1. AO5 COMPARE DISTRIBUTION CHANNELS & OWNERSHIP PATTERNS
1. Mainstream and large publishing company
! Future plc.
6th largest publishing company in the UK
150+ publications
4 divisions: tech, games, movies & music
Business model- content- both digital & physical
Sold for subscription and cover price
+Advertising
Print & DIgital Advertising
Total Circulation:
Print- 65,381
Digital (iPad)- 1,631
Digital publications certificate audit- 8,479
Combined- 75,479 sales per month
Other branded events
Awards
Cross promotion screenings with Sky
Distribution Model!! ! ! ! ! Each model has the same/ similar
! ! ! ! ! ! ! ! content - news, reviews, features.
Print-

2. Web-
Digi Mag-
App-

3. 2. Independent publisher + design agency
! Church of London
Founded by Danny Miller and Matt Bochenski
Both began working at Adrenaline magazine which closed in 2005. They were working on
Little White Lies as side project and then launch it under their new company: Church of
London.
They now publish 2 magazines:
Little White Lies &
Huck- Skateboard, surf and extreme sports lifestyle magazine
Business model
Little White Lies and Huck both exist to create profits but also to act as an advert for the
contract publishing and design part of the business.
Church of London as a Creative Agency
Church of London work on the following products:
Contract publishing!-Magazines (SCEE)
! ! ! -Brochures
! ! ! -Prospectuses
Design! - Film posters
- Independent film marketing
Events! - Festivals
! ! -Screenings
Distribution Model!! ! ! ! ! Significant that LWL does not
! ! ! ! ! ! ! ! have a digital edition- perhaps to
! ! ! ! ! ! ! ! preserve the traditional qualities
! ! ! ! ! ! ! ! and production values of print.
Print-

4. Web-
App-
Tumblr! - The tumblr allows the publishers to interact with audience often allowing
! ! consumers to submit their own versions of LWL covers.

5. 3. Industry and institutional publication
! Sight & Sound
Published by the British Film Institute
The BFI is a charitable organization established by the Royal Charter to promote British
film and TV.
They use Sight and Sound as a record in terms of cinema consumption and output & to
promote film education.
The BFI is a non-profit organisation, HQ is on the Southbank, London.
BFI also organize and own the:
The London IMAX Cinema
The London Film Festival
BFI Education- Events and Publishing
BFI Archive and Library
BFI Production, UK Film documentaries

6. Distribution Model
ABC- 22,000
Print Based- Sold out all large newsagents and independent cinemas
Online- Archive of issues and features
No digital version of content
Analysis of Ownership and Distribution
Total Film & Future PLC
Large target audience and mainstream magazine. Distributed nationwide to enable large
revenue Stream. Subscription Heavily advertised online and with offers and promotions.
Future has embraced digital distribution- especially through Appleʼs New Stand app- works
with existing “Cover Price” Business Model.
Model of Business is aimed to maximize both sale and advertising revenue.
Little White Lies
Bi-Monthly- sold in selected stores and relevant places (cinema, clothes stores) app is not
a interactive magazine. Suggests that the physical magazine is the most important of the
LWL brand.
The creativity and design of the magazine is more than exclusives. The purpose is to drive
business to the creative agency part of the business.
SIght and Sound & BFI
Sight and Sound acts as the critical voice of the BFI creates a record of credits and
synopsis of every film released in the UK cinemas acts as a record.
The purpose of the magazine is not to make a profit however it is there to reflect and
shape contemporary views of cinema.
Distribution is mainly subscription based and in selected news vendors.