Day 3 of the canvasing process focused on refining the business model of a reservation platform that offers discounts to fill empty restaurant seats. Key points identified include continually growing a list of mid to high-end restaurant partners, improving data collection and marketing for restaurants, and attracting users such as young professionals and middle income diners interested in fine dining experiences. The model would benefit restaurants through increased reservations and social media exposure, while users could save on meals and support a charity partner by making reservations through the platform. Further work is needed on website development and customer acquisition strategies.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
This document discusses how analytics can be used across different functions in retail organizations like marketing, merchandising, finance, and operations. It provides examples of typical retail data structures and metrics used. It emphasizes building knowledge through deep data analysis and insights to make better business decisions. Key points covered include measuring the impact of marketing programs, examples of analytics dos and don'ts, and questions to ask when evaluating programs like CRM.
SMBs focus on entire PC solutions, not just the product. PC sellers need to focus on post-purchase management, integrated solutions, helping with the buying process, and additional support. The SMB market has four sub-segments with different needs. Both direct and indirect sales channels are used depending on factors like business size, industry, and geography. Multiple channels will be needed going forward as the retail channel grows in developed markets and DMRs become more popular, while VARs and direct selling also remain important parts of the model.
Credit Unions are Designed with Sole Goal in Mind: Meeting their member's needs. Rather than banks, which can often feel cold and formal, credit unions are friendly, accessible and member run, meaning when you bank there, you have a say in what happens. And because credit unions are not-for-profit, there's more focus on finding the right products for their members. That's right; it's as great as it sounds. Credit unions are here to serve you.
"https://www.antfin.com/index.htm?locale=en_US
E-commerce is rapidly becoming an important alternative marketing channel for smallholders' production in rural areas. The innovative Ant Financial programme is designed to address working capital and short-term investment needs in agribusiness carrried out by the relatively poor rural population."
The document discusses key concepts related to customer value, satisfaction, and loyalty. It defines customer value, satisfaction, and loyalty and outlines steps companies can take to deliver high customer value, increase satisfaction, and cultivate long-term customer relationships to maximize lifetime value. These include understanding customer needs and expectations, consistently meeting or exceeding them, monitoring satisfaction over time, and implementing customer relationship management strategies.
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.
Innocentive is an online platform that connects companies and non-profits seeking solutions to problems ("seekers") with solvers who can post innovative solutions. Seekers post challenges on various topics and solvers who provide chosen solutions receive monetary rewards. This allows seekers access to a large global database of solvers at a lower cost than traditional consulting firms, while giving solvers opportunities to earn money and gain recognition by solving open problems. Innocentive generates revenue from subscription fees for seekers and commissions on rewards paid to solvers. The platform has grown popular due to its ease of global access via the internet.
This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)
This document discusses how analytics can be used across different functions in retail organizations like marketing, merchandising, finance, and operations. It provides examples of typical retail data structures and metrics used. It emphasizes building knowledge through deep data analysis and insights to make better business decisions. Key points covered include measuring the impact of marketing programs, examples of analytics dos and don'ts, and questions to ask when evaluating programs like CRM.
SMBs focus on entire PC solutions, not just the product. PC sellers need to focus on post-purchase management, integrated solutions, helping with the buying process, and additional support. The SMB market has four sub-segments with different needs. Both direct and indirect sales channels are used depending on factors like business size, industry, and geography. Multiple channels will be needed going forward as the retail channel grows in developed markets and DMRs become more popular, while VARs and direct selling also remain important parts of the model.
Credit Unions are Designed with Sole Goal in Mind: Meeting their member's needs. Rather than banks, which can often feel cold and formal, credit unions are friendly, accessible and member run, meaning when you bank there, you have a say in what happens. And because credit unions are not-for-profit, there's more focus on finding the right products for their members. That's right; it's as great as it sounds. Credit unions are here to serve you.
"https://www.antfin.com/index.htm?locale=en_US
E-commerce is rapidly becoming an important alternative marketing channel for smallholders' production in rural areas. The innovative Ant Financial programme is designed to address working capital and short-term investment needs in agribusiness carrried out by the relatively poor rural population."
The document discusses key concepts related to customer value, satisfaction, and loyalty. It defines customer value, satisfaction, and loyalty and outlines steps companies can take to deliver high customer value, increase satisfaction, and cultivate long-term customer relationships to maximize lifetime value. These include understanding customer needs and expectations, consistently meeting or exceeding them, monitoring satisfaction over time, and implementing customer relationship management strategies.
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years—making changes on the fly while fending off challenges from every quarter.
Innocentive is an online platform that connects companies and non-profits seeking solutions to problems ("seekers") with solvers who can post innovative solutions. Seekers post challenges on various topics and solvers who provide chosen solutions receive monetary rewards. This allows seekers access to a large global database of solvers at a lower cost than traditional consulting firms, while giving solvers opportunities to earn money and gain recognition by solving open problems. Innocentive generates revenue from subscription fees for seekers and commissions on rewards paid to solvers. The platform has grown popular due to its ease of global access via the internet.
A big inspiration to me in the later stage of my career has been George Lois. (Why did it take me so long?) About 10 years ago, I put together a short presentation on his "Big Ideas" that went beyond just an ad. Take a look; maybe you'll be a fan, too.
