategy and market position.
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