Jon Mann and I conducted kinetic brainstorming workshop at APDF. We were asked to combine our view with five other design leaders representing four design firms; Gavin Kelly, Rob Girling, Steve Portigal and Scott MacInnes.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Design as Leadership: Exploring the TerrainRick Fox
In contrast to the notion of design as a form of self-expression, this presentation advocates that architects and design professionals view design as an act of leadership. It was prepared for a graduate seminar I lead at the Interior Designers Institute in Newport Beach California.
Understanding human motivation_in_the_age_of_connected_machinesfrog
Solving large-scale, Industrial Internet problems has the potential of creating huge cost savings, new products, and market opportunities. However, beyond the technical challenges, understanding human motivations and values underpinned by the Internet of Things is difficult.
As data collection and connectivity grow exponentially, the interface to remote storage, analytics and connected systems become an inflection point through which potential value is delivered to end users and equipment operators thus, increasing the importance and value of how we interact with connected hardware.
Examples are shown of how the Industrial Internet of Things can unlock value propositions such as increased productivity, better analysis, and business intelligence by better understanding human motivation.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
The first prototype of our approaches to move beyond design thinking at DNA. Touching on a number of new tools and techniques as well as theoretical positions from a number of sources. Very much the bleeding edge of our current position.
Design as Leadership: Exploring the TerrainRick Fox
In contrast to the notion of design as a form of self-expression, this presentation advocates that architects and design professionals view design as an act of leadership. It was prepared for a graduate seminar I lead at the Interior Designers Institute in Newport Beach California.
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes Harriet Wakelam
This presentation was given as a keynote at UX Finance, Istanbul Turkey 2013. It looks at the frameworks and key challenges of designing multi-channel customer experiences that deliver to financial outcomes, not just business outcomes.
The course was about how to implement user centered design in organizations. It was part of the Master degree program in Business with orientation in User Centered Design. Laurea University of Applied Sciences.
UXPA2019 How to (Build and) Test Conversational InterfacesUXPA International
Speaking from experience, I can tell you it’s virtually impossible to test intent. By this, I mean that when you are building a mostly spoken UI, such as for an Alexa skill, it is imperative to test your conversations early and often, but the kicker is that it can be really difficult to do with more traditional user testing techniques. Can you set up remote user testing sessions when there is no tangible thing or site to interact with? How do you perform in-person tests that mimic the “real experience” with lo-fi prototypes?
Having spent the better part of the last 2+ years researching, prototyping, testing, and building experiences for a multi-modal social robot and enterprise chatbots, I plan to share what worked well, including specific tools, techniques, and tips for success.
Building the User Experience Community at SDLPhilipp Engel
This presentation describes how we built an in-house user experience community at SDL. We started small, with the literal UX team of one, but grew and expanded the team and the discipline over the last 6 years.
In this presentation, we summarize what worked for us and share experiences and best practices. Not only to inspire other user experience teams, but any discipline in a large scale software development organization that intends to grow from a handful of disconnected experts into a strong internal community.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
SxSW 2013: Behavior Change as Value PropositionChris Risdon
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
Learn how user interface designers and user experience designers play an important part in creating products and services that keeps customers or users coming back for more.
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
Fallon Brainfood: 15 #Winning Ideas for young hopefuls seeking to enter adver...Aki Spicer
Fallon's Rocky Novak (@rockynovak) Director of Digital Development, and Aki Spicer (@akispicer), Director of Digital Strategy present 15 Things You Should Know (but aren’t likely hearing) About Starting Your Career in Advertising. Advice at the intersection of Inspiration and "Scared Straight."
@University of Minnesota Ad Club, November 2011
Multi-dimensional: Building 21st Century Experiences for Financial Outcomes Harriet Wakelam
This presentation was given as a keynote at UX Finance, Istanbul Turkey 2013. It looks at the frameworks and key challenges of designing multi-channel customer experiences that deliver to financial outcomes, not just business outcomes.