Jeff Bezos founded Amazon with a dominant strategy of offering better selection and lower prices through an online retail model. Amazon's strategy focuses on low cost leadership under Bezos' philosophy of being "the company that works to charge less." The company aims to close service gaps and meet consumer expectations through frameworks that focus on understanding customer needs. Amazon continually pushes delivery capabilities with strategies like one-day delivery and owns logistics networks.
Impact of utilitarian and hedonic shopping values on individuals perceived be...jessie714
This document summarizes a study investigating how utilitarian and hedonic shopping values impact individuals' perceived benefits and risks of online shopping. The study found that high hedonic shopping values tend to decrease online shopping due to fewer enjoyable experiences, while high utilitarian values increase perceived benefits and risks due to convenience. Specifically, utilitarian values led to greater perceived benefits like ease and selection, and also greater perceived financial and product risks. The study concluded high utilitarian shopping values perceive more benefits and risks to online shopping compared to hedonic values.
HarvardxDesign: Defining your product visionJoshua Wexler
The document describes Vision Definition, which is the first step in Occom's Prototype Driven Development process. It helps teams explore, clarify, and prototype ideas before writing code. Elements of Vision Definition include goals, problems, inspiration, customer groups, personas, user narratives, and paper prototypes. An example is provided for Mylo, an app to help students improve their writing. Key aspects of Mylo outlined include its problem statement, goals, customer groups, personas, user narratives, and a paper prototype of the app's interface. Vision Definition aims to create a common language, surface assumptions, make abstract ideas real, and allow for real user validation early in the development process.
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
The document discusses customer acquisition from multiple perspectives:
1. It defines the customer acquisition transaction perspective and factors involved from first purchase through repeat purchasing.
2. It provides rules for acquiring customers in a cost-effective manner based on future customer value and market conditions.
3. It introduces the ACTMAN model for strategic customer acquisition, which involves 6 elements from targeting to creating long-term customer value.
How and When to Pivot - Lean Startup Principles AppliedDavid Binetti
This document summarizes David Binetti's presentation on when and how to pivot a startup. Some key points:
- Binetti discusses using a lean startup framework of formulating a model, iterating and releasing to measure results, and being willing to pivot the business model based on what is learned.
- He provides examples from his own startups of testing assumptions, seeing what works through metrics like acquisition and activation rates, and being willing to restate the business model if the current one is not viable.
- Pivots are about restating the business model based on lessons learned, not just changing products. It is important to step back and get inspiration from both what worked and what the core
I spoke at the first Kaizen Data Science Conference, San Francisco, Sep 2016 on one of Instacart's recommendation systems. Also covers innovative ways of using data science to solve interdisciplinary problems. - Sharath Rao
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
FUll download : https://alibabadownload.com/product/advertising-and-imc-principles-and-practice-11th-edition-moriarty-test-bank/
Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
Mercury is the closest planet to the Sun and the smallest planet. Saturn is composed mostly of hydrogen and helium. Jupiter is a gas giant and the biggest planet in the Solar System. Neptune is the farthest planet from the Sun and the fourth largest planet. Venus has a beautiful name and is the second planet from the Sun.
This document discusses alternatives for addressing Amazon's long term problems of cost reduction, growth, and maintaining profitability. It analyzes options of expanding into Scandinavia, developing tablets/smartphones, and expanding Amazon Web Services. The recommendation is to expand into Scandinavia by researching warehouse locations, tailored websites, and retailing books in local languages. This would align with Amazon's goals by achieving further low-cost leadership, increasing brand recognition and acquiring a larger customer base to enable long term growth.
The subscription business model is a business model in which a customer incurs a recurring cost at regular interims for access to a product. The model was spearheaded by distributors of books and periodicals in the seventeenth century and is presently utilised by numerous businesses and websites.
The slides give a basic understanding of the Subscription Business Model, and the key metrics which are involved with it. It also contains a case study of Netflix, which uses this Business Model, and it's related metrics.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Amazon has grown from humble beginnings as an online bookstore to becoming the largest online retailer in the world through embracing a start-up mindset and obsessive customer focus. Key elements of their success include thinking like a start-up by embracing failure and rapid experimentation, putting customers first in every decision, and using innovation to captivate customers' imaginations about the future.
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
Customer acquisition involves gaining new customers or converting prospects into customers. It is important for businesses to prepare high budgets for both acquisition and retention. The acquisition process depends on strategies to manage customer inquiries, such as loyalty programs and referrals. Successful acquisition requires ensuring benefits outweigh costs through pricing strategies that account for integration costs and expected benefits. The acquisition process should focus on understanding customer psychology, influences, behaviors, knowledge, and engaging convincing marketing strategies. Customer acquisition is important for companies, especially startups, to ideally gain potential new customers, though it requires a dedicated budget due to higher costs.
This document discusses how banks are using customer data and analytics to better understand customer behavior and needs. It provides examples of how several large banks, such as Wells Fargo, Fifth Third Bank, and HBOS, are using predictive analytics to identify cross-sell opportunities, predict customer churn, and tailor product and service offerings. The document also discusses vendors that provide solutions to help banks better analyze customer data from various sources and gain insights into customer preferences to improve marketing campaigns and reduce attrition.
