This is a presentation that my team created in our Team Consulting class at Rutgers.
Our project was to analyze a local business, including; their business model, market, competition, risks, and issues.
The results were well received by the client, and our faculty advisor.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
Helen Pattinson, Mobile Fundraising, Impact through innovationJustGiving
The document discusses mobile fundraising trends in the UK. 96% of people in the UK have a phone, making mobile a powerful fundraising channel. Charities have experimented with SMS, social media, and other digital campaigns to recruit donors and convert pledges. Early SMS campaigns for disasters like the 2010 Pakistan floods were successful, generating nearly 40,000 new donors. However, not all traditional media have translated well to mobile. Testing is ongoing to find the most cost-effective mobile fundraising strategies. The author encourages questions and discussion on mobile trends.
Epinion is a market research agency that delivers digital solutions to address clients' business issues. It has developed a strong framework and product portfolio relying on digital capabilities to create long-lasting impact and satisfy clients' needs for speed and flexibility. Epinion works with clients using data collection, reporting, and consultation to provide actionable recommendations and ensure data translates to impact. It has experience working with various industries in Vietnam and internationally.
Airtel Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
The document discusses enterprise value-added services (VAS) and mobile governance (mGovernance). It provides estimates that the total mobile VAS revenue in India for 2007-2008 was expected to be Rs. 6000 crore, with messaging making up 76% of revenues. The enterprise mobility market revenue for 2009-2010 was estimated to be Rs. 750 crore. Key drivers and restraints for the mobile VAS market over different time periods are outlined. Application areas for enterprise mobility in industries like financial services, healthcare, manufacturing, and transportation are highlighted. The value chain for VAS in India and typical revenue sharing trends between operators and VAS players are also summarized.
RewardsCentral is the main consumer database in Australia with 1.5 million registered users. It offers segmentation including demographics, interests, and behaviors. The database generates over 1 billion impressions and 30,000 logins per month. SmileCity is the leading consumer database in New Zealand with over 400,000 registered users. It is the largest permission email database and most active shopping site in New Zealand. Both databases focus on online marketing solutions and go through double opt-in verification processes.
The document outlines the agenda for an event on taking control of big data. The event includes presentations on challenges companies like Honda have faced with big data and how they are overcoming them, a perspective on taming big data from a practical standpoint, and how The Caravan Club has leveraged data in a changing environment. There will also be a panel discussion with speakers before a networking reception.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
2011 MBA Online mobile and Social Media - The Emerging TrendsJoe Dahleen
This document discusses emerging trends in online, mobile, and social media and their implications for mortgage business leaders. It summarizes a panel discussion on these topics featuring speakers from TowerGroup, RGA, and Mount Olympus Mortgage. The panel addressed how social media is affecting business, the effect of mobile devices, and opportunities provided by evolving information technology. The document provides information on MBA social media initiatives and outlines strategies for leveraging online lending, mobile technologies, and social networks in financial services.
Helen Pattinson, Mobile Fundraising, Impact through innovationJustGiving
The document discusses mobile fundraising trends in the UK. 96% of people in the UK have a phone, making mobile a powerful fundraising channel. Charities have experimented with SMS, social media, and other digital campaigns to recruit donors and convert pledges. Early SMS campaigns for disasters like the 2010 Pakistan floods were successful, generating nearly 40,000 new donors. However, not all traditional media have translated well to mobile. Testing is ongoing to find the most cost-effective mobile fundraising strategies. The author encourages questions and discussion on mobile trends.
Epinion is a market research agency that delivers digital solutions to address clients' business issues. It has developed a strong framework and product portfolio relying on digital capabilities to create long-lasting impact and satisfy clients' needs for speed and flexibility. Epinion works with clients using data collection, reporting, and consultation to provide actionable recommendations and ensure data translates to impact. It has experience working with various industries in Vietnam and internationally.
