The document describes HealthBridge's physician network platforms and multi-channel solutions for engaging physicians. It highlights wallboard, poster, and digital options for placements in hospitals, clinics, and medical practices targeting specialties like cardiology, oncology, and primary care. Effectiveness data from surveys and case studies show significant increases in awareness, recall, and intent to prescribe from advertising through HealthBridge's networks and custom issue spotlight editions.

1. Physician & Patient
Portfolio Overview
2012-2013
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2. HealthBridge: Core Physician Networks
Our robust platform of Physician Networks provide
unparalleled reach and proven targeted engagement
Primary
Cardiology Care Diabetes
Infectious
Oncology
Disease
Surgery ER
Hospital
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3. Physician Networks: Multi-Channel Solutions
Each Physician Network provides a range of proven solutions
designed to surround and engage your target audience
Your Ad Here
Specialty Direct Mail
eNewsletters Monographs
Spotlight Your Hospital &
Custom Practice
Posters Brand Wallboards Your Ad Here
Your Ad Here
Custom Physician
QR Codes website
advertisement
Your
Ad
Here
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4. Hospital Wallboards: 2,600 Locations
Engage your target audience in our 1,575 hospital network of highly
visible, engaging, single sponsored wallboard poster editions
Hospital Hospital Hospital Hospital
General Edition Surgery Edition Cardiology Edition ER Edition
Your Ad Here Your Ad Here Your Ad Here Your Ad Here
Physician Lounges Surgeon Lounges Cath-Labs/Lounges ER Physician Lounges
1,460 locations 610 locations 330 locations 200 locations
Weekly frequency Bi-Monthly frequency Bi-monthly frequency Bi-Monthly frequency
Includes frame Includes frame Includes frame Includes frame
and literature pocket and literature pocket and literature pocket and literature pocket
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5. Hospital Wallboards: Proven ROI
Client provided ROI analysis shows significant returns
Goal:
• Product awareness and pull through messaging at targeted hospitals
Approach:
• Bi-weekly flighting to target hospitals (formulary and/or rep coverage)
Analysis:
• Regression model based on actual DDD product sales, taking into account
multiple variables (details, formulary status, etc…)
ROI Result:
• 2.3 to 1
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6. Clinic Posters: 2,700 Locations
Engage your target audience with a monthly poster edition to our network of
1,500 ADA registered DSME clinics and 1,200 ACCC recognized oncology
clinics
Clinic Diabetes Edition Clinic Oncology Edition
Your Ad Here Your Ad Here
Physician Break Rooms Physician Break Rooms
1,500 clinics 1,200 clinics
Monthly frequency Monthly frequency
Pocket available on request Pocket available on request
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7. Practice Wallboards: 4,500 Locations
Engage your target audience with a monthly poster edition to our network of
4,200 primary care practices and 310 HIV specialist practices
Practice PCP Edition Practice ID Edition
Your Ad Here Your Ad Here
Physician Break Rooms Physician Break Rooms
4,200 practices 310 practices
Monthly frequency Every other month
Includes frame & pocket Includes frame & pocket
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8. Wallboards: Ad Impact Benchmark Studies
Studies show significant impact in key areas
Benchmarks from 27 surveys representing over 7,000 Health Care Providers
shows advertising with our wallboard network provides significant lift vs.
control.
• Average ad recognition lift: +43%
• Average product recall lift: +28%
• Average message association lift: +21%
• Average intent to increase
+22%
prescribing lift:
Source: Orion Associates: Hospital Network, Ad Impact Survey, test vs. control: Ad
Recognition, Product Recall, & Message Association = 27 surveys/7,098 respondents: Intent to
Increase Prescribing = 8 surveys/1,397 respondents 8 CONFIDENTIAL

