SlideShare a Scribd company logo
THE JOURNEY BEFORE
THE DESTINATION
The Traveling Decision Making and "
the Connected Consumer.
Stefanos Karagos, Information Scientist 
 
 
 XPLAIN.co 
 
March 2015
XPLAIN.co -2015
LET’S GET TO KNOW EACH OTHER
XPLAIN.co -2015
XPLAIN.co -2015
I BELIEVE IN GOD OF 

DATA AND MARKETING
:-)
XPLAIN.co
hello!
WE LOVE TO INTEGRATE BRANDS
INTO CONSUMERS’ LIFE
XPLAIN.co -2015
Digital Strategy & Advisory
XPLAIN.co -2015
Consumer Behavior Analysis
XPLAIN.co -2015
Content Marketing
XPLAIN.co -2015
Reputation Management
XPLAIN.co -2015
27
Countries
XPLAIN.co -2015
132
Beloved Brands
Our Expertise After 10 Years
FMCG
 Retail
Destinations
Transportation
Technology
NO MORE SPAM :-)
XPLAIN.co -2015
WHAT ABOUT YOU?
let’s be interactive
XPLAIN.co -2015
HOW MANY OF YOU HAVE A FB PAGE?
XPLAIN.co -2015
A BUSINESS FB PAGE?
XPLAIN.co -2015
A BUSINESS LINKEDIN PAGE?
XPLAIN.co -2015
AN INSTAGRAM ACCOUNT?
XPLAIN.co -2015
SO WHAT
?
XPLAIN.co -2015
>7.000
Brand Pages in Portugal
XPLAIN.co -2015
>17 MILLIONS
Worldwide!
WTF
Welcome To Facts!
#
has Changed
The Game
has Changed
Consumers’ Behavior
Content!
Web is all about
Content!
User Generated
95%
IMPORTANT FACTORS IMPACTING 

THE HOSPITALITY INDUSTRY
Acceleration in Shift from Desktop !
to Mobile & Tablet!
Important Factors Impacting The Hospitality Industry
Over 42% of website visitors and nearly 16% of bookings came
from tablet and mobile devices in the first half of 2014. "
"
Visitors to desktop sites declined 16% year over year while
increasing by nearly 51% on mobile devices.
Search Engines and Social Media is the !
King of Direct Online Distribution!
Important Factors Impacting The Hospitality Industry
Search Engines are responsible for over 52% of traffic to hotel
websites.
Dynamic Rate Marketing (DRM) Creates !
New Revenue Opportunities at High ROI!
Important Factors Impacting The Hospitality Industry
Hotels, Resorts, and Airlines can now seamlessly integrate "
real-time availability and pricing in various marketing initiatives: "

From meta search to display advertising via the top travel ad
networks, retargeting and Google Adwords to email marketing.
Digital greatly influences Travel Planning !
from the very first stages of the consumer journey
33% !
of travelers have used
mobile apps to find
flight deals
Source: Ipsos MediaCT 2014
81% !
post vacation photos on a
social network while still on
vacation
37% !
have used mobile
apps to find hotel
deals
Users’ Online Reviews Impact!
78% !
said reviews impacted
choice of dining
2013 Cornell University 
87% !
said reviews impacted
hotel choice
84% !
said reviews impacted
method of travel
Of those who used Social Media to research travel
plans, only 48% stuck with their original travel plans.!
34% 
changed their hotel
11% 
changed agent/operator/website
8% 
holidayed in a different country
7% 
switched airlines
2013 Cornell University
FACT OR FAKE?!
Check the review here: reviewskeptic.com
Cornell University
THE GOOD NEWS
Good Online Ratting Boost Sales!
if a hotel increases its review scores 

by one point on a five-point scale, 

it can increase its price by 
+15.3%
A 2013 Cornell University study using transactional data from Travelocity & TripAdvisor
THE NOT SO GOOD NEWS
92% 
are more willing to spread the 

Bad Experience than the Good one.
Your Brand Is Not What You Say It Is.