Driving Customer Engagement Through Multichannel MarketingTim Suther
This document discusses the need for companies to shift to a multichannel marketing approach to better engage customers. It identifies 4 strategic opportunities: 1) remixing media to match consumer consumption, 2) investing to enable recurring revenue and engagement, 3) improving media effectiveness, and 4) recognizing customer information as a key asset. The document argues that implementing a multichannel strategy with a focus on customer data and personalized engagement can improve marketing returns significantly.
A big inspiration to me in the later stage of my career has been George Lois. (Why did it take me so long?) About 10 years ago, I put together a short presentation on his "Big Ideas" that went beyond just an ad. Take a look; maybe you'll be a fan, too.
Jeff Bezos founded Amazon with a dominant strategy of offering better selection and lower prices through an online retail model. Amazon's strategy focuses on low cost leadership under Bezos' philosophy of being "the company that works to charge less." The company aims to close service gaps and meet consumer expectations through frameworks that focus on understanding customer needs. Amazon continually pushes delivery capabilities with strategies like one-day delivery and owns logistics networks.
Impact of utilitarian and hedonic shopping values on individuals perceived be...jessie714
This document summarizes a study investigating how utilitarian and hedonic shopping values impact individuals' perceived benefits and risks of online shopping. The study found that high hedonic shopping values tend to decrease online shopping due to fewer enjoyable experiences, while high utilitarian values increase perceived benefits and risks due to convenience. Specifically, utilitarian values led to greater perceived benefits like ease and selection, and also greater perceived financial and product risks. The study concluded high utilitarian shopping values perceive more benefits and risks to online shopping compared to hedonic values.
HarvardxDesign: Defining your product visionJoshua Wexler
The document describes Vision Definition, which is the first step in Occom's Prototype Driven Development process. It helps teams explore, clarify, and prototype ideas before writing code. Elements of Vision Definition include goals, problems, inspiration, customer groups, personas, user narratives, and paper prototypes. An example is provided for Mylo, an app to help students improve their writing. Key aspects of Mylo outlined include its problem statement, goals, customer groups, personas, user narratives, and a paper prototype of the app's interface. Vision Definition aims to create a common language, surface assumptions, make abstract ideas real, and allow for real user validation early in the development process.
Success in the Cloud requires 3 things:
1) A Compelling Value Proposition
2) Creating Competitive Separation
3) Strategy vs Execution. Making it happen requires execution
The document discusses customer acquisition from multiple perspectives:
1. It defines the customer acquisition transaction perspective and factors involved from first purchase through repeat purchasing.
2. It provides rules for acquiring customers in a cost-effective manner based on future customer value and market conditions.
3. It introduces the ACTMAN model for strategic customer acquisition, which involves 6 elements from targeting to creating long-term customer value.
How and When to Pivot - Lean Startup Principles AppliedDavid Binetti
This document summarizes David Binetti's presentation on when and how to pivot a startup. Some key points:
- Binetti discusses using a lean startup framework of formulating a model, iterating and releasing to measure results, and being willing to pivot the business model based on what is learned.
- He provides examples from his own startups of testing assumptions, seeing what works through metrics like acquisition and activation rates, and being willing to restate the business model if the current one is not viable.
- Pivots are about restating the business model based on lessons learned, not just changing products. It is important to step back and get inspiration from both what worked and what the core
I spoke at the first Kaizen Data Science Conference, San Francisco, Sep 2016 on one of Instacart's recommendation systems. Also covers innovative ways of using data science to solve interdisciplinary problems. - Sharath Rao
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
FUll download : https://alibabadownload.com/product/advertising-and-imc-principles-and-practice-11th-edition-moriarty-test-bank/
Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
Mercury is the closest planet to the Sun and the smallest planet. Saturn is composed mostly of hydrogen and helium. Jupiter is a gas giant and the biggest planet in the Solar System. Neptune is the farthest planet from the Sun and the fourth largest planet. Venus has a beautiful name and is the second planet from the Sun.
This document discusses alternatives for addressing Amazon's long term problems of cost reduction, growth, and maintaining profitability. It analyzes options of expanding into Scandinavia, developing tablets/smartphones, and expanding Amazon Web Services. The recommendation is to expand into Scandinavia by researching warehouse locations, tailored websites, and retailing books in local languages. This would align with Amazon's goals by achieving further low-cost leadership, increasing brand recognition and acquiring a larger customer base to enable long term growth.
The subscription business model is a business model in which a customer incurs a recurring cost at regular interims for access to a product. The model was spearheaded by distributors of books and periodicals in the seventeenth century and is presently utilised by numerous businesses and websites.
The slides give a basic understanding of the Subscription Business Model, and the key metrics which are involved with it. It also contains a case study of Netflix, which uses this Business Model, and it's related metrics.
Content
I. Introduction
II. Company overview
III. Products and services
IV. Main competitors 2015
V. Profitability and US market share 2013
VI. Market Segmentation
VII. SWOT analysis
VIII. Google innovative corporate culture
IX. Business strategy
a) Early success
b) Google’s way of business expansion
c) 4Es of Google strategy
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Building A Customer Journey Map PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Building A Customer Journey Map Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventeen slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Building A Customer Journey Map Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Amazon has grown from humble beginnings as an online bookstore to becoming the largest online retailer in the world through embracing a start-up mindset and obsessive customer focus. Key elements of their success include thinking like a start-up by embracing failure and rapid experimentation, putting customers first in every decision, and using innovation to captivate customers' imaginations about the future.
