2. Welcome toWelcome to
With 20 years of experience, we work with a range of clients
on a National, Regional or Local level to provide impactful
static and digital advertising across many formats.
Throughout the UK, we operate in:
136 Motorway Service Areas
1,000+ Pubs, Bars and Nightclubs
90+ Key Shopping Centres
Key Network Rail sites
722 Kwik Fit Service Centres
3. Welcome toOur Formats
Positioned at back of doors, above urinals
& hand dryers
Long dwell time
100% gender targeting
Captive audience – undivided attention
Intimate & discreet environment
Tear-off slips to amplify campaign
6 sheets nationwide
742 million footfall annually
Illuminated
Head on and close to the kerb
High quality
Vehicular & pedestrian impact
Venues: Motorway Service Areas Venues: Motorway Service Areas, Shopping
Centres, Bars & Clubs, Network Rail
6 Sheet Panels A3 Washroom Panels
87%
were able to recall
specific advertisers
with prompting
72%
Were able to recall
specific advertisers
with prompting
Source: *MBA Independent Researchers – averages across 15 campaigns researched
4. Welcome toOur Formats
Digital Screens
High resolution LED screens
Completely unavoidable
Static, motion & dynamic creative opportunities
Directional/POS advertising
Venues: Motorway Service Areas & Kwik Fit
Centres
Experiential
Beermats
Bar Runners
Cubicle Wraps
Mirror Stickers
Floor Vinyls
Promotional Stands
Venues: Motorway Service Areas, Shopping
Centres, Bars & Clubs, Network Rail
5. Our FormatsOur Formats
Motorway TV
Placed in the most prominent locations of the UK’s busiest
Motorway services, Motorway TV grabs the attention of thousands
of consumers whilst they relax and recharge every week
Opportunity to integrate TV content ads on Sky TV
Massive impact in a busy environment
Day-part, thermal, time-sensitive advertising
Reaching a range of audiences throughout the week
High resolution screens
Over 40 mins dwell time
Approx. 1 M footfall in 2 weeks
Dominate The UK’s Busiest Motorway
Service Areas
6. Our FormatsOur Formats
Kwik Fit TV
722 screens across 722 sites
Over 5 million footfall annually
Long dwell time - over 40 mins
Includes audio, with a screen ration of 16.9
No distractions - your advert is the focal point
Impactful digital opportunities throughout the UK’s number 1
fast fit tyre group
Dominate UK Kwik Fit stores
7. Our Environments
Motorway Service Areas
Open 24/7
Representing 33% of the UK’s daily traffic
56 million consumers visiting MSAs every 4 weeks
Situated at strategically located points across UK
The spine of the UK road network
Connecting all major cities & conurbations
136 Motorway Service Areas nation-wide
Available formats:
8. Our Environments
Bars, Pubs & Clubs
1000+ Popular Bars, Pubs & Clubs
Over 7,900 A3 washroom panels
Close to the high street and town centres
Sports & student bars
Trend setters & opinion formers
Creative solutions available
9. Our Environments
Shopping Centres
90+ Key Shopping Centres
Over 7,900 A3 washroom panels
Close to the high street and town centres
Targets hard to reach, high spending, style conscious
18-34 year olds.
Point of sale & directional advertising opportunities
Creative solutions available
10. Our Environments
Network Rail
16 Top Network Rail Stations
A3 washroom panels throughout 16 National Rail stations
Business & leisure core audiences
100% supervised washrooms
A new advertising touch point away from station clutter
10 LONDON STATIONS
Kings Cross
Liverpool Street
Paddington
Euston
Victoria
Charing Cross
Waterloo
Cannon Street
Fenchurch Street
London Bridge
6 REGIONAL STATIONS
Birmingham New Street
Edinburgh Waverley
Glasgow Central
Manchester Piccadilly
Leeds Concourse
Liverpool Lime Street
11. Our Audiences
SME
7 in 10 SME decision makers use MSAs (67% are
‘Owners/Managing Directors)
85% SME decision makers who stop at an MSA once a
week or more are ‘Owners/Managing Directors’
“There’s been a steady increase in ground
transportation with SMEs over the last 12 months”
Source: Guild of Travel Management Companies Survey, 2014, TGI 2015
12. Our Audiences
Students
700+Student Bars, Pubs & Clubs
Students spend a majority of their leisure time socialising in Bars, Pubs & Clubs
Weekly student nights at our venues are in proximity to the UK’s biggest universities
Our bar media provides unique standout & talkability
81% of students actively seek out student nights at
Admedia Student Venues
78% are willing to travel out of campus for a student night
at an Admedia Student Venue
*Source: Admedia Student Panel 2015
13. Our Audiences
Motorists
44% more likely than the national average to own 2 vehicles
148% more likely than the national average to purchase
a vehicle in the next 3 months
85% drivers plan to stop at an MSA
MSA visitors drive an average of 175 miles
That’s 2 hours 30 minutes of motorway driving
How many times do you plan to stop at an MSA when driving?
Source: Independent research study conducted by Market Management
14. Our Audiences
Sports
500+Sports Bars
90% of our Pub & Bar visitors see our advertising more than once a week
47% of our sports audience say they visit or pubs & bars more than once a week
to watch football
“Sports fans spend twice as long in the pub with a higher
spend per head than an average pub visit”
Source: MatchPint.co.uk 2016
Our Bar, Pub & Club visitors tend to visit the same venue on a regular basis
15. Our Audiences
Family / Baby Change
Facilities across Motorway Service Areas, Shopping Malls, Rail Stations
Only OOH media owner to offer advertising within Baby Change Areas.
6.9 million quality parent impacts across 184 venues
Intimate communication in a captive & relevant environment
85% of parents with children on long journeys
need to stop at MSAS
3.1m ‘Baby Change visits’ in 4 weeks across our
facilities
184Baby Change venues
Source: Multi-Media Effectiveness, Radio Advertising Bureau, OAA