It’s What Consumers Discuss Between
Them.
YES, YOU CAN’T CONTROL YOUR BRAND
BUT...
YOU CAN CONTROL "
THE EXPERIENCE!
Focus on This in 2015
The Traditional 3 Step Mental Model

of Marketing 
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
At shelf
In-store
Experience
FMOT: was coined by Procter &
Gamble in 2005
Source: Google Retail Shopper Path to Purchase Study, September 2013
Pre-shopping is a Daily Habit!
Of all Shoppers they search "
the path to Purchase
84%
The New Mental Model of Marketing
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Pre-shopping |
In-store | In-home
At shelf
In-store
Experience
Which becomes the
next person’s ZMOT
Source: Google 2012
It’s A Natural Behaviour!
Travelers Rely On
86% 98%
In Destination

Experience
97%
Search
Ads
Source: Google Retail Shopper Path to Purchase Study, September 2013Source: Google 2012
And now what?
XPLAIN.co -2015
MOVE AWAY FROM
XPLAIN.co -2015
Social
Networks
SEO
Social
Ads
Bloggers
Mobile
Marketing
Mobile
Marketing
Contests
Fans
Facebook
Videos
Images
SEM
Google
Mobile
app
Facebook
app
Consumer
Behavior
THE BUZZ
XPLAIN.co -2015
TO A BRAND CENTRIC 

STRATEGIC APPROACH
XPLAIN.co -2015
WHICH IS BY DEFINITION
XPLAIN.co -2015
UNIQUE!
XPLAIN.co -2015
WHERE TO START?
good question
XPLAIN.co -2015
HOTEL
XPLAIN.co -2015
AIRLINE
XPLAIN.co -2015
BRAND
into the center
of your
Marketing!
XPLAIN.co -2015
BRAND
understand
the connected
consumer
XPLAIN.co -2015
BRAND
Situation
Analysis
where are we now?
XPLAIN.co -2015
BRAND
Situation
Analysis
where are we now?
where do we want to be?
XPLAIN.co -2015
BRAND
Situation
Analysis
where are we now?
where do we want to be?
how do we get there?
XPLAIN.co -2015
BRAND
Situation
Analysis
Tactics
where are we now?
where do we want to be?
how do we get there?
the path to get there
XPLAIN.co -2015
BRAND
Situation
Analysis
Tactics
where are we now?
where do we want to be?
how do we get there?
the path to get there
the details of the tactics
XPLAIN.co -2015
BRAND
Situation
Analysis
Tactics
where are we now?
where do we want to be?
how do we get there?
the path to get there
the details of the tactics
how we do monitor our
performance?
XPLAIN.co -2015
DON’T JUST FOLLOW TRENDS,
XPLAIN.co -2015
STRATEGIZE!
if
you want 

to survive 

and succeed
Understand The Journey
Traveler’s
Travel !
Inspiration!
Research! Booking! Experience !
On Property!
Sharing!
The Experience!
Travel !
Inspiration!
1
88% consider the internet their
main source for Inspiration
Travel !
Inspiration!
Through!
1.  Social Media
2.  eMails
3.  Search Engines
What I have to Do!
1.  Build your Digital Assets Network
2.  Create & Seed Shareable Content
3.  Utilize User Generated Content
1
Research!
2
Over 71% leisure
travelers research online
Research!
Through!
1.  Organic Reach
2.  Online Advertising 
3.  Reviews
What I have to Do!
1.  Create & Seed Optimized Content
2.  Utilize User Generated Content
3.  Build Affiliations
4.  Implement Targeted Advertising
5.  Implement Re-Marketing
2
Booking!
3
79% will compare
different options
Booking!
Through!
1.  Owned Website
2.  eMail
3.  Third Party Partners
What I have to Do!
1.  Add the Option to Your Website
2.  Optimize the Booking Procedure
3.  Optimize the “Thank you” Message
4.  Surprise them!
5.  Use Google Analytics to
Understand
3
Experience !
On Property!
4
94% will visit your
digital assets
Experience !
On Property!
Through!
1.  Owned Website
2.  Social Media
3.  eMail & Reviews
4.  Live Experience
What I have to Do!
1.  Amazing Visual Content
2.  Make the Experience Visible
3.  Show Your Difference
4.  Convert Visitors to Profiles
5.  Create Mobile Friendly Assets
6.  Implement Re-Marketing
4
Sharing!
The Experience!
5
Over 75% use a mobile for
travel related information
Sharing!
The Experience!
Through!
1.  Social Media
What I have to Do!
1.  Online Reputation Management
2.  Ask Guests for Reviews
3.  Respond to Every Question
4.  Add Social Elements to Your
Website and to Your Property
5.  Create an Active Community 
5
XPLAIN.co -2015
LET'S KEEP THIS IN MIND
XPLAIN.co -2015
STRATEGY IS THE ONLY TREND
you have to follow this year.
XPLAIN.co -2015
ALL THE REST ARE JUST FIREWORKS,
burning your precious money
XPLAIN.co -2015
IF YOU ARE LOOKING FOR
XPLAIN.co -2015
BUSINESS RESULTS
XPLAIN.co -2015
STRATEGIZE OR DIE HARD
karagos@xplain.co
XPLAIN.co
NEED FOR SUPPORT? 
CONTACT US:
THANK U!
Stefanos Karagos, Information Scientist

