The document consists of a long series of numerical sequences without clear structure or context. It includes repeated patterns and large numbers throughout. Overall, the data appears to be unorganized and lacks a coherent narrative or specific topic.

1. 9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
7189164832756168354932850997600046735620752736413
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9
3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
71891648327561683549328
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1
18916
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7
5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5
9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5099760004665295629757356207
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4
5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
7 1 8 9 1 6 4 8 3 2 7
YOUR APP METRICS ARE
TELLING YOU HOW
TO MAKE THEM BETTER
NOVEMBER 9, 2016 / 2:00PM ET
TODD GRENNAN, SENIOR CONTENT PRODUCER
JESSE TAO, SENIOR MANAGER BUSINESS INTELLIGENCE
THE DIGITS DATA REPORT

2. 2
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
7189164832756168354932850997600046735620752736413
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9
3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
71891648327561683549328
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1
18916
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7
5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5
9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5099760004665295629757356207
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4
5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 69 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
7 1 8 9 1 6 4 8 3 2 7
WHAT IS THE
DIGITS REPORT?

3. 3
WHAT IS IN DIGITS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

4. 4
PUSH OPT-IN RATES
OPT-IN RATE BOTTOM VERTICALS
40%
59%
TOP VERTICALS

5. 5
PUSH OPT-IN RATES
OPT-IN RATE BOTTOM VERTICALS
40%
59%
TOP VERTICALS

6. DIRECT OPEN RATE TOTAL OPEN RATE
6
PUSH OPEN RATES
2.0%
6.1% 10.8%
9.1%
INFLUENCED OPEN RATE
4.7%
7.1%
+
=+
=

7. 7
MONTHLY SESSIONS
SESSIONS PER MONTH BOTTOM VERTICALS
18.46
20.85
TOP VERTICALS

8. 8
MONTHLY SESSIONS
SESSIONS PER MONTH BOTTOM VERTICALS
18.46
20.85
TOP VERTICALS

9. 9
RETENTION RATES
CLASSIC RETENTION
RETENTIONRATE
0%
6%
12%
18%
24%
30%
DAY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 45 60 90
Android
iOS
Overall

10. 1 0
WHAT IS THE RELATIONSHIP BETWEEN METRICS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

11. 1 1
WHAT IS THE RELATIONSHIP BETWEEN METRICS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

12. 1 2
WHAT IS THE RELATIONSHIP BETWEEN METRICS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

13. 1 3
WHAT IS THE RELATIONSHIP BETWEEN METRICS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

14. 1 4
WHAT IS THE RELATIONSHIP BETWEEN METRICS?
PUSH OPT-IN RATES MONTHLY SESSIONSPUSH OPEN RATES RETENTION RATES

15. 1 5
WHAT IS REALLY THE RELATIONSHIP BETWEEN METRICS?
RETENTION SESSIONS
PUSH OPENPUSH OPT IN

16. II
III IV
I
1 6
FRAMEWORK FOR COMPARING MOBILE METRICS
High
High
Low
SECONDMETRIC
FIRST METRIC

17. II
III IV
I
Disconnected
audience
Engagement
opportunity
Receptive
audience
Permissioning
opportunity
1 7
PUSH OPT-IN RATES VS PUSH OPEN RATES
High
High
Low
High opt-in rate + high push open rate
Users understand the value of receiving messages from your brand
and you meet or exceed their expectations.
Low opt-in rate + high push open rate
Users do not understand the value of push notifications from your
brand but your messages resonate with those who do receive
notifications. Consider priming for push or reactivating opted out
users with notification examples or incentives.
Low opt-in rate + low push open rate
Users do not see the value of push notifications from your brand
and this may be compounded by irrelevant or too frequent
messaging. Improve your messaging and then re-engage opted out
users.
High opt-in rate + low push open rate
Users believe there is value in push notifications from your brand
but are not engaging with messages. Consider scaling back while
experimenting with a control group.
I
II
III
IV
PUSHOPENRATE
PUSH OPT-IN RATE

