Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
Big Optimization in a Mobile-First WorldDialogTech
From the DialogTech Digital Summit in Chicago, hear DialogTech Digital Marketing Lead, Kelley Schultz, discuss bid optimization in a mobile-first world
7 Learnings About Call Conversions (From 7 Marketing Leaders)DialogTech
We spoke with 7 marketing leaders about call conversions. What we discovered was eye-opening. Leaders from Esurance, Expedia, LendingTree, Goddard School, LegalZoom, and more shared with us the unexpected impact call conversions have had on their business.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Capture & Track Every Conversion in Today's Mobile WorldDialogTech
From DialogTech's Digital Summit in Chicago, hear from Ryan Kluever, Media Manager at iCrossing, discuss ways to capture and track every conversion in today's mobile world
Big Optimization in a Mobile-First WorldDialogTech
From the DialogTech Digital Summit in Chicago, hear DialogTech Digital Marketing Lead, Kelley Schultz, discuss bid optimization in a mobile-first world
7 Learnings About Call Conversions (From 7 Marketing Leaders)DialogTech
We spoke with 7 marketing leaders about call conversions. What we discovered was eye-opening. Leaders from Esurance, Expedia, LendingTree, Goddard School, LegalZoom, and more shared with us the unexpected impact call conversions have had on their business.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
The longstanding debate over publishers investing resources mobile app strategies over mobile Web has evolved along with the mobile platforms and technologies themselves. Changes in mobile search, app indexing, iOS and Android app cross-linking, alerts and now Google AMP are evolving mobile discovery and the routes media take to access consumers and maintain relationships. What is the new app-vs-Web equation for publishers?
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
Lifecycle Emailing: Charting The Post-Conversion OpportunitiesMediaPost
Flexing email’s influence beyond immediate concert ticket sales, LiveNation is exploring how messaging can increase incremental purchases in its many owned venues. By targeting everything from seat locations to ticket spend, they can literally map nearby opportunities during the experience. As EVP of Marketing Matt Annerino explains, this requires new levels of personalization and triggering as well as revising email benchmarks to reflect broader, post-conversion influence.
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
LSA16: Attribution Revolution - The New Location AnalyticsLocalogy
This LSA16 session explored the state of the art in location analytics and explains why all publishers, platforms and agencies will need to be able to demonstrate offline impact and optimize against real-world actions such as store visits and in-store sales. For more on the session visit: http://bit.ly/1nxuEQL
Market To An Audience of One - Real-time context makes individualized marketi...SAP Customer Experience
Presented by Marcus Ruebsam, SVP, Solution Management at SAP
Against the backdrop of the digital age and empowered customer, old marketing tactics no longer work. This presentation, given at the 2015 MarTech Conference in San Francisco, shows how customer data (both implicit and explicit) delivered in real-time is the key to delivering personalized customer engagement. The SAP hybris Marketing solution helps business to unify data across the organization for a single source of truth about the customer/prospect. It enables marketers to combine information about what the customer has done, what they will most likely do next, and what they are doing in the moment to deliver real-time individualization.
The SAP hybris Marketing solution brief provides additional details about the solution which you can find on our website: http://www.hybris.com/marketing
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences
Building A Better Mousetrap, While Avoiding Getting TrappedMediaPost
We all share similar visions and struggles when creating our own Utopia. With email at the center, today's rapidly changing technology landscape strives for a cross-functional environment to succeed through connecting disparate tools, navigating department politics, and overall breaking down the barriers to building your brand's own tech stack. Critical decision making, securing funding and resources, providing data security and governance, and overall building with the future in mind can only complicate the long and winding road from ideation to reality.
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
Your App Metrics Are Telling You How To Make Them Better: The Digits Data ReportBraze (formerly Appboy)
Digits, Appboy's new mobile marketing benchmarks report, draws on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today's mobile marketing landscape.
This session of Relate Live discussed current app engagement metrics benchmarks, and what marketers can do to improve their results. In this presentation, you'll learn:
- App engagement and push messaging benchmarks
- Tips you can implement today to improve crucial KPIs, based on how your metrics measure up to benchmarks
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
A new year's look at lessons and predictions for digital marketing in 2017Invoca
Join a panel of marketing experts from credit.com, Rise Interactive, and Invoca as they talk about the top digital marketing lessons they learned from 2016 and what they think is in store for the new year.
