The document summarizes the growth of Save the Children's annual restricted appeal from 2009-2012. It discusses testing different tactics like targeting new donor segments, prompting legacy gifts, and creating a feedback journey. Key results included income growth from £400,000 to £700,000 over the years. Tactics like reminders, high value donors, and direct mail acquisition drove success. Lessons included starting planning earlier, prioritizing less responsive segments, and demonstrating impact to decision makers. The document provides tips for integrated capital appeals, including setting objectives, testing approaches, and partner engagement.
Growing your appeal, Debbie West at the IoF National Convention 2012GOOD Agency
Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.
Multichannel fundraising leverages different communication channels to cultivate relationships with donors over time. A case study from Mercy Corps showed how integrating staff, budgets, and programs across channels, along with cultivating donors through different touchpoints, led to growth in key metrics like monthly donors and revenue. Care2's data demonstrated that acquiring donor leads online and following up through telemarketing, direct mail, and email produced the highest conversion rates. Effective multichannel approaches require breaking down silos, coordinating messages across channels, and testing different cultivation strategies to deepen engagement with donors.
Learn how 22squared helped this fast-rising restaurant grow their Facebook fanbase, how they keep fans engaged, and how the company benefits from customer-driven comments and conversations.
Originally presented by 22squared's Brandon Murphy and Buffalo Wild Wings' Paul Freher on Thursday, November 18, 2010, at the WOMMA Summit.
Version 2.9 of Banners Broker introduces new features including a new executive subscription, prestige package, and types of traffic hits. It overhauls the traffic bank and panel qualification process. Traffic is now separated into sales credit, traffic pack, organic, and incentive banks. Panel qualification requires fully allocating the required traffic from one or more banks. Referrers receive half the traffic needed in the corresponding bank(s) as a credit.
The document summarizes recognition received by ICRC staff member Jen Otten from two organizations for her video production work. The Sharonville Chamber of Commerce recognized Jen for her contributions to their monthly cable access program. Clovernook Center for the Blind recognized Jen with their highest award, the Founder's Award, for an promotional documentary she produced for them. The ICRC is proud to have dedicated staff like Jen who go above and beyond in their work.
The document also summarizes new cable TV options available to residents in some ICRC communities from Cincinnati Bell. Cincinnati Bell has expanded service into Mason, Mt. Healthy and North College Hill with programming packages from basic to digital levels. They hope to provide digital TV service
The document describes HealthBridge's physician network platforms and multi-channel solutions for engaging physicians. It highlights wallboard, poster, and digital options for placements in hospitals, clinics, and medical practices targeting specialties like cardiology, oncology, and primary care. Effectiveness data from surveys and case studies show significant increases in awareness, recall, and intent to prescribe from advertising through HealthBridge's networks and custom issue spotlight editions.
The document summarizes the compensation plan for ViSalus distributors. There are 8 ways to earn income, including direct sales commissions, bonuses for enrolling new distributors, team commissions based on sales throughout the distributor's organization, and leadership bonuses. To remain active and qualify for earnings, a distributor must maintain a minimum monthly sales volume through personal or customer sales. The compensation plan is designed to incentivize customer acquisition, new distributor enrollment, organizational development, and long-term leadership development.
Question business communication_workshop_final.doc ikelti sitaJolitaaa
The document discusses sustainable development practices in hotels. It analyzes how hotels in Belgium, Finland, Lithuania, and the Netherlands have implemented sustainability and engaged stakeholders. Hotels focus on recycling and cost savings through activities like linen reuse programs. Some have obtained eco-labels. Stakeholders most interested in sustainability are customers, employees, and local communities. Hotels gather feedback through surveys but could do more to involve stakeholders. Benefits include lower costs, competitive advantages, and stimulating local economies.
Growing your appeal, Debbie West at the IoF National Convention 2012GOOD Agency
Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.
Multichannel fundraising leverages different communication channels to cultivate relationships with donors over time. A case study from Mercy Corps showed how integrating staff, budgets, and programs across channels, along with cultivating donors through different touchpoints, led to growth in key metrics like monthly donors and revenue. Care2's data demonstrated that acquiring donor leads online and following up through telemarketing, direct mail, and email produced the highest conversion rates. Effective multichannel approaches require breaking down silos, coordinating messages across channels, and testing different cultivation strategies to deepen engagement with donors.
Learn how 22squared helped this fast-rising restaurant grow their Facebook fanbase, how they keep fans engaged, and how the company benefits from customer-driven comments and conversations.
Originally presented by 22squared's Brandon Murphy and Buffalo Wild Wings' Paul Freher on Thursday, November 18, 2010, at the WOMMA Summit.
Version 2.9 of Banners Broker introduces new features including a new executive subscription, prestige package, and types of traffic hits. It overhauls the traffic bank and panel qualification process. Traffic is now separated into sales credit, traffic pack, organic, and incentive banks. Panel qualification requires fully allocating the required traffic from one or more banks. Referrers receive half the traffic needed in the corresponding bank(s) as a credit.
