Saucey is an on-demand alcohol delivery company that uses mobile marketing tools to provide customers with a valuable shopping and delivery experience. They used conversion tracking on the Appboy platform to send targeted messages to users who had not made a second purchase, and found that these users made a second purchase 25% sooner than those who did not receive the messages. By taking advantage of segmentation and conversion tracking, Saucey was able to optimize their promotional campaigns to increase conversions and provide a better user experience.

1. HOW SAUCEY SENDS MORE IMPACTFUL MESSAGES WITH CONVERSION TRACKING

2. ABOUT
Saucey is a Southern
California-based
on-demand alcohol
delivery brand working
to make it easier and
more convenient for
consumers to enjoy
the beer, wine, and
spirits they love—
whenever and
wherever the mood
strikes. By leveraging
today’s mobile-first
marketing tools
and tactics, Saucey
provides its audience
with a more valuable,
more engaging
shopping and
delivery experience.
CATEGORY:
Food & Beverage
PLATFORMS:
iOS and Android
BASED IN:
West Hollywood,
California
CHANNEL:
Email
SEND MESSAGES THAT DRIVE HIGHER
CONVERSIONS—AND QUANTIFY THAT
EFFECTIVENESS WITH CONVERSION
TRACKING
OBJECTIVE
Finding ways to encourage customers to
carry out conversions more consistently can
do a lot to support the long-term success of
on-demand apps and other mobile-first
brands—but that’s a lot easier said than done.
SOLUTION
Use the Appboy platform’s support for
conversion tracking to get an accurate picture
of which messages are successfully driving
conversions and then use that knowledge
to optimize campaigns to boost conversions
going forward.
CASE STUDY
UNDERSTANDING &
SPEEDING UP IN-APP
PURCHASES
ADDING VALUE FOR SAUCEY
WHILE PROVIDING A BETTER
USER EXPERIENCE

3. KEYS TO SUCCESS
AUTOMATED SEGMENTATION: Saucey used the Appboy platform’s
support for advanced audience segmentation to carefully target its
promotional email campaign exclusively to users who failed to make a
second purchase, allowing the brand to ensure that its outreach was
relevant and valuable to the people receiving it.
CONVERSION TRACKING: Saucey took advantage of Appboy’s
conversion tracking feature to assess the impact that its re-engagement
campaign had on driving in-app purchases, supporting a more accurate
understanding of the impact of each message and the future
optimization of promotional campaigns.
RESULTS
BRAND BENEFITS: By taking advantage of Appboy’s support for
segmentation and conversion tracking, Saucey was able to send more
effective messages and quantify the effectiveness of those messages in
order to inform future campaigns. Using conversion tracking, Saucey
found that users who had received the targeted email made a second
purchase 25% sooner than individuals who didn’t receive the campaign.
USER BENEFITS: By using Appboy’s support for audience
segmentation and conversion tracking, Saucey is able to increase the
chances that the messages it sends to its customers are relevant,
valuable, and welcomed by recipients, providing its audience with a
better, more intuitive user experience.
FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM
ABCDE
CAMPAIGN RECIPIENTS
MADE THEIR SECOND
PURCHASE
25%
SOONER THAN NON-
RECIPIENTS