Vir2 introduction

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Vir2 is an expert in using mobile phones for charity fundraising and campaigns. They have been operating since 2005 and only work with charities. They have significant experience in mobile fundraising through text donations, regular donations, competitions, and mobile websites. They represent charities in industry organizations and provide a secure hosted platform and payments processing for mobile fundraising. Their service manages setup, marketing approval, and mobile sites to help charities efficiently segment and target supporter bases through mobile channels.

We are Vir2

We are experts at using mobile phones
to fundraise and campaign for
charities.
© Vir2 Ltd, please acknowledge source when distributing

• Since 2005.
• We only work with charities.
• We have the experience you need.

How did we get all those clients?

Recommendation
& word of mouth

We’re old hands at mobile

• One off text donation
• Regular text donation (eg £3 a month)
• Gift aid
• Call back
© Vir2 Ltd, please acknowledge source when distributing

• Competitions
• Mobile internet sites

Expertise

• We represent the interests of the charity
sector on industry bodies
• Trade body memberships
– Mobile Data Association
© Vir2 Ltd, please acknowledge source when distributing

– Association of Interactive Media and
Entertainment
– Institute of Fundraising
– Direct Marketing Association
– CharityText.org

The Vir2 platform
Donor

Call
Centre
PCI Environment

Card Vir2 SMS Direct
Payments Gateway Debit
Call
Centre
Tier 1 PCI
Card Data
Store Call
Centre

• Hosted and supported by RSM2000 PCI Tier 1 standards
– Robust
– Reliable
– Scalable
– Secure

Our Friends

• We work with 7 specialist call centres

• Our payment partners
• Charities Aid Foundation
• Charity Technology Trust

Our approach
We use text responses to help you to efficiently target and
segment your supporter base
© Vir2 Ltd, please acknowledge source when distributing

Regular
Large

Campaign Target Major Donors
Value of Support

Responders
Small

Irregular donors Time wasters

Remote Personal
Relationship Level

Our service
• Ours is a managed service, we will
• Set up your service
• Approve your marketing
• Provide mobile websites for Gift Aid
• We use our own dedicated short codes
(70300, 70500 and 84424)
• 100% payouts
• Avoids breaches of data protection
• Clients have sole access and ownership of their
data

The document summarizes the growth of Save the Children's annual restricted appeal from 2009-2012. It discusses testing different tactics like targeting new donor segments, prompting legacy gifts, and creating a feedback journey. Key results included income growth from £400,000 to £700,000 over the years. Tactics like reminders, high value donors, and direct mail acquisition drove success. Lessons included starting planning earlier, prioritizing less responsive segments, and demonstrating impact to decision makers. The document provides tips for integrated capital appeals, including setting objectives, testing approaches, and partner engagement.

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Vir2 introduction

1. About VIR2

2. We are Vir2 We are experts at using mobile phones to fundraise and campaign for charities. © Vir2 Ltd, please acknowledge source when distributing • Since 2005. • We only work with charities. • We have the experience you need.

3. Some of our clients

4. How did we get all those clients? Recommendation & word of mouth

5. We’re old hands at mobile • One off text donation • Regular text donation (eg £3 a month) • Gift aid • Call back © Vir2 Ltd, please acknowledge source when distributing • Competitions • Mobile internet sites

6. Expertise • We represent the interests of the charity sector on industry bodies • Trade body memberships – Mobile Data Association © Vir2 Ltd, please acknowledge source when distributing – Association of Interactive Media and Entertainment – Institute of Fundraising – Direct Marketing Association – CharityText.org

7. The Vir2 platform Donor Call Centre PCI Environment Card Vir2 SMS Direct Payments Gateway Debit Call Centre Tier 1 PCI Card Data Store Call Centre • Hosted and supported by RSM2000 PCI Tier 1 standards – Robust – Reliable – Scalable – Secure

8. Our Friends • We work with 7 specialist call centres • Our payment partners • Charities Aid Foundation • Charity Technology Trust

9. Our approach We use text responses to help you to efficiently target and segment your supporter base © Vir2 Ltd, please acknowledge source when distributing Regular Large Campaign Target Major Donors Value of Support Responders Small Irregular donors Time wasters Remote Personal Relationship Level

10. Our service • Ours is a managed service, we will • Set up your service • Approve your marketing • Provide mobile websites for Gift Aid • We use our own dedicated short codes (70300, 70500 and 84424) • 100% payouts • Avoids breaches of data protection • Clients have sole access and ownership of their data

11. Your first step hello@vir2al.me

Vir2 introduction

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