The document summarizes recognition received by ICRC staff member Jen Otten from two organizations for her video production work. The Sharonville Chamber of Commerce recognized Jen for her contributions to their monthly cable access program. Clovernook Center for the Blind recognized Jen with their highest award, the Founder's Award, for an promotional documentary she produced for them. The ICRC is proud to have dedicated staff like Jen who go above and beyond in their work.
The document also summarizes new cable TV options available to residents in some ICRC communities from Cincinnati Bell. Cincinnati Bell has expanded service into Mason, Mt. Healthy and North College Hill with programming packages from basic to digital levels. They hope to provide digital TV service
The document describes HealthBridge's physician network platforms and multi-channel solutions for engaging physicians. It highlights wallboard, poster, and digital options for placements in hospitals, clinics, and medical practices targeting specialties like cardiology, oncology, and primary care. Effectiveness data from surveys and case studies show significant increases in awareness, recall, and intent to prescribe from advertising through HealthBridge's networks and custom issue spotlight editions.
The document summarizes the compensation plan for ViSalus distributors. There are 8 ways to earn income, including direct sales commissions, bonuses for enrolling new distributors, team commissions based on sales throughout the distributor's organization, and leadership bonuses. To remain active and qualify for earnings, a distributor must maintain a minimum monthly sales volume through personal or customer sales. The compensation plan is designed to incentivize customer acquisition, new distributor enrollment, organizational development, and long-term leadership development.
Question business communication_workshop_final.doc ikelti sitaJolitaaa
The document discusses sustainable development practices in hotels. It analyzes how hotels in Belgium, Finland, Lithuania, and the Netherlands have implemented sustainability and engaged stakeholders. Hotels focus on recycling and cost savings through activities like linen reuse programs. Some have obtained eco-labels. Stakeholders most interested in sustainability are customers, employees, and local communities. Hotels gather feedback through surveys but could do more to involve stakeholders. Benefits include lower costs, competitive advantages, and stimulating local economies.
The document summarizes the compensation plan for ViSalus distributors. There are 8 ways to earn income, including direct sales commissions, bonuses for enrolling new distributors, team commissions, and leadership bonuses. To remain active and qualify for earnings, distributors must maintain $125 in monthly auto-ship sales or $200 in retail sales. Higher ranks unlock additional bonuses and commission opportunities from deeper levels of their referral network. The plan aims to incentivize customer acquisition, new distributor enrollment, organizational development, and long-term leadership.
This is a presentation that my team created in our Team Consulting class at Rutgers.
Our project was to analyze a local business, including; their business model, market, competition, risks, and issues.
The results were well received by the client, and our faculty advisor.
This webinar provided tips on how to destroy your email program in 3 sentences or less:
It suggested sending excessive amounts of email without regard for engagement or unsubscribes, acquiring email lists of questionable quality solely to boost subscriber numbers, and prioritizing social media integration over proven email marketing best practices. The webinar used humor and hyperbole to emphasize the importance of responsible email practices.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
This document outlines the compensation plan for ViSalus distributors. There are 8 ways to earn income, including through direct sales commissions, bonuses for enrolling new distributors, team commissions, and leadership bonuses.
To remain active and eligible to earn income, distributors must maintain $125 in auto-ship sales or $200 in retail sales per month. The plan incentivizes customer acquisition, new distributor enrollment, organizational development, and long-term leadership. Income is earned through personal and team sales, with higher commissions available at higher sales thresholds. Bonuses are also paid to uplines for new distributors' initial product orders.
The HealthBridge network of 17,000 high value PCPs provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Vir2 is an expert in using mobile phones for charity fundraising and campaigns. They have been operating since 2005 and only work with charities. They have significant experience in mobile fundraising through text donations, regular donations, competitions, and mobile websites. They represent charities in industry organizations and provide a secure hosted platform and payments processing for mobile fundraising. Their service manages setup, marketing approval, and mobile sites to help charities efficiently segment and target supporter bases through mobile channels.
P&g’s h 80 launch shoney parvati curtis mikiShoneyy
The document outlines the launch plan for H-80 dishwashing detergent. It will target women ages 18-35 and position itself as a competitively priced product that is effective at cleaning tough foods off dishes. The plan includes price packs, TV ads, social media campaigns, in-store displays, and sweepstakes to drive awareness, trial, and repeat purchases. Key elements are a trade allowance for retailers and holiday-themed promotions to increase sales. The goal is to achieve 25% market trial rate and 60% repeat rate to gain market share.
The document advertises various marketing collateral and services available through an online portal for businesses. It promotes options for procedure cards, brochures, promotional items, gifts, counter displays, newsletters, direct mail, business cards, posters, newspaper ads, and membership privileges including demographic lists and graphic design services. Customers can design their own materials using templates and have them printed and mailed through the portal.
