Integration afternoon 1 intro 6 july 2010
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This document discusses integrating fundraising and campaigning efforts at an organization to better engage supporters. It outlines the motivations for integration like brand focus, supporter retention and leveraging people power for advocacy. Integration provides supporters involvement, connection and meaningful experiences. The document also discusses what integration looks like through coherence, integrity, alignment and coordination. Challenges of integration include defining value, managing data and changing organizational mindsets. Research shows supporters who take online actions through integrated efforts are more likely to donate than those only receiving emails.
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Handouts from the Volunteerism Conference 2012, covering topics such as
- Corporate Volunteerism
- Volunteer Management & Engagement
- Individual Volunteerism
- School and Student Volunteerism
Atidenu Transprency webinar
This document discusses transparency in organizations. It begins by defining transparency as openness, communication, and accountability, where others can easily see what actions are performed. Transparency matters because people need information to trust and follow an organization's leadership. Younger generations especially value transparency more. Areas where transparency is important include finances, processes, personnel, academic decisions, and change processes. The document discusses increasing transparency through sharing thinking, research, and budgets. It also notes potential risks but argues transparency advances vision and builds trust. Overall, the document promotes transparency as a way to engage communities and retain members through openness and understanding of organizational priorities.
Recruiting and Building a Strong and Effective Board
https://bloomerang.co/resources/webinars/
Today more than ever nonprofits boards are expected to raise significant amounts of money. Join Keith Curtis and Jay Love for a discussion on nonprofit boards. Keith’s extensive work with nonprofits over the past 30 years has provided the opportunity to interact with a wide variety of nonprofit boards of different sizes and levels of experience.
9 ways nonprofits can connect with supporters and understand why they give
semillasIn an ideal world, generous supporters would give to good causes based on the merits of the mission alone. In the real world, the motivation for giving is much more complex and less rational than a calculated assessment. To successfully connect with potential donors and get them to take action, nonprofit fundraisers and marketers should understand why donors give.
Fundraising and Board Engagement: Mission, Donors, Then the World!
The document provides guidance on engaging nonprofit boards in fundraising and connecting them to the organizational mission. It recommends focusing on mission during board recruitment, orientation, and meetings through stories and discussion. Board members can help by identifying prospects, setting up meetings, inviting people to events, and thanking donors. The board should act as ambassadors, advocates, and get engaged in the community. Benefits include increased visibility, responsiveness, and fundraising capacity, while challenges involve defining stakeholders and shifting perceptions.
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Good Bites on Christmas Appeals, July 2013
- Christmas is the biggest time of year for charitable giving, but donations only represent a small fraction of increased household spending at the holidays (less than 1%).
- To be successful, charities need a unique Christmas appeal proposition that shows relevance, engages supporters, and integrates with broader campaigns.
- Effective propositions tap into what Christmas means to target audiences and create a positive experience that doesn't rely on guilt. Examples could involve storytelling, linking to existing gift-giving behaviors, or granting Christmas wishes.
Dan Dufour at Good Bites...on branding inside out
Commercial brands are increasingly behaving like charities by focusing on social causes. The document discusses 10 current branding trends, including using entertainment and conversational tone to engage customers, prioritizing experiential marketing, maintaining a flexible yet consistent brand presence, giving customers more control and collaborating with others. It also emphasizes the importance of clarity on a brand's purpose and focusing on the customer benefits.
Cancer Research UK Race for Life at Good Bites...on branding inside out
This document provides information about Race for Life, Cancer Research UK's largest fundraising event series. It began in 1994 with 680 participants in Battersea Park. Now there are over 240 events across the UK each year, attended by 1,000 to 20,000 participants who walk, jog or run 5k or 10k to raise funds. Since starting, over six million participants have raised over £457 million. The £14.99 registration fee covers event costs so that all funds raised through sponsorship go directly to cancer research. The document discusses the appeal of sponsoring Race for Life for brands, providing both tangible benefits through extensive marketing opportunities, and intangible benefits like connecting with participants' emotions and charitable affiliation. It outlines
Annie Moreton, Head of Individual Giving at Save the Children: Good Bites Big...
The document summarizes the growth of Save the Children's annual restricted appeal from 2009-2012. It discusses testing different tactics like targeting new donor segments, prompting legacy gifts, and creating a feedback journey. Key results included income growth from £400,000 to £700,000 over the years. Tactics like reminders, high value donors, and direct mail acquisition drove success. Lessons included starting planning earlier, prioritizing less responsive segments, and demonstrating impact to decision makers. The document provides tips for integrated capital appeals, including setting objectives, testing approaches, and partner engagement.
