Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement

1. WHAT APPLE & GOOGLE’S MOBILE OS
UPDATES MEAN FOR THE FUTURE OF
CUSTOMER ENGAGEMENT
T E C H B R I E F I N G

2. TECH BRIEFING / PRESENTING TODAY
JENA DONLIN
PRODUCT MARKETING
MANAGER

3. 60+PUSH NOTIFICATIONS
120+EMAILS
5KDISTINCTADS.
EVERY. SINGLE. DAY.

4. 71% OF CONSUMERS SLEEP WITH
OR NEAR THEIR PHONE

5. MOBILE / IT’S MORE THAN JUST APPS
69%OF DIGITAL
TIME*
MOBILE
ACCOUNTS FOR
S O U R C E : * M A R K E T I N G L A N D 2 0 1 7 “ M O B I L E N O W A C C O U N T S F O R N E A R LY 7 0 % O F D I G I TA L M E D I A T I M E ”
40%OF MOBILE TIME IS
SPENT ON THE
MOBILE WEB*
NEARLY
30+%
OF DIGITAL
TIME*
DESKTOP STILL
USED FOR

6. 6
DATA AGILITY / THE POWER OF REAL-TIME DATA IN THE STACK

7. DISJOINTED / WHAT’S BLOCKING UNIFIED CUSTOMER EXPERIENCES?

8. SPRING DEV EVENTS LEAD TO FALL UPDATES & NEW HARDWARE
GOOGLE I/O WWDC

9. S O , W H A T ’ S C H A N G I N G ?
( A N D W H A T D O E S I T M E A N ? )

10. L O C A T I O N
T R A C K I N G

11. LOCATION-TRACKING / ANDROID UPDATES
WORRIED ABOUT
THE IMPACT?
MAYBE IT’S
TIME TO
THINK ABOUT
GEOFENCES

12. S O U R C E : T E C H C R U N C H 2 0 1 7 “ I O S 1 1 ’ S B LU E B A R W I L L S H A M E A P P S
T H AT O V E R Z E A LO U S LY A C C E S S YO U R LO C AT I O N ”
ARE YOU TRACKING
LOCATION DATA?
BEWARE THE
BLUE BAR
OF SHAME
LOCATION-TRACKING / iOS UPDATES

13. A P P S T O R E
O P T I M I Z A T I O N

14. iOS APP STORE UPDATESS O U R C E : M A C R U M O R S 2 0 1 7 “A P P L E R E V E A L S R E D E S I G N E D A P P S TO R E F O R I O S 1 1 W I T H D E S I G N S I M I L A R TO A P P L E M U S I C ”

15. APP STORE UPDATES / NEW APP REVIEWS API
S O U R C E : D E V E LO P E R . A P P L E . C O M
USERS CAN NOW
SUBMIT REVIEWS
WITHOUT
LEAVING
YOUR APP

16. APP STORE UPDATES / NO MORE CUSTOM PROMPTS
S O U R C E : 9 TO 5 M A C 2 0 1 7 “A P P S TO R E N O W R E Q U I R E S D E V E LO P E R S TO U S E O F F I C I A L A P I TO R E Q U E S T A P P R AT I N G S , D I S A L LO W S C U S TO M P R O M P T S ”
WANT TO ASK YOUR
USERS FOR AN APP
REVIEW?
REMEMBER
THE NEW
ANNUAL CAP

17. APP STORE UPDATES / BRANDS CAN RESPOND TO REVIEWS
S O U R C E : D E V E LO P E R . A P P L E . C O M
THE LINES BETWEEN
MARKETING,
PRODUCT, AND
CUSTOMER SERVICE
EXPERIENCES
ARE BLURRING

18. P U S H
N O T I F I C A T I O N S

19. ANDROID OREO NOTIFICATIONSS O U R C E : A N D R O I D P I T “A N D R O I D 8 . 0 O R E O : L AT E S T N E W S A N D F E AT U R E S ”

20. ANDROID OREO UPDATES /
NOTIFICATION CHANNELS

21. WEB PUSH UPDATES

22. WEB PUSH UPDATE /
INTRODUCING ACTION BUTTONS
FOR CHROME WEB PUSH
MAC OS X
WINDOWS

23. WHAT DO THESE CHANGES TELL
US ABOUT WHERE CUSTOMER
ENGAGEMENT IS GOING?

24. F U T U R E F O C U S E D
E N G A G E M E N T
F I R S T P R I N C I P L E S

25. UNDERSTAND YOUR CUSTOMER.
HAVE AN ACCURATE, REAL-TIME VIEW
OF EACH CUSTOMER.
# 1

26. CREATE VALUE IN EACH EXPERIENCE.
PROVIDE PERSONALIZED, RELEVANT
EXPERIENCES ACROSS CHANNELS.
# 2

27. BE ADAPTIVE.
WORK SMARTER WITH TESTING
AND OPTIMIZATION.
# 3

28. Q & A

29. WEBINAR / TUNE IN OCTOBER 25TH