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
Customer acquisition involves gaining new customers or converting prospects into customers. It is important for businesses to prepare high budgets for both acquisition and retention. The acquisition process depends on strategies to manage customer inquiries, such as loyalty programs and referrals. Successful acquisition requires ensuring benefits outweigh costs through pricing strategies that account for integration costs and expected benefits. The acquisition process should focus on understanding customer psychology, influences, behaviors, knowledge, and engaging convincing marketing strategies. Customer acquisition is important for companies, especially startups, to ideally gain potential new customers, though it requires a dedicated budget due to higher costs.
This document discusses how banks are using customer data and analytics to better understand customer behavior and needs. It provides examples of how several large banks, such as Wells Fargo, Fifth Third Bank, and HBOS, are using predictive analytics to identify cross-sell opportunities, predict customer churn, and tailor product and service offerings. The document also discusses vendors that provide solutions to help banks better analyze customer data from various sources and gain insights into customer preferences to improve marketing campaigns and reduce attrition.
Driving Customer Engagement Through Multichannel MarketingTim Suther
This document discusses the need for companies to shift to a multichannel marketing approach to better engage customers. It identifies 4 strategic opportunities: 1) remixing media to match consumer consumption, 2) investing to enable recurring revenue and engagement, 3) improving media effectiveness, and 4) recognizing customer information as a key asset. The document argues that implementing a multichannel strategy with a focus on customer data and personalized engagement can improve marketing returns significantly.
This document discusses monetization models for offerings that are initially free. It argues that to be successful, offerings need to both solve customer pains and bring in revenue. Common monetization strategies for free offerings are discussed, including advertising, freemium models, sponsorship, and identifying who creates value from assets and how they will pay. The document provides a framework for identifying assets, who would value them, and how they would pay through various monetization strategies like purchases, subscriptions, licensing, and others. It emphasizes taking a broad view of potential assets and parties that could find value in order to explore monetization opportunities.
These slides were presented during the Microinsurance Innovation Facility’s second webinar, co-organized with the Microinsurance Network, and held on July 13th, 2011. It focused on "New Frontiers in Microinsurance Distribution", their strengths and weaknesses, and areas that can be explored to make these channels work more effectively from the insurer and client perspective. This webinar follow a recent paper on alternative channels prepared by Cenfri (http://www.ilo.org/public/english/employment/mifacility/download/brnote7_en.pdf). Presenters were Brandon Mathews from the Zurich Financial Services, Anja Smith from Cenfri, and Pranav Prashad from the Facility, with Jasmin Suministrado of the Facility as moderator.
This document discusses market sizing and determining the opportunity for a new business idea. It provides guidance on moving out of the customer discovery and validation phases, identifying the target market, and estimating the size of the market using top-down and bottom-up approaches. Examples of each approach are given to illustrate how to size a market from a high level total addressable market view or by aggregating projections from individual customer segments.
The document provides an overview of consumer behaviour and consumer research. It defines consumer behaviour as the study of how individuals make decisions to spend resources on consumption-related items. Consumer research involves systematically gathering and analyzing data to understand consumer thoughts, feelings, and behaviors. There are various types of consumer research methods, including surveys, experiments, focus groups, and in-depth interviews. Understanding consumer behaviour helps marketers make better strategic decisions and predict how consumers will react to marketing cues.
This .ppt was designed to be a bit more self-explanatory, since this version I did not present. It contains numerous hyperlinks to various sources of information on the project.
M-PESA, a mobile money transfer service in Kenya, has experienced tremendous growth and adoption rates in just a few years. It now has over 13 million users, more transactions globally than Western Union, and provides financial access to many unbanked and rural households. Mobile money platforms can deliver significant benefits by building bridges between electronic and cash-based transactions, helping people achieve financial goals, and making financial services universally accessible. However, regulators must consider risks around fraud, inaccurate records, transmission errors, and potential systemic issues as these platforms grow in scale and importance.
The document provides an agenda for a New Venture Challenge event. It includes sections on personal stories, motivation to start companies, idea generation, customer development, and lean canvases. Attendees are encouraged to validate their ideas, adjust based on learning, and iterate through customer feedback to test problem-solution fit. Next steps suggested are to build a landing page, work toward an MVP, talk to customers, and collect data. Useful tools and blogs for starting companies are also listed.
The document provides an agenda for a New Venture Challenge event. It includes sections on personal stories, motivation to start companies, idea generation, customer development, and lean canvases. Attendees are encouraged to validate their ideas, adjust based on learning, and iterate through customer feedback to test problem-solution fit. Next steps suggested are to build a landing page, work toward an MVP, talk to customers, and collect data. Useful tools and blogs for starting companies are also listed.