Airtel Represented at The Mobile VAS SUMMIT 2009Paritosh Sharma
The document discusses enterprise value-added services (VAS) and mobile governance (mGovernance). It provides estimates that the total mobile VAS revenue in India for 2007-2008 was expected to be Rs. 6000 crore, with messaging making up 76% of revenues. The enterprise mobility market revenue for 2009-2010 was estimated to be Rs. 750 crore. Key drivers and restraints for the mobile VAS market over different time periods are outlined. Application areas for enterprise mobility in industries like financial services, healthcare, manufacturing, and transportation are highlighted. The value chain for VAS in India and typical revenue sharing trends between operators and VAS players are also summarized.
RewardsCentral is the main consumer database in Australia with 1.5 million registered users. It offers segmentation including demographics, interests, and behaviors. The database generates over 1 billion impressions and 30,000 logins per month. SmileCity is the leading consumer database in New Zealand with over 400,000 registered users. It is the largest permission email database and most active shopping site in New Zealand. Both databases focus on online marketing solutions and go through double opt-in verification processes.
The document outlines the agenda for an event on taking control of big data. The event includes presentations on challenges companies like Honda have faced with big data and how they are overcoming them, a perspective on taming big data from a practical standpoint, and how The Caravan Club has leveraged data in a changing environment. There will also be a panel discussion with speakers before a networking reception.
The document outlines a proposed digital marketing strategy for the Irish Football Association (IFA). It begins with a situational analysis of IFA and its current lack of a structured marketing strategy. The strategy identifies key audience targets and proposes using multiple digital channels including Facebook, Twitter, YouTube, and paid search. An action plan details content initiatives on each channel linked to upcoming football matches and events. A budget of £1,045 is allocated across channels for the first year. Progress will be measured through analytics tools tracking engagement metrics on each platform. The critical actions defined aim to optimize IFA's website and enable analytics tracking across all digital activities.
The document provides demographic and economic information about Malaysia. It notes that Malaysia has a population density of 86.44 people/km2 compared to Hong Kong's 6540 people/km2. The age structure has 29.6% of the population aged 0-14, 65.4% aged 15-64, and 5% aged 65+. The major religions are Muslim (60.4%), Buddhist (19.2%), Christian (9.1%), Hindu (6.3%), and others (4.9%). Malaysia's GDP per capita ranking improved from 59 in 1970 to 54 in 2009, helped by the oil, gas and palm oil industries. The official currency is the Malaysian ringgit. An overview of Cleanie
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
Konrad Feldman, CEO of Quantcast
Big Data and the Future of Advertising and Marketing
For marketers, data has become a critical asset throughout their role. Though not as “in your face” as great content or a creative video, data is the new lifeblood of their function. Not only is data essential for success, but the more data companies have, the more accurately and efficiently they can engage their customers and influence the market. Effective use of data in marketing and advertising will increasingly become a differentiating factor between businesses in this information economy. Konrad will explore the challenges, opportunities and what the future may hold for the use of big data in marketing and advertising.
The document provides an analysis of potential solutions to help monetize Foursquare's 10 million users and 500,000 registered businesses. It outlines 9 proposed solutions including check-in features, friend suggestions, a crowdsourced badge store, a software development kit, charging merchants for publishing specials or redeeming offers, analytics services, banner ads, and prioritizing nearby specials. Each solution is scored on feasibility of growth, revenue potential, user experience impact to determine the highest priority options of improving friend suggestions, developing a badge store, and prioritizing nearby specials. The analysis recommends user testing the top solutions before deployment with contingencies to reprioritize or roll back if needed.
Integrated marketing communication structure, size & opportunitiesRahul Gupta
The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
Admax network publisher presentation - june 2010Admax Network
Admax Network is a Southeast Asian ad network that connects over 3,200 publishers to over 100 advertisers. It reaches over 1.7 billion monthly page views across various content categories. Publishers can join by completing a membership form and installing Admax's ad tags to begin monetizing unused inventory. Admax handles sales, ad serving, reporting, billing and payments to publishers. There are no long-term contracts and publishers maintain full control over their inventory.
Accel Sourcing Credentials 2009 July [Compatibility Mode]hrobins3
This document provides information about Accel Advisors, a management consulting firm that helps companies reduce costs through strategic sourcing and process optimization. It offers proven cost reduction services including strategic sourcing, G&A cost reduction, contact center optimization, and next generation cost transformation. Recent initiatives have yielded over 11% annual savings on $300 million in addressed spending categories. The document also provides details on the experience and credentials of Accel Advisors' consultants, including a resume for the sourcing and procurement practice leader with almost 20 years of relevant industry experience.