More Related Content

Viewers also liked

Destination marketing yac
Destination marketing yacDestination marketing yac
Destination marketing yac
Stefano Andreotti
 
The Real Cost of Offshoring
The Real Cost of OffshoringThe Real Cost of Offshoring
The Real Cost of Offshoring
Collaborative Consulting
 
Environmental Protection in China
Environmental Protection in ChinaEnvironmental Protection in China
Environmental Protection in China
Startup China
 
#NISMIL News Impact Milan: Online reputation for journalists
#NISMIL News Impact Milan: Online reputation for journalists#NISMIL News Impact Milan: Online reputation for journalists
#NISMIL News Impact Milan: Online reputation for journalists
Barbara Sgarzi
 
Nereo Sciutto Iab Seminar 2008 Misurazione
Nereo Sciutto Iab Seminar 2008 MisurazioneNereo Sciutto Iab Seminar 2008 Misurazione
Nereo Sciutto Iab Seminar 2008 Misurazione
Nereo Sciutto
 
Dirty 30 report_finale
Dirty 30 report_finaleDirty 30 report_finale
Dirty 30 report_finale
ilfattoquotidiano.it
 
Getting Started With Raspberry Pi - UCSD 2013
Getting Started With Raspberry Pi - UCSD 2013Getting Started With Raspberry Pi - UCSD 2013
Getting Started With Raspberry Pi - UCSD 2013
Tom Paulus
 
I periodici online
I periodici onlineI periodici online
I periodici online
Barbara Sgarzi
 
Search Marketing e User Experience per progetti ad alto ROI
Search Marketing e User Experience per progetti ad alto ROISearch Marketing e User Experience per progetti ad alto ROI
Search Marketing e User Experience per progetti ad alto ROI
Nereo Sciutto
 
Euklid (1)
Euklid (1)Euklid (1)
Euklid (1)
Antonio Simeone
 
The State of Climate Change 2014
The State of Climate Change 2014The State of Climate Change 2014
The State of Climate Change 2014
Mashable
 
An Introduction to Using ICT in RE
An Introduction to Using ICT in REAn Introduction to Using ICT in RE
An Introduction to Using ICT in RE
Susan Kambalu
 
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
Daniela Costantini
 
Fallire è un po' morire e un po' no
Fallire è un po' morire e un po' noFallire è un po' morire e un po' no
Fallire è un po' morire e un po' no
Mentine
 
Research and design methods hxd2013
Research and design methods hxd2013Research and design methods hxd2013
Research and design methods hxd2013
Megan Grocki
 
James Tate - DMUG 2014
James Tate -  DMUG 2014James Tate -  DMUG 2014
James Tate - DMUG 2014
IES / IAQM
 

Viewers also liked (16)

Destination marketing yac
Destination marketing yacDestination marketing yac
Destination marketing yac
 
The Real Cost of Offshoring
The Real Cost of OffshoringThe Real Cost of Offshoring
The Real Cost of Offshoring
 
Environmental Protection in China
Environmental Protection in ChinaEnvironmental Protection in China
Environmental Protection in China
 
#NISMIL News Impact Milan: Online reputation for journalists
#NISMIL News Impact Milan: Online reputation for journalists#NISMIL News Impact Milan: Online reputation for journalists
#NISMIL News Impact Milan: Online reputation for journalists
 
Nereo Sciutto Iab Seminar 2008 Misurazione
Nereo Sciutto Iab Seminar 2008 MisurazioneNereo Sciutto Iab Seminar 2008 Misurazione
Nereo Sciutto Iab Seminar 2008 Misurazione
 
Dirty 30 report_finale
Dirty 30 report_finaleDirty 30 report_finale
Dirty 30 report_finale
 
Getting Started With Raspberry Pi - UCSD 2013
Getting Started With Raspberry Pi - UCSD 2013Getting Started With Raspberry Pi - UCSD 2013
Getting Started With Raspberry Pi - UCSD 2013
 
I periodici online
I periodici onlineI periodici online
I periodici online
 
Search Marketing e User Experience per progetti ad alto ROI
Search Marketing e User Experience per progetti ad alto ROISearch Marketing e User Experience per progetti ad alto ROI
Search Marketing e User Experience per progetti ad alto ROI
 
Euklid (1)
Euklid (1)Euklid (1)
Euklid (1)
 
The State of Climate Change 2014
The State of Climate Change 2014The State of Climate Change 2014
The State of Climate Change 2014
 
An Introduction to Using ICT in RE
An Introduction to Using ICT in REAn Introduction to Using ICT in RE
An Introduction to Using ICT in RE
 
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
Uno, nessuno e centomila: come rendere adattabile il contenuto ad una realtà ...
 