Craig Linton, Head of Fundraising at RLSM: Good Bites Big Appeals
The document discusses a fundraising appeal called "Little Heroes" conducted by a charity to raise money for its nursery program. It provides background on the charity's poor past fundraising performance and low staff morale. It then details the various fundraising strategies used for the appeal, including direct mail, telephone calls, community events, mobile/text messaging, online campaigns, and PR. Results are presented showing some successful strategies like mobile/text fundraising but other struggles like community collections. Key lessons learned emphasize quickly abandoning ineffective approaches and starting with existing donors.
Matthew Sherrington, Strategy Director at The Good Agency: Good Bites Big App...
This document summarizes a presentation about conducting a "mini-big appeal" fundraising campaign called "Little Heroes" for a nursery program. Some key points:
1) The campaign utilized various fundraising channels including direct mail, telephone calls, community events, digital, and PR to raise money.
2) Early results showed mobile fundraising and support from parents/staff were most successful, while community collections and phone calls required more work.
3) Lessons learned included focusing first on existing donors, quickly abandoning ineffective tactics, and creating internal support for the campaign.
Putting supporters back in charge
1. The document discusses strategies for nonprofit organizations to put supporters back in charge by focusing on their mission and values rather than targets or what the organization does.
2. It recommends building a brand story around supporters, making the mission tangible and personal to supporters, and encouraging participation through fun engagement to connect supporters to the real-world impact.
3. Additionally, it suggests taking supporters to experience the mission first-hand and showing them the difference they make, as well as recognizing and congratulating supporters for their involvement.
Growing your appeal, Debbie West at the IoF National Convention 2012
Save the Children has grown its annual restricted capital appeal into a phenomenally successful integrated campaign - No Child Born to Die. The team behind this landmark campaign will share how they were able to break even on cold DM, integrate legacy asks and double high-value income as well as add new channels. Take away useful tips on how you can make tactical asks strategic - optimising opportunities to leverage response and grow income.
CharityComms_SocialMediaConference 2012 - Getting heard in an ever louder wor...
The document discusses how to get heard in an increasingly noisy world of social media. It notes that trust in social media has increased 75% while trust in traditional media is up 10% and online sources up 18%. To be heard, organizations should listen to their audiences, put people before platforms, tell simple and clear stories matched to the right mediums, collaborate and speak as a chorus rather than alone, target the right people, integrate social media into events, and continuously measure and learn.
People power2012 duaneraymond_hypev_suseful
The document discusses distinguishing hype from useful digital tools for advocacy and campaigning. It notes there are now many options for digital outreach but advocates developing a strategy first that identifies goals, target audiences, and how to best influence them with minimal effort before considering tools. The document cautions against assuming new tools are always better and provides examples of evaluating tools like Second Life, Facebook, Twitter, email and blogging based on how well campaigning through each aligns with why people actually use that channel. It concludes that email is still often the best channel for calls-to-action.
People power2012 matthewsmerdon_speakingtruthtopower
This document discusses the importance of voluntary organizations being able to speak truth to power and critically challenge those in positions of authority. It notes that as voluntary groups rely more on government funding, through contracts rather than grants, their independence and ability to critique power structures can be threatened. The document explores the pressures on independence of purpose, voice, and action for voluntary groups. It examines factors that can influence groups' ability and willingness to speak out, and considers whether advocacy may become marginalized over partnerships with government. Overall, the document argues for protecting voluntary groups' independence so they can continue giving voice to the voiceless.
People power2012 justinepannett_puppypower
This document summarizes a presentation about developing effective campaigns to influence behavior change. It discusses recognizing that people do not always think rationally and are influenced by external factors. A case study is presented on a campaign to reduce irresponsible puppy buying. Audience research revealed people see pedigree dogs as higher quality brands and are swayed by cute puppies. The presentation advocates understanding audiences, recognizing barriers to change, and taking a long-term approach working with rather than against opposing forces to achieve meaningful behavior modification over time.
Is social giving fundraising's "Third Way"?_SocialMediaWeek_13_02_12
Digital is face-to-face. Digital is personal. Digital is experiential. Digital is integrated. Digital is collaborative. Why, then, do we typically focus on applying traditional giving models to digital? Why do we focus on technology and optimising payment processes rather than influencing behaviours? This session explored where traditional community fundraising meets the digital age.
Good Bites...on brand and fundraising 21_10_2011: Mind Case Study
Mind conducted extensive research to develop their brand and fundraising strategies, including:
- Desk research and interviews with stakeholders
- A survey of over 1,800 members of the public
- Focus groups with existing donors, families/friends, local Minds, and Mind's Facebook community
- Testing of branding concepts and fundraising approaches
The research informed Mind's new positioning as a charity providing both care, support, information and campaigning on mental health issues. It also helped develop Mind's brand model, descriptors, and creative concepts to promote their mission of supporting those with mental health problems.
Good Bites...on brand and fundraising 21_10_2011: Ruth Richards presentation
The organization Mind worked to better align its brand and fundraising efforts by conducting research that showed people were more likely to donate if they understood the cause of mental health better. It refreshed its mission, vision, values and visual identity to be more real, human, compassionate and courageous. This helped converge the goals of charitable work and income generation. While rolling out the new brand internally, it will test new fundraising asks and run an integrated campaign in the spring to recruit and retain more individual donors.