Alivamax Worldwide offers anti-aging and wellness products and an unprecedented compensation plan allowing associates to earn income and rewards. As a direct seller, associates can enroll preferred customers who purchase products automatically, earning the associate commissions. The compensation plan includes fast start bonuses, matching bonuses, team commissions up to 10%, and a director's check match paid to up to seven generations of a seller's team. Alivamax supports associates with training platforms, an experienced leadership team, and social media tools.
Save the children leicester run feb15brochure5iancoulton141
A group of 18 runners and celebrities will take part in a 262 mile relay run from Paignton to Leicester Tigers RFC over 3 days to raise money for Save the Children. The run will pass through major rugby clubs to help publicize the event. Celebrities like former rugby players and a war veteran will participate. The money raised will help alleviate poverty and hunger among children in the UK and other countries. Support is requested through company sponsorships and school fundraising.
The document provides information on a M&E training for the Global Fund's Round 9. It discusses key topics including:
- What the Global Fund is and its principles of international health financing and performance-based funding.
- The importance of M&E in grant management and the basic elements of an M&E system including monitoring, evaluation, indicators, and the M&E process.
- Details of Myanmar's Performance Framework for its HIV grant, including objectives, indicators, targets, and periods covered.
- Additional M&E topics like the M&E plan, data collection and management, evaluation, strategic information, capacity building, and coordination.
The campaign proposal is for Save the Children and targets parents aged 40-50. The ad will use a spot the difference theme to show that clothes from charity shops can be indistinguishable from mainstream fashion shops but at lower prices. The launch date is October 1st to coincide with the start of winter and people looking for new clothes.
Legally, the ad must comply with copyright and privacy laws. Ethically, it should portray people from different backgrounds to be inclusive. The code of practice will ensure no offensive material. Misleading ads, harm, and privacy will all be considered carefully.
March of Dimes Fundraising Plan PresentationRebecca Holden
The March of Dimes Foundation is holding a "Dimes to Make a Dollar" Dinner and Silent Auction to raise funds to support its mission of improving maternal and infant health. All proceeds will go towards healthcare access, research to prevent prematurity and birth defects, and prevention/treatment programs. The event will include a dinner, silent auction, and feature families impacted by the issues. The objective is to generate revenue, attract and inform donors, and thank donors through informative and persuasive messaging.
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
DonorVoice Overview Deck.
How do you truly address the leaky bucket?
What is the best way to spend the next dollar?
How do build relationships with donors that tie to the bottom line?
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
How Blackbaud technology helps support a nonprofit in their Supporter Journey Strategy; includes references to Blackbaud CRM, The Raiser's Edge, and Blackbaud NetCommunity. Presented at Sonoma State University User Forum.
Fundraising Strategy - useful tools that really workThomas Müller
The document provides guidance on developing fundraising strategies. It shares tools and frameworks to help organizations (1) understand their current situation, (2) identify goals and opportunities, and (3) prioritize initiatives. Key aspects covered include using SWOT, PEST, Boston Matrix, and investment analysis to strategize effectively. The overall aim is to inspire participants and equip them with practical strategies.
The document summarizes the compensation plan for ViSalus distributors. There are 8 ways to earn income, including direct sales commissions, bonuses for enrolling new distributors, team commissions, and leadership bonuses. To remain active and qualify for earnings, distributors must maintain $125 in monthly auto-ship sales or $200 in retail sales. Higher ranks unlock additional bonuses and commission opportunities from deeper levels of their referral network. The plan aims to incentivize customer acquisition, new distributor enrollment, organizational development, and long-term leadership.
This is a presentation that my team created in our Team Consulting class at Rutgers.
Our project was to analyze a local business, including; their business model, market, competition, risks, and issues.
The results were well received by the client, and our faculty advisor.
This webinar provided tips on how to destroy your email program in 3 sentences or less:
It suggested sending excessive amounts of email without regard for engagement or unsubscribes, acquiring email lists of questionable quality solely to boost subscriber numbers, and prioritizing social media integration over proven email marketing best practices. The webinar used humor and hyperbole to emphasize the importance of responsible email practices.
FollowFridays 2011 Session 3: Will you still have a job in marketing of the f...AdNerds
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?
This document outlines the compensation plan for ViSalus distributors. There are 8 ways to earn income, including through direct sales commissions, bonuses for enrolling new distributors, team commissions, and leadership bonuses.
To remain active and eligible to earn income, distributors must maintain $125 in auto-ship sales or $200 in retail sales per month. The plan incentivizes customer acquisition, new distributor enrollment, organizational development, and long-term leadership. Income is earned through personal and team sales, with higher commissions available at higher sales thresholds. Bonuses are also paid to uplines for new distributors' initial product orders.
The HealthBridge network of 17,000 high value PCPs provides the opportunity to engage targeted patients at the point-of-care with surround sound messaging through a variety of non-personal vehicles including print, mobile, and online.