The Paradox of the Empowered Consumer - Tim Suther, Forrester Customer Experi...Acxiom Corporation
"The Paradox of the Empowered Consumer" - Forrester Customer Experience Forum, June 2012
Tim Suther, Chief Marketing & Strategy Officer at Acxiom
Richard Char, Global Head of Information Services at Citi
Silverpop: Taking Loyalty Beyond the DiscountSilverpop
This document discusses taking loyalty marketing beyond simple discounts. It suggests six new tactics for loyalty programs: 1) using social media to provide a more personal experience, 2) rewarding customers based on their affinities rather than just purchases, 3) enhancing the mobile experience, 4) factoring in customer locations, 5) scoring customers like marketing leads, and 6) using an open architecture to partner with other brands to deepen understanding of customers. The document argues that today's customers, especially younger generations, value online reputations and experiences over simple coupons.
Personalization and the Future of Database Marketing - Michael Stich, Bridge ...Michael Stich
The document discusses database marketing and its benefits. It defines database marketing as using consumer databases to send personalized communications. The key benefits are creating ongoing relationships with large, diverse consumer groups. Best practices include prioritizing data quality over quantity and segmenting consumers. Emerging trends include data consolidation to get a unified view of consumers and more analytics-driven marketing. The future of database marketing involves simplified, real-time access to unified data to deliver more meaningful, relevant experiences.
The document describes EveryCrave, an Indian startup that allows users to request products and services they want through a mobile or web app. It will then connect users to local businesses that can fulfill their needs. EveryCrave aims to increase online shopping in India by making the process more convenient and personalized. It currently has nearly 100 businesses and over 1000 users in Bangalore. The startup's goals are to help users conveniently get what they need and earn rewards for referrals, while helping businesses connect with online consumers.
The document discusses emerging consumer trends and how businesses must adapt to changing consumer behaviors and demographics. It covers topics like how each generation (Baby Boomers, Gen X, Gen Y) approaches spending; the rise of premium and value products squeezing out mid-tier options; consumers desiring community and immersive experiences; and how sustainability and social responsibility are growing in importance to consumers. The document argues that businesses must focus on innovation, personalized solutions, and delivering an engaging "experience" to consumers to survive and thrive in this shifting marketplace.
The document discusses customer relationships for a new product. It covers getting customers through demand creation strategies like SEO, social media, and paid acquisition. It then discusses keeping customers through loyalty programs, product updates, and customer check-ins. Finally it discusses growing customers through referrals, contests, and loyalty programs. The document emphasizes that customer relationships strategies depend on the market type - whether existing, resegmented, or new - and gives examples for each.
The document discusses customer relationships for a medical device startup focused on implantable drug infusion pumps, including establishing relationships with clinicians, hospitals, pain clinics, regulators, and payors to adopt the product, as well as partnering with device companies for manufacturing and distribution. It also covers demand creation strategies like clinical trials, publications, and trade shows to educate the market and acquire initial customers.
HSBC is evaluating options to improve its credit card rewards program in Hong Kong. The current program offers standard benefits with low communication, but competitors now offer differentiated benefits with high communication. Option 1 would increase communication for the standard program. Option 2 would offer differentiated benefits with low communication. Option 3 would offer differentiated benefits with high communication, which could increase costs and market share the most. A multi-attribute analysis will evaluate the options based on costs, customer perception, market share, attractiveness, and awareness to determine the best approach.
This document provides an overview of key concepts in consumer behavior and marketing. It defines marketing as identifying and meeting human and social needs through creating, communicating, and delivering value for customers. A product is anything that can satisfy a need, and it can be differentiated at various levels from its core benefit to potential augmented features. Brands differentiate products and can be valued for tangible or intangible qualities. Consumer demand varies in states from negative to overfull, and the modern marketplace has become more dynamic, global, and customized, challenging companies to manage savvy, disloyal consumers.
The sharing economy is failing gadi ben-yehuda sx sw 2015Gadi Ben-Yehuda
The Share Economy is Failing: Abort or Retry was my 2015 SxSW Interactive presentation. I talk about what the Share Economy is, how it promises to help us, and the dangers it presents. I outline three ways we can try to reap its benefits while eschewing its more predacious aspects.
Team Networks - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, networks
Team LiOn Batteries - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, LiOn Batteries
Team Quantum - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Quantum
Team Disinformation - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Disinformation
Team Wargames - 2022 Technology, Innovation & Great Power CompetitionStanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Wargames
Team Acquistion - 2022 Technology, Innovation & Great Power Competition Stanford University
Technology Innovation and Great Power Competition,TIGPC, Gordian knot Center, DIME-FIL, department of defense, dod, intlpol 340, joe felter, ms&e296, raj shah, stanford, Steve blank, AI, ML, AI/ML, china, Acquistion
Team Climate Change - 2022 Technology, Innovation & Great Power Competition Stanford University
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The document describes a team's efforts to commercialize a new protein quantification technology called PLA-Seq. After initially thinking the technology's value propositions of lower cost, faster throughput, and lower sample volume would appeal to pharmaceutical and personalized health companies, the team conducted customer interviews and learned accuracy was more important than cost to most customers. They also found their target markets should be preclinical biotech and academia rather than personalized health or CROs. The team incorporated their business and pivoted their marketing strategy and funding plans accordingly based on learnings outside of the building.