Lifecycle Emailing: Charting The Post-Conversion OpportunitiesMediaPost
Flexing email’s influence beyond immediate concert ticket sales, LiveNation is exploring how messaging can increase incremental purchases in its many owned venues. By targeting everything from seat locations to ticket spend, they can literally map nearby opportunities during the experience. As EVP of Marketing Matt Annerino explains, this requires new levels of personalization and triggering as well as revising email benchmarks to reflect broader, post-conversion influence.
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Grow Your Amazon Ebay Sales get eCommerce Business Solution Ali Afaq
• DIGITIXER Is an awesome hosted e-commerce services providing company that is empowering Manufactures/Retailers large and small with their easy-use, easy-to-manage, customizable online store and secure checkout. DIGITIXER manage your products; manage your inventory, track sales and more.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
LSA16: Attribution Revolution - The New Location AnalyticsLocalogy
This LSA16 session explored the state of the art in location analytics and explains why all publishers, platforms and agencies will need to be able to demonstrate offline impact and optimize against real-world actions such as store visits and in-store sales. For more on the session visit: http://bit.ly/1nxuEQL
Market To An Audience of One - Real-time context makes individualized marketi...SAP Customer Experience
Presented by Marcus Ruebsam, SVP, Solution Management at SAP
Against the backdrop of the digital age and empowered customer, old marketing tactics no longer work. This presentation, given at the 2015 MarTech Conference in San Francisco, shows how customer data (both implicit and explicit) delivered in real-time is the key to delivering personalized customer engagement. The SAP hybris Marketing solution helps business to unify data across the organization for a single source of truth about the customer/prospect. It enables marketers to combine information about what the customer has done, what they will most likely do next, and what they are doing in the moment to deliver real-time individualization.
The SAP hybris Marketing solution brief provides additional details about the solution which you can find on our website: http://www.hybris.com/marketing
Drew Breunig
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.
Session Takeaways:
Learn how a phone figures out where it is and how that data is shared
Understand what location data can and can't do, so you can decide if it's relevant to your needs
See how marketers are using location data today to increase the relevancy of their campaigns
Discovery how you can leverage this data tomorrow
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle
Digitally-empowered consumers are changing how banks communicate, interact, and acquire customers. A material opportunity exists to engage with a relevance and frequency that was previously not possible — and there is a risk for banks who do not capitalize on this opportunity.
Citizen’s Bank moved from a product-centric to a customer-centric marketing organization through data, analytics, and digital technology to expand the reach and deliver personalized customer experiences
Building A Better Mousetrap, While Avoiding Getting TrappedMediaPost
We all share similar visions and struggles when creating our own Utopia. With email at the center, today's rapidly changing technology landscape strives for a cross-functional environment to succeed through connecting disparate tools, navigating department politics, and overall breaking down the barriers to building your brand's own tech stack. Critical decision making, securing funding and resources, providing data security and governance, and overall building with the future in mind can only complicate the long and winding road from ideation to reality.
Satisfy the Demands of Mobile with Intelligent Marketing AutomationBill Magnuson
Instead of relying solely on discovery and one-size-fits-all outreach, marketers need to be proactive about addressing their audience on the channels where they’re active and greet them with highly relevant communication. Mobile needs to be a dominant part of this overall strategy. This session will solve this issue, illustrating how to automate and elevate mobile campaigns by leveraging first-party data, owned media and the right solutions to engage with audiences at scale.
Originally presented at Digital Summit Denver on June 17, 2015 by Bill Magnuson (@billmag)
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
Your App Metrics Are Telling You How To Make Them Better: The Digits Data ReportBraze (formerly Appboy)
Digits, Appboy's new mobile marketing benchmarks report, draws on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today's mobile marketing landscape.
This session of Relate Live discussed current app engagement metrics benchmarks, and what marketers can do to improve their results. In this presentation, you'll learn:
- App engagement and push messaging benchmarks
- Tips you can implement today to improve crucial KPIs, based on how your metrics measure up to benchmarks
Statistical Models Explored and ExplainedOptimizely
Statistical models used by A/B testing solutions vary greatly. To interpret your test results with accuracy, you need to be well-versed in the approach your testing solution uses to calculate significance. In this presentation Optimizely stats experts will provide a hard-nosed look at a range of statistical models, the risks and tradeoffs associated with each and explain how not all models are created equal.