Good Bites...on brand and fundraising 21_10_2011: Dan Dufour and Debbie Clark...
It’s no secret: brand managers and fundraisers often struggle to work together. At best the two experience tensions, at worst the two functions can fight like cats and dogs, with the supporter lost amongst it all.
We know frustrated fundraisers who try to deliver effective appeals and campaigns but get held back by inflexible brands that have little consideration for fundraising audiences and techniques. We also know many brand managers battling daily to get their fundraising colleagues to understand the importance of a consistent brand and communications to help connect audiences with their cause. Both want the same thing but how can the two work in harmony?
This event helped fundraisers and communications/ brand managers work together to create a charity brand that will deliver the ultimate supporter experience.
Good Bites...on legacies 14_09_2011: Rob Cope presentation
The UK legacy market is estimated to be worth around £1.9 billion* a year yet many charities struggle to create effective strategies and communications that tap into this.
Striking the right balance between inspiring a supporter to want to leave you a legacy and overcoming the barriers that stop them doing so is essential within your legacy marketing strategy. Only by understanding people and their motivations, then using this insight effectively, can you create the right offer (not ask!) that genuinely engages, inspires and reassures.
Speakers Roger Lawson, Strategy & Planning Director, Paul Newman, Senior Planner and Debbie Clark, Planner, The Good Agency shared some of the most effective legacy marketing in the sector. Rob Cope, Director, Remember a Charity shared insights on how Remember a Charity can share your burden.
* Legacy Foresight 2009
Good bites...on digital 07_05_2011
Clicks don’t matter. Likes don’t matter. Retweets don’t matter. Real world outcomes matter. Making them happen is about more than telling your story, it’s about helping people to be a part of it. And that’s what digital is good at.
On Tuesday 7th June, we brought more than 40 digital fundraisers and communicators together at 'Good bites...on digital' to look beyond one-dimensional, transactional approaches to digital fundraising and campaigning - focusing on how digital can build genuine engagement instead.
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Chris Norman, The Good Agency,Strategy Director, presented how the right
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cause.
Good bites on_integration_final
Integration is not a new concept. We all know that to stand the best chance of achieving our organisational goals, we need to collaborate on objectives, strategy and tactics. Fundraisers together with campaigners, policy makers with marketers - all with the supporter at the heart of the process. Yet there remains an action gap and silos are still ruling.
Charities that take an integrated approach are beginning to reap the benefits of more engaged supporters, both in terms of donor and advocate numbers. So how do you make it happen?
This free event will provide insight from both a fundraising and a campaigning perspective, share examples of how to get integration right, how to measure success and, crucially, offer advice on how to help solve your integration challenges.
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Integration afternoon 1 intro 6 july 2010
- 2. Save the Children Toolkit Quest and Barriers Supporter Experiences Motivations and Values Integration: What it Means Emotions in Decision-making Influencing and Social Psychology Opportunities Influencing and Social Psychology Planning Tools
- 3. Table Talk
- 6. And our supporters are changing Valley of Death! Dorothy Donor Susan Supporter
- 9. Transformational connection Low value High value Single product Multi products Transaction Relationship Aware Emotionally engaged Project responsive Brand loyal Supporter Ambassador Uninformed Informed Sceptical Trusting Activity Experience Moment Memory
- 13. But it’s difficult Definition of value Supporter insight Managing data Ownership / responsibilities Supporter vision Supporter care strategy Integration with branches Communication strategies Shared objectives Consistent procedures Leadership Change management Organisational mindset Evaluation Integrated communications
- 14. We think these are important
Editor's Notes
- Brand re-positioning – inside –out. Have to take existing supporters with you. BUT BRAND INTEGRITY Fundraising goals – not just integrated marketing, but organisational focus Supporter acquisition – lead-generation on the back of campaigns, emergencies Public support to leverage advocacy – “we have the numbers behind us” Consumer/public pressure on specific targets – petitions etc Supporter involvement – building your base. “capacity building your movement”
- Brand re-positioning – inside –out. Have to take existing supporters with you. BUT BRAND INTEGRITY Fundraising goals – not just integrated marketing, but organisational focus Supporter acquisition – lead-generation on the back of campaigns, emergencies Public support to leverage advocacy – “we have the numbers behind us” Consumer/public pressure on specific targets – petitions etc Supporter involvement – building your base. “capacity building your movement”
- And more: Outside – inside Passive – active Watching – involved Detached - belonging
- If you’re not pulling together, you’re pulling apart.
- Article of Faith! Intuition in need of justification. Cause and Effect? No, who is testing whole streams to prove it? But definitely building True Fans.
- Does it work? What’s your measure!