This is Group 4's presentation for SoundCloud’s partnership with TU Delft took place on February 11th and formed part of the Berlin-exclusive ‘Masters of Strategy Tour’ by Studio 360 (a community of Dutch and international students from the Strategic Product Design masters programme). As part of their curriculum, students leverage their creativity, design acumen and diverse backgrounds to solve complex problems for companies.

1. Making SoundCloud
intimate once again
Group 4

2. Our trigger
“General feeling that the social aspect of
SoundCloud has been lost”

3. SoundCloud lost intimacy
Start Now Future

4. Big platforms can be intimate

5. What is a group?
Connection
Shared experiences
Look back at history
Interests
More than 2 people
Selective
Interactive
Dynamic (active/inactive)

6. Introducing ZONES

7. What kind of ZONES?
Genre
Band
Radio channel
Party
Demographical
Guilty pleasures
Dynamic (active/inactive)
Festival
Mood

8. Mockup

9. Does SoundCloud have to be more
social?
Yes… but on a small scale, only social to the people you have
a connection with
1. More engaging users
2. Users spend more time on platform
3. More valuable platform = more valuable company

10. Extra idea
Add a “sound anthem” to the group/ZONE name…