Vir2 is an expert in using mobile phones for charity fundraising and campaigns. They have been operating since 2005 and only work with charities. They have significant experience in mobile fundraising through text donations, regular donations, competitions, and mobile websites. They represent charities in industry organizations and provide a secure hosted platform and payments processing for mobile fundraising. Their service manages setup, marketing approval, and mobile sites to help charities efficiently segment and target supporter bases through mobile channels.
P&g’s h 80 launch shoney parvati curtis mikiShoneyy
The document outlines the launch plan for H-80 dishwashing detergent. It will target women ages 18-35 and position itself as a competitively priced product that is effective at cleaning tough foods off dishes. The plan includes price packs, TV ads, social media campaigns, in-store displays, and sweepstakes to drive awareness, trial, and repeat purchases. Key elements are a trade allowance for retailers and holiday-themed promotions to increase sales. The goal is to achieve 25% market trial rate and 60% repeat rate to gain market share.
The document advertises various marketing collateral and services available through an online portal for businesses. It promotes options for procedure cards, brochures, promotional items, gifts, counter displays, newsletters, direct mail, business cards, posters, newspaper ads, and membership privileges including demographic lists and graphic design services. Customers can design their own materials using templates and have them printed and mailed through the portal.
Alivamax Worldwide offers anti-aging and wellness products and an unprecedented compensation plan allowing associates to earn income and rewards. As a direct seller, associates can enroll preferred customers who purchase products automatically, earning the associate commissions. The compensation plan includes fast start bonuses, matching bonuses, team commissions up to 10%, and a director's check match paid to up to seven generations of a seller's team. Alivamax supports associates with training platforms, an experienced leadership team, and social media tools.
Save the children leicester run feb15brochure5iancoulton141
A group of 18 runners and celebrities will take part in a 262 mile relay run from Paignton to Leicester Tigers RFC over 3 days to raise money for Save the Children. The run will pass through major rugby clubs to help publicize the event. Celebrities like former rugby players and a war veteran will participate. The money raised will help alleviate poverty and hunger among children in the UK and other countries. Support is requested through company sponsorships and school fundraising.
The document provides information on a M&E training for the Global Fund's Round 9. It discusses key topics including:
- What the Global Fund is and its principles of international health financing and performance-based funding.
- The importance of M&E in grant management and the basic elements of an M&E system including monitoring, evaluation, indicators, and the M&E process.
- Details of Myanmar's Performance Framework for its HIV grant, including objectives, indicators, targets, and periods covered.
- Additional M&E topics like the M&E plan, data collection and management, evaluation, strategic information, capacity building, and coordination.
The campaign proposal is for Save the Children and targets parents aged 40-50. The ad will use a spot the difference theme to show that clothes from charity shops can be indistinguishable from mainstream fashion shops but at lower prices. The launch date is October 1st to coincide with the start of winter and people looking for new clothes.
Legally, the ad must comply with copyright and privacy laws. Ethically, it should portray people from different backgrounds to be inclusive. The code of practice will ensure no offensive material. Misleading ads, harm, and privacy will all be considered carefully.
March of Dimes Fundraising Plan PresentationRebecca Holden
The March of Dimes Foundation is holding a "Dimes to Make a Dollar" Dinner and Silent Auction to raise funds to support its mission of improving maternal and infant health. All proceeds will go towards healthcare access, research to prevent prematurity and birth defects, and prevention/treatment programs. The event will include a dinner, silent auction, and feature families impacted by the issues. The objective is to generate revenue, attract and inform donors, and thank donors through informative and persuasive messaging.
Good principles for building customer relationships that stand the test of ti...CharityComms
Dan Dufour, head of brand and engagement, The Good Agency; Natasha Dickinson, head of marketing and communications, RNIB
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
How Save the Children is using segmentation to drive value and learning. Audi...CharityComms
Annie Moreton, deputy director individual giving and legacies, Save the Children
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Oxfam Hong Kong has developed a public relations plan to increase donations by $4.5 million, raise awareness of poverty issues, and improve its image. The plan targets youths, working adults, shoppers/families, and wealthy individuals. Key tactics include an outdoor Christmas installation to educate the public, social media campaigns, an art competition, charity dinner, and carnival. The budget is $360,000 and tactics are timed throughout the year. Success will be evaluated by donations raised, increased awareness metrics, image/reputation surveys, and media coverage analysis.
DonorVoice Overview Deck.
How do you truly address the leaky bucket?
What is the best way to spend the next dollar?
How do build relationships with donors that tie to the bottom line?
Organizations are doing great advocacy and fundraising work in a variety of channels -- online, offline, and everywhere in between. With an integrated approach, all that work can add up to more than the sum of its parts, but figuring out where to focus can be frustrating.
Join Avalon Consulting and Change.org to learn the five critical strategies that will help integrate your efforts and drive the most value from your direct marketing work across all your channels, including:
* Welcoming new supporters and capitalizing on first-time donors
* Cross-channel integration best practices
* Testing and tracking multichannel efforts
How Blackbaud technology helps support a nonprofit in their Supporter Journey Strategy; includes references to Blackbaud CRM, The Raiser's Edge, and Blackbaud NetCommunity. Presented at Sonoma State University User Forum.