Jason Juma-Ross, National Leader: Digital Intelligence, PWC presented "Plugging in to bandwidth: How businesses can harness the power of the NBN" at Connected Australia 2013.
This conference is designed to help organisiations harness the opportunities that super-fast broadband will create, and explores the future impact of the NBN through the healthcare, education and consumer industries.
For more information, please visit the conference website: http://www.connectedaustralia.com.au/2013
The document summarizes a fundraising platform called Booster Pro that aims to help non-profit organizations raise more revenue. It provides a comprehensive integrated platform that allows organizations to manage clubs, conduct online fundraising campaigns, and sell merchandise through an online store. While still pre-revenue, Booster Pro has signed up over 70 organizations so far and plans to expand its team and offerings. The platform generates revenue through monthly subscription fees and transaction fees on merchandise sales.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions and goals. It outlines Mint's team and advisors. The document estimates Mint's potential market size and user acquisition strategies. It models Mint's revenue from referral fees and advertising, projecting strong financial performance. Finally, it discusses potential acquisition by larger companies and risks to Mint's business.
This document discusses strategies for identifying beneficiaries and linking rural producers to urban markets through farmer producer companies (FPCs). It outlines how FPCs can help rural producers overcome limitations like insufficient resources, low skills and technology, and small quantities. FPCs can help producers access larger urban markets by providing uniform high quality products at scale and competitive prices. The document discusses how FPCs are structured with boards, management teams, and shareholders. It provides examples of how FPCs have helped increase farmers' incomes and economic impacts. The key is providing end-to-end support through groups, infrastructure development, market and financial linkages, knowledge and skills training.
- 33% of Filipinos access the internet while 52% have home computers and 25% access via mobile, with 56% intending to access via mobile. The Philippines is 2nd worldwide for social networking activity.
- By December 2015, an analog TV blackout will occur due to a switch to digital TV as mandated by the National Telecommunications Commission. This will affect 90% of Filipinos not connected to cable.
- A company called F8 proposes solutions like their F8 Lite TV Box and F8 Lightning Browser app to revolutionize TV viewing and the internet experience while providing unique income opportunities through advertising, sales, and a multi-level marketing structure.
This document outlines a business plan for an on-demand services platform. It discusses (1) identifying customer needs like emergency services and saving time, (2) the business model of connecting customers' immediate needs with quality service providers, and (3) plans for an initial high-end market focus before expanding more broadly. The founders aim to innovate through a location-based ordering and quality control system without direct competitors.
The document proposes a new business idea of developing a product called "The Mirror of Truth" which quantifies a person's aesthetic aspects and beauty. It involves generating the idea, screening it, testing the concept, and performing financial analysis. The product aims to provide beauty scores and tips to users through mirrors and an app. The document analyzes competitors, conducts a PEST analysis, and provides details on product development, marketing testing, costs, revenues, and payback period. It concludes with recommendations on identification of locations, contracting, recruitment, and viral video testing for market entry.
This document discusses smart multi-channel attribution modeling to better understand customer journeys. It notes that SAP has long sales cycles, multiple decision makers, and spends significantly on both push and pull marketing across many channels. Traditional attribution methods like last-click or first-click are misleading as customer journeys often involve multiple touchpoints. The document advocates for multivariate attribution analysis using tagging to understand how channels overlap and influence conversion rates. This reveals the optimal sequence and frequency of exposures to drive conversions. Together, macro media mix modeling and micro digital attribution through testing can improve efficiency and effectiveness.
The document discusses strategies for making the healthcare vertical profitable for investors in digital media networks, noting that management expertise, a clear business plan, measurable audience engagement, and proven return on investment through testing are essential to success. It also provides an example rate card and calculations for measuring audience impressions from traffic data to demonstrate how to clearly show advertisers the value delivered. The presentation emphasizes the importance of planning, setting goals and expectations, proving value, and testing to satisfy advertisers.