The course was about how to implement user centered design in organizations. It was part of the Master degree program in Business with orientation in User Centered Design. Laurea University of Applied Sciences.
UXPA2019 How to (Build and) Test Conversational InterfacesUXPA International
Speaking from experience, I can tell you it’s virtually impossible to test intent. By this, I mean that when you are building a mostly spoken UI, such as for an Alexa skill, it is imperative to test your conversations early and often, but the kicker is that it can be really difficult to do with more traditional user testing techniques. Can you set up remote user testing sessions when there is no tangible thing or site to interact with? How do you perform in-person tests that mimic the “real experience” with lo-fi prototypes?
Having spent the better part of the last 2+ years researching, prototyping, testing, and building experiences for a multi-modal social robot and enterprise chatbots, I plan to share what worked well, including specific tools, techniques, and tips for success.
Building the User Experience Community at SDLPhilipp Engel
This presentation describes how we built an in-house user experience community at SDL. We started small, with the literal UX team of one, but grew and expanded the team and the discipline over the last 6 years.
In this presentation, we summarize what worked for us and share experiences and best practices. Not only to inspire other user experience teams, but any discipline in a large scale software development organization that intends to grow from a handful of disconnected experts into a strong internal community.
In the digital age, good design doesn’t just result in products, it results in new relationships.
What does it really mean to be “digital”? How do non-software organisations thrive in today’s disruptive landscape? What are the key components that make for a digital transformation?
In his keynote, Alvaro introduces the necessary components for today's organisations to thrive through Strategic Design and Experience Strategy.
SxSW 2013: Behavior Change as Value PropositionChris Risdon
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
Learn how user interface designers and user experience designers play an important part in creating products and services that keeps customers or users coming back for more.
Silent prototyping - going from analog to digital - Point BlankMerlien Institute
Presented by Dörte Töllner, Co-Founder and Managing Director
& Lorri Hofer, Director Consumer Research
at Market Research in the Mobile World Europe
8 - 11 October 2013, London, Europe
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
This presentation gives a brief overview of user experience design and important principles of user-friendly design. Meant for those just starting in the UX space or looking to improve their knowledge!
Topics covered include:
What is user experience?
Different research techniques: when to do what type of research, how to formulate strong questions
Creating a persona
Problem statements
And more!
Read the presenter's notes to get the full experience.
A workbook that facilitates a User Centered Design Charrette created by students in the Human Centered Design and Engineering Department at the University of Washington.
Presented to the internal creative group at frog design in SF as a way to inform and inspire the team. This deck presents a new way to think about contextual inquiry, participatory design and the future of design research. For, With, and Through Design is a new lens from which to understand the design work that is being conducted at frog and elsewhere.
Francisco Inchauste - RIA Mojo - Making your Flex application standout with a...360|Conferences
The interface is the product. Make it great. Creating a differentiating experience and effectively positioning your RIA in the market is key to success. We'll look at why it's important to invest in the experience in this tough economy, explore UX methodologies, and touch on real world examples.
The challenges and opportunities of multi-tasked, multi-device and connected users is be explored when designing digital products. An end-to-end methodology based on Contextual Design that addresses the challenges above is presented along with practical examples.
Using Design Thinking to Develop Visitor-Centered ExperiencesWest Muse
Presenters:
Dana Mitroff Silvers, Principal and Founder, Designing Insights
Liz McDermott, Managing Editor, Web & Communications, Getty Research Institute
Design thinking is a human-centered process for problem solving and innovation. In this workshop, participants were introduced to design thinking through a hands-on, highly interactive experience. Attendees learned how to apply selected tools and methods of the design thinking framework to museums, including empathy interviewing, problem definition, rapid prototyping, and user testing.
Agile and UX both put user's needs at their center, but their foundational beliefs have set them at odds over the years.
Presented at part of "24 Hours of UX" 2022.