9. Wallboards: Custom Editions
Custom Spotlight Issues
Drive home your brand or topic message
with a peer to peer custom Spotlight Issue.
Your Peer to
• Take advantage of the entire editorial Peer Clinical
poster real estate Message Here
• Extend your reach with customized
take-one brochures
• Pull-through existing approved content Your Ad or
Clinical Message
• Utilize our relationships with renowned
Continued Here
KOLs to develop new content
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10. Wallboards: Custom Issue Benchmark Studies
Studies show significant impact with Custom Issues
Benchmarks from 19 surveys representing responses from 3,030 Health
Care Providers shows the majority find our custom Spotlight Issues to be
extremely effective at:
• Increasing awareness of key messages 53%
• Increasing their likelihood to prescribe 54%
• Providing relevant information 66%
Source: Orion Associates: Hospital Network, Media Assessment Survey, top 2 box rating (4&5):
Increased Awareness = 17 surveys/2,737 respondents, Intent to Increase Prescribing = 19
surveys/3,030 respondents, Message Relevance = 2 surveys/447 respondents 10 CONFIDENTIAL

11. Custom Issue Case Study: Proven Results
Custom Spotlight Edition: AZOR® Media
Assessment Survey Results
Q1: Prior to reading the
poster, were you aware of the
clinical trial results of the BP-
CRUSH study?
Q2: Having reviewed the information presented, are
you now more likely to consider prescribing AZOR®
for appropriate patients with hypertension who are
uncontrolled with existing monotherapy
Q3: If so, how many hypertensive patients
uncontrolled on existing monotherapy would you
now consider prescribing AZOR® to in the next six
months?
Source: Orion Associates: Hospital Network, Media Assessment
Survey, September 2011 11 CONFIDENTIAL

12. Monographs: Peer to Peer Engagement
Pull through your message with a peer to peer developed specialty
monograph direct mailed to your target audience
Trusted Resource
Limited Sponsorship
Peer to Peer Content
Category Exclusivity
Targeted Distribution
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13. Monographs: Engagement Statistics
Original peer to peer content drives engagement
65% of clinicians found the
monograph informative
of clinicians found the
55% information helpful in the
care & management of
their patients
77% read the accompanying
advertisement
1Franklin Communication Recognized Oncology Treatment Centers Survey 2007, N=465
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14. eNewsletters: Digital Surround Sound
Take advantage of our robust and diverse database of over 260,000
e-mail registrants with one of our specialty specific eNewsletters
Trusted Resource
Custom
Content
advertisement
Single Sponsored Your Ad Here
Dedicated Bloggers
17% Avg Open Rate
4.5% Avg Click-Thru
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15. QR Codes: Campaign Pull-Through
Take advantage of your website assets to drive and track
engagement of your target audience with our custom
QR Codes
Posters
Monographs eNewsletters
advertisement
Your Ad Here
Your Ad Here
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16. HealthBridge: Core Patient Networks
Our platform of Patient Networks provide targeted reach and
proven engagement
Primary Diabetes Infectious
Cardiology
Care Disease
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17. Wallboards/Digital TVs: Primary Care
4,800 Practice Waiting Rooms – 16,500 High Value PCPs
Wallboard Digital TV
Implied Exclusive
endorsement Harvard content 90 minute loop,
promo every 20-30
Relevant engaging Your Ad Here
content
Your
Guaranteed ad exposure Ad
Here Single sponsor
ad unit
Highly visible Disease state
fixture brochures Please take one with our compliments.
4,200 Practices (15,000 HCPs) 600 Practices (1,500 HCPs)
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18. Wallboards: Infectious Disease
310 Practice Waiting Rooms – 950 High Value HIV
Specialists/HCPs
A trusted resource
Disease state brochures
Highly visible fixture
Your Single sponsor ad unit
Guaranteed ad exposure Ad
Here
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19. Online: Extended Reach
Patient Ed Rx Pads distributed to 5,110 Practices drive engagement in the
exam room and out of the office with our dedicated online patient website
Patient Ed Rx Pad
Custom Practice Landing Page
Implied
endorsement
Simple search Robust
Insulin Therapy
Insulin therapy
based input search
Comprehensive website
Practice
specific URL
Dynamic
advertisement
results Category Your
exclusive Ad
Here
ad unit
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20. The HealthBridge Team:
Dedicated professional support
• Our dedicated production team are experts in navigating the ever-changing legal
and regulatory health care environment to ensure your needs are met with the highest
level of compliance against tight deadlines
Internal Partners
Product Recalls Tight Timelines
Project
Team
Co-Promotes Agency Partners
PI/ISI Challenges Editorial Needs
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21. For a consultation or customized proposal
Visit:
http://www.healthbridgepoc.com/contact-us/
Or Call:
1-866-713-4522
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