18. II
III IV
IReceptive
audience
1 8
PUSH OPT-IN RATES VS PUSH OPEN RATES
High
High
Low
High opt-in rate + high push open rate
Users understand the value of receiving messages from your brand
and you meet or exceed their expectations.
I
PUSHOPENRATE
PUSH OPT-IN RATE

19. II
III IV
IReceptive
audience
Permissioning
opportunity
1 9
PUSH OPT-IN RATES VS PUSH OPEN RATES
High
High
Low
High opt-in rate + high push open rate
Users understand the value of receiving messages from your brand
and you meet or exceed their expectations.
Low opt-in rate + high push open rate
Users do not understand the value of push notifications from your
brand but your messages resonate with those who do receive
notifications. Consider priming for push or reactivating opted out
users with notification examples or incentives.
I
II
PUSHOPENRATE
PUSH OPT-IN RATE

20. II
III IV
I
Disconnected
audience
Receptive
audience
Permissioning
opportunity
2 0
PUSH OPT-IN RATES VS PUSH OPEN RATES
High
High
Low
High opt-in rate + high push open rate
Users understand the value of receiving messages from your brand
and you meet or exceed their expectations.
Low opt-in rate + high push open rate
Users do not understand the value of push notifications from your
brand but your messages resonate with those who do receive
notifications. Consider priming for push or reactivating opted out
users with notification examples or incentives.
Low opt-in rate + low push open rate
Users do not see the value of push notifications from your brand
and this may be compounded by irrelevant or too frequent
messaging. Improve your messaging and then re-engage opted out
users.
I
II
III
PUSHOPENRATE
PUSH OPT-IN RATE

21. II
III IV
I
Disconnected
audience
Engagement
opportunity
Receptive
audience
Permissioning
opportunity
2 1
PUSH OPT-IN RATES VS PUSH OPEN RATES
High
High
Low
High opt-in rate + high push open rate
Users understand the value of receiving messages from your brand
and you meet or exceed their expectations.
Low opt-in rate + high push open rate
Users do not understand the value of push notifications from your
brand but your messages resonate with those who do receive
notifications. Consider priming for push or reactivating opted out
users with notification examples or incentives.
Low opt-in rate + low push open rate
Users do not see the value of push notifications from your brand
and this may be compounded by irrelevant or too frequent
messaging. Improve your messaging and then re-engage opted out
users.
High opt-in rate + low push open rate
Users believe there is value in push notifications from your brand
but are not engaging with messages. Consider scaling back while
experimenting with a control group.
I
II
III
IV
PUSHOPENRATE
PUSH OPT-IN RATE

22. II
III
I
2 2
AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATES
High
High
Low
High avg. sessions + high push open rate
Relevant messaging from your brand reinforces the interest of users
that already see value from regular app use.
Low avg. sessions + high push open rates
Users typically use the app when prompted by the brand. The app
experience may not be living up to the interest generated by the
message. Consider in-app messages to educate the user.
Low avg. sessions + low push open rates
Users do not see value from regular app use, which may be
exacerbated by over-messaging or messages that aren’t relevant.
Consider onboarding and lifecycle campaigns that align with app
value proposition.
High avg. sessions + low push open rate
Users find value from regular, organic app use but do not see value
from messages from your brand. Consider leveraging user profiles
to improve segmentation and personalize.
I
II
III
IV
PUSHOPENRATE
AVERAGE MONTHLY SESSIONS
Disengaged
audience
Engaged
audience
App positioning
opportunity
IV
Messaging
positioning
opportunity

23. II
III
I
2 3
AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATES
High
High
Low
High avg. sessions + high push open rate
Relevant messaging from your brand reinforces the interest of users
that already see value from regular app use.
I
PUSHOPENRATE
AVERAGE MONTHLY SESSIONS
Engaged
audience
IV

