Content Marketing on digital platforms ca help any travel business to reach skies. Content marketing can be used on all social media platforms and reach greater audience.
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
Examples of Content Marketing for Travel-Related Websites Shauna Butterly
A travel-related website wants to improve their business using content marketing. I have prepared a content marketing presentation to give them ideas on how this can be achieved. I have also prepared a video pitch that can be found here - https://youtu.be/Y_ZcrqKtNb8
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
5 Best E-commerce Marketing Strategies to Boost Your Sales (2021 – 2022) DigitalMesh
Check out our presentation for the 5 best e-commerce marketing strategies that could boost your sales in 2021-2022. Reach out to our expert Ecommerce and Digital Marketing team for any assistance.
Top 10 Strategies for Post-Pandemic Hospitality MarketingMilestone Inc
Travel demand has started its rebound, and already STR is projecting many US destinations are within 10% of their 2019 demand levels. Travelers are taking vacations, but are you getting them in the door? Now is the time to plan your digital marketing strategy so your hotel doesn’t miss out on this pent-up demand.
Our experts share trends, tips, and strategies to help you create a marketing plan now so you see a successful 2022.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Top Social Media Trends You Need to Know About for 2022Falcon.io
As marketers, we’ve all experienced some amazing highs, and some well, not so amazing lows. That’s why we want to discuss social media trends that you should focus on as we transition into a (promisingly) less turbulent 2022.
Incredible things are happening all over the world. Each and every one of us are getting closer and closer to a new normal that provides a mixture of both pre-pandemic and post-pandemic lifestyles. There are clear positive trends and shifts emerging, which will impact how we conduct our marketing activities in the near future. Join us to discuss how we can tackle 2022 one social media marketing trend at a time.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Want to bring your Travel Website to the next level?! Check out these conten...GiuseppeTarantino7
Want to take your travel business to the next level?! Let’s see together some of the content marketing ideas!
My name is Giuseppe Tarantino I will guide you through this presentation.
Content marketing and Essentials for Travel Industry.Aslıhan Gül
Content Marketing is increasingly used by tourism and travel industry. Here are the best examples of how companies succeed in implementing it and positive effects on their ROI.
Within the scope of my postgraduate degree in digital marketing, I show a study about how the travelling industry can benefit from content marketing. I will share my takeaways from how powerful it content marketing can be and how travel agencies can benefit from it.
Content Marketing. How to build it for travel companies. Andrea Piras
These slides give an overview of Content Marketing and how a travel companies can use it in its strategy. Follows a 7 steps guide to build an effective content strategy and 3 future trends where to focus efforts in order to maximize the results.
Discover in my YouTube video which ones are the best travel-hospitality companies for content marketing: https://youtu.be/lcK2XhDNw7s
Or read my new blog post: https://andreapiras.wixsite.com/website/post/13-examples-of-content-marketing-for-travel-companies-and-a-7-steps-3-bonus-guide
How the travel industry can maximise the power of social mediaagency:2
In this white paper agency:2 explore how travel brands can maximise the power of social media.
Travel businesses cannot afford to dismiss social media as a fad. It presents an opportunity to gain an edge over competitors, rise above industry-wide challenges and engage effectively with business partners and consumers.
Best Content Marketing Examples In The Travel Industryjoanneabbassi
Examples of best practised content marketing in the travel industry by;
Tripadvisor
booking.com
Smarter Travel
Tripadvisor
Tripadvisor apply user-generated content to their website such as;
Reviews
Ratings
Photos
These are posted by real travellers. User-generated content is a win-win strategy as it can benefit both the consumer and the brand.
Potential customers are exposed to candid insights and authentic opinions. Potential customers can make responsible decisions based on others’ experiences.
Businesses on the other hand receive valuable feedback through ratings and reviews posted by previous customers. This information extends the browsing time on their website which increases chances of conversion.
booking.com
Video consumption is continuing to rise and there is no better time to be incorporating video content into social media platforms. Video content is easy for producers to make and for viewers to digest. It is highly engaging and entertaining.
booking.com has taken advantage of IGTV to project authentic insights from real-life travellers. The travel company has also created episodes highlighting benefits of listing accommodations on their website and also educating viewers on how to effectively use resources to do so.
Smartertravel
Every OCD traveller loves a good checklist. Sometimes simple freebies can earn brand loyalty and trust. Smartertravel offers free downloadable and printable pdfs of checklists needed for travel. Although free pdf’s may not convert customers ASAP, it does provide value to the customer.
Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
The travel industry continues to experience changes, stemming from travelers' interest in a more authentic travel experience, comfortable prices and convenience - as well as from technologies which enable companies to respond to these needs. Competitors in the market - including hotels, OTAs, apartment rentals, aggregators and search engines - turn to digital to enhance their offering before, during and after the traveler's journey.