Fallire è un po' morire e un po' no
Fallire è un po' morire e un po' noFallire è un po' morire e un po' no
Fallire è un po' morire e un po' no
 
Research and design methods hxd2013
Research and design methods hxd2013Research and design methods hxd2013
Research and design methods hxd2013
 
James Tate - DMUG 2014
James Tate -  DMUG 2014James Tate -  DMUG 2014
James Tate - DMUG 2014
 

Similar to Destination Marketing: The Journey Before The Destination

Mobile's Here. Now What?
Mobile's Here. Now What?Mobile's Here. Now What?
Mobile's Here. Now What?
Yahoo Gemini
 
Google - MicroMoments
Google - MicroMomentsGoogle - MicroMoments
Google - MicroMoments
Sagittarius
 
Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics
FutureMarketers
 
Digital Marketing Trends in Hospitality
Digital Marketing Trends in HospitalityDigital Marketing Trends in Hospitality
Digital Marketing Trends in Hospitality
Tsweaq
 
How To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing BudgetHow To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing Budget
Ken Jones
 
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
Alicia Whalen
 
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Our Kids Media
 
Al Abbas Travels - AAT
Al Abbas Travels - AATAl Abbas Travels - AAT
Al Abbas Travels - AAT
Vinod Ramanandan
 
BLOOM Social Media for Travel
BLOOM Social Media for TravelBLOOM Social Media for Travel
BLOOM Social Media for Travel
Different Spin
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable Brands
Actionplanr
 
The edge360 casa claridge digital strategy v3 eng
The edge360 casa claridge digital strategy v3 engThe edge360 casa claridge digital strategy v3 eng
The edge360 casa claridge digital strategy v3 eng
The Edge360 Marketing Online
 
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
sitecmy
 
Make the web work for you by Google | João Nunes
Make the web work for you by Google | João NunesMake the web work for you by Google | João Nunes
Make the web work for you by Google | João Nunes
AE IPAM Lisboa
 
Digital Marketing Strategies for Travel
Digital Marketing Strategies for TravelDigital Marketing Strategies for Travel
Digital Marketing Strategies for Travel
Pedro Tavares
 
Wolfgang Essentials 2015
Wolfgang Essentials 2015Wolfgang Essentials 2015
Wolfgang Essentials 2015
Wolfgang Digital
 
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
Placester
 
Marketing in digital era
Marketing in digital era Marketing in digital era
Marketing in digital era
Sycabe
 
Sascon 2014 you are what google says you are
Sascon 2014   you are what google says you areSascon 2014   you are what google says you are
Sascon 2014 you are what google says you are
Nick Garner
 
Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015
Erik Gensler
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Zach Kamphuis
 

Similar to Destination Marketing: The Journey Before The Destination (20)

Mobile's Here. Now What?
Mobile's Here. Now What?Mobile's Here. Now What?
Mobile's Here. Now What?
 
Google - MicroMoments
Google - MicroMomentsGoogle - MicroMoments
Google - MicroMoments
 
Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics Customer Experience Optimization through Google Analytics
Customer Experience Optimization through Google Analytics
 
Digital Marketing Trends in Hospitality
Digital Marketing Trends in HospitalityDigital Marketing Trends in Hospitality
Digital Marketing Trends in Hospitality
 
How To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing BudgetHow To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing Budget
 
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
Digital marketingbestpracticesfortourism aliciawhalen_ideahatching_totabc2014
 
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...
 
Al Abbas Travels - AAT
Al Abbas Travels - AATAl Abbas Travels - AAT
Al Abbas Travels - AAT
 
BLOOM Social Media for Travel
BLOOM Social Media for TravelBLOOM Social Media for Travel
BLOOM Social Media for Travel
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable Brands
 
The edge360 casa claridge digital strategy v3 eng
The edge360 casa claridge digital strategy v3 engThe edge360 casa claridge digital strategy v3 eng
The edge360 casa claridge digital strategy v3 eng
 
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...
 