24. II
III
I
2 4
AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATES
High
High
Low
High avg. sessions + high push open rate
Relevant messaging from your brand reinforces the interest of users
that already see value from regular app use.
Low avg. sessions + high push open rates
Users typically use the app when prompted by the brand. The app
experience may not be living up to the interest generated by the
message. Consider in-app messages to educate the user.
I
II
PUSHOPENRATE
AVERAGE MONTHLY SESSIONS
Engaged
audience
App positioning
opportunity
IV

25. II
III
I
2 5
AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATES
High
High
Low
High avg. sessions + high push open rate
Relevant messaging from your brand reinforces the interest of users
that already see value from regular app use.
Low avg. sessions + high push open rates
Users typically use the app when prompted by the brand. The app
experience may not be living up to the interest generated by the
message. Consider in-app messages to educate the user.
Low avg. sessions + low push open rates
Users do not see value from regular app use, which may be
exacerbated by over-messaging or messages that aren’t relevant.
Consider onboarding and lifecycle campaigns that align with app
value proposition.
I
II
III
PUSHOPENRATE
AVERAGE MONTHLY SESSIONS
Disengaged
audience
Engaged
audience
App positioning
opportunity
IV

26. II
III
I
2 6
AVERAGE MONTHLY SESSIONS VS PUSH OPEN RATES
High
High
Low
High avg. sessions + high push open rate
Relevant messaging from your brand reinforces the interest of users
that already see value from regular app use.
Low avg. sessions + high push open rates
Users typically use the app when prompted by the brand. The app
experience may not be living up to the interest generated by the
message. Consider in-app messages to educate the user.
Low avg. sessions + low push open rates
Users do not see value from regular app use, which may be
exacerbated by over-messaging or messages that aren’t relevant.
Consider onboarding and lifecycle campaigns that align with app
value proposition.
High avg. sessions + low push open rate
Users find value from regular, organic app use but do not see value
from messages from your brand. Consider leveraging user profiles
to improve segmentation and personalize.
I
II
III
IV
PUSHOPENRATE
AVERAGE MONTHLY SESSIONS
Disengaged
audience
Engaged
audience
App positioning
opportunity
IV
Messaging
positioning
opportunity

27. II
III
I
2 7
AVERAGE MONTHLY SESSIONS VS RETENTION
High
High
Low
High avg. sessions + high retention rates
Users see value from regular app use and the app continues to
deliver that value as time goes on.
Low avg. sessions + high retention rates
Users are regularly but sparingly using the app. Consider
identifying key activities of more frequent users and using
messaging to drive adoption of those behaviors.
Low avg. sessions + low retention rates
Users are quickly turned off by the app experience. Consider an
onboarding strategy to immediately educate users on key features.
Adopt a lifecycle messaging strategy to keep active users updated
and re-engage lapsed users.
High avg. sessions + low retention rates
Users are highly engaged initially but infrequently come back after
initial activity. Consider messaging about updates, new content, or
personalized recommendations based on past behavior.
I
II
III
IV
RETENTION
AVERAGE MONTHLY SESSIONS
Inactive
audience
Active
audience
Usage
opportunity
IVReactivation
opportunity

28. II
III
I
2 8
AVERAGE MONTHLY SESSIONS VS RETENTION
High
High
Low
High avg. sessions + high retention rates
Users see value from regular app use and the app continues to
deliver that value as time goes on.
I
RETENTION
AVERAGE MONTHLY SESSIONS
Active
audience
IV

29. II
III
I
2 9
AVERAGE MONTHLY SESSIONS VS RETENTION
High
High
Low
High avg. sessions + high retention rates
Users see value from regular app use and the app continues to
deliver that value as time goes on.
Low avg. sessions + high retention rates
Users are regularly but sparingly using the app. Consider
identifying key activities of more frequent users and using
messaging to drive adoption of those behaviors.
I
II
RETENTION
AVERAGE MONTHLY SESSIONS
Active
audience
Usage
opportunity
IV