This is Group 4's presentation for SoundCloud’s partnership with TU Delft took place on February 11th and formed part of the Berlin-exclusive ‘Masters of Strategy Tour’ by Studio 360 (a community of Dutch and international students from the Strategic Product Design masters programme). As part of their
curriculum, students leverage their creativity, design acumen and diverse backgrounds to solve complex problems for companies.
This is Group 3's presentation for SoundCloud’s partnership with TU Delft took place on February 11th and formed part of the Berlin-exclusive ‘Masters of Strategy Tour’ by Studio 360 (a community of Dutch and international students from the Strategic Product Design masters programme). As part of their
curriculum, students leverage their creativity, design acumen and diverse backgrounds to solve complex problems for companies.
This is Group 2's presentation for SoundCloud’s partnership with TU Delft took place on February 11th and formed part of the Berlin-exclusive ‘Masters of Strategy Tour’ by Studio 360 (a community of Dutch and international students from the Strategic Product Design masters programme). As part of their
curriculum, students leverage their creativity, design acumen and diverse backgrounds to solve complex problems for companies.
This presentation was used for the onsite workshop between Delft Students + Soundcloud. SoundCloud’s Product Designers, Engineers and Researchers were on hand to personally
present the brief and work with the students over the course of the day. Students broke into groups and worked against the clock to craft their strategies, which ultimately got pitched to key
representatives from SoundCloud’s senior management team.
S360 Strategic Product design collaboration proposal for Berlin 2016Prarthana Johnson
This is a group of students from the Strategic Product Design course at Delft University of Technology who self run this program facilitated by their professor. Their goal is to find several companies in a location (Berlin in 2016) where they can offer their services of a new perspective to a company and in exchange they gain experience. The student sent over this proposal and previous student examples.
This is the original speaking notes for a presentation given by Garrett and Prarthana for TYPO 2016. We shared how an internal design team faces the challenges of constant feedback in every direction.
Prarthana shares how she discovered her voice in design. She shares the journey, a few insights to the skills and tools required to be effective in creating a point of view to influence product decisions. She shares a few differences from startup, design consultancies to corporation. A few design processes are also shared. This presentation was shared on August 10th 2016 in Tel Aviv as part of a Facebook sponsored event. This presenation was also used as part of of a conversation on October 13 2016 for Balderton a VC firm in London.
An internal lecture for Microsoft designers for the four by design series. Design deprivations covers different techniques to brainstorm for nascent technology.
This was one of lecture as part of a 4 part series offered by T-mobile in conjunction with Professor Amber Howard at NC State University Dept of Graphic Design. This was a for the course GD492-002: Special Topics: Design for Mobile Interaction. T-mobile provided real case studies and process to a group of students. This presentation represents the interaction portion.
UX Istanbul 2015: Why Design Has A Set At the TablePrarthana Johnson
Prarthana Johnson shares how design has a seat at the table at Microsoft. She walks through a case study where user research conducted an ethnography to influence a new strategy called groupsonas. This work has influenced many products across Microsoft such as Teams, OneNote, Office, Skype, Surface Hub and more.
Worktech West Coast 2014: The sweet spot between the digital & physicalPrarthana Johnson
Prarthana Johnson shares a combined efforts from Microsoft + Herman Miller that discovered work environments needed to evolve. This holistic point of view considered how people work, where they work, the technology they use and the furniture needed to help enhance meeting experiences.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
2. Meet the panel
Jon Mann
Artefact
Kinetic UX
Prarthana Panchal
Microsoft
Kinetic UX
Steve Portigal
Portigal Consulting
Gavin Kelly
Artefact
Scott MacInnes
Teague
APDF Exchange 2011 2Kinetic UX
3. “Design is easy. All you do is
stare at the screen until
drops of blood form on your
forehead.
– Marty Neumeier
3
9. The Future Is Rapidly Advancing
Reality Graphics
New visualizations
NUI Controls
New interactions
MEMS Sensors
New intelligence
9Kinetic UX APDF Exchange 2011
15. Immersion Techniques
Scenarios
Act out the interaction
Portray the interactions in the
environmental contexts they would
be used.