Fundraising Strategy - useful tools that really workThomas Müller
The document provides guidance on developing fundraising strategies. It shares tools and frameworks to help organizations (1) understand their current situation, (2) identify goals and opportunities, and (3) prioritize initiatives. Key aspects covered include using SWOT, PEST, Boston Matrix, and investment analysis to strategize effectively. The overall aim is to inspire participants and equip them with practical strategies.
Turn your Merchandise from Expense to a Source of FundraisingFirstGiving
This webinar discussed how non-profits can turn event merchandise from an expense into a source of fundraising. It provided examples of how the Melanoma Research Foundation used FirstGiving and GoodThreads to create personalized merchandise for fundraising events. This increased revenue, engagement of supporters, and promoted sponsors and branding in a consistent way. The webinar highlighted how non-profits can now support smaller grassroots events and fundraisers through bringing fundraising and merchandise together in an integrated way.
Launch campaign proposal for Gintas Combat; a new mixed martial arts gym who tasked Firstwave to drive company awareness and membership through a use of local media activity.
This document provides an overview of UNICEF Ireland and their 2009 fundraising campaign. [1] It outlines UNICEF's history and mission to protect children's rights and help them survive and thrive. [2] The 2009 campaign aimed to increase awareness of UNICEF's work, engage existing and new donors, and raise funds to support programs in over 150 countries. [3] Direct mail, television, radio, and community engagement were used, and results included increased average donations and new donors added to the database.
How Smart Brands Use Email Marketing to Fuel Sales and Customer RetentionJoel Book
The document discusses how smart brands are using email marketing to fuel sales and engage customers across the customer lifecycle, highlighting how companies in various industries such as Ulta Beauty, Volvo, Pei Wei, Crocs, Hitachi, Scotts, Ally Bank, Dreamfields Pasta, and Papa John's are using targeted emails containing promotions, content, and recommendations to acquire new customers, encourage purchases, provide customer service, and promote brand advocacy. The document also presents statistics on email marketing and how consumers are increasingly engaging with brands through digital channels like email and mobile devices.
Retaining Your Donors: Effective Techniques for Stewardship and CultivationJann Schultz
Operation Smile implemented a "Donor First" philosophy to improve the donor experience. They reviewed all donor touch points to identify gaps and design solutions. Their new strategies included personalized thank you calls and notes for all donors, as well as a multi-channel welcome series of 4 emails with reporting videos and matching challenges. These changes led to improved processes, increased retention rates, and more revenue from retained donors. Operation Smile has expanded this Donor First approach globally.
Day 3 of the canvasing process focused on refining the business model of a reservation platform that offers discounts to fill empty restaurant seats. Key points identified include continually growing a list of mid to high-end restaurant partners, improving data collection and marketing for restaurants, and attracting users such as young professionals and middle income diners interested in fine dining experiences. The model would benefit restaurants through increased reservations and social media exposure, while users could save on meals and support a charity partner by making reservations through the platform. Further work is needed on website development and customer acquisition strategies.
This document summarizes the key features and benefits of the SpotOn loyalty program for small businesses. The program allows businesses to enroll customers, track visits and customer data, offer rewards and deals, and engage customers through social media for $50 per month with no long term contract. It provides analytics and a way to invite customers back while building a digital customer base. There is a current promotion for business associations to get their members started with no setup fee and additional strategic planning support.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
The document discusses Blue Dot, a rewards program that provides incentives like experiences and recognition for supporting charities. It offers money-can't-buy rewards to individuals who donate, volunteer, or engage with charities on social media. Charities can use Blue Dot to engage and reward existing supporters, track supporter data, and sell Blue Dot rewards to businesses for cause marketing partnerships. The 5-step process involves engaging supporters, rewarding them with Blue Dot offers, recognizing contributions, sharing actions on social media, and analyzing supporter data.
1) Digthevibe is a proposed ratings and reviews social network that allows users to rate anything and businesses to interact with customers in a mutually beneficial way.
2) It uses fundraising for charity to connect businesses with customers, as customers are more likely to recommend and support businesses that donate to social causes.
3) Businesses can create free or paid profiles to access user data and conduct surveys to gain customer insights, with a portion of proceeds from paid features and surveys going to charity.
GivingFirst.org is a website created by Community First Foundation that allows donors to learn about and support hundreds of Denver area nonprofits. Nonprofits can create comprehensive profiles on GivingFirst.org to increase awareness, attract online donations, and appeal to transparent donors. Community First Foundation aims to encourage local giving and pays processing fees for donations to help nonprofits receive more support.
Create a Successful Multi-Channel Fundraising StrategyKathryn Hall
This document provides an agenda and overview for a presentation on creating a successful multichannel fundraising strategy. The presentation covers trends that demonstrate the importance of a multichannel approach, elements of an effective multichannel engagement strategy including branding, print, email, website, and social media. It also discusses best practices like integrating departments, mapping donor channel preferences, and creating a coordinated fundraising campaign. The presentation aims to provide attendees with a blueprint for developing a comprehensive multichannel individual giving strategy.