Make the web work for you by Google | João Nunes
Make the web work for you by Google | João NunesMake the web work for you by Google | João Nunes
Make the web work for you by Google | João Nunes
 
Digital Marketing Strategies for Travel
Digital Marketing Strategies for TravelDigital Marketing Strategies for Travel
Digital Marketing Strategies for Travel
 
Wolfgang Essentials 2015
Wolfgang Essentials 2015Wolfgang Essentials 2015
Wolfgang Essentials 2015
 
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
2015 Online Marketing Statistics Real Estate Agents Should Know [Free Ebook]
 
Marketing in digital era
Marketing in digital era Marketing in digital era
Marketing in digital era
 
Sascon 2014 you are what google says you are
Sascon 2014   you are what google says you areSascon 2014   you are what google says you are
Sascon 2014 you are what google says you are
 
Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015
 
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
Ryan Neegaard - Important Digital Trends Making an Impact on Winery DTC Marke...
 

More from Stefanos Karagos

It’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessIt’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
Stefanos Karagos
 
Online Reputation Management on Steroids
Online Reputation Management on SteroidsOnline Reputation Management on Steroids
Online Reputation Management on Steroids
Stefanos Karagos
 
Visual Content Rule The World
Visual Content Rule The WorldVisual Content Rule The World
Visual Content Rule The World
Stefanos Karagos
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it Today
Stefanos Karagos
 
The Mindmaping Road
The Mindmaping RoadThe Mindmaping Road
The Mindmaping Road
Stefanos Karagos
 
It's All About Content Marketing
It's All About Content MarketingIt's All About Content Marketing
It's All About Content Marketing
Stefanos Karagos
 
Lies, Sex and Facebook
Lies, Sex and FacebookLies, Sex and Facebook
Lies, Sex and Facebook
Stefanos Karagos
 
Integrate Traditional to Social Media Marketing
Integrate Traditional to Social Media MarketingIntegrate Traditional to Social Media Marketing
Integrate Traditional to Social Media Marketing
Stefanos Karagos
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROI
Stefanos Karagos
 
Kill Bullets
Kill BulletsKill Bullets
Kill Bullets
Stefanos Karagos
 
Social Media - from theory to praxis
Social Media - from theory to praxisSocial Media - from theory to praxis
Social Media - from theory to praxis
Stefanos Karagos
 
Starting Up [with Tags]
Starting Up [with Tags]Starting Up [with Tags]
Starting Up [with Tags]
Stefanos Karagos
 
Starting up
Starting upStarting up
Starting up
Stefanos Karagos
 

More from Stefanos Karagos (13)

It’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to SuccessIt’s a Mobile World - 9+1 Learnings to Build a Path to Success
It’s a Mobile World - 9+1 Learnings to Build a Path to Success
 
Online Reputation Management on Steroids
Online Reputation Management on SteroidsOnline Reputation Management on Steroids
Online Reputation Management on Steroids
 
Visual Content Rule The World
Visual Content Rule The WorldVisual Content Rule The World
Visual Content Rule The World
 
Social Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it TodaySocial Media Marketing is Dead. The Way Brands use it Today
Social Media Marketing is Dead. The Way Brands use it Today
 
The Mindmaping Road
The Mindmaping RoadThe Mindmaping Road
The Mindmaping Road
 
It's All About Content Marketing
It's All About Content MarketingIt's All About Content Marketing
It's All About Content Marketing
 
Lies, Sex and Facebook
Lies, Sex and FacebookLies, Sex and Facebook
Lies, Sex and Facebook
 
Integrate Traditional to Social Media Marketing
Integrate Traditional to Social Media MarketingIntegrate Traditional to Social Media Marketing
Integrate Traditional to Social Media Marketing
 
Social Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROISocial Media is Dead. Long Live Social Media ROI
Social Media is Dead. Long Live Social Media ROI
 
Kill Bullets
Kill BulletsKill Bullets
Kill Bullets
 
Social Media - from theory to praxis
Social Media - from theory to praxisSocial Media - from theory to praxis
Social Media - from theory to praxis
 
Starting Up [with Tags]
Starting Up [with Tags]Starting Up [with Tags]
Starting Up [with Tags]
 
Starting up
Starting upStarting up
Starting up
 

Recently uploaded

The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Ksquare Energy Pvt. Ltd.
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
concepsionchomo153
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 

Recently uploaded (20)

The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
欧洲杯投注-欧洲杯投注外围盘口-欧洲杯投注盘口app|【​网址​🎉ac22.net🎉​】
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 

Destination Marketing: The Journey Before The Destination