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Beneath theSurface
By Max Bailey
Purpose
My magazine has 4 main purposes.
 To educate
 To entertain
 Give insights
 Promote andAdvertise
Form &Genre
 The genre of my magazine is Film and Entertainment - specifically
within North London.
 Orthodox layout of a magazine.
 Both physical and digital copies of 40 pages.
Content
Interviews with behind the
scenes workers such as:
 Special FX Creators
 Directors
 Makeup artists
 Stunt Doubles
QR Code giving access to
customer survey.
Exclusive articles which are only
accessible viaVIP Subscription.
Q&A with workers which will
contribute to educating viewers.
Paid promotion an advertisement
for other companies and products.
Content:
Intogen+
My magazine will promote films that are
easily accessible on streaming services
Netflix and Intogen+. Intogen is a movie
streaming service which promotes small,
local productions. It is easily accessible via
a £6.99 per month subscription which gives
customers access to all movies on the
service. Intogen can be installed for free on
TV's, Laptops and even mobile phones,
making it accessible for all.
Content:
Film
My most important article in the magazine, the one that features on
the front cover, is about the stunt double from an action movie
called ‘Alone’.
It is a movie based on a young man who gets lost on a small island
for months, all alone.The movie follows his struggle and the
challenges which he faces throughout the experience
White tusk studios is the North London Production company who
have paid us to promote their new film.
Content:
USP
VIP Subscription which allows for many rewards and benefits. For
example:
 Free entry to any competitions which the magazine run.
 Access do physical and digital copies each month.
 Access to exclusive detailed interviews.
 An additional issue each year which is a special edition.
TargetAudience
Primary
 Ages 16-22
 Interested in entering the
industry.
 May already be involved with
the industry.
 Magazine will help them gain
more knowledge.
Secondary
 Ages 28-50
 Already working within the
industry and want to read
more about it.
Price
 £4.49 for a physical issue
 £4 for a digital issue
 £35 every 6 months for theVIP subscription
Budget
Marketing &
Advertising
 We will promote our product
via social media. On
Instagram and X.
 Look to purchase adverts in
Everyman Banet and Muswell
Hill as these are North
London locations.
 Stall at BFI Film Festival
 Word of mouth
advertisement.
Distribution
 We will sell our magazine via our website which is accessible via a
link on our Instagram page.
 It will also be available to purchase in selected cinemas as well as
shops that are placed near schools in order for it to be easily
noticed by students.

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PITCH.pptx

  • 2. Purpose My magazine has 4 main purposes.  To educate  To entertain  Give insights  Promote andAdvertise
  • 3. Form &Genre  The genre of my magazine is Film and Entertainment - specifically within North London.  Orthodox layout of a magazine.  Both physical and digital copies of 40 pages.
  • 4. Content Interviews with behind the scenes workers such as:  Special FX Creators  Directors  Makeup artists  Stunt Doubles QR Code giving access to customer survey. Exclusive articles which are only accessible viaVIP Subscription. Q&A with workers which will contribute to educating viewers. Paid promotion an advertisement for other companies and products.
  • 5. Content: Intogen+ My magazine will promote films that are easily accessible on streaming services Netflix and Intogen+. Intogen is a movie streaming service which promotes small, local productions. It is easily accessible via a £6.99 per month subscription which gives customers access to all movies on the service. Intogen can be installed for free on TV's, Laptops and even mobile phones, making it accessible for all.
  • 6. Content: Film My most important article in the magazine, the one that features on the front cover, is about the stunt double from an action movie called ‘Alone’. It is a movie based on a young man who gets lost on a small island for months, all alone.The movie follows his struggle and the challenges which he faces throughout the experience White tusk studios is the North London Production company who have paid us to promote their new film.
  • 7. Content: USP VIP Subscription which allows for many rewards and benefits. For example:  Free entry to any competitions which the magazine run.  Access do physical and digital copies each month.  Access to exclusive detailed interviews.  An additional issue each year which is a special edition.
  • 8. TargetAudience Primary  Ages 16-22  Interested in entering the industry.  May already be involved with the industry.  Magazine will help them gain more knowledge. Secondary  Ages 28-50  Already working within the industry and want to read more about it.
  • 9. Price  £4.49 for a physical issue  £4 for a digital issue  £35 every 6 months for theVIP subscription
  • 11. Marketing & Advertising  We will promote our product via social media. On Instagram and X.  Look to purchase adverts in Everyman Banet and Muswell Hill as these are North London locations.  Stall at BFI Film Festival  Word of mouth advertisement.
  • 12. Distribution  We will sell our magazine via our website which is accessible via a link on our Instagram page.  It will also be available to purchase in selected cinemas as well as shops that are placed near schools in order for it to be easily noticed by students.