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Zack Barton Unit 01 A04 - Compare distribution channels and ownership patterns


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Zack Barton Unit 01 A04 - Compare distribution channels and ownership patterns

  1. 1. UNIT01-AO5 : COMPARE DISTRIBUTION CHANNELS AND OWNERSHIP PATTERNS Mainstream and large publishing company Future PLC 6th Largest publishing company in the UK. 150+ publications 4 Divisions - Tech , Games, Movies x Music, Active Business Model - Content - both digital and physical. Sold for subscription and cover price. Advertising - Print and digital advertising Total Circulation - Print 65,381 Digital (iPad) 1,631 Digital publications certificate audit 8,579 Combined 75,491 Other branded events Awards Cross promotion screenings with SKY Distribution Model PRINT SALES PER MONTH
  2. 2. WEB
  3. 3. DIGI MAG
  4. 4. APP Independent publisher and design agency CHURCH OF LONDON Founded by Danny Miller and Matt Bochenski. Both began working at ADRENALIN mag which closed in 2005. They were working at Little White Lies as a side project then launch it under their new company : Church of London. They now publish 2 magazines: Little White Lies Huck - Skateboard, surf and extreme sport lifestyle magazine. Business Model Little White Lies and Huck both exist to create profits but also to act as an advert for the contract publishing and design part of the business. Church of London as a Creative Agency
  5. 5. Church of London work on the following products. Contract publishing - magazines (SCEE) ! ! ! - brochures ! ! ! - prospectuses Design - film posters ! - film marketing Events - festivals ! - screenings Distribution Model PRINT WEBSITE APP TUMBLR Significant that LWL does not have a digital edition - perhaps to preserve the traditional qualities and production values of print. The Tumblr allows the publishers to interact with the audience often allowing consumers to submit their own versions of LWL covers.
  6. 6. 3. Industry and institutional publications Sight & Sound is published by the British Film Institute. The BFI is a charitable organisation established by Royal Charter to promote British Film and TV. They use Sight & Sound as a record in terms of cinema consumption and output to promote film education. The BFI is a non-profit organisation. HQ is on the Southbank, London. BFI also organise and own - The London IMAX Cinema The London Film Festival BFI education - Events & Publishing BFI Archive and Library BFI Production, UK Film Documentaries. Distribution Model ABC - 22,000 Print Based - Sold at all large newsagents and independent cinemas Online - Archive of issues and features. No digital version of content. Analysis of ownership and distribution Total Film x Future PLC Large target audience and mainstream magazine. Distributed nationwide to enable large revenue stream. Subscription heavily advertised online and with offers and promotions. Future has embraced digital distribution - especially through Apples News Stand - works with existing “cover-price” business model. Model of business is aimed to maximise both sale and advertising revenue. Little White Lies Bi-monthly - sold in selected stores and relevant places (cinemas, clothes stores). App is not an interactive magazine. Suggests that the physical magazine is the most important of the LWL brand. The creativity and design of the magazine is more than exclusives. The purpose is to drive business to the creative agency part of the business.
  7. 7. Sight and Sound x BFI Sight and Sound acts as the critical voice of the BFI. Creates a record of credits and synopsis of every film released in UK cinema acts as a record. The purpose of the magazine is not to make a profit. However it is there to reflect and shape contemporary views of cinema. Distribution is mainly subscription based and in selected news venders.