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it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
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1. Contacts
Day 1: 9
Day 2: 17 (restart)
Day 3: 62
Day 4: 47
Total: 135
Les Envies: 126
Team U
Save Big
Not your parent’s reservation – helping restaurants fill empty seats, users save
and feeding those in need
Patrick Chang Rodulfo Prieto Fangyuan Wang
2. Day 1 - What we thought
Idea: Save Big
Provide low income families with tools that allow them to
purchase larger-size consumer goods and generate savings
through economies of scale
3. Day 1 - Canvas
- Finance Dedicated
- Retailers platform personal
- Consumer - Education Access to: assistance Mothers of
Brands - Credit (card) low income
- Banks - Education families
- Government - Savings
- Insurance account
- Financial Retail +
- Human Word of
- Physical Mouth
- Credit cost & risk
- Education staff Royalties from consumer brands
- Systems and brokerage (credit card) fees
- Advertisement
4. Day 1 - What we did & what we found
After “getting out of the building” (9 interviews) we found
that:
• The problem does not exist in the US --- though we did
confirm it exists in Latin America (and possible other
developing markets)
• Our solution would generate “more problems” as credit
could fuel consumption in non-productive goods
Need to perform a Randomized Control Trial (A/B
test) to test customer behavior reaction to credit
5. Day 2 – Research new idea
Platform to Mothers of low
• Finance
save by Microfinance income
platform
• Retailers having institution families in
• Education
• Consumer access to customer base country X
Brands credit, educat (below poverty
• Micro- ion and line and
finance banking working in the
Banks resources informal
- Governme New revenue economy)
nt stream
- Insurance • Financial Retail + Word
• Human Exclusivity – of Mouth Microfinance
• Physical more market
Banks
share
Consumer
Goods Brands
• Education staff
• Systems Royalties from consumer brands and
• Advertisement brokerage (credit card) fees
6. Day 2 – New Idea
Platform that offers daily discount deals
when booking on-line reservations at high-
end restaurants
7. Market Size
Total Available
Market
8.3bn transactions/yr
Served Available
Market
1.7bn transactions
(20% of transactions would
entail reservation)
Target Market
83m transactions
(5% offer discount)
$250m (@ 3$/transaction)
8. How it works diagram
Dinning
User fills empty seats (3pm -6.30pm )
and pays dinner (net w/discount)
Restaurants Inform restaurant
about reservation
30%-50%
discount
User Platform
Make on-line reservation:
User pays:
Donation:
• $10 per reservation, or
• $0.25 - $0.5
• A discounted rate of $5
($1 = 2 meals)
if promotes site and
restaurant in social
media Non-Profit
9. Day 2 – What we thought and learned
Hypothesis Discovered To do
• Restaurants need help filling • Confirmed • Validate our discovery with a
empty seats larger one to one interview
sample size
• Consumers want a discrete way • Interview more channels
• Overwhelming positive
to save and partners
• Online survey for a broader
• Consumers are willing to pay to • A limit to how much they are sample
save willing to pay
• Test new hypothesis based on
• Various options - possibly consumer feedback such as the
• Consumers want to support subscription based or subscription model
monthly fee rather than per
social responsibility causes reservation
• Social responsibility is polarizing
• Consumers are willing to use – there are people who did not
social media channels to care, hated it, or loved it
promote in order so save more
17
• Most likely – they already share
without any benefits Interviews
13. Day 3 – Canvas
•Continually building a Users Users Users
list of restaurant •Save on overall bill •Ensure they have a •Young professionals
partners (including food and great experience who like fine dining
•Mid to Higher – end •Improve data collection alcohol) •High end service for but are price
Restaurants and marketing for •Discrete saving (no high end restaurants sensitive
restaurants
coupons) •Possible special •Middle income who
•Grow customers
• Charity partner – •Supporting social events want to experience
•Intuitive/creative
TBD cause as you dine fine dining but at a
design
reasonable cost
•Indepth concept Restaurants
• Benefit companies •Active social media
•Help fill empty seats users
for corporations
•Increase social • Interested in social
media awareness Restaurants responsibility causes
and users sharing •Other restaurants
•Restaurant partners •New avenue of
willing to provide a marketing Users Restaurants
discount •Social Media •Partners who offer
Nonprofits •Word of mouth reservations
•Another source of •Benefit sites
income •Food Blogs Non-profits
•Website build
•Customer acquisition
•Potential kick backs for premium
•Users pay for the reservation
restaurants to attract other restaurants
•Exploring an unlimited monthly membership
initially
fee (subscription)
•Content creation (blog / marketing)
•Search revenue stream – featured restaurant
•Talent to expand
•Advertising
14. Day 3 – What we did
More customer contacts (62)
Use some form of discount websites Do you feel cheap or think people who If you are offered a flat rate discount
use discounts websites are cheap? such as 30% or 50% off, do you tend to
50
50 46 consume/spend more on dining?
39
40 50
40 40
30 40
30
19 30
20 20 18
12 20
10 10 10
0 0 0
Yes No Yes No Yes No
Willing to Support Social Causes Would you be willing to share your When you make a reservation, how
50
experience or plans on your social media likely are you to commit to the
43 (facebook, twitter, etc) channels for reservation?
50 42
40 additional discount at restaurants?
40
30 40 34 30
30 24 20 13
20 15
20 10 2 1 0
10 0
10
0 0
Yes No Yes No
15. Day 3 – What we found
From end-users
• Low awareness about competition (Savored)
• Channel: app preferred over web page
• MUST be high-end restaurants
• They LOVE social responsibility cause. Would enjoy a social good counter
• Some skepticism over sharing on social media sites
• Disliked subscription fees
From Restaurants
• Have been approached by Savored but did not want to use Savored.