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
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How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
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Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
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Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
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Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
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Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
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Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
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Support conservation efforts by adhering to park regulations and practicing responsible tourism.
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Embark on an Unforgettable Adventure:
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Visit
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For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
2. Content Marketing in Travel Industry
The proficient use of
content marketing in
the travel industry can
benefit your reservations
grow immensely.
By appropriately making the
best use of content like
blogs, social media posts,
articles, and site text.
You can help your travel
brand set itself apart from
the multitude of contenders
out there, like booking sites,
travel agencies, and
alternative accommodation
choices.
3. Identify Your Audience
Identify what your brand
represents and who you are
aiming before spending time in
a content marketing strategy.
Latest research revealed that
57 %of travelers would like
brands to customise
information offered to them
based on aspects such as
personal inclinations and
former activities.
Create a sense of attachment
so travelers feel like they are
joining an exclusive group
when they book a holiday with
you.
Uniqueness is a driving force
for customers to book a tour
and be a part of something
exceptional.
4. AirBnB’s travel guidebooks are stellar content campaign in today’s digital
age.
Focused mainly on their design aesthetics pursuing diverse, active and
culturally in-tune audience.
AirBnB rely primarily on local guides to provide the utmost value to their
users.
Their app & website provide travelers an inside revelation on local
experience and events. They share the travel guidebooks on social media
& website for the travelers looking for in-depth information.
The users can also participate by posting their own guide on AirBnb’s
website, which means on AirBnB’s app and website there is tons of
information available.
The company uses all digital media platform like Instagram, Facebook,
Twitter, Youtube, apps and website very efficiently. All these platforms
provide an extraordinary seasonal travel listing which showcases not only
accommodations but also local culture and unique places to visit.
AirBnB Guidebook
5. AirBnB’s Website & Social Media
AirbnB embraces visual marketing to attract more customers.
Their YouTube channel is home to global content like a new TV spot, showing
behind the scenes videos like “The Making of AirBnb iPhone App live on You
tube.
To promote their extraordinary listings- the company uses its Twitter and
Facebook page which has over million of followers.
Seasonal and timely content collections keep the feeds fresh.
AirBnb’s image posts majorly features their listing, making use of user-
generated content(UGC) that provides the brand a very relatable and
authentic feel.
Apart from their image & video posts the company often shares posts that
link back to their website and blog. Their articles on social media platform
are highly SEO friendly.
A major contributing factor in the success of AirBnB is attributed to their
website.
Their website is very pleasing and has evolved with time. Their booking form
is simple and captures bare minimum, where the search can be refined
further. It’s a simple CTA- Call to action header which clearly outlines what
the website intends to do.
6. For Airbnb, rebranding intended to express an indistinct brand message that would be easy to understand, embrace and appeal to its
customers.
They launched a software that allowed their online customers / audiences to modify the Airbnb logo to make their own version &
they can even have their style of the logo printed onto t-shirts, stickers, cups and any other merchandise.
The Bélo(Airbnb’ logo) turned out to be something Airbnb’s community of hosts could take ownership of and share wit their friends.
Withing 2 years of rebranding the revenue of Airbnb increased by 80%
Airbnb Rebrand
7. TripAdvisor UGC
Trip advisor is one of the leading travel website providing information,
booking options on hotels, tourist places with reviews.
Trip Advisor being a giant in travel industry has more than 300 million
unique visitors every month using social media and best SEO
practices.
They initially appointed content curators for content development for
their website but soon they observed that customer generated
reviews were drawing more traffic.
Trip Advisor website now boosts user content that has been
renowned for helpful posts for travelers ever since. In fact user
generated content(UGC) is an exceptional thing about TripAdvisor
which helped them to rise to a position of best travel accommodation
website.
8. TripAdvisor has gone deeper into social media
marketing with the relaunch of its website as a
travel hub.
The newly revamped website is a personalized hub
that allows user to follow friends, influencers save
recommendations and create their own content.
This new website features travel feed where users
see categorically organized content from the
people they follow and the content that is relevant
to their search.
Through these updates , Trip advisor is turning into
personalized information feed based on previous
interests and searches.
To maximize their reach the company focusses
majorly on content marketing as it allows them to
tell a larger story how their guests have relaxing,
fun, adventurous travel journey. Customer’s
photos, videos, reviews and reinforce their brand
on the company’s blog and website.
TripAdvisor’s Personalized Website
9. Trivago uses CPC
Trivago is one of the leading travel booking portals
in the world.
The company has invested in log term content
marketing in the travel industry.