The document provides demographic and economic information about Malaysia. It notes that Malaysia has a population density of 86.44 people/km2 compared to Hong Kong's 6540 people/km2. The age structure has 29.6% of the population aged 0-14, 65.4% aged 15-64, and 5% aged 65+. The major religions are Muslim (60.4%), Buddhist (19.2%), Christian (9.1%), Hindu (6.3%), and others (4.9%). Malaysia's GDP per capita ranking improved from 59 in 1970 to 54 in 2009, helped by the oil, gas and palm oil industries. The official currency is the Malaysian ringgit. An overview of Cleanie
dgm | Online Retailer Expo Sydney 2012 | Chris GarnerChris Garner
We have all read the news, we all know the facts on how fast the ecommerce industry is growing, and we all know how much Australians' spend online is growing every year. Let’s dig deeper around what are the successful digital strategies being deployed in the online marketing industry to power this phenomenal revolution. We will show you the inside story on which clients are making it look easy. We will show you the levers that can be pulled to influence the flow of the customer journey. These levers can increase conversion and lifetime value, and decrease wastage of your marketing dollars. We will show you practical ways that you can use these proven ideas in your business, to help garner incremental customers cost effectively.
Konrad Feldman, CEO of Quantcast
Big Data and the Future of Advertising and Marketing
For marketers, data has become a critical asset throughout their role. Though not as “in your face” as great content or a creative video, data is the new lifeblood of their function. Not only is data essential for success, but the more data companies have, the more accurately and efficiently they can engage their customers and influence the market. Effective use of data in marketing and advertising will increasingly become a differentiating factor between businesses in this information economy. Konrad will explore the challenges, opportunities and what the future may hold for the use of big data in marketing and advertising.
The document provides an analysis of potential solutions to help monetize Foursquare's 10 million users and 500,000 registered businesses. It outlines 9 proposed solutions including check-in features, friend suggestions, a crowdsourced badge store, a software development kit, charging merchants for publishing specials or redeeming offers, analytics services, banner ads, and prioritizing nearby specials. Each solution is scored on feasibility of growth, revenue potential, user experience impact to determine the highest priority options of improving friend suggestions, developing a badge store, and prioritizing nearby specials. The analysis recommends user testing the top solutions before deployment with contingencies to reprioritize or roll back if needed.
Integrated marketing communication structure, size & opportunitiesRahul Gupta
The document provides an overview of integrated marketing communication and the advertising industry in India. It discusses the structure of the global and Indian advertising world, including major players, trends, and functions within advertising agencies. The size of the Indian advertising market is estimated at Rs. 30,000 crore annually. Major trends include the rise of digital media and mobile advertising. Compensation for agencies includes commissions, markups, fees, and pay-for-results plans. The document also lists major Indian advertisers and awards in the industry.
The document provides an overview of the online display advertising industry and the landscape of players involved, including ad exchanges, demand side platforms, data providers, ad networks, and publishers. It discusses the opportunities in the growing online display market and how Gridley can help clients navigate this evolving landscape.
Admax network publisher presentation - june 2010Admax Network
Admax Network is a Southeast Asian ad network that connects over 3,200 publishers to over 100 advertisers. It reaches over 1.7 billion monthly page views across various content categories. Publishers can join by completing a membership form and installing Admax's ad tags to begin monetizing unused inventory. Admax handles sales, ad serving, reporting, billing and payments to publishers. There are no long-term contracts and publishers maintain full control over their inventory.
Accel Sourcing Credentials 2009 July [Compatibility Mode]hrobins3
This document provides information about Accel Advisors, a management consulting firm that helps companies reduce costs through strategic sourcing and process optimization. It offers proven cost reduction services including strategic sourcing, G&A cost reduction, contact center optimization, and next generation cost transformation. Recent initiatives have yielded over 11% annual savings on $300 million in addressed spending categories. The document also provides details on the experience and credentials of Accel Advisors' consultants, including a resume for the sourcing and procurement practice leader with almost 20 years of relevant industry experience.