30. II
III
I
3 0
AVERAGE MONTHLY SESSIONS VS RETENTION
High
High
Low
High avg. sessions + high retention rates
Users see value from regular app use and the app continues to
deliver that value as time goes on.
Low avg. sessions + high retention rates
Users are regularly but sparingly using the app. Consider
identifying key activities of more frequent users and using
messaging to drive adoption of those behaviors.
Low avg. sessions + low retention rates
Users are quickly turned off by the app experience. Consider an
onboarding strategy to immediately educate users on key features.
Adopt a lifecycle messaging strategy to keep active users updated
and re-engage lapsed users.
I
II
III
RETENTION
AVERAGE MONTHLY SESSIONS
Inactive
audience
Active
audience
Usage
opportunity
IV

31. II
III
I
3 1
AVERAGE MONTHLY SESSIONS VS RETENTION
High
High
Low
High avg. sessions + high retention rates
Users see value from regular app use and the app continues to
deliver that value as time goes on.
Low avg. sessions + high retention rates
Users are regularly but sparingly using the app. Consider
identifying key activities of more frequent users and using
messaging to drive adoption of those behaviors.
Low avg. sessions + low retention rates
Users are quickly turned off by the app experience. Consider an
onboarding strategy to immediately educate users on key features.
Adopt a lifecycle messaging strategy to keep active users updated
and re-engage lapsed users.
High avg. sessions + low retention rates
Users are highly engaged initially but infrequently come back after
initial activity. Consider messaging about updates, new content, or
personalized recommendations based on past behavior.
I
II
III
IV
RETENTION
AVERAGE MONTHLY SESSIONS
Inactive
audience
Active
audience
Usage
opportunity
IVReactivation
opportunity

32. 3 2
WHAT’S REALLY THE RELATIONSHIP BETWEEN METRICS?
RETENTION SESSIONS
PUSH OPENPUSH OPT IN

33. 3 3
THE NEXT STEP:
IMPROVING
YOUR DIGITS

34. CalorieRoc
Looking for Food That Fits You? is the
headline; the body text reads, We know it's
not always easy to be a vegetarian, Gary.
But with CalorieRocket's new CustomMenus
feature, finding food you can eat just got a
lot easier. Just note your dietary restrictions
S O U L P A T C H R
NEVER MISS A FACIAL HAIR ALERT!
Want to make sure that your facial hairdo
never goes out of style? SoulPatchR uses
push notifications to let you know when a new
facial hair style becomes available.
SIGN ME UP! NOT NOW
CalorieRocke
Looking for Food That Fits You? is the headline;
the body text reads, We know it's not always easy
to be a vegetarian, Gary. But with CalorieRocket's
new CustomMenus feature, finding food you can
eat just got a lot easier. Just note your dietary
restrictions in your user profile and we'll
S O U L P A T C H R
Explore your facial hair possibilities!
OKDon’t Allow
"SoulPatchR" Would Like to
Send You Push Notifications
Notifications may include alerts,
sounds and icon badges. These
can be configured in Settings.
3 4
HOW CAN MARKETERS IMPROVE THEIR PUSH OPT-IN RATES?
GENERIC PUSH NOTIFICATION OPT-IN PROMPT CUSTOM PROMPT POWERED BY IN-APP MESSAGING
PRIMING FOR PUSH
By walking new users through the
benefits of agreeing to enable push,
brands can increase the chances that
customers opt in, while also
highlighting the value the app can
provide.
In-app messages can support the rich
content and detailed copy needed to
explain the value of opting in—and can
easily be customized, personalized,
and iterated on to make the prompt
more effective over time.

