Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful projects. The film would be released independently with a focus on word-of-mouth and social media marketing due to the low budget. Screenings would be in select UK cinemas initially and expanded based on popularity.

1. EVALUATION QUESTION 3:
WHAT KIND OF INSTITUTION
MIGHT HAVE DISTRIBUTED
YOUR MEDIA PRODUCT AND
WHY?

2. DISTRIBUTORS: WARP FILMS
• Warp Films would have been the distributors for our production. They are
well known for distributing social realism films such as ‘This Is England’, and
are strongly associated with Shane Meadows, renowned for making social
realism films. They are an British, independent and horizontally integrated
company based in London and Sheffield. Using them would therefore be a
convention of our social realism/drama genre.
• Practicality-wise they would also be a suitable company to use, due to the
fact that they are based in England. Furthermore, the fact that they are
independent suggests distribution of our product may be fairly cheap and as
4 independent producers, we do not have a high budget in terms of
marketing and distributing.

3. PRODUCTION COMPANY: FILM 4 PRODUCTIONS
• To maintain the British and independent companies we worked alongside, we
thought Film 4 would be an appropriate and high quality company to work in
conjunction with. Like Warp Films, they have impressive experience in the
social realism/drama genre and have proved successful at it in the past.
• Another feature of Film 4 Productions that encouraged us to use them is the
fact that they have in fact previously worked alongside Warp Films. This
synergy has proved successful in multiple films such as ‘Berbian Sound
Studio’, ‘Bunny and the Bull’, ‘Donkey Punch’, ‘Four Lions’ and many more,
all films proving a success, particularly ‘Four Lions’, on its opening weekend
generating the highest site average of all the new releases, £5,292, making a
total of £609,000.
• This reinforced our assurance that the two companies would work well
together.

4. “CANDY STRIPPED” RELEASE PATTERN
• Similarly to many independently made social realism films, as a result of our low budget,
we will rely heavily on the impact of the below-the-line marketing technique of social
media to help market our production. The Facebook page for our production will hopefully
attract a number of members of our audience as well as the use of Web 2.0, causing word
of mouth. On this Facebook page, we will blog information regarding the time and location
of screenings around the UK. However, the production will not be shown in the majority of
the cinemas throughout the UK, thus we are dependant, again, on word of mouth. This is
due to the fact that the more people who hear about it will go and see it, meaning sales
from the cinema will increase, therefore more cinemas will want to screen the production
due to its increasing popularity.

5. • Our target market of A-B income bracket would not be attracted by marketing techniques
such as the creation of a hyper-diegetic world, due to their age and high level of
sophistication. This bodes well for us as a production team, as it allows us to focus on
marketing and promotion such as promotion posters and creating trailers, highlighting the
ideologies and conventions (both met and not met), which will attract our audience to a
much greater effect.