Check out these slides to learn:
- How testing solutions use Frequentist and Bayesian models to compute significance
- A refresh on core statistical concepts including significance, error, and more
- How Optimizely’s Stats Engine mitigates risk while allowing experimenters to make decisions quickly
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
Digital Marketing: A how-to-guide for effectively harnessing the power of the...Podium
We all know the internet can be a powerful marketing tool. What isn’t as clear is what’s the most effective way to harness its power. This presentation will delve into emerging trends in digital marketing and simple hacks your dealership can implement to increase not only traffic to your website but also foot traffic through your showroom doors. Key takeaways include:
1. An easy explanation of the complex Digital Marketing Ecosystem
2. What steps your dealership must take to drive traffic and sales opportunities
3. How your online reputation can have a positive or negative impact on your success
4. Strategies for improving your online reputation
The importance of User Experience (UX) in retaining your app users. This presentation shows app owners how to onboard and keep users. Includes statistics on current worldwide app and device usage and examples of successful apps.
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared to single campaign sends.*
If you are not currently using drip email marketing, or just need a refresher on how to develop a successful drip strategy and measure its success, review this slide deck. WIthin it is the five things you need to do to develop a successful, profitable drip marketing campaign. View what elements you should include and how test to boost performance in your next drip marketing campaign.
Also covered - how to:
• Effectively identify and evaluate drip opportunities – so you can choose the one(s) that will have the most impact on your bottom line
• Strategically determine the right frequency and cadence for your program – so you are working in sync with the customer journey
• Expertly craft a plan for your drip campaign, including a flow chart, data brief and performance projections – so you can execute with ease
• Successfully track and report on the metrics that matter across the entire campaign – and identify areas for potential improvement
• Efficiently ‘clone’ successful campaigns for use with other target audience segments or other products – so that you can truly get the maximum benefit from your time spent
10 Key Trends That Are Defining the Marketing Organization of The FutureGumGum
We partnered with Brand Innovators to understand what the marketing organization of the future looks like. We asked more than 200 marketers from Fortune 500 brands what they have to say about the focus of their marketing organizations and what they predict the marketing organization of the future will look like. These slides present the top 10 key trends learned from this study.
To learn more about our research, you can download the full report here: http://www.gumgum.com/learn/guides/building-the-marketing-organization-of-the-future/
Presentation at Education Session of Digital Marketing at Beauty Expo Australia 2015 by Mark Horwood-James; Head of Strategy & Experience at Blackglass/The Gruden Group
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Presented by Roshandev Singh, LogMeIn & Steve Nuttall, Fifth Quadrant. Get insights and stats on the state of mobile and it's future in the business world. Thanks to smartphones and ubiquitous connectivity, consumers can engage with businesses, and share their experiences with their networks, anywhere and at any time.
Best Practices for Email Marketing in the Mobile AgeBranch
Did you know that businesses could be leaving as much as $40K of monthly revenue on the table by linking consumers from emails to the mobile web rather than the app?
Branch partnered with The Relevancy Group to find out how important mobile apps have become for enterprise marketers and what technologies are available to help brands drive app growth and engagement.
In this presentation you'll learn:
-Which marketing channels deliver the best bottom-line results for various verticals
-Many of the challenges that modern marketers face when trying to create a cross channel marketing strategy
-The implications from a broken mobile user experience and the evolution of the next stage in email marketing strategy
-Best practices to solve the complex intricacies of mobile emails and how to harness the power of this top marketing channel
Social really is here when it comes to the enterprise. Many see the role of social in consumer-focused businesses but have not absorbed what it means for the enterprise. Social is having a direct impact in 5 areas:
1. DIY prospecting: Customers conduct research on products and services well ahead of the official start to the sales cycle
2. Peer influence: Customers “pulse” their peers at every step of the journey
3. Trial before purchase: User testing requires grassroot support. It’s no longer a single decision instance rather smaller purchase bundles
4. Buyer & user are the same: The phenomenon changes decision and influence points in enterprise purchasing
5. Click to compare: Pricing transparency is foundational; consumer expectations are shaping enterprise behavior
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Maximize How You Individualize: because the Journey and Outcome Matter Nicholas Kontopoulos
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays marketers, but also explore some of the ways in which innovative brands are adapting to this 'New Reality’.