This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
Email Lifecycle Marketing: Lead Generation and Relationship BuildingJames Windrow
This quick presentation shows how email lifecycle marketing can be a powerful tool for driving leads and building relationships with your customers that drives improved retention and greater growth. Includes examples from well known brands.
Inspiring donors and prospects to give more and more oftenFiona McPhee
The seven simple steps to revolutionise your direct mail fundraising program
* Best kept secrets
* Tried and tested approaches
* New Development
* Campaign examples
Similar to Annie Moreton, Head of Individual Giving at Save the Children: Good Bites Big Appeals (20)
Good Bites on Christmas Appeals, July 2013GOOD Agency
- Christmas is the biggest time of year for charitable giving, but donations only represent a small fraction of increased household spending at the holidays (less than 1%).
- To be successful, charities need a unique Christmas appeal proposition that shows relevance, engages supporters, and integrates with broader campaigns.
- Effective propositions tap into what Christmas means to target audiences and create a positive experience that doesn't rely on guilt. Examples could involve storytelling, linking to existing gift-giving behaviors, or granting Christmas wishes.
Dan Dufour at Good Bites...on branding inside outGOOD Agency
Commercial brands are increasingly behaving like charities by focusing on social causes. The document discusses 10 current branding trends, including using entertainment and conversational tone to engage customers, prioritizing experiential marketing, maintaining a flexible yet consistent brand presence, giving customers more control and collaborating with others. It also emphasizes the importance of clarity on a brand's purpose and focusing on the customer benefits.
Cancer Research UK Race for Life at Good Bites...on branding inside outGOOD Agency
This document provides information about Race for Life, Cancer Research UK's largest fundraising event series. It began in 1994 with 680 participants in Battersea Park. Now there are over 240 events across the UK each year, attended by 1,000 to 20,000 participants who walk, jog or run 5k or 10k to raise funds. Since starting, over six million participants have raised over £457 million. The £14.99 registration fee covers event costs so that all funds raised through sponsorship go directly to cancer research. The document discusses the appeal of sponsoring Race for Life for brands, providing both tangible benefits through extensive marketing opportunities, and intangible benefits like connecting with participants' emotions and charitable affiliation. It outlines
Craig Linton, Head of Fundraising at RLSM: Good Bites Big AppealsGOOD Agency
The document discusses a fundraising appeal called "Little Heroes" conducted by a charity to raise money for its nursery program. It provides background on the charity's poor past fundraising performance and low staff morale. It then details the various fundraising strategies used for the appeal, including direct mail, telephone calls, community events, mobile/text messaging, online campaigns, and PR. Results are presented showing some successful strategies like mobile/text fundraising but other struggles like community collections. Key lessons learned emphasize quickly abandoning ineffective approaches and starting with existing donors.
Matthew Sherrington, Strategy Director at The Good Agency: Good Bites Big App...GOOD Agency
This document summarizes a presentation about conducting a "mini-big appeal" fundraising campaign called "Little Heroes" for a nursery program. Some key points:
1) The campaign utilized various fundraising channels including direct mail, telephone calls, community events, digital, and PR to raise money.
2) Early results showed mobile fundraising and support from parents/staff were most successful, while community collections and phone calls required more work.
3) Lessons learned included focusing first on existing donors, quickly abandoning ineffective tactics, and creating internal support for the campaign.
1. The document discusses strategies for nonprofit organizations to put supporters back in charge by focusing on their mission and values rather than targets or what the organization does.
2. It recommends building a brand story around supporters, making the mission tangible and personal to supporters, and encouraging participation through fun engagement to connect supporters to the real-world impact.
3. Additionally, it suggests taking supporters to experience the mission first-hand and showing them the difference they make, as well as recognizing and congratulating supporters for their involvement.
CharityComms_SocialMediaConference 2012 - Getting heard in an ever louder wor...GOOD Agency
The document discusses how to get heard in an increasingly noisy world of social media. It notes that trust in social media has increased 75% while trust in traditional media is up 10% and online sources up 18%. To be heard, organizations should listen to their audiences, put people before platforms, tell simple and clear stories matched to the right mediums, collaborate and speak as a chorus rather than alone, target the right people, integrate social media into events, and continuously measure and learn.
People power2012 duaneraymond_hypev_susefulGOOD Agency
The document discusses distinguishing hype from useful digital tools for advocacy and campaigning. It notes there are now many options for digital outreach but advocates developing a strategy first that identifies goals, target audiences, and how to best influence them with minimal effort before considering tools. The document cautions against assuming new tools are always better and provides examples of evaluating tools like Second Life, Facebook, Twitter, email and blogging based on how well campaigning through each aligns with why people actually use that channel. It concludes that email is still often the best channel for calls-to-action.
