The document compares the distribution channels and ownership patterns of three different types of publications. Future PLC is a large mainstream publishing company that owns over 150 publications across four divisions. It distributes content both digitally and physically and generates revenue from subscriptions, cover prices, and advertising. Little White Lies is independently published bi-monthly and focuses on film. It is distributed physically in select stores and online to promote the publisher's creative agency business. Sight and Sound is published by the British Film Institute to document and promote British cinema. As a non-profit, it is distributed mainly through subscription and select newsstands to fulfill its educational mission.

1. 1. Mainstream
and
large
publishing
company
Future
PLC
6th
Largest
publishing
company
in
the
UK
150+
Publica?ons
4
divisions
-­‐
Tech,
Games,
Movies
&
Music,
ac?ve
Business
model
-­‐
content
-­‐
Both
digital
and
Physical
Sold
for
subscrip?on
and
cover
price
+Adver?sing
Print
&
Digital
Adver?sing
Total
Circula0on:
Print
-­‐
65,381
Digital
(iPad)-­‐
1,631
Digital
Publica?ons
cer?ficate
Audit
-­‐
8,479
Combined
-­‐
75,479
Sales
per
Month
Other
Branded
events
Awards
Cross
promo?on
screenings
with
Sky
Distribu0on
Model
Print
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS

2. Web
Digi
Mag
hJp://www.youtube.com/watch?v=c3dfxrJkWYM&feature=player_embedded
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS

3. App
Each
Model
has
uses
the
same/Similar
content
-­‐
news,
reviews
2. Independent
&
Publisher
&
Design
Agency
Church
Of
London
Founded
by
Danny
Miller
and
MaW
Bochenski.
Both
began
working
at
Adrenaline
mag
which
closed
in
2005.
They
were
working
on
LiWle
White
Lies
as
a
side
project
then
launch
it
under
their
new
company:
Church
of
London.
They
now
publish
2
magazines:
LiWle
White
Lies
Huck
-­‐
Skateboard,
surf
and
extreme
sports
lifestyle
magazine
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS

4. Business
Model
LiWle
White
Lies
and
Huck
both
exist
to
create
profits
but
also
to
act
as
an
advert
for
the
contract
publishing
and
design
part
of
the
business.
Church
of
London
as
a
Crea0ve
Agency
Church
of
London
work
on
the
following
products.
Contract
publishing
-­‐
Magazines
(SCEE)
-­‐
Brochures
-­‐ prospectuses
Design
-­‐
Film
Posters
-­‐ Film
Marke?ng
Events
-­‐
Fes?vals
-­‐
Screenings
Distribu0on
Model
Print
Website
App
Tumblr
Significant
that
LWL
does
not
have
a
Digital
edi?on
-­‐
perhaps
to
preserve
the
tradi?onal
quali?es
and
produc?on
values
of
the
print.
The
Tumblr
allows
the
publishers
to
interact
with
the
audience
oaen
allowing
consumers
to
submit
their
own
versions
of
LWL
covers.
hWp://vault.liWlewhitelies.co.uk/
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS

5.
3. Industry
And
Ins0tu0onal
Publica0ons
Sight
and
Sounds
is
published
by
the
Bri?sh
Film
Ins?tute
(BFI).
The
BFI
is
a
charitable
organiza?on
established
by
the
Royal
Charter
to
promote
Bri?sh
and
TV.
They
use
sight
&
sound
as
a
record
in
terms
if
cinema
consump?on
and
output
to
promote
film
educa?on.
The
BFI
is
a
non
-­‐
Profit
organiza?on.
HQ
us
in
the
Southbank,
London.
BFI
also
organise
and
own
The
London
IMAX
Cinema
The
London
Film
Fes?val
BFI
Educa?on
-­‐
Events
&
Publishing
BFI
Archive
and
Library
BFI
Produc?on,
UK
Film
Documentaries
Distribu0on
Model
ABC
-­‐
22,000
Print
Based
-­‐
Sold
out
all
large
newsagents
and
Independent
cinemas
Online
-­‐
Archive
of
issues
and
features
No
Digital
version
of
content.
Analysis
of
Ownership
and
Distribu0on
Total
Film
&
Future
PLC
Large
target
audience
and
mainstream
magazine.
Distributed
na?onwide
to
enable
large
revenue
Stream.
Subscrip?on
Heavily
adver?sed
online
and
with
offers
and
promo?ons.
Future
has
embraced
digital
distribu?on
-­‐
especially
though
Apple’s
News
Stand
-­‐
works
with
exis?ng
“Cover
Price”
Business
Model.
Model
of
Business
is
aimed
to
maximize
both
sale
and
adver?sing
revenue.
LiJle
White
Lies
Bi-­‐Monthly
-­‐
sold
in
selected
stores
and
relevant
places
(Cinemas,
Clothes
stores)
App
is
not
a
interac?ve
magazine.
Suggests
that
the
physical
magazine
is
the
most
important
of
the
LWL
brand.
The
crea?vity
and
design
of
the
magazine
is
more
than
exclusives.
The
purpose
is
to
drive
business
to
the
crea?ve
agency
part
of
the
business.
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS

6. Sight
and
Sound
&
BFI
Sight
and
Sound
acts
as
the
cri?cal
voice
of
the
BFI.
Creates
a
record
of
credits
and
synopsis
of
every
film
released
in
the
UK.
Cinema
acts
as
a
record.
The
purpose
of
the
magazine
is
not
to
make
a
profit.
However
is
is
there
to
reflect
shape
the
contemporary
views
of
cinema.
Distribu?on
is
mainly
subscrip?on
based
and
in
selected
news
venders.
UNIT
01
-­‐
A05
COMPARE
DISTRIBUTION
CHANNELS
AND
OWNERSHIP
PATTERNS