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1. Mainstream	
  and	
  large	
  publishing	
  company	
  
Future	
  PLC	
  
6th	
  Largest	
  publishing	
  company	
  in	
  the	
  UK	
  
150+	
  Publica?ons	
  
4	
  divisions	
  -­‐	
  Tech,	
  Games,	
  Movies	
  &	
  Music,	
  ac?ve	
  
Business	
  model	
  -­‐	
  content	
  -­‐	
  Both	
  digital	
  and	
  Physical	
  
Sold	
  for	
  subscrip?on	
  and	
  cover	
  price	
  
+Adver?sing	
  
Print	
  &	
  Digital	
  Adver?sing	
  
Total	
  Circula0on:
Print	
  -­‐	
  65,381
Digital	
  (iPad)-­‐	
  1,631
Digital	
  Publica?ons	
  cer?ficate	
  Audit	
  -­‐	
  8,479
Combined	
  -­‐	
  75,479	
  	
  Sales	
  per	
  Month
Other	
  Branded	
  events	
  
Awards	
  
Cross	
  promo?on	
  screenings	
  with	
  Sky	
  
Distribu0on	
  Model
Print	
  
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS
Web	
  
Digi	
  Mag	
  
hJp://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS
App
Each	
  Model	
  has	
  uses	
  the	
  same/Similar	
  content	
  -­‐	
  news,	
  
reviews
2. Independent	
  &	
  Publisher	
  &	
  Design	
  Agency	
  
Church	
  Of	
  London	
  
Founded	
  by	
  Danny	
  Miller	
  and	
  MaW	
  Bochenski.
Both	
  began	
  working	
  at	
  Adrenaline	
  mag	
  which	
  closed	
  in	
  2005.	
  They	
  were	
  working	
  on	
  LiWle	
  White	
  
Lies	
  as	
  a	
  side	
  project	
  then	
  launch	
  it	
  under	
  their	
  new	
  company:	
  Church	
  of	
  London.	
  
They	
  now	
  publish	
  2	
  magazines:
LiWle	
  White	
  Lies	
  
Huck	
  -­‐	
  Skateboard,	
  surf	
  and	
  extreme	
  sports	
  lifestyle	
  magazine	
  
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS
Business	
  Model	
  
LiWle	
  White	
  Lies	
  and	
  Huck	
  both	
  exist	
  to	
  create	
  profits	
  but	
  also	
  to	
  act	
  as	
  an	
  advert	
  for	
  the	
  contract	
  
publishing	
  and	
  design	
  part	
  of	
  the	
  business.	
  
Church	
  of	
  London	
  as	
  a	
  Crea0ve	
  Agency	
  
Church	
  of	
  London	
  work	
  on	
  the	
  following	
  products.
Contract	
  publishing	
   	
  -­‐	
  Magazines	
  (SCEE)	
  
-­‐ 	
  Brochures	
  
-­‐ prospectuses
Design	
  -­‐	
  Film	
  Posters	
  
-­‐ Film	
  Marke?ng	
  
Events	
  -­‐	
  Fes?vals
	
   -­‐	
  Screenings
Distribu0on	
  Model	
  
Print	
  
Website	
  
App
Tumblr	
  
Significant	
  that	
  LWL	
  does	
  not	
  have	
  a	
  Digital	
  edi?on	
  -­‐	
  perhaps	
  to	
  preserve	
  the	
  tradi?onal	
  quali?es	
  
and	
  produc?on	
  values	
  of	
  the	
  print.	
  
The	
  Tumblr	
  allows	
  the	
  publishers	
  to	
  interact	
  with	
  the	
  audience	
  oaen	
  allowing	
  consumers	
  to	
  submit	
  
their	
  own	
  versions	
  of	
  LWL	
  covers.	
  
hWp://vault.liWlewhitelies.co.uk/
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS
  	
   	
   	
   	
   	
   	
   	
   	
   	
   	
  
	
   	
  
3. Industry	
  And	
  Ins0tu0onal	
  Publica0ons	
  
Sight	
  and	
  Sounds	
  is	
  published	
  by	
  the	
  Bri?sh	
  Film	
  Ins?tute	
  (BFI).	
  The	
  BFI	
  is	
  a	
  charitable	
  organiza?on	
  
established	
  by	
  the	
  Royal	
  Charter	
  to	
  promote	
  Bri?sh	
  and	
  TV.	
  They	
  use	
  sight	
  &	
  sound	
  as	
  a	
  record	
  in	
  
terms	
  if	
  cinema	
  consump?on	
  and	
  output	
  to	
  promote	
  film	
  educa?on.	
  