People power2012 matthewsmerdon_speakingtruthtopowerGOOD Agency
This document discusses the importance of voluntary organizations being able to speak truth to power and critically challenge those in positions of authority. It notes that as voluntary groups rely more on government funding, through contracts rather than grants, their independence and ability to critique power structures can be threatened. The document explores the pressures on independence of purpose, voice, and action for voluntary groups. It examines factors that can influence groups' ability and willingness to speak out, and considers whether advocacy may become marginalized over partnerships with government. Overall, the document argues for protecting voluntary groups' independence so they can continue giving voice to the voiceless.
People power2012 justinepannett_puppypowerGOOD Agency
This document summarizes a presentation about developing effective campaigns to influence behavior change. It discusses recognizing that people do not always think rationally and are influenced by external factors. A case study is presented on a campaign to reduce irresponsible puppy buying. Audience research revealed people see pedigree dogs as higher quality brands and are swayed by cute puppies. The presentation advocates understanding audiences, recognizing barriers to change, and taking a long-term approach working with rather than against opposing forces to achieve meaningful behavior modification over time.
Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12GOOD Agency
Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.
Good Bites...on brand and fundraising 21_10_2011: Mind Case StudyGOOD Agency
Mind conducted extensive research to develop their brand and fundraising strategies, including:
- Desk research and interviews with stakeholders
- A survey of over 1,800 members of the public
- Focus groups with existing donors, families/friends, local Minds, and Mind's Facebook community
- Testing of branding concepts and fundraising approaches
The research informed Mind's new positioning as a charity providing both care, support, information and campaigning on mental health issues. It also helped develop Mind's brand model, descriptors, and creative concepts to promote their mission of supporting those with mental health problems.
Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentationGOOD Agency
The organization Mind worked to better align its brand and fundraising efforts by conducting research that showed people were more likely to donate if they understood the cause of mental health better. It refreshed its mission, vision, values and visual identity to be more real, human, compassionate and courageous. This helped converge the goals of charitable work and income generation. While rolling out the new brand internally, it will test new fundraising asks and run an integrated campaign in the spring to recruit and retain more individual donors.
Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark...GOOD Agency
It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all.
We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony?
This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience.
Good Bites...on legacies 14_09_2011: Rob Cope presentationGOOD Agency
The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this.
Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures.
Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden.
* Legacy Foresight 2009
Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at.
On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead.
Increasing income through brand and communications_Kleinwort Benson event_16_...GOOD Agency
Chris Norman, The Good Agency,Strategy Director, presented how the right
approach to communicating your brand story can significantly increase engagement with your
cause.
Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling.
Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen?
This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges.
This document discusses strategies for creating emotional connections and building relationships with participants in charity events. It notes that charity events now make up a significant portion of income for many large charities. However, there is greater competition and challenges in engaging newer generations of supporters. The document advocates moving from process-driven events to ones that foster belonging, excitement, celebration and empathy at every step. This will help increase loyalty, recruitment and revenue by strengthening the emotional connection between participants and the charity brand.
Integration afternoon 1 intro 6 july 2010GOOD Agency
This document discusses integrating fundraising and campaigning efforts at an organization to better engage supporters. It outlines the motivations for integration like brand focus, supporter retention and leveraging people power for advocacy. Integration provides supporters involvement, connection and meaningful experiences. The document also discusses what integration looks like through coherence, integrity, alignment and coordination. Challenges of integration include defining value, managing data and changing organizational mindsets. Research shows supporters who take online actions through integrated efforts are more likely to donate than those only receiving emails.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Building Your Employer Brand with Social MediaLuanWise
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3. N.B. not the traditional major donor model for
a capital appeal...