Jason Juma-Ross, National Leader: Digital Intelligence, PWC presented "Plugging in to bandwidth: How businesses can harness the power of the NBN" at Connected Australia 2013.
This conference is designed to help organisiations harness the opportunities that super-fast broadband will create, and explores the future impact of the NBN through the healthcare, education and consumer industries.
For more information, please visit the conference website: http://www.connectedaustralia.com.au/2013
The document summarizes a fundraising platform called Booster Pro that aims to help non-profit organizations raise more revenue. It provides a comprehensive integrated platform that allows organizations to manage clubs, conduct online fundraising campaigns, and sell merchandise through an online store. While still pre-revenue, Booster Pro has signed up over 70 organizations so far and plans to expand its team and offerings. The platform generates revenue through monthly subscription fees and transaction fees on merchandise sales.
This document summarizes Mint, a personal finance management application. It describes Mint's features for tracking transactions and goals. It outlines Mint's team and advisors. The document estimates Mint's potential market size and user acquisition strategies. It models Mint's revenue from referral fees and advertising, projecting strong financial performance. Finally, it discusses potential acquisition by larger companies and risks to Mint's business.
This document discusses strategies for identifying beneficiaries and linking rural producers to urban markets through farmer producer companies (FPCs). It outlines how FPCs can help rural producers overcome limitations like insufficient resources, low skills and technology, and small quantities. FPCs can help producers access larger urban markets by providing uniform high quality products at scale and competitive prices. The document discusses how FPCs are structured with boards, management teams, and shareholders. It provides examples of how FPCs have helped increase farmers' incomes and economic impacts. The key is providing end-to-end support through groups, infrastructure development, market and financial linkages, knowledge and skills training.
- 33% of Filipinos access the internet while 52% have home computers and 25% access via mobile, with 56% intending to access via mobile. The Philippines is 2nd worldwide for social networking activity.
- By December 2015, an analog TV blackout will occur due to a switch to digital TV as mandated by the National Telecommunications Commission. This will affect 90% of Filipinos not connected to cable.
- A company called F8 proposes solutions like their F8 Lite TV Box and F8 Lightning Browser app to revolutionize TV viewing and the internet experience while providing unique income opportunities through advertising, sales, and a multi-level marketing structure.
This document outlines a business plan for an on-demand services platform. It discusses (1) identifying customer needs like emergency services and saving time, (2) the business model of connecting customers' immediate needs with quality service providers, and (3) plans for an initial high-end market focus before expanding more broadly. The founders aim to innovate through a location-based ordering and quality control system without direct competitors.
The document proposes a new business idea of developing a product called "The Mirror of Truth" which quantifies a person's aesthetic aspects and beauty. It involves generating the idea, screening it, testing the concept, and performing financial analysis. The product aims to provide beauty scores and tips to users through mirrors and an app. The document analyzes competitors, conducts a PEST analysis, and provides details on product development, marketing testing, costs, revenues, and payback period. It concludes with recommendations on identification of locations, contracting, recruitment, and viral video testing for market entry.
This document discusses smart multi-channel attribution modeling to better understand customer journeys. It notes that SAP has long sales cycles, multiple decision makers, and spends significantly on both push and pull marketing across many channels. Traditional attribution methods like last-click or first-click are misleading as customer journeys often involve multiple touchpoints. The document advocates for multivariate attribution analysis using tagging to understand how channels overlap and influence conversion rates. This reveals the optimal sequence and frequency of exposures to drive conversions. Together, macro media mix modeling and micro digital attribution through testing can improve efficiency and effectiveness.
The document discusses strategies for making the healthcare vertical profitable for investors in digital media networks, noting that management expertise, a clear business plan, measurable audience engagement, and proven return on investment through testing are essential to success. It also provides an example rate card and calculations for measuring audience impressions from traffic data to demonstrate how to clearly show advertisers the value delivered. The presentation emphasizes the importance of planning, setting goals and expectations, proving value, and testing to satisfy advertisers.
