This is the intro slide deck to my User experience class at Miami Ad School in SF. I run through basics and how the course will unfold.

1. An Introduction to User
Experience and Interaction
POP 517: User Experience

2. Who am I and what
do I know anyway?

3. Who are YOU and
why are you here?

4. What are we going to do
over the next ten weeks?

5. Let’s start at the very
beginning … 1990 or
thereabouts

12. What different types of
interaction models are
there?

13. Book = page turn
Site = click
Tablet = tap/swipe
Remote = button
Handle = push/pull
XBOX Kinect/Wii = gesture
Siri App = voice command

14. Think about mobile
interaction like this

16. Let’s get our heads
together for a while

17. If you were to re-design the Netflix screen,
what would you do??
Discuss existing design problems &
possible solutions; discuss opportunities
(for content, branding, advertising, design,
technical implementation); discuss how to
strengthen existing target users vs.
changing/broadening target users.

18. So what is UX?

19. –UXnet.org and Interaction-Design.org
the quality of experience a person has
when interacting with a specific design
“
”

20. This relates to any designed product,
digital or physical …

21. Let’s try and see what we take into account
when designing a good experience for the
end user …

22. As far as digital experiences go, have a look
at these and figure out how they deliver a
good user experience …

23. http://www.oneclub.org/
https://www.rijksmuseum.nl/en
http://www.nytimes.com/projects/2012/
snow-fall/#/?part=tunnel-creek

24. How does this affect the
art director & copywriter?

25. Strategy
User needs
Appropriateness

26. How does UX sit in an
ad agency?

27. In an ideal situation UX is considered from
the beginning …. UX Design, however, is
sometimes wheeled in after concepts and
strategies have been signed off

28. Let’s talk process

29. 5Planes

30. Surface
Skeleton
Structure
Scope
Strategy

31. Surface
Skeleton
Structure
Scope
Strategy

32. Pages
Images
Text
Clickable
Functional
Informational
Visible

33. Surface
Skeleton
Structure
Scope
Strategy

34. Optimizes
arrangement of
elements for
maximum effect

35. Surface
Skeleton
Structure
Scope
Strategy

36. Defines how users
got there and where
they will go

37. Surface
Skeleton
Structure
Scope
Strategy

38. Defines features and
functions of the site

39. Surface
Skeleton
Structure
Scope
Strategy

40. Stakeholder needs
and objectives

41. Working your way from strategy to surface
the framework becomes less abstract

42. User needs
Product objectives
Content
Technology

43. Form
Industrial Designers /
Graphic Designers
Behavior
Interaction Designers
Content
Writers / Animators / Information
Architects / Sound Designers

44. One final thought

45. Quality depends on context

46. Shall we do some
homework?

48. ex
perim
entation
—————
Design
—————————
USABILITY
—————————————
RELIABILITY
———————————————
Core -Functionality

49. Core Functionality
Simply put, the most basic implementation that
yields the required result

50. Reliability
Whether someone can count on you

51. Usability
Your application is a story, not a scavenger hunt

52. Design
Functionally, it needs to reinforce the
established usability decisions, and
aesthetically, it establishes the tone and feeling
of the entire experience

53. Experimentation
Here’s where it starts to get inspirational

54. Please prepare a formal presentation (Keynote, inDesigned PDF, etc) to give in class
next week that provides your favorite brand/product/service examples for each level of
the Hierarchy of UX Needs.
What take-aways do you see? What about opportunities for improvement?
Your presentation should include:
- Each level of the Hierarchy of UX Needs with at least 15 brands/products/services total
across the pyramid
- Examples of the digital media channels in which you experience these brands/
products/services (include screenshots and/or logos; cite relevant content or feature set
examples)
- Be prepared to talk about why you chose what you chose and to present this work to
the whole class
- If you would like to experiment with your own Hierarchy system, feel free to invent a
new one.