35. 3 5
HOW CAN MARKETERS IMPROVE THEIR PUSH OPT-IN RATES?
RE-PERMISSIONING
Of course, users can opt back out of push at any
time if they’re not happy with the messages they
receive. Be sure to keep the quality and value of
these messages high, and pay attention to push
opt-outs that may correlate to specific
campaigns.
For customers who opt out, consider using re-
permission campaigns. By leveraging other
messaging channels and discounts, exclusive
content, or other incentives, you can persuade
some of those users to re-enable push.
PUSH RE-PERMISSIONING CAMPAIGN SENT VIA EMAIL

36. 3 6
HOW CAN MARKETERS BOOST THEIR PUSH OPEN RATES?
* A P P B OY P R O P R I E TA R Y DATA
PUSH
E-MAIL
IN-APP
MESSAGES
NEWS
FEED
WEARABLES
PEAK ENGAGEMENT
USERS
MORNING MIDDAY EVENING
PAUL
RACHEL
SEND-TIME OPTIMIZATION
People receive a lot of push notifications
these days. If a customer receives a
message from your brand while they’re
asleep or in a meeting or driving, that
can impact your overall push open rates.
Send-time optimization takes advantage
of the data you’re already collecting on
customer engagement with your
outreach to automatically identify the
windows of time when a particular
customer is most likely to engage,
boosting engagement by 25%. 25%
BOOST IN USER
ENGAGEMENT*

37. 3 7
HOW CAN MARKETERS BOOST THEIR PUSH OPEN RATES?
iOS 10 RICH NOTIFICATION ANDROID RICH NOTIFICATION
RICH NOTIFICATIONS
Customers can’t engage with messages that
they don’t notice. One of the most effective
ways to get them to notice your push
notifications is by sending rich push. After all,
including an image in a message can boost
response to your call-to-action by 57%.
Android has allowed brands to send
messages with images for a while, but the
release of iOS 10 has leveled the playing field
for iOS apps—and made it possible to include
video, in-message actions, and more.
* A P P B OY P R O P R I E TA R Y DATA
57%RISE IN
CALL-TO-ACTION
RESPONSE RATES
WITH AN IMAGE*

38. 3 8
HOW CAN MARKETERS BOOST THEIR PUSH OPEN RATES?
* A P P B OY P R O P R I E TA R Y DATA
27%RISE IN
CONVERSIONS WITH
PERSONALIZATION*
A PUSH NOTIFICATION PERSONALIZED WITH
USER NAMES AND LOCATION
APPLE WATCH NOTIFICATION PERSONALIZED
BY DEVICE LANGUAGE AND LOCAL WEATHER
MESSAGE PERSONALIZATION
Users want to feel understood. And with
mobile’s unprecedented customer data
collection and messaging capabilities, it is
now possible to give your audience a one-
on-one customer/brand experience at scale.
By using customer names, adjusting
message content based on their location,
language, and even the local weather, you
can craft more compelling messages and
remind customers more effectively of the
value your brand offers, boosting
conversions by 27%.

39. 3 9
HOW CAN MARKETERS BOLSTER THEIR AVERAGE MONTHLY APP OPENS?
TRANSACTIONAL MESSAGING
By using transactional messages to keep
customers up to date about appointments,
completed purchases, and other important
transactional information, you can support a
better customer experience and give them
compelling reasons to return to your app.
Push notifications are a great way to convey
short, urgent transactional messages, while
emails are an effective channel for sharing
more detailed (or less ephemeral)
transactional information.
TRANSACTIONAL PUSH NOTIFICATION TRANSACTIONAL EMAIL MESSAGE

40. 4 0
HOW CAN MARKETERS BOLSTER THEIR AVERAGE MONTHLY APP OPENS?
ACTIVITY MESSAGING
Activity messaging allows brands to use
push notifications and emails to keep
users up to speed on their friends’ in-app
actions, strengthening their engagement
with the app and giving them reason to
log additional sessions.
Be careful not to overdo it. Activity
messaging can feel overwhelming if
people aren’t interested in the outreach
they receive. Consider providing a
preference center to allow users to
determine what activity messages they
want to receive.
EXAMPLES OF PUSH NOTIFICATIONS LEVERAGING ACTIVITY MESSAGING

