See whether building or buying a tech solution is right for your company

1. NOVEMBER 2016
FUTURE-PROOFING
YOUR MARKETING
AUTOMATION

2. APPBOY IS
BEST-IN-CLASS
FOR BOTH
ENGINEERS AND
MARKETERS
• Easy-to-use, robust, and flexible
• Massive scale and reliability
• No additional tech debt
• Continuously improving and ahead of the market
• Powerful tools and APIs to integrate within your stack

3. 3

4. 4
TAKE ADVANTAGE OF OUR ENGINEERING FOCUS
• Real-time segmentation and message triggering
• UI designed for independent marketing use
• Canvas, a premier cross-channel visual journey editor
• Re-engagement and personalization filters
• Enterprise-grade features built for global scalability
• Advanced interoperability with other systems and tools
APPBOY MARKETING CHANNELSYOUR SYSTEMS
APPBOY IS THE LEADING LIFECYCLE ENGAGEMENT & AUTOMATION PLATFORM

5. 5
BUY APPBOY BUILD YOUR OWN THE BOTTOM LINE
INITIAL COST
Your annual contract value
+ initial set-up dev time
$K, FIRST YEAR
X ENGINEERS @ $YK, X PM @ $YK
Keep engineer focus, time, and resources
on product development.
AVAILABILITY Now Months
Start marketing campaigns immediately
after implementation.
HOSTING &
INFRASTRUCTURE
Realtime, highly-scalable SaaS
infrastructure & CDN included
$$$$
Appboy scales to meet your needs, and
our CDN ensures global performance.
SUPPORT FOR ISSUES World-class Customer Success team Your responsibility
Hit the ground running with the same
expert guidance serving thousands of
marketers worldwide.
USER INTERFACE
Designed for marketers by a
dedicated UX team
As good as your best designer on this
project—or as bad as your worst
Empower marketers to act with
confidence. They won’t need to rely on
engineering for help.
MAINTENANCE &
ENHANCEMENTS
Appboy’s engineering team is always
innovating in a fast-paced industry
Homegrown platforms often don’t evolve
beyond initial launch & quickly fall behind
industry changes
Let us help future-proof
your mobile marketing.
EXISTING
FUNCTIONALITY
World-class cross-channel
marketing automation tool
Queued alongside all your other
high-priority engineering projects
We power a flexible, scalable, high-
performing platform that has helped
boost ROI for brands worldwide.
LET US HANDLE THE EVOLVING WORLD OF LIFECYCLE MARKETING

6. With Appboy, your marketers gain the
independence to:
• Uncouple message design and flow from
triggering events
• Easily A/B test messaging and user journey
across channels
• Support new OS features with minimal
engineering effort
• Empower marketing to define their own
audiences, without complex DB pulls
… unleash their messaging creativity, with
less reliance on engineering time.
TRIM YOUR
PRODUCT
BACKLOG

7. Build tools that will further elevate your product
alongside Appboy:
• Create services for advanced personalization
and recommendations
• Design rich HTML In-App Message templates
• Tag new events and attributes for messaging
and segmentation
• Incorporate Appboy’s valuable engagement data
into your BI stack
… let our scale and cross-channel messaging
capabilities bolster your marketing.
STRONG
ENGINEERING
ENHANCES
MESSAGING

8. BUILD CORE
PRODUCT
FEATURES
Improve efficiency by using Appboy for API-
driven transactional message delivery:
• Communicate through a robust set of
transactional message APIs
• Define audiences programmatically in message
send API requests
• View results directly in the Appboy dashboard, or
retrieve them by API
… build and implement easier ways to
communicate with customers!

9. 9
TECHNICAL
OVERVIEW
SDK: SMALL SIZE, SECURE, SENSITIVE
TO DEVICE ENVIRONMENT
Size: Android: ~800KB ; iOS: 1.2MB; Web: 17KB zipped
Security: Read only, penetration-tested by third party
Safety: Complete control of custom data collection
Sensitivity: Assesses battery and data quality before sending data
PREDICTABLE RELEASES
Android, iOS, Web: ~2 months + any critical fix / major OS
updates
Public Status: http://status.appboy.com/ | 99.5% SLA, 99.99%+
uptime
FULLY DOCUMENTED
Documentation: Implementation & technical specs
http://documentation.appboy.com
- the grey box under the nav has platform-specific links
Github https://github.com/Appboy
Academy: Dashboard user manual
http://academy.appboy.com

10. 1 0
DATA SOURCES
TRIGGER MESSAGING
TAGGED IN THE
APPBOY SDK
SENT TO
OUR REST API
NOTIFY OTHER SYSTEMS
VIA WEBHOOKS
IN REAL-TIME, APPBOY
UPDATES SEGMENT MEMBERSHIP
DASHBOARD
CSV IMPORT
“a”,”b”
REAL-TIME ACTION CROSS-CHANNEL MESSAGING
IF IT WAS AN EVENT, THAT EVENT CAN:
TRIGGER IMMEDIATE MESSAGES
QUEUE FUTURE MESSAGES
CANCEL MESSAGES (EXCEPTIONS)
RECORD CAMPAIGN RESULTS (CONVERSIONS)
MOVE AS FAST AS YOUR BEST IDEAS
PROCESS CUSTOMER DATA IN MILLISECONDS

11. • Personalize your messaging based on an external API request
• Parse the JSON-formatted results of the API call
• Join other Appboy customers in sending personalized
recommendations, weather-based notifications, and more!
RAIN
SNOW
SUN
CREATE CONTEXTUAL EXPERIENCES WITH APPBOY’S CONNECTED CONTENT
USE COMPLEX DATA TO STRENGTHEN MESSAGING ACROSS CHANNELS

12. Provide a JSON object with order details and the desired recipient list from
your backend. Define an audience by external user ID or Connected Audience
ad-hoc segment.
Design the template in your dashboard ahead of time.
Use Liquid to personalize and use control structures.
Appboy combines everything at send time:
• The request JSON payload
• Personalization based on the targeted user profile(s)
• External API responses using connected_content
LAUNCH ROBUST, API-TRIGGERED CAMPAIGNS
APPBOY CAN LAUNCH CAMPAIGNS ON COMMAND, ACROSS
CHANNELS, USING TRANSACTIONAL DATA FROM YOUR BACKEND.

13. More Dashboard Control More API Control
SCHEDULED MESSAGING EVENT-TRIGGERED MESSAGING API-TRIGGERED MESSAGING API CAMPAIGNS
COMPOSITION In Appboy dashboard
In Appboy dashboard
In API request
In API request
PERSONALIZATION User profile attributes
User profile attributes
Event properties
User profile attributes
API trigger properties
TRIGGERING At scheduled time(s)
Events from any source
(SDK, User Track API)
API request
SEND TIMING
Send now or up to 2 weeks in the future
Recurrence optional
Send now or up to 2 weeks in the future Send now
Send now or up to 2 weeks in the future
Recurrence optional
AUDIENCE Existing Segments & filters Existing Segments & filters
Specific User IDs
Existing Segments (by Segment ID)
Ad-hoc Connected Audience in request
Specific User IDs
Existing Segments (by Segment ID)
Ad-hoc Connected Audience in request
RESULTS
In Appboy dashboard
& Available by API
BOTTOM LINE
Recurring & one-time sends
(e.g. birthdays, newsletters)
Contextually relevant to your customer
behavior, using existing Event structure
Trigger by API, including complex JSON
metadata
Create an entire campaign by API, consume
results in Appboy’s UI
ENABLE FLEXIBLE MESSAGE DELIVERY WITH OUR STACK-FRIENDLY PLATFORM