1. 1) Other branded events
Awards
Cross promotion screenings with ʻskyʼ
- Distortion model
- Print
- Web
- Digi mag
- App
Here is magazine print
Here is the web lay out
Here is there app

2. 2) Independent publisher + design agency
Church of London
Founded by Danny Miller and Matt Bochenski both began working at Adrenaline magazine
which was closed in 2005. Thy were working on Little White Lies as a side project and
then launched it under their new company, Church of London.
The now publish 2 magazines:
Little White Lies &
Huck - Skateboard, Surf and Extreme sports lifestyle magazine.
Business model
Little White Lies and Huck both exist to create profits but also to act as an advert for the
contract publishing and design part of the business.
Church of London as a creative agency
Church of London work on the following products:
Contract publishing: # - Magazines
! ! ! ! - Brochures
! ! ! ! - Prospectuses
Design:! ! ! - Film posters
! ! ! ! - Film marketing
Events:! ! ! - Festivals
! ! ! ! - Screenings
Distribution model
Significant that Little White Lies does not have a digital edition- perhaps tp preserve
tradition qualities and production values of print.
# # # # - Print
! ! ! ! - Tumblr
! ! ! ! - App
! ! ! ! - Website
3) Industry and institutional publication
Sight and sound
Published by British Film Institute
The BFI is a charitable organisation established by the
Royal Charter to promote British and Film and TV.
They use sign and sound as a record in terms of cinema
consumption and output & to promote film education
The BFI is a non-profit organisation, HQ is on Southbank, London.
BFI also organise and own the following:
# # # #

3. The London iMAX cinema
The London Film Festival
BFI education - Events and publishing.
Distribution model
ABC - 22,000
Print based - Sold out all large newsagents and independent cinemas
Outline - Archive of issues and features
No digital version of content
Analysis of Ownership and Distribution
Total Film & Future PLC
Large target audience and mainstream magazine. Distributed nationwide to enable large
revenue stream. Subscription heavily advertised online and with offers and promotions.
Future has embraced digital distribution - especially through Appleʼs news stand App-
works with existing “Cover Price” business model.
Model of business is aimed to maximise both sales advertising revenue.
Little White Lies
Bi-monthly- Sold in selected stores and relevant places (Cinema, clothes stores) App is not
as interactive. Suggest that the physical magazine is the most important of the Little White
Lies brand. The creativity and design of the magazine is more than exclusive . The
purpose is to drive business to the creativity agency part of the business.
Sign and Sound & BFI
Sight and Sound acts as the critical voice of the BFI creates a record of credits and
synopsis of every film release in the UK cinemas acts as a record.
The purpose of the magazine is not to make a profit however it is there to reflect and
shape contemporary views of cinema/
Distribution is mainly subscription based and in selection news vendors.