No one wants to hear that the car that has always felt safe and comfortable now needs a major overhaul. When the ride has always been smooth, it’s hard to believe that the engine will soon be straining to get the car up hills.
But for those of us behind the wheel of continuous tracking, that's how it feels at the moment. We are still moving forward well enough, but signs we pass along the road are warning of tough conditions ahead. Are the wheels really going to fall off around the next bend?
Similar to 5 Engagement Marketing Tips to Beat Today’s App Retention Odds (20)
Jena Donlin, Product Marketing Manager at Appboy (soon to be Braze), discusses what Apple and Google's mobile OS updates mean for the future of mobile engagement
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
Appboy analyzed 3.5 billion sessions from users in the U.S. on November 8th, 2016, comparing the day to the four previous weekdays for a look at smartphone activity by state, and by time of day.
During Grow.co's MAU Las Vegas 2016, Appboy VP of Customer Success, Spencer Burke, shared best practices for mobile acquisition, retention, and monetization alongside Urban Outfitter's Senior Director of Global CRM and Customer Analytics, Andrew Rauch.
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
SXSW is one of the largest tech and innovation events of the year and one of the most important events for apps looking to create a standout mobile experience. Here's a rundown from one of our Appboy team members of several mobile app experiences during SXSW 2016.
Learn from author and former ESPN Magazine editor Gary Belsky about how our various unconscious biases drive decision making, and what that means for marketers.
Learn about how SoundCloud is building a best-in-class marketing tech stack to significantly grow and engage their active user base across mobile and other digital channels.
Customer engagement is the process of actively building, nurturing, and managing relationships with customers. Customer engagement can unlock exponential growth for your company. Learn more about how it's done.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
5 Engagement Marketing Tips to Beat Today’s App Retention Odds
1. 5 ENGAGEMENT MARKETING TRICKS
TO BEAT TODAY’S SOUL-CRUSHING
APP RETENTION ODDS
TODD GRENNAN, SENIOR CONTENT PRODUCER
JESSE TAO, SENIOR MANAGER BUSINESS INTELLIGENCE
SEPTEMBER 14, 2016 / 2:00PM ET
2. WHY RETENTION IS IMPORTANT
70%
of companies say it’s cheaper to
retain a customer than acquire one
5X
more expensive to acquire a new
customer than to retain one
125%
increase in profits from a 5% increase
in retention
HTTP://OURSOCIALTIMES.COM/FORRESTER
3. CLASSIC
Looks at users that return
on a specific day
RANGE
Looks at users that return at any
time during a range of time
ROLLING
Looks at users that return at
any time after a specific day
CLASSIC RETENTION
RETENTIONRATE
0%
5%
10%
15%
20%
25%
DAY
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 45 90
THREE POPULAR WAYS TO CALCULATE RETENTION
5. CLASSIC
Looks at users that return
on a specific day
RANGE
Looks at users that return at any
time during a range of time
ROLLING
Looks at users that return at
any time after a specific day
CLASSIC RETENTION
RETENTIONRATE
0%
5%
10%
15%
20%
25%
DAY
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 45 90
THREE POPULAR WAYS TO CALCULATE RETENTION
7. CLASSIC
Looks at users that return
on a specific day
RANGE
Looks at users that return at any
time during a range of time
ROLLING
Looks at users that return at
any time after a specific day
CLASSIC RETENTION
RETENTIONRATE
0%
5%
10%
15%
20%
25%
DAY
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 45 90
THREE POPULAR WAYS TO CALCULATE RETENTION
8. ROLLING RETENTION EXAMPLE
MON TUE WED THU FRI SAT SUN
1
10
2 3 4 5 6 7
1
8 9 10
1
11 12 13 14
15
1
16
1
17 18 19 20 21
22 23 24 25 26 27 38
29 30
DAY 7 RETENTION
1+1+1
10
DAY 14 RETENTION
1
10
9. WHAT DOES YOUR
DATA LOOK LIKE?