1. Rutgers Business School
20/20 Business Solutions
Jose Borges
Consulting Team
Adrian Carrion
Sameer Ghanekar
Kishan Patel
Adrian Schwartz
Faculty Advisor: Jerry Casarella
3. Objectives – Sustain & Grow
◦ Increasing the utilization of your current network
◦ Growing your network in a cost effective manner
Methodology – Secondary Marketing Research
◦ Library Consultations
◦ Private DB Research
◦ Online Research
◦ Personal Contacts
Key Focus Areas
◦ Competition
◦ Target Market
◦ Sales/Marketing Approach
Executive Summary
4. Strengths Weaknesses
S W
Industry Critical mass deployed/ verifiable Industry Industry not standardized
•New media trends support DOOH industry /Problem with metrics
•CAPEx and OPEx are declining as new • Industry needs more aggregating of
suppliers emerge networks
POD: Synergies from 20/20 Solutions •Perceived as complicated/experimental
•Established network •Lack of recognition
•Growing local presence POD Data Mngt (Sales Pipeline)
•Dynamic content •Content bundled w/ service
•SAAS Model needs improvement
•Contract Model
Opportunities Threats
O T
Industry Resistance to growth
Industry Room for growth
• Lack of Consolidation
•New retail sites outfitted with digital
signage from getgo •Advertisers lack resources to interpret
metrics from DS/DOOH
•Integrated systems/Networked screens
•Impact of mobile
•Mobile
POD Alternate (more familiar) media
POD Cross Selling from 20/20 Clients
•Lack of available metrics
•Limited local competition
•Network mostly eateries
•Expected growing economy
•Low barriers to entry
•Connections with aggregators
SWOT Analysis
5. The Network Matters
Average 15 30 45 60 Loop
Average Traffic Per Monthly Loop Occupancy Second Second Second Second Update
Company Locations Venues Traffic Venue Impressions Length Rate Slot Slot Slot Slot s
Spectrum Medical
Health Offices 43 69,966 1,627 48,976 28 min 20% 1 1 1 Daily
Nail Salons Bi-
Gloss Media & Spas 99 138,600 1,400 131,670 30 min 10% 1 1 1 weekly
TUN Universities 179 4,340,683 24,250 1,866,495 10 min 70% 1 1 Weekly
Dental Bi-
Noble Vision Offices 881 180,605 205 125,983 30 min 10% 1 1 Weekly
Private Dental Dental
Networks Offices 155 82,770 534 55,800 15 min 25% 1 1 Weekly
Itandi Hair & Nail
Networks Salons 36 18,000 500 16,920 30 min 70% 1 1 Daily
Commuter
4G-TRE Trains 1 81,900 81,900 25,389 30 min 75% 1 1 1 1 Hourly
Seesaw Competitor Matrix
6. The Network Matters
Weekly Loop 15 Second 30 Second
Company Locations Venues Impressions Loop Length Updates CPM CPM Verification
Digital Consumers Eateries 6 180,000 10 min 5 Days $12.50 N/A Arbitron
Solutions Inc
Captiveyes Eateries 59 209,850 10 min 2 Days $5.00 N/A N/A
Labcorp Medical 99 294,030 60 min 3 Weeks N/A $28.00 N/A
Offices
Waiting Room Medical 200 374,400 8 min N/A $12.43 $19.90 Transactions
Promotion Offices
Direct Net Eateries 10 528,480 14 min Daily $1.50 N/A N/A
Marketing
City Drip Digital Eateries 35 630,000 10 min 2 Days $5.00 $7.00 Transactions
Signage
HMN Dental Medical 1,717 927,180 20 min 2 Days $7.00 $12.00 Arbitron
Networks Offices
AMI Eateries 10,051 996,571 1.6 Hours Daily $4.00 N/A Nielson
Entertainment
Network
Boldwater TV Eateries 50 1,235,580 2 Hours Weekly N/A N/A Arbitron
Sportscape Eateries 904 34,116,960 10 min N/A $7.84 N/A N/A
rVue Competitor Matrix
7. •15 Second Spots
Entourage •9 Plays Per Hour
•1 Month
Advertising •22 Venues
•3,170 Screens
•$953 + Ad Development (If Requested)
•14 Locations
Magnificent •5 Plays Per Hour
•20 Second Ads
Media •Free Ad Development
•3 Month Minimum Contract
•$70/Month/Location
Competitor Product Offerings
8. Digital Signage is a Better Value
Company Medium Rate Contract