The	
  BFI	
  is	
  a	
  non	
  -­‐	
  Profit	
  organiza?on.	
  HQ	
  us	
  in	
  the	
  Southbank,	
  London.	
  BFI	
  also	
  organise	
  and	
  own	
  
The	
  London	
  IMAX	
  Cinema	
  
The	
  London	
  Film	
  Fes?val
BFI	
  Educa?on	
  	
  -­‐	
  Events	
  &	
  Publishing	
  
BFI	
  Archive	
  and	
  Library	
  
BFI	
  Produc?on,	
  UK	
  Film	
  Documentaries
Distribu0on	
  Model	
  
ABC	
  -­‐	
  22,000	
  
Print	
  Based	
  -­‐	
  Sold	
  out	
  all	
  large	
  newsagents	
  and	
  Independent	
  cinemas
Online	
  -­‐	
  Archive	
  of	
  issues	
  and	
  features	
  
No	
  Digital	
  version	
  of	
  content.	
  
Analysis	
  of	
  Ownership	
  and	
  Distribu0on	
  
Total	
  Film	
  &	
  Future	
  PLC	
  
Large	
  target	
  audience	
  and	
  mainstream	
  magazine.	
  Distributed	
  na?onwide	
  to	
  enable	
  large	
  revenue	
  
Stream.	
  Subscrip?on	
  Heavily	
  adver?sed	
  online	
  and	
  with	
  offers	
  and	
  promo?ons.	
  Future	
  has	
  
embraced	
  digital	
  distribu?on	
  -­‐	
  especially	
  though	
  Apple’s	
  News	
  Stand	
  -­‐	
  works	
  with	
  exis?ng	
  “Cover	
  
Price”	
  Business	
  Model.	
  Model	
  of	
  Business	
  is	
  aimed	
  to	
  maximize	
  both	
  sale	
  and	
  adver?sing	
  revenue.	
  
LiJle	
  White	
  Lies
Bi-­‐Monthly	
  -­‐	
  sold	
  in	
  selected	
  stores	
  and	
  relevant	
  places	
  (Cinemas,	
  Clothes	
  stores)	
  App	
  is	
  not	
  a	
  
interac?ve	
  magazine.	
  Suggests	
  that	
  the	
  physical	
  magazine	
  is	
  the	
  most	
  important	
  of	
  the	
  LWL	
  brand.	
  
The	
  crea?vity	
  and	
  design	
  of	
  the	
  magazine	
  is	
  more	
  than	
  exclusives.	
  The	
  purpose	
  is	
  to	
  drive	
  business	
  
to	
  the	
  crea?ve	
  agency	
  part	
  of	
  the	
  business.	
  
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS
Sight	
  and	
  Sound	
  &	
  BFI	
  
Sight	
  and	
  Sound	
  acts	
  as	
  the	
  cri?cal	
  voice	
  of	
  the	
  BFI.	
  Creates	
  a	
  record	
  of	
  credits	
  and	
  synopsis	
  of	
  
every	
  film	
  released	
  in	
  the	
  UK.	
  Cinema	
  acts	
  as	
  a	
  record.	
  
The	
  purpose	
  of	
  the	
  magazine	
  is	
  not	
  to	
  make	
  a	
  profit.	
  However	
  is	
  is	
  there	
  to	
  reflect	
  shape	
  the	
  
contemporary	
  views	
  of	
  cinema.	
  Distribu?on	
  is	
  mainly	
  subscrip?on	
  based	
  and	
  in	
  selected	
  news	
  
venders.	
  
