Downloaded 13 times
Uploaded byVizury - Growth Marketing Platform
Here are 10 tips to choose your mobile retargeting partner.
The document discusses the significance of mobile devices in marketing strategies, highlighting their substantial sales contributions in various regions. It emphasizes the importance of effective mobile retargeting, understanding user behavior, and utilizing diverse identification techniques while addressing the limitations of traditional cookie-based tracking. Additionally, it outlines flexible campaign management options, including self-serve and fully managed models to optimize mobile marketing efforts.
More Related Content
Similar to Here are 10 tips to choose your mobile retargeting partner.
More from Vizury - Growth Marketing Platform
![Computer Networks 01[1 using all terms].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/computernetworks011-251214040533-327dd9f8-thumbnail.jpg?width=640&height=640&fit=bounds)
Here are 10 tips to choose your mobile retargeting partner.
- 1. We are placed6th on Deloitte Fast 500 Companies List for APAC 2013
- 2. Today, mobiles arean integral part of your marketing plan INDIA 35 % SOUTH EAST ASIA AUSTRALIA & NEW ZEALAND JAPAN TAIWAN MIDDLE EAST & NORTH AFRICA CHINA 35% 20 % 50 % 35% 35% 20 % 25% AVERAGE SALES CONTRIBUTION ATTRIBUTED TO MOBILE DEVICES FOR OUR CLIENTS GLOBALLY 9/1/2014 Company Confidential
- 3. Effective Mobile Retargeting Enhanced user engagement on Mobile web and Apps Stay ahead of competition Sustainable campaign and marketing efforts 9/1/2014 Company Confidential
- 4. 2 Retargeting WithoutCookies 3 Across Desktop & Mobile 9/1/2014 Company Confidential 4 Know your mobile user 5 Flexibility 6 The Creative 7 Transparency in campaign 8 Reach on the internet 9 Business Model 10 Self Serve or Fully Managed 1 Unified Mobile Reach
- 5. MOBILE WEB MOBILE APP Android Advertising ID based user identification New ad formats Unique user behavior IDFA (ID For Advertisers) based user identification Fingerprinting , first party cookie based user identification How well is your partner equipped to identify users across the fragments? 9/1/2014 Company Confidential
- 6. About 21% ofthe total smartphone users and about 53.8% of tablet users worldwide use iOS devices* 21% 53.8% *http://techland.time.com/2013/04/16/ios-vs-android/ Third-party cookies are disabled on safari (iOS preferred browser) How effective are the device-tracking mechanisms? Do they rely on cookies alone? 9/1/2014 Company Confidential
- 7. How accurate arethe cross-device user identification techniques? 9/1/2014 Company Confidential
- 8. Mobile users aredifferent, but does your partner treat them differently? 9/1/2014 Company Confidential And there are yet more things to consider… Does the user visit social media web or app on mobile? Where does the user buy – mobile web or app? Ratio between mobile web and app browsing time? CAMPAIGN OPTIMIZATION Users spend more time on social media sites via mobiles than on desktop
- 9. • Prioritize publishersbased on performance • Tweak bid value for high purchase propensity users Does your partner allow changes to a live campaign? • Support for seasonal sales • New Product promotions 9/1/2014 Company Confidential • Brand aligned • Replicate Website Theme, Offers etc.
- 10. Reach users withpersonalized messaging across devices and channels DESKTOP DISPLAY MOBILE DISPLAY IN-APP Display (Desktop, Mobile), Apps, Social –Creative customization for various channels 9/1/2014 Company Confidential FACEBOOK NEWSFEED FACEBOOK RHS
- 11. IT’S YOUR DATA,YOU MUST BE ABLE TO ACCESS IT ANYTIME! Understand how your campaign is faring Early changes to boost campaign performance Frequent access to updated campaign performance data can deliver desired results 9/1/2014 Company Confidential Incorporate your changing business preferences Here’s how anytime access to data helps
- 12. Approximately 30% of the mobile users are Smartphone users Users spend majority of their mobile -media time accessing apps Ensure that your partner has a wide reach especially in your operational geos 9/1/2014 Company Confidential Sources: www.smartinsights.com/digital-marketing-strategy/ internet-trends-2014 www.smartinsights.com/mobile-marketing/mobile-commerce/ online-consumer-mobile-commerce-use-trends- infographic/ Globally mobile accounts for 25% of all web usage Smartphone users browse products Users buy through their mobile devices 54% 40% Even in your geo, users can be anywhere! 11% 89% MOBILE WEB MOBILE APP
- 13. Cost Per Mille,where you pay your partner for just showing Choose the Business Model that works for you Opt for a partner offering performance based models CPM your ads 9/1/2014 Company Confidential CPA Cost Per Acquisition, pay based on the number of conversions through their ads CPC Cost Per Clicks, where you pay your partner based on the number of ad clicks
- 14. Self Serve “Do-it-yourself”model, where you must set up run & optimize your campaign Off-load campaign management hassles & draw from the partner’s expertise 9/1/2014 Company Confidential Fully Managed Retargeting partner takes care of all campaign management hassles + Partner’s expertise in campaign optimization and retargeting
- 15. 2 Retargeting WithoutCookies 3 Across Desktop & Mobile 9/1/2014 Company Confidential 4 Know your mobile user 5 Flexibility 6 The Creative 7 Transparency in campaign 8 Reach on the internet 9 Business Model 10 Self Serve or Fully Managed 1 Unified Mobile Reach
Editor's Notes
- #3 Mobile started to emerge as a medium for online commerce and we saw that many of our customers were having 20-50% of all online sales coming from Mobile devices. Also, the current Mobile Ad-Tech players were focused only on App install ads and hence there was a need in the market to enable first party data based advertising to Vizury customers Our vision for Mobile is to enable first party data based marketing for Advertisers. We believe that first party data has the potential to increase Mobile marketing results by 4X as compared to non-first party based marketing. Vizury started working on Mobile in April 2013 & released our first product by June 2013 with a couple of beta customers
- #5 Mobile started to emerge as a medium for online commerce and we saw that many of our customers were having 20-50% of all online sales coming from Mobile devices. Also, the current Mobile Ad-Tech players were focused only on App install ads and hence there was a need in the market to enable first party data based advertising to Vizury customers Our vision for Mobile is to enable first party data based marketing for Advertisers. We believe that first party data has the potential to increase Mobile marketing results by 4X as compared to non-first party based marketing. Vizury started working on Mobile in April 2013 & released our first product by June 2013 with a couple of beta customers
- #16 Mobile started to emerge as a medium for online commerce and we saw that many of our customers were having 20-50% of all online sales coming from Mobile devices. Also, the current Mobile Ad-Tech players were focused only on App install ads and hence there was a need in the market to enable first party data based advertising to Vizury customers Our vision for Mobile is to enable first party data based marketing for Advertisers. We believe that first party data has the potential to increase Mobile marketing results by 4X as compared to non-first party based marketing. Vizury started working on Mobile in April 2013 & released our first product by June 2013 with a couple of beta customers