Growing a voice as a designer
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Prarthana shares how she discovered her voice in design. She shares the journey, a few insights to the skills and tools required to be effective in creating a point of view to influence product decisions. She shares a few differences from startup, design consultancies to corporation. A few design processes are also shared. This presentation was shared on August 10th 2016 in Tel Aviv as part of a Facebook sponsored event. This presenation was also used as part of of a conversation on October 13 2016 for Balderton a VC firm in London.
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Growing a voice as a designer
- 1. GROWING A VOICE AS A DESIGNERFROM CORPORATE TO STARTUP
- 2. I LOVE WHAT I DO
- 3. CONSULTANCIES CORPORATIONS START UPS (WELL KINDA)
- 4. BUT BEFORE THAT I OFTEN PUT LIPSTICK ON A PIG
- 5. I’VE ALWAYS BEEN KNOWN TO BE STRATEGIC
- 6. GROUPSONA: MIKE ROMANTIC FRIENDSHIP SHARED INTEREST FAMILY CUSTOMERS BUSINESS PARTNERS PROJECT TEAM ORGANIZATION work life BRANDING ENVIRONMENTS DESIGNING ACROSS PLATFORMS DESIGNING FOR NASCENT TECH DEFINING NEW FRAMEWORKS
- 7. CORPORATION START UP (WELL KINDA)
- 10. DISCOVER SYNTHESIZE IDEATE PROTOTYPE IMPLEMENT Who Why Where How Summary Findings Direction Focus Ideas Concepts Explorations Trials Craft Test Iterate Refine Make Ship Produce Finalize &, UX PROCESS
- 13. SERVICES B X T DISCOVER SYNTHESIZE IDEATE PROTOTYPE IMPLEMENT DELIVERDEFINE MAKE/ITERATE TEST DELIVERYSTRATEGY
- 14. big ideas pitches strategic frameworks processes principles wireframes redlines assets TRANSLATOR MAKERTHINKER THREE TYPES OF DESIGNERS
- 16. SOME TIPS ON GROWING A DESIGN VOICE
- 18. ex DIRECTOR OF PM CXO CEO CVP DIRECTOR OF PM DIRECTOR OF PRODUCT CVP PARTNER OF ENGINEER CVP GROUP MANAGER DIRECTOR ENGINEER GROUP MANAGER HEAD OF DESIGN CTO/FOUNDER CEO/COFOUNDER CFOCRO SVP OF PRODUCT SVP OF PRODUCT SVP OF PRODUCT LEAD DESIGNER LEAD UXR 16 300 1,250 118,000 DESIGN IN COMPANIES not accurate and not every role is shown DIRECTOR OF ENG DIRECTOR OF ENG PARTNER OF DESIGN DIRECTOR DESIGN PRINCIPAL DESIGN MANAGER PRINCIPAL DESIGN MANAGER DIRECTOR OF PM DIRECTOR ENGINEER SENIOR PM DESIGNER PRINCIPAL PM SENIOR DESIGNER in 2015 Today
- 19. MENTOR AND BE MENTORED ROLE MODEL AND HAVE A ROLE MODEL JON MANN SR.DESIGNMANAGER TOM BOUCHARD DIRECTOROFDESIGN,PARTNER
- 20. ASK QUESTIONS DON’T BE A FLY ON THE WALL
- 21. GET FEEDBACK ON WORK IN PROGRESS AND DEVELOP A POINT OF VIEW
- 22. WORK TOGETHER ACROSS DISCIPLINES PRODUCT MANAGER DESIGNER ENGINEER PRODUCT MANAGER PROTOTYPER INSIGHTS MANAGER MARKETING MANAGER RESEARCHER MARKETING MANAGER
- 24. PRESENT BIZ PLANS WITH EXPERIENCE VIDEOS CREATE THE BRAND WITH MOODBOARDS SHARE THE TECH INVESTMENTS WITH WORKING PROTOTYPES MAKE, MAKE & MAKE
- 25. DESIGNER DESIGNER TELL THE STORY OF USER’S EXPERIENCE
- 26. EXEC BOARD OF DIRECTORS EXEC SOUNDCLOUDERS MARY MEEKER ~ 300 SOUNDCLOUDERS RECORDED & PUBLISHED A 7 HOUR PRESENTATION TO EXECUTIVES EXEC EXEC EXEC EXEC ~ 20 OF THE E.L.T DESIGNER WEEKLY PRESENTATIONS TO THE WHOLE COMPANY LEARN TO PRESENT
- 27. AS A DESIGNER, I’M A CRAFTSWOMAN, BUT ALSO FIND MYSELF DISCOVERING, QUESTIONING, LISTENING, ADVOCATING, UNDERSTANDING, TEACHING, PARTNERING, COLLABORATING, DEFINING, FACILITATING, SUPPORTING, PROTECTING, TRANSLATING, STORYTELLING & PITCHING THE NEXT BIG THING FOR SOUNDCLOUD
- 28. I ACTUALLY LIKE HERDING CATS
- 29. REMEMBER TO CELEBRATE & HAVE FUN
- 30. THANK YOU OH YEAH AND I'M A MOM OF 4 BOYS. I’M ADVENTUROUS AND NEVER WANT TO STOP LEARNING. I WILL TRY MOST THINGS AT LEAST ONCE AS LONG AS IT DOESN’T INCLUDE HEIGHTS OR SPIDERS. I TRY TO LIVE LIFE AT 200%