Eye for travel - Mobile
•
0 likes•548 views
Slides from my presentation on the Topic of maximizing Travel & Hospitality Mobile.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Eye for travel - Mobile
Similar to Eye for travel - Mobile (20)
Recently uploaded
Recently uploaded (20)
Eye for travel - Mobile
- 1. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. #ADOBETRAVEL @MCGABER
- 2. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. OUR COMMUNITY 9 of 10LARGEST HOTEL GROUPS 7 of 10LARGEST AIRLINES (By Revenue, and passengers carried)(By Room numbers | MKG Hospitality database)
- 3. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.Image Source: Brian Solis, 2013
- 4. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. mobility can make travel more convenient. Poorly executed it exacerbates the problem @MCGABER
- 5. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Increase number of bookings & Rev per Traveller Migrate toward value / brand-based decisions & Drive loyalty Improve Operational efficiency Get the best value Get to / Enjoy my destination Make the process easy Enjoy the Experience FOCU S BRAND TRAVELER @MCGABER
- 6. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Convenience = ((Interaction Design + Process Design) x Technology) Data @MCGABER
- 7. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Not having to wait at a Kiosk to scan your passport is convenient @MCGABER
- 8. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Unlocking the door to my Hotel room is convenient
- 9. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Simplify or Perceived Simplification Re-Evaluate Policies Adhere to Native OS Design (where possible)
- 10. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER % of U.S. smartphone users agree that making apps easier to use would influence them to complete more travel purchases on mobile devices Source: EyeForTravel, “Mobile in the Hospitality Industry Report 2014,” June 11, 2014. http://www.eyefortravel.com/mobile-hospitality-industry-report-2014
- 11. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Positive Experience Negative Experience Over notified Wrong Person Who owns the experience? CROSS CHANNEL MESSAGING
- 12. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER +44% APP UPDATES +24% APP STORE RATING Apple Appstore data, March 20, 2015
- 13. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER@MCGABER Scalable / Integrated Applications Pick front end architecture that optimizes iteration speed (Amazon, Yelp & Instagram & more are hybrid apps) Decouple content management
- 14. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Data & Analytics Different from web Critical to focus prod development 53% don’t have a complete view across mobile channels Source: Adobe Digital Index 2014 @MCGABER
- 15. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Leverage customer data to personalize experience Contextual data >> App morphing Data is the glue that maintains the conv. through the journey PERSONALIZATION @MCGABER
- 16. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. @MCGABER Mobility > Mobile
- 17. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Editor's Notes
- = The Adobe Marketing recognized by Gartner / Forrester helps the best T&H marketers in the world deliver amazing experiences throughout the travel journey on every screen.
- My wife google delivery. Whenever I tell someone I work in travel and hospitality. Travel has become complex & inconvenient. According to a recent consumer advocacy study, consumers are 78% more likely to consider the post-purchase brand experience to be the most important influencer of their long-term brand opinion. Additionally the study found that for 60% of consumers, it took only two bad brand experiences to impact loyalty.
- We know this because we’re living the friction removing experiences of Uber amongst others
- We think it’s all about us.
- Design Notes: I would ideally like to recreate this image make it more relevant to travel and Hospitality. Inconvenience may not lose the sale. Convenience may win you a long term relationship
- Simplify the user experience.. Don’t recreate website in your app. Perceived simplification leverage native components as much and wherever possible to reduce cognitive load Contextual modes. Adding functionality doesn’t mean your app needs to be complex Harmonize from mobile up - Why does a core flight or hotel block look different from one channel to the next? long term relationship
- Design Notes: Animate in the iceberg’s & Data points
- Mobile is an opportunity to re-evaluate processes. For e.g. Why do premier travelers need to check-in? Integrate mobile into the core processes: for e.g. Passport scanning, Personal device entertainment, Mobile Key An opportunity to revaluate the communication stream with your customers . Convenience may win you a long term relationship
- House of cards binge fueled analysis of app store….
- Simplify the user experience.. Don’t recreate website in your app. Perceived simplification leverage native components as much and wherever possible to reduce cognitive load Contextual modes. Adding functionality doesn’t mean your app needs to be complex Harmonize from mobile up - Why does a core flight or hotel block look different from one channel to the next? long term relationship