Length
Star Ledger Newspaper $150/week 3 Days
Classifieds
Local Cable TV $200-$750/ 2-3 Months
30sec
Broadcast TV* TV $2,000-$6,000 2-3 Months
Local Radio Radio $60-$75/
30sec
Local Media Online $4-$28 CPM
Sponsorship Advertising
Alternate Media Competitors
*Source: Spotrunner.com
9. •Was Very Interested In Establishing Contact
The DSM Group •Darren Magarro
•darren@thedsmgroup.com
•www.thedsmgroup.com
•Biggest Advertising Agency In New Jersey
•Sean Black – President
JL360 Media •sean@jl360media.com
•www.jl360media.com
Jena •Pennsylvania Based
•Jerry Matese – President
Communications •www.jenacommunications.com
Media Agency Contacts
10. Recognize types of
local businesses in
nearby NJ Counties
◦ Census.gov
Determine which
industries spend the
most on marketing Census IBISWorld Prioritized
potential
◦ IBISWorld data Research client list
Concentrate sales
team on industries
and townships which
have highest
probability to
advertise using POD
Digital Displays
Market Segmentation
11. Breakdown of # of Establishments
18000
by NAICS Code
16000
# of Establishments
14000
12000
10000
8000
6000
4000
2000
0
NAICS Code
12. Breakdown of Revenue ($000's) by
NAICS Code
Sales, shipments, receipts, revenue, or
$120,000,000
$100,000,000
business done ($000's)
$80,000,000
$60,000,000
$40,000,000
$20,000,000
$0
NAICS Code
14. Arts, entertainment, and recreation
Establishments by County
450
400
350
300
# of Establishments
250
200
150
100
50
0
Bergen Essex Morris Union Hudson Passaic Sussex
Arts, entertainment, and recreation
15. # of Arts, Entertainment, and recreations establishments
by Bergen County townships
Hillsdale borough, NJ
Ridgefield Park village, NJ
Teterboro borough, NJ
Saddle Brook township, NJ
Wood-Ridge borough, NJ
North Arlington borough, NJ
Woodcliff Lake borough, NJ
Emerson borough, NJ
Fairview borough, NJ
Lodi borough, NJ
New Milford borough, NJ
Cliffside Park borough, NJ
Norwood borough, NJ
Glen Rock borough, NJ
Ridgefield borough, NJ
Oakland borough, NJ
Washington township, NJ
Dumont borough, NJ
Upper Saddle River borough, NJ
Little Ferry borough, NJ
Englewood Cliffs borough, NJ
Elmwood Park borough, NJ
Oradell borough, NJ
Rochelle Park township, NJ
Arts, entertainment, and recreation
Garfield city, NJ
Leonia borough, NJ
River Edge borough, NJ
Maywood borough, NJ
Midland Park borough, NJ
River Vale township, NJ
Bergen
Allendale borough, NJ
East Rutherford borough, NJ
Old Tappan borough, NJ
Bogota borough, NJ
Wallington borough, NJ
Demarest borough, NJ
Montvale borough, NJ
Carlstadt borough, NJ
Bergenfield borough, NJ
Palisades Park borough, NJ
Wyckoff township, NJ
Franklin Lakes borough, NJ
Cresskill borough, NJ
Hasbrouck Heights borough, NJ
Lyndhurst township, NJ
Park Ridge borough, NJ
Rutherford borough, NJ
Westwood borough, NJ
Closter borough, NJ
Waldwick borough, NJ
Ridgewood village, NJ
Fair Lawn borough, NJ
Mahwah township, NJ
Tenafly borough, NJ
Englewood city, NJ
Edgewater borough, NJ
Paramus borough, NJ
Teaneck township, NJ
Hackensack city, NJ
Ramsey borough, NJ
Fort Lee borough, NJ
0 5 10 15 20 25 30
# of Establishments
16. Arts, entertainment, and recreation
Revenues by County
$500,000
Sum of sales, shipments, reciepts, revenue, or business done
$450,000
$400,000
$350,000
$300,000
($000's)
$250,000
$200,000
$150,000
$100,000
$50,000
$0
Essex Bergen Union Hudson Morris Passaic Sussex
Arts, entertainment, and recreation
17. $100,000
$150,000
$200,000
$250,000
$50,000
$0
Newark city, NJ
Livingston township, NJ
West Orange township, NJ
Montclair township, NJ
Millburn township, NJ
Maplewood township, NJ
Bloomfield township, NJ
West Caldwell township, NJ