• Hard time keeping reservations if they are done for free
• Some LOVE the social media, but main driver of interest is filing empty seats
• Waitresses and waiters are supportive
• Providing analytics to restaurants would be extremely interesting and helpful
16. Day 4 - Canvas
Users
•Continually building a Users •Social Media Users
Users
list of restaurant •Save on overall bill •Email marketing •Young professionals
(including food and •PR from food who like fine dining
partners
alcohol) organizations, blogs and
but are price sensitive
•Mid to Higher – end •Improve data collection •Discrete saving (no Nonprofit partners
Restaurants and marketing for coupons) •Customer surveys •Middle income who
restaurants •Supporting social cause •Loyalty Programs want to experience
•Grow customers •Gamification fine dining but at a
• Charity partner – as you dine
•Referrals to grow and build
•Intuitive/creative credits reasonable cost
TBD Restaurants
design Restaurants
•Cold calling, emails, visits
•Active social media
•Indepth concept • New avenue of •Sales force users
• Benefit companies marketing • Interested in social
for corporations •Increase social media
awareness and users
responsibility causes
sharing Users
•Restaurant analytics •App and web page
•Restaurant partners •Help fill empty seats •Partnerships that
(restaurants believe this is generate traffic Restaurants
willing to provide a •Partners who offer
a value proposition) •Social Media
discount •Word of mouth reservations
•Benefit sites
Nonprofits
•Food Blogs
• Additional income
Restaurants Non-profit
•Other restaurants
•Website build
•Customer acquisition
•Potential kick backs for premium •Users pay for the reservation
restaurants to attract other restaurants •Exploring an unlimited monthly membership fee/ (subscription)
initially •Search revenue stream – featured restaurant
•Content creation (blog / marketing) •Advertising
•Talent to expand
17. Day 4 - What we did & what we found
• More Customer Contacts: 45
• Meeting with non-profit entity with food social responsibility cause
o Money is their primary need
o $1 donation = 2 meals
o Open to promote lesenvies.com as long as it’s done in an “elegant fashion”
o Suggested local partnership (more meaningful to help your own community)
o Social media advertisement is a GREAT plus
• Cost experiment (Google Ad)
• Referral experiment
• Experiment lasted 15 hours: 3:00pm – 6:00AM
• Interview with a famous Chef/restaurateur
• He personally checks his social media every day and has his assistant monitor it
constantly. They use it for feedback and love the buzz
• Supports multiple food related cause in the city and would love to participate in a
corporation that supported a cause as a main objective
• Has never done a flash sale but would consider discounting for the sole reason of
supporting a great cause
18. Day 4 – What we did 100
Would you prefer discrete dining at a
fine dining restaurant?
89
80
60
40
More customer contacts (45) 20
18
0
Yes No
Use some form of discount websites Do you feel cheap or think people who If you are offered a flat rate discount
use discounts websites are cheap? such as 30% or 50% off, do you tend to
35
29 40
consume/spend more on dining?
30 35
40 37
25
20 30
20 30
15 20
13 20
10 12
10 10
5
0 0 0
Yes No Yes No Yes No
Willing to Support Social Causes Would you be willing to share your When you make a reservation, how
40
experience or plans on your social media likely are you to commit to the
36
35
(facebook, twitter, etc) channels for reservation? 23
25 22
30
additional discount at restaurants?
20
25 40 15
29
20 30 10
15 13 20 3
20 5 0 1
10 0
5 10
0 0
Yes No Yes No
19. Day 4 - What We Found in Experiment #1
(Google ad words)
Google Ad Range Clicks Impress Clickthr Avg Cost Convers Cost/Co Convers
words ions ough Cost ion nversio ion rate
Metrics
rate per n per
Click click
181 $0.60 - 116 46,191 0.25% $0.70 $81.45 5 $16.29 4.31%
variations $1.10
Sample words included NY Reservations, NYC Restaurant Reservation, Fine Dining NYC, and NYC
Reservation Nonprofit
Experiment lasted 15 hours: 3:00pm – 6:00AM
GOOGLE IS EXPENSIVE!!!!!!