UNIT	
  01	
  -­‐	
  A05	
  COMPARE	
  DISTRIBUTION	
  CHANNELS	
  AND	
  OWNERSHIP	
  PATTERNS

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Unit01 a-05

  • 1. 1. Mainstream  and  large  publishing  company   Future  PLC   6th  Largest  publishing  company  in  the  UK   150+  Publica?ons   4  divisions  -­‐  Tech,  Games,  Movies  &  Music,  ac?ve   Business  model  -­‐  content  -­‐  Both  digital  and  Physical   Sold  for  subscrip?on  and  cover  price   +Adver?sing   Print  &  Digital  Adver?sing   Total  Circula0on: Print  -­‐  65,381 Digital  (iPad)-­‐  1,631 Digital  Publica?ons  cer?ficate  Audit  -­‐  8,479 Combined  -­‐  75,479    Sales  per  Month Other  Branded  events   Awards   Cross  promo?on  screenings  with  Sky   Distribu0on  Model Print   UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS
  • 2. Web   Digi  Mag   hJp://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS
  • 3. App Each  Model  has  uses  the  same/Similar  content  -­‐  news,   reviews 2. Independent  &  Publisher  &  Design  Agency   Church  Of  London   Founded  by  Danny  Miller  and  MaW  Bochenski. Both  began  working  at  Adrenaline  mag  which  closed  in  2005.  They  were  working  on  LiWle  White   Lies  as  a  side  project  then  launch  it  under  their  new  company:  Church  of  London.   They  now  publish  2  magazines: LiWle  White  Lies   Huck  -­‐  Skateboard,  surf  and  extreme  sports  lifestyle  magazine   UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS
  • 4. Business  Model   LiWle  White  Lies  and  Huck  both  exist  to  create  profits  but  also  to  act  as  an  advert  for  the  contract   publishing  and  design  part  of  the  business.   Church  of  London  as  a  Crea0ve  Agency   Church  of  London  work  on  the  following  products. Contract  publishing    -­‐  Magazines  (SCEE)   -­‐  Brochures   -­‐ prospectuses Design  -­‐  Film  Posters   -­‐ Film  Marke?ng   Events  -­‐  Fes?vals   -­‐  Screenings Distribu0on  Model   Print   Website   App Tumblr   Significant  that  LWL  does  not  have  a  Digital  edi?on  -­‐  perhaps  to  preserve  the  tradi?onal  quali?es   and  produc?on  values  of  the  print.   The  Tumblr  allows  the  publishers  to  interact  with  the  audience  oaen  allowing  consumers  to  submit   their  own  versions  of  LWL  covers.   hWp://vault.liWlewhitelies.co.uk/ UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS
  • 5.                           3. Industry  And  Ins0tu0onal  Publica0ons   Sight  and  Sounds  is  published  by  the  Bri?sh  Film  Ins?tute  (BFI).  The  BFI  is  a  charitable  organiza?on   established  by  the  Royal  Charter  to  promote  Bri?sh  and  TV.  They  use  sight  &  sound  as  a  record  in   terms  if  cinema  consump?on  and  output  to  promote  film  educa?on.   The  BFI  is  a  non  -­‐  Profit  organiza?on.  HQ  us  in  the  Southbank,  London.  BFI  also  organise  and  own   The  London  IMAX  Cinema   The  London  Film  Fes?val BFI  Educa?on    -­‐  Events  &  Publishing   BFI  Archive  and  Library   BFI  Produc?on,  UK  Film  Documentaries Distribu0on  Model   ABC  -­‐  22,000   Print  Based  -­‐  Sold  out  all  large  newsagents  and  Independent  cinemas Online  -­‐  Archive  of  issues  and  features   No  Digital  version  of  content.   Analysis  of  Ownership  and  Distribu0on   Total  Film  &  Future  PLC   Large  target  audience  and  mainstream  magazine.  Distributed  na?onwide  to  enable  large  revenue   Stream.  Subscrip?on  Heavily  adver?sed  online  and  with  offers  and  promo?ons.  Future  has   embraced  digital  distribu?on  -­‐  especially  though  Apple’s  News  Stand  -­‐  works  with  exis?ng  “Cover   Price”  Business  Model.  Model  of  Business  is  aimed  to  maximize  both  sale  and  adver?sing  revenue.   LiJle  White  Lies Bi-­‐Monthly  -­‐  sold  in  selected  stores  and  relevant  places  (Cinemas,  Clothes  stores)  App  is  not  a   interac?ve  magazine.  Suggests  that  the  physical  magazine  is  the  most  important  of  the  LWL  brand.   The  crea?vity  and  design  of  the  magazine  is  more  than  exclusives.  The  purpose  is  to  drive  business   to  the  crea?ve  agency  part  of  the  business.   UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS
  • 6. Sight  and  Sound  &  BFI   Sight  and  Sound  acts  as  the  cri?cal  voice  of  the  BFI.  Creates  a  record  of  credits  and  synopsis  of   every  film  released  in  the  UK.  Cinema  acts  as  a  record.   The  purpose  of  the  magazine  is  not  to  make  a  profit.  However  is  is  there  to  reflect  shape  the   contemporary  views  of  cinema.  Distribu?on  is  mainly  subscrip?on  based  and  in  selected  news   venders.   UNIT  01  -­‐  A05  COMPARE  DISTRIBUTION  CHANNELS  AND  OWNERSHIP  PATTERNS