Note: if you can live it for real, do it!
Role Playing
Act out the roles
Portray the needs and perspectives
of the players in the interaction.
Personification
Act out the personality
Give personality to the inanimate
qualities of the product, service or
brand.
15Kinetic UX APDF Exchange 2011
18. 18
Warm up
Get physical
Portigal Consulting
§ Simple improv game with a ball to throw around
§ No actual content collected here; just getting people in the mode
§ Set the tone for the experience
20. 20
Game 1
Act out the smart home of the future
Portigal Consulting
§ The smart home isn’t the actual design problem – it’s a metaphor
drawn from pop culture to help people make a leap into what could be
§ Client and participant cast as homeowners or parts of the household
§ The simple costumes help people get into the mode of acting as
someone else and leaving behind their own expectations and
perceptions
21. 21
Game 2
Act out the online experience of the future
Portigal Consulting
§ Each successive game gets closer to the actual problem we are trying
to understand
§ Foam-core printout of computer bezel with screen removed so person
can play the “Internet” or the PC and can face the “user” through the
computer itself
§ People played not themselves, but celebrities, to get away from
today’s constraints and envision something possible
§ Celebrity surfs the web and talks-aloud as they do so; their smart
computer engages in a dialog with them
23. 23
Guess what?
This is a lot of fun!
We created a positive environment
and it turned out that we cracked
each other up the whole time; it was
playful, but that doesn’t mean it
wasn’t ridiculously insightful
Portigal Consulting
24. Rapidly generated initial design
principles for future experiences,
including how to meet expectations,
avoid pitfalls, and create delight
24
Results!
Portigal Consulting
25. Immersion
Pre-Activity
25Kinetic UX Photo: Sean McGrathAPDF Exchange 2011
Pick your brand + industry
Brand
1. Diesel (clothing)
2. Coca-Cola (beverage)
3. Nike (fitness)
Industry
A. Airline
B. Automotive
C. Beauty Products
1 min
Create groups of 3-4 and pick a brand and industry.
26. Immersion
Activity
WHAT YOU WILL NEED:
§ Blue Immersion Cards
§ Concept Sheets
§ Markers
26Kinetic UX Photo: Sean McGrathAPDF Exchange 2011
Understand your brand through personification and gain the
knowledge of the emotional experience of your consumers.
Start with one person in your group to act as the brand. Have
them personify the brand by “acting the brand” or
“manifesting the brand”. While one person documents, have
the others in your group have a conversation with your brand.
Now take a few turns “acting the brand” and playing the role
of consumers.
7 min Ideate, Act and Capture
2 min Share Out
7 min Ideate, Act and Capture
2 min Share Out
When you make the switch what are the qualities of that brand?
What is the consumer and brand relationship with the new business?
What is your brand’s aspiration? the vibe? the feeling?
Personification Technique (20 mins)
28. Tangibles Techniques
Props
Acting with the object
Use props to investigate our
physical and emotional interactions
to the problem context.
Rapid Prototyping
Interacting with the object
Build interactive props to experience
the product/service/brand in use.
Sensory Deprivation
Expand beyond the object
Introduce physical constraints (sight,
hearing, dexterity) to promote more
holistic solutions that cater to all the
senses.
28Kinetic UX APDF Exchange 2011
35. Tangibles
Pre-Activity * Swap one person from each group.
Using the same company from the last activity, design a mobile
phone that represents the manifestation of the brand. Make sure to
include a unique physical characteristic/interaction that is the
defining feature of the phone.
Bring it to shape using the clay (it does not have to be perfect).
8 min Ideate and Craft
35
WHAT YOU WILL NEED:
§ Brand Insights
§ Modeling Clay
Kinetic UX APDF Exchange 2011
Make a Prop (8 mins)
36. Tangibles
Activity
WHAT YOU WILL NEED:
§ Orange Tangibles Cards
§ Props
§ Concept Sheets
§ Markers
36
Test & Tweak your prop by getting intimate with your ideas.