Fairfield township, NJ
South Orange Village township, NJ
Essex
Essex Fells borough, NJ
Verona township, NJ
Glen Ridge borough, NJ
Arts, entertainment, and recreation
Cedar Grove township, NJ
Revenues – Essex County
Roseland borough, NJ
Nutley township, NJ
Arts, entertainment, and recreation
Irvington township, NJ
Belleville township, NJ
Caldwell borough, NJ
North Caldwell borough, NJ
18. Top 10 Townships comparing
# of Establishments and Revenue Totals
$250,000 60
50
$200,000
40
$150,000
30
$100,000
20
$50,000
10
$- 0
Summit city, NJ
Secaucus town, NJ
Newark city, NJ
Wayne township, NJ
Jersey City city, NJ
Hoboken city, NJ
Fort Lee borough, NJ
Montclair township, NJ
Parsippany-Troy Hills township, NJ
West Orange township, NJ
Arts, entertainment, and recreation
Sum of Employer sales, shipments, receipts, revenue, or business done ($1,000)
Sum of Number of employer establishments
19. •Ensure POD Digital Displays
sales force focuses efforts on
the right:
•Industry Track
•County
•Township
•Mixture of all available Reissue Evaluate
information
•Find which combination
works Refine
•Sales strategy cycle
Sales Approach Guide
20. • Primary target market:
• Small and medium size businesses in
Morris and Sussex Counties
• Estimated annual revenues < 1 million
• Expansion to Bergen, Essex, Hudson,
Passaic and Union
• Secondary target market:
• The local community!
Target Market
21. The digital advertising network IN
your community and FOR your
community
Unique Selling Proposition
22. • Support for the locally owned and
operated
• Proximity to the point of sales
• Cost effectiveness
• High exposure
• High repetition
• Right offer and right message
Supporting Messages
23. BEHAVIOR
ATTITUDE
KNOWLEDGE
AWARENESS
Marketing Communication Objectives
24. • Product Brochure
Product Website
• Event and PR Marketing
• Internet Marketing
• Social Media
Pod Digital Displays Media Plan
25. • Two pages folded brochure with detailed
information about:
• Current POD Digital Displays locations
• Pricing competitive advantages chart
• Promotions:
• Free digital ad development
• Discount for additional locations
• Community involvement and activities
Product Brochure
26. • Website redesign
• Focus website on Pod Digital Displays
• Define Pod Digital Displays with better images
• Include location information and promotions from current
Pod advertisers
• Add a sales video and pricing competitive advantages chart
• Add a green message
• Add a self-server option (long term)
Product Website
28. • Host business breakfast at the chamber of
commerce in Morristown
• Sponsor Morristown farmer market
• Continue free advertisements on Pod
Displays for pet adoption agencies,
missing child advertising campaigns, and
other communities events and charities
Event and PR Marketing
29. Optimize internet searches
in Google
Social Media
◦ Currently under digital
display Follow Pod Digital Displays
◦ Not under digital on Twitter
advertising
Add key words for internet Add Pod Digital Displays to
searches in Bing your Facebook friend list
Register advertisers in
www.NJ.com Want instance information
about POD Digital
Displays, its locations, and
Internet its sponsors
Marketing
30. • Sales and Marketing
• Get the word out to your target market about POD
• Revamp Marketing Communication
• Manage a Sales Pipeline
• Increase Current Utilization
• Add a self-service content management option
• Consider alternative contract models
• Partner with Advertising Brokerages
• Grow the POD Network
• Add POD Digital Displays at the Break-Even Point
• Utilize Census data to locate new POD locations
Overall Recommendations