Trivago uses all social media platforms to promote
their brand. Facebook & Instagram is mainly used
for their promotional strategies.
Trivago promotes digital hotel booking over
traditional bookings.
The company spends millions of dollars on digital
marketing- their website is ranked on first page of
google on many keywords.
Trivago uses Cost per click(CPC) as their main
Marketing strategy and the company earls
whenever a customer clicks on their website even if
they don’t book a hotel.
10. Trivago has a digital magazine known as CheckIn.
The interesting fact about this CheckIn magazine is that
the company is exceptionally vigilant about endorsing itself
in unrelated articles.
The magazine is mix of videos, photos and articles that are
inspirational and informative for travelers.
Trivago is used in more than 60 countries around the
world. It connects its customers to hotels and enable them
to do online bookings around the world. Trivago’s efficient
website and apps helps to do bookings and find a great
deal on hotels from any part of the world.
The company is also getting ranked on the first page of
google on many their keywords. Trivago also has a
metasearch site where many hotels can register
themselves and acquire their ideal customers from there.
Trivago – Digital Check-in Magazine
11. Booking.com has embraced the video marketing on social
media Facebook, Instagram & Twitter.
The use of variety of videos on company’ social media profiles
makes it unique from any other travel company.
According to a survey 46% of the online customers watches
more video on social media than on television. Thus, no
wonder that the videos posted by Booking.com on social
media is so popular among their followers and customers
online.
Booking.com uses IGTV to feature videos displaying guest
experiences, their properties and videos showcasing behind
the scenes stories.
Booking.com invites their customers to share their travel
stories and create a featured video for Facebook and also
publish many ad campaigns through the videos on Facebook.
Instagram and twitter.
This company has been successfully able to grab the attention
of their customers and keep them hooked by creating various
kind of videos. Videos are the best content type that helps to
involve and educate potential customers.
Booking.com Video Marketing on Social Media
12. Booking.com’s Travel App
• Booking.com has recently revamped their app which
focuses mainly on mobile bookings.
• All thanks to the modern generation who spend most of
their time on their smart phones browsing through
internet social media.
• They are soon rolling out first of its kind travel
application which will have the capability of booking
using smart watches as well.
• The company’s more than half of the website traffic
comes through mobile device and their fully optimized
website gives their use one best experiences for
booking their travel destinations.
• This app will eventually harness Artificial Intelligence
technology to predict individual traveler’s intent and
create a custom-made in-destination experience on
demand.
13. Conclusion
There are a lot of content marketing
opportunities in travel world to play around
with. The increasing popularity of visual /
graphical content is worthy for travel industry
that uses videos and images comprehensively.
Today’s liberated tourist is craving for
information and sound advice on novel
destinations. The examples mentioned above
in the presentation proves that knowing your
target customers and providing them with
essential content can take your brand to a
whole new level.
By appropriately making the most of content
like blogs, social media posts, articles, and site
text, you can help your travel brand set itself
apart from the multitude of contenders out
there.
14. References:
Bloom, L(2019), Best Travel Deals. Available at:
https://www.forbes.com/sites/laurabegleybloom/2019/11/13/the-best-black-friday-and-cyber-monday-travel-deals/?sh=24fba7f436bf
Galileo, (2019), Winning Content Marketing in the Travel Industry. Available at:
https://galileotechmedia.com/content-marketing-for-travel/
Gaudette, E (2019), 5 Incredible Content Marketing Examples. Available at:
https://contently.com/2019/08/28/5-incredible-content-marketing-examples-from-travel-brands/
Key Management System (2019), Best Airbnb Guidebook Creation. Available at:
https://blog.keycafe.com/best-airbnb-guest-guidebook-creation-services/
Al-Saad, T (2019), Airbnb’s Growth Strategy: How they attract and retain 150 million users. Available at:
https://www.growthmanifesto.com/airbnb-growth-strategy
Vidal, B (2020), Apps for Tourism and the Exemplary Case of TripAdvisor. Available at:
https://www.wearemarketing.com/blog/tripadvisors-new-app-and-its-implications-for-the-tourism-industry.html
Phocuswright, (2019), Executive Interview: TripAdvisor - The Phocuswright Conference. Available at:
Executive Interview: TripAdvisor - The Phocuswright Conference - YouTube
Smarketingninjas, (2020), Trivago Marketing Mix & Trivago Marketing Strategy. Available at: https://smarketingninjas.com/trivago-marketing-
mix/#:~:text=Trivago%27s%20marketing%20strategy%20is%20to,didn%27t%20book%20the%20hotel.https://magazine.trivago.com/
15. Visser, K(2019), Behind the scenes of Booking.com marketing. Available at:
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