WHAT IS YOUR
BUSINESS MODEL
AND OBJECTIVES?
WHEN DO YOU
START MEASURING?
WHAT IS YOUR
ACTIVITY METRIC?
HOW LONG DO YOU
WANT TO TRACK
RETENTION FOR?
THINGS TO CONSIDER WHEN SELECTING A RETENTION METHODOLOGY
10. CLASSIC RETENTION / OVERALL
RETENTIONRATE
0%
5%
10%
15%
20%
25%
DAY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 45 60 90
Fewer than 1 in 4 users will
return to the app the next day
Users are more likely to come
back to the app the day of
the week they first engaged
with the app
1
2
1
2
OUR NUMBERS - OVERALL
11. CLASSIC RETENTION / BY PLATFORM
RETENTIONRATE
0%
5%
10%
15%
20%
25%
DAY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 45 60 90
Android
iOS
1
2
OUR NUMBERS - PLATFORM
Retention rates are higher on
Android than iOS
Reversal in long term is a new
trend that emerged in
2016Q1
1
2
13. HOLDING ONTO NEW USERS
IS AN ESSENTIAL PART OF YOUR
BRAND’S LONG-TERM SUCCESS.
BUT HOW DO YOU
ACCOMPLISH THAT?
14. TO HOLD ONTO YOUR NEW CUSTOMERS, make sure you’re taking advantage of user data and today’s
digital messaging tools to reach, engage, and build sustainable long-term relationships with your audience.
RETENTION DOESN’T JUST HAPPEN
16. FiberMonk 5m ago
You’re almost there! Add a credit card to your
FiberMonk account and get 15% off your first
order!
2/ USE PUSH NOTIFICATIONS TO REACH CUSTOMERS WHO DON’T FINISH ONBOARDING
50%
RISE IN NEXT DAY
RETENTION
71%
RISE IN
TWO-MONTH
RETENTION
17. StyleRyde
Sara — The ryde you
scheduled has now
2m
slide to
StyleRyde
Sara — The ryde you
scheduled has now
2m
slide to
StyleRyde
Sara — The ryde you
scheduled has now
2m
slide to
PUSH NOTIFICATIONS IN-APP MESSAGES NEWS FEED
3/ SUPPLEMENT PUSH NOTIFICATIONS WITH OTHER MESSAGING CHANNELS
80%
RISE IN NEXT DAY
RETENTION
131%
RISE IN
TWO-MONTH
RETENTION
19. 5/ INCREASE THE EFFECTIVENESS OF YOUR OUTREACH WITH PERSONALIZATION
27%
RISE IN
CONVERSIONS
20. 1/ PRIORITIZE CUSTOMER ONBOARDING
2/ USE PUSH NOTIFICATIONS WHO DON’T
FINISH ONBOARDING
3/ SUPPLEMENT PUSH NOTIFICATIONS WITH
OTHER MESSAGING CHANNELS
4/ BOOST ENGAGEMENT WITH THE MESSAGES
YOU SEND USING SEND-TIME OPTIMIZATION
5/ INCREASE THE EFFECTIVENESS OF YOUR
OUTREACH WITH PERSONALIZATION
KEY TAKEAWAYS
22. Formed to solve the unique challenges of today's mobile economy, Appboy is an intelligent
customer relationship suite for mobile-first marketers. Our technology empowers brands to build
better relationships with their customers through mobile and other digital marketing channels.
Built around holistic profiles that offer a single view of the customer, Appboy's robust audience
segmentation and advanced multichannel messaging system allow brands to create and
automate highly personalized lifecycle marketing campaigns in every relevant channel -- from
push, in-app, and web to email, wearables, and emerging technologies.
Thousands of global marketers worldwide use Appboy to connect with over 420 million active
users, with 85 billion real-time events and 2 billion messages processed through our platform
each month. Appboy helps brands like Domino's, iHeartMedia, Capital One, Jet, Opera,
Microsoft and SoundCloud to better engage, retain, and monetize their customers. Appboy is
venture backed with over 120 employees with offices in New York, San Francisco, and London.
Learn more at Appboy.com.
APPBOY.COM
HELLO@APPBOY.COM