1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND
WHY?

2. •
Definition: A media institution is an organisation that deals with the production, marketing,
distribution and regulation of media products.
•
Media institution
•
ITV-http://www.itv.com/
•
Future publishing-http://www.futureplc.com/
•
Sky-http://www.sky.com/
•
Development Hell-http://www.developmenthell.co.uk/
•
Bauer Media-http://www.bauermedia.co.uk/
•
IPC Media-http://www.ipcmedia.com/

3. BAUER
•
Bauer Media Group is a multinational company headquartered in Germany which
operates in 16 countries worldwide.
•
Worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million
magazines a week.
•
Bauer Media Group has a 50% stake in the British television company box television, the
other half owned by channel 4. Box television acts as the content subsidiary that
produces several popular music television channels which include: 4music; The box;
Heat; Kerrange!; Kiss; Magic and smash hits.

4. IPC MEDIA
•
PC Media Ltd (formerly International Publishing Corporation), a wholly owned
subsidiary of time inc, is a consumer magazine and digital publisher in the United
Kingdom, with a large portfolio selling over 350 million copies each year.
•
Shown below is all the types of brands IPC media cover.
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5. WHICH COMPANY WOULD DISTRIBUTE MY
MAGAZINE?
•
I think that Bauer media would be the best company to distribute my music magazine. As
they specify in pop and rock genre style of music, electric/dance style magazine is not
what they usually do but on the other hand, it would increase there target audience which
would increase business for Bauer. As my target audience is for teens and young adults, I
think that Bauer would be a better choice to distribute my magazine as it would fit into the
company more than IPC media reasons for this as as Bauer include rock, a lot of dance
music artist such as zedd who included Hayley Williams from Paramore in the song ‘stay
the night’ can use artist from a wide range of genres across the music industry.