41. PERSONALIZED NEWS FEED CARD
4 1
HOW CAN MARKETERS BOLSTER THEIR AVERAGE MONTHLY APP OPENS?
IN-APP MESSAGES & NEWS FEED CARDS
Channels like News Feed Cards and in-app
messages are a major asset in selling users
on the value of your app and encouraging
them to log additional sessions. These tools
let marketers easily swap out promotions,
direct customers to new features, and iterate
quickly without developer help.
You can also deep link from your emails and
push to your in-app promotions or
messages for a seamless experience.
PERSONALIZED RICH IN-APP MESSAGE

42. 4 2
GET ADDITIONAL RETENTION TIPS
5 ENGAGEMENT MARKETING TRICKS
TO BEAT TODAY’S SOUL-CRUSHING
APP RETENTION ODDS
TODD GRENNAN, SENIOR CONTENT PRODUCER
JESSE TAO, SENIOR MANAGER BUSINESS INTELLIGENCE
SEPTEMBER 14, 2016 / 2:00PM ET
WATCH ON
DEMAND:
bit.ly/AppboyRetention

43. 4 3
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
7189164832756168354932850997600046735620752736413
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9
3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
71891648327561683549328
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1
18916
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7
5 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5
6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8
7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2 4 7 6 5 1 0 8 6 3 4 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5
9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
5099760004665295629757356207
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2
4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4
5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
9 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7
7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 69 8 3 7 6 5 2 1 0 9 2 0 0 1 4 3 8 6 1 0 8 7 6 8 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7
2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
6 8 3 5 4 9 3 2 8 4 5 2 9 4 0 4 7 4 3 5 2 4 1 2 2 4 4 7 5 0 8 6 3 0 6 2 5 7 5 6 8 3 5 6 8 5 4 4
9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2 5 8 7 1 8 9 1 6
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9 9 7 6 0 0 0 4 6 7 3 5 6 2 0 7 5 2 7 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3 4 0 9 2
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3
7 1 8 9 1 6 4 8 3 2 7 5 6 1 6 8 3 5 4 9 3 2 8 5 0 9
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4 3
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7
5 0 9 9 7 6 0 0 0 4 6 6 5 2 9 5 6 2 9 7 5 7 3 5 6 2 0 7 5 2 7 3 6 4 1 3 4
7 1 8 9 1 6 4 8 3 2 7
Q+A

44. 4 4
HANDY RESOURCES
INTERACTIVE MOBILE TERMS GLOSSARY
APPBOY.COM/LINGO
4-WEEK MOBILE MARKETING COURSE
APPBOY.COM/COURSE

45. 4 5
Appboy is the leading lifecycle marketing platform for the mobile-first age. We exist to help
marketers seize the opportunities created by the challenges of today’s mobile economy. That
means we built the world’s best intelligent CRM so marketers can connect human-to-human, at
scale, with their customers, driving deep engagement and ROI.
The center of our platform is the holistic user profile that offers a single view of the customer. Our
robust audience segmentation and advanced multichannel messaging allow brands to use the
data from these user profiles to create and automate highly personalized marketing campaigns,
and build meaningful dialogues with their audiences across devices and channels.
Thousands of global marketers use Appboy to connect with over 500 million active users, with 100
billion real-time events and 5 billion messages processed through our platform each month. We
help brands like Domino’s, iHeartMedia, Jet, Opera, SoundCloud, and Urban Outfitters to better
engage, retain, and monetize their customers. Appboy is venture backed with over 120 employees
and offices in New York, San Francisco, and London.
Learn more at Appboy.com.
appboy.com
hello@appboy.com