Come up with many ideas on how would you use your unique
physical characteristic/interaction while (consider these):
1. Running around the lake
2. Walking through the airport carrying a bag in one hand
3. Driving in the car
4. Interacting with the phone discretely
One person perform the idea, the other person scribe the idea.
Take turns. Refine your artifact physically by improving on the
design.
8 min Test, Ideate and Tweak
5 min Share Out
Kinetic UX APDF Exchange 2011
Props Technique (8 mins)
38. Reframing Techniques
Perspectives
Look to other disciplines
Add perspectives from adjacent or
tangential design disciplines (ID,
IxD, Motion, Architecture, Graphic,
Sociology, etc)
Biomimicry
Look to nature
Restate the problem and look to
nature for analogous solutions
around form/process/ecosystem
Invert
Look at it another way
Flip the problem around and look at
it from a different direction. Up is
down...turn it inside out.
38Kinetic UX APDF Exchange 2011
44. 44
Rule 1
There Are Bad Ideas
Encourage critical debate:
challenge others, defend your
thinking.
It’s okay to disagree with an
idea and suggest alternatives.
Wild ideas are welcome, but be
prepared to back them up.
45. 45
Rule 2
One Idea to Rule Them All
Focus on one idea at a time.
Keep building on a solid idea
that progresses to be the most
actionable of the lot.
Ideas can fork and merge, but
don’t lose sight of the goal for
the session.
46. 46
Rule 3
Time is short
Sessions should be kept as
short as possible, so be on
your toes and be concise.
Interrupt long-winded
digressions to keep things on
track.
Think fast, talk faster
47. Creationstorming is about making concrete decisions that move a project
toward a specific goal. Ideas are critically debated in the moment and the
team walks out with something closer to being real. We asked: “What can
we achieve in a day?”
1. Best results with small groups (2-3)
2. Have a project goal for the session
3. Create and display a list of key constraints
4. Have background information/ inspiration at hand
47
Preparing to Creationstorm
49. * Swap one person from each group.
Based on the earlier tangible activity, pick one of the ideas and
generate as many ideas on how you would invert this concept.
Take the key characteristic you generated in the concept for
tangibles and invert it.
Consider:
• Change the order of tasks
• Turn the artifact upside-down
Example: You have two screens for a phone that closes in on itself, but inverted
they can be on the outside for one handed use.
5 min Invert, Ideate and Refine
2 min Share Out
WHAT YOU WILL NEED:
§ Green Reframing Cards
§ Previous Concepts
§ Concept Sheets
§ Markers
Reframing
Activity
49Kinetic UX Photo: SchtumpleAPDF Exchange 2011
Invert technique (7 mins)
50. • Take anyone of your ideas from our previous activities.
• Refine your previous concept by bringing in additional
perspectives. Concentrate on creating one idea.
• Generate ONE refined concept based on different perspectives.
10 min Refine one concept
2 min Share Out
WHAT YOU WILL NEED:
§ Green Reframing Cards
§ Previous Concepts
§ Concept Sheets
§ Markers
Another
Activity
50
Reframing
Kinetic UX Photo: SchtumpleAPDF Exchange 2011
Perspectives technique (12 mins)
51. Let’s Recap
Immersion
Emotional experience
User perspectives
Empathy building
Tangibles
Physical experience
Object perspectives
Intimacy building
Reframing
Collaborative experience
Solution perspectives
Breadth building
51APDF Exchange 2011Kinetic UX
52. Thank You
52APDF Exchange 2011
Kinetic UX Portigal Consulting
Jon Mann
Kinetic UX | Artefact
jon@KineticUX.com
Prarthana Panchal
Kinetic UX | Microsoft
prar@KineticUX.com
Steve Portigal
Portigal Consulting
steve@portigal.com
Gavin Kelly
Artefact
gavin@artefactgroup.com
Scott MacInnes
Teague
smacinnes@teague.com