20. Day 4 – Referral Program (Experiment #2)
Offered $10
dollar credit
for every 5
referrals
that sign up
690 clicked
the unique
URL
39 Signed
up
Conclusion:
Cheapest
and Fastest
21. Day 4 – Traffic and Conversion
Channels Avg Website % Clickthough Clickthrough % Conversion Conversions
Traffic rates rates Per Month
Local Nonprofit 10,000 15% 1,500 3% 45
Partner (City
Harvest, FBNY, or
Etc)
Nationwide 100,000 20% 2,000 3% 60
Nonprofit (United
Way, Share our
Strength)
Employee Benefit 500,000 1% 5,000 5% 250
Portals*
Google Ad Words 116 4.31% 5
Mailing list from Mailing list size 5% 750 1% 7
food partners average in NYC
(yelp, opentable) metro area:
15,000
Referral Program 690 on first day of Assuming pace Hits per month 5.5% 341
experiment x 30 dies down by 70% 6,210
TOTAL: 630,700 15,576 4.5% 708
Excludes mailing list
Assumptions based on industry average
*Employee benefit portal does not account for one time joining notification
Does not account for word of mouth or family and friends
22. Day 4 – Revenue and Cost per Month
Total
Revenue Sign ups: 708 Average Reservations Average Price per $4,248
per Month: 2 Reservation: $3
Website Hosting $50
Sales Force $1,000
Premium Restaurant $100
Partnerships
Partnerships* $1,000
(employee benefit
sites)
Marketing (Google $200
adwords, Guerilla
Marketing, etc)
Other Administrative $100
Cost
Bottom line $1,798 (42%)
Donations $0.50 per 708*2 = 1,416 -$708
reservation =$1,090 (26%)
*Partnership is an estimate
Average Reservation per month is low but the number of users using it is high
23. Day 5 - Canvas
Users
•Continually building a Users •Ambassador Program
Users
list of restaurant •Save on overall bill •Social Media Users •Young professionals
(including food and •Email marketing who like fine dining
partners
alcohol) •PR from food organizations,
•Mid to Higher – end •Improve data collection but are price sensitive
•Discrete saving (no blogs and Nonprofit partners
Restaurants and marketing for coupons) •Customer surveys (See following slide)
restaurants •Supporting social cause •Loyalty Programs •Middle income who
•Grow customers •Gamification want to experience
• Charity partner – as you dine
•Referrals to grow and build
•Intuitive/creative credits fine dining but at a
TBD design Restaurants reasonable cost
Restaurants
•Indepth concept • New avenue of
•Cold calling, emails, visits •Active social media
• Benefit companies marketing •Sales force users
for corporations •Increase social media
awareness and users
• Interested in social
sharing responsibility causes
•Restaurant analytics
•Restaurant partners •Help fill empty seats Users
(restaurants believe this is
willing to provide a •App and web page Restaurants
a value proposition)
discount • High-end
Restaurants
Nonprofits • 1:1 Non-profit
• Additional income
• Food related
•Website build
•Customer acquisition
•Potential kick backs for premium •Users pay for the reservation
restaurants to attract other restaurants •Exploring an unlimited monthly membership fee/ (subscription)
initially •Search revenue stream – featured restaurant
•Content creation (blog / marketing) •Advertising
•Talent to expand
24. Customer Segments (Archetype)
Users Restaurants Nonprofit
Young Working Higher end Fine Dining Food Related Nonprofit
Professionals • Range of price per • Attacks food issues
• Age: 22 – 39 main course $20 - $50 • Hunger
• Income: $60k - $200k • Takes reservation • Eating Healthy
• Price Conscious • Has a need to fill • TBD: National or Local
• Food Enthusiasts empty seats
• Dines out 1x-3x a Examples
week at a Fine Dining • City Harvest
• Slow Foods
Establishment Not our target
• Share our Strength
• Ultra high end and • Food bank of New York
Middle Income
popular restaurants • NY coalition against hunger
• Age: 22 – 39 •
• Eleven Madison City Meals on Wheels
• Income: $60k - $200k • Feeding America
Park
• Dines out at nice • TABLE FOR TWO USA
• Gramercy Tavern • United Way of New York City
places infrequently but
• Per Se • Wellness in the Schools
would like to splurge • New York Coalition for
for special occasions Healthy School Food
• Just Food (New York City)
• Plumpy’nuts
25. Customer Relations
• GET
• Ambassador / Referral program
• Social Media Marketing
• Word of Mouth
• Employee Benefit Partnership websites
• PR from Tech blogs, News Agencies, Food Bloggers, nonprofit organizations
• Guerilla Marketing
• Restaurants: Cold Calling, Restaurant Visits, Sales Force
• KEEP
• Loyalty Program
• Gamification
• Positive experience
• Restaurants: Positive Experience, demonstrate value add with customers and social media buzz
• GROW
• Referral Program
• Word of Mouth
• Social media buzz through the additional discount provided per social media share
• Restaurants: Word of Mouth, positive experience, demonstrate value add to other potential
restaurants
26. Marketing Plan – Halo Effect
invites you to
discover a delicious way you can
help feed those in need
By making your dinner reservations at lesenvies.com you not only get
valuable discounts to high-end restaurants in NYC, you also support United
Way’s Hunger Prevention & Nutrition Assistance Program
This method may not generate direct hits but it will hopefully create a halo
effect and positive word of mouth
27. Marketing Plan (cont.)
• Search for “earlyvangelists” in [United Way’s] member
database
• Advertise the lesenvies.com & United Way Partnership
(not lesenvies.com by itself!)
o Launch event hosted at a very high-end NYC
restaurant – media, press release, etc.
o Advertise partnership in top food blog site – e.g.101
cookbooks, 80 breakfast, etc.
o Food celebrity that already supports United Way
likes lesenvies.com & United Way partnership
28. Marketing Plan (cont.)
• Ambassador / Referral program: Users are given a unique URL
which they share and is tracked for each visit and sign up
conversion. We provide $10 credit for every 5 sign ups.
• Partner with benefit websites offered to large corporations
• Partner with Celebrity Chefs
• Social Media Campaigns on all channels
• Possibly one feature nonprofit that we partner with a month on top
of our main cause
• Special events such as tasting events
• Food / Online blog