• Individual giving appeals
calendar
Individual giving appeals calendar
• Adding a new proposition
Adding a new proposition
Feasibility study
Goal settingOffering option to restricted finds
• Offering option to give to give to
Demonstrating tangible impact
restricted funds
Creating sense of ownership
Donor identification by constituency
• Demonstrating tangible
Project and campaign calendar
impact
• Creating sense of
ownership
4. Income growth
£800,000.00
£700,000.00
£600,000.00
£500,000.00
£400,000.00
£300,000.00
£200,000.00
£100,000.00
£0.00
2009 2010 2011 2012
Gross income
5. Audience growth throughout the years
2009 2010 2011 2012
Warm supporters Warm supporters Warm supporters Warm supporters
Prospects Prospects
HV donors HV donors
Cold DM Cold DM
Legacy ask Legacy ask
integration (ask in integration
thank you) Cold other
Major donors
Community
PR & Celebrities
Digital
6. Started in 2009
• Best performing appeal in
the programme
• 2010 saw opportunity for
growth – started planning
8. Testing our way in 2010 – Tanzania Appeal
• Selected a wider range of people from the warm file
to mail
• Testing ask prompts
• Testing high value pack (to middle donors)
• Role of engagement
• First online appeal
• Development of the journey
11. 2011 South Sudan Appeal
• Drive net income, but also look to improve the
responsiveness of those less responsive segments
• Introduction of the high value audience
• Introduction of the legacy ask integration to the
campaign
• Test low value £5 buy a brick tactic to less
responsive segments
• Test in direct mail acquisition
• Introduction of a reminder appeal
16. Email feedback / engagement journey
Email Thank
Email Ask You
Open for
business – first
babies
delivered
17. 2012 Bangladesh Appeal
Marketing Campaigning Trust, Major
partnerships & HV
Corporate PR &
Celebrities
Individual Giving Community
& Legacy (Save the
Digital Hub
Children Week)
18. Virtual Clinic
1) Quick Donate
2) Browse and shop for
items
3) Items over £250 - option
to set up a Just Giving
page
19. Individual Giving
Acquiring Supporters Existing Supporters
Radio
SMS ask across a range of
stations
DRTV
Testing across existing stations Mail appeal and
reminder
Email segments
Outdoor
Testing trains and buses
SMS
Digital
Banners
Press ads and Supporter journeys
Inserts (low for responders
Cold Mail volume testing) online and offline
Including
Baby Nirob, 10 weeks old suffering from
campaigning and
severe diarrhoea and wheezing with every breath
legacy asks
Shopping centres Thank you to cold Roll out of £5 buys
Face to face ask, £5 SMS respondents a brick
to buy a brick Campaigning ask engagement
21. community giving
pilots – new audiences Existing Supporters
Curry Life
Magazine targeting restaurant
trade Branch Activity
a) Run a curry night b) Put £1 on Tea Parties, Coffee Mornings,
the bill c) donate tips for a week Frog Races!
Collections and
House to House
Nursery Challenge
Sponsorship for nursery
children to dress up as what
they want to be
Baking –
Cakes!
Retail
AMYA Challenge Raffles, Collections, To
Asian youth group bucket collections
mbola
22. Corporate partners
6 Collections e.g. Communication to
Birmingham Bull Ring supporters, banners on their
website, in match
programme 5th May
Gifts in kind to the clinics
e.g. condoms, cleaning
products
Match funding for blogging
Funding for 1 clinic build! Collections in 3 Stores
23. virtual clinic wall of fame
Can be anonymous too
Corporate donations
Photos link to face
book
26. What have we learn?
• We can drive an integrated organisational fundraising appeal!
• It really can be used to engage different audiences
• Planning needs to commence earlier – 7 months is not
enough for e.g. corporate to get on board
• Gathering content can be expensive
• Although a staggered launch the campaign felt integrated
across all types of story and engagement
• Digital needs a BIG one day burst to have stand out
27. What have we learnt?
• Country and perceived need can influence
engagement
• Visual and target and deadline are important
• An enemy
• Need led images
• Strong project management is required – to help
build integration cross team. One person/team
owning the project from within the lead fundraising
team
29. What to consider for an integrated capital
appeal
• Objectives and KPIs agreed at outset
• Structure and process/project management
• Resources
• Budgeting & objective setting – what does success look like?
• Content gathering - before, during and after
• Contingency planning
• The right partners - internal and external
• Test your way in
• Start early - rolling planning
30. How to assess whether it’s right for you?
• Can you restrict funds to a particular project?
• Opportunity cost? Restricted versus unrestricted
• Do you have the ability to emotionally engage
someone with your cause?
• Can you create a supporter experience?
• Do you have the organisation behind your
ambitions?
• Can you demonstrate the impact of the appeal to
your decision makers?
31. 2010 Tanzania Appeal learning
• Drove an increase in income of almost £40k through better
targeting and prompting
• Message engagement helps to drive those usually less
responsive segments to give, those multi givers who wrote a
card gave a higher average gift
• Small proportion of income was from online – but it showed
potential for future growth
• Introduction of the ‘feedback journey’ had a good impact on
email address penetration
• Prioritise how to increase the performance of those less
responsive segments through testing tactics.
32. 2011 South Sudan Appeal Learning
• Campaign raised approximately £844,000 – the best campaign
performance in years
• Reminder appeal had a big impact on the success
• HV donors contributed £46,800 additional income to the
appeal
• Low value prompting did increase the responsiveness, but did
have an impact on the overall income.
• Direct mail acquisition was a huge success achieving a 4.26%
response rate
• Legacy ask in thank you outperformed any of the other legacy
activity throughout the year
34. Campaign highlights
Volunteer Supporter
trip PR engagement
Blogger
Conference
I made a donation, I
lived in the next
village to where
Nirob lives, so this
I just made a
appeal really
donation after seeing
touched my heart.
the excellent report
from Myleene Klass
on the ITV news.
Supporter
Celebrity PR Feedback
I want to be
Outdoor Est. reach 10,500,000
results
Venue House to house
collections income was up 50%
[owing to] higher
I saw the profile and having a
picture of Nirob specific theme with
on the a pamphlet to give
Radio envelope, I fell out.
Legacy Face to face results in love with
Pledges him.