Turn your Merchandise from Expense to a Source of Fundraising
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This webinar discussed how non-profits can turn event merchandise from an expense into a source of fundraising. It provided examples of how the Melanoma Research Foundation used FirstGiving and GoodThreads to create personalized merchandise for fundraising events. This increased revenue, engagement of supporters, and promoted sponsors and branding in a consistent way. The webinar highlighted how non-profits can now support smaller grassroots events and fundraisers through bringing fundraising and merchandise together in an integrated way.
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Turn your Merchandise from Expense to a Source of Fundraising
- 1. Turn Your Event Merchandise from an Expense to a ! Source of Fundraising! of GoodThreads and Presented by Andrew Urban Carolyn Edrington of Melanoma Research Founda?on
- 2. How this webinar works • A link to the slides and a recording will be sent after the webinar • Please type questions in the box on the right side of your screen, we will be answering them throughout the webinar • Use hashtag: #fgwebinar to tweet about this webinar
- 3. About the Presenters Andrew Urban Carolyn Edrington Vice President of National Director Business Development Miles for Melanoma andrew@goodthreads.com cedrington@melanoma.org
- 5. Who is GoodThreads? A solution that makes it fun and easy to create customized merchandise that tells personal stories and supports nonprofit causes.
- 6. Who is Melanoma Research Founda?on? – Founded in 1996 by Diana Ashby, a Melanoma patient – 2010 Operating budget of 2.6mil – Fundraising Expenses – 9% of budget – Education, Advocacy, and Research – 84% of budget • Mission Statement – To support medical RESEARCH for finding effective treatments and eventually a cure for melanoma. To EDUCATE patients and physicians about the prevention, diagnosis and treatment of melanoma. To act as an ADVOCATE for the melanoma community to raise the awareness of this disease and the need for a cure.
- 7. Webinar Takeaways • How to make merchandise a more effective, streamlined and profitable piece of your existing fundraising events • How personalized merchandise can increase engagement with your supporters and contribute to a consistent brand identity • Why merchandise can increase both donations per supporter AND donor satisfaction • How to create a persistent store presence for your non-profit
- 9. Extra Upfront Costs Here’s a cost breakdown for a hypothe?cal SmartMoney fun run. Toilets Online fund-‐raising commissions Actual funds raised to Signage support organizaCon’s mission Pre-‐ and post-‐event furniture Entertainment Event T-‐shirts Water and snacks Race gear Fences and barricades Permits and security Net proceeds to charity
- 10. Bulk Orders = High Costs
- 11. Homemade shirts
- 12. Free, un-‐personalized shirts are less likely to be worn again aMer the event
- 13. Case Study: Melanoma Research Founda?on
- 14. Miles for Melanoma with FirstGiving • 2011 Events (3 quarters) – $533k for run/walk events through September. – $858k for all registration-type events. • 2010 Events (full year) – Over 7,500 Supporters – $705 for run/walk events (but that’s all four quarters of 2010) – $1.2 million for all registration type events – Top cities • Wilmington, DE - $75k; Morristown NJ - $65k; Wisconsin Dells, WI - $45k
- 15. MRF Merchandise Headaches Major headaches with event merchandise – No revenue from registration fees – Bulk orders/ Leftover T-Shirts – “Homemade” shirts with pictures of honorees or memorials – Challenge to meet sponsors needs for branding – Control over branding for overall event look – Longevity for branding
- 16. FirstGiving & GoodThreads Solu?on Suppor?ng Miles for Melanoma
- 24. MRF Results • First GoodThreads Test – Sep 25th 5th Annual Miles for Melanoma New Jersey 5k Run/Walk – With one weeks notice pre-event 6% of fundraisers purchased an item – Planning full integration now to pre-event communications cycle for future events. Anticipating 25% of fundraisers purchasing.
- 26. Increase Revenue
- 27. Purchase Fundraise Donate
- 28. Promote Sponsors & Brand Consistently
- 29. Longevity • Increased Engagement • Increased Awareness • Will wear this shirt over and over again • Won’t end up in the Goodwill bin
- 31. Support Small Events & Grassroots Fundraisers
- 32. Bringing Fundraising & Merchandise Together!
- 33. Upcoming Webinar Join us for our first webinar of the new year! What’s new at FirstGiving Thursday, January 5th, 2012 1pm EST, 10 PST
- 34. Connect with us in our social spaces FirstGiving GoodThreads Facebook: Twitter: www.facebook.com/firstgiving www.twitter.com/goodthreads Twitter: www.twitter.com/firstgiving GoodThreads blog: http://tumblr.goodthreads.com Online Fundraising blog: http://blog.firstgiving.com Website: www.goodthreads.com FirstGiving for Runners blog: http://runners.firstgiving.com
- 35. Thank you! Interested in working Interested in fundraising online with FirstGiving? with GoodThreads? Contact: Lee Johnson Amber Williams Email: lee@goodthreads.com Email: Telephone: (818) 445-4340 Amber.Williams@firstgiving.com x228 Telephone: 617-963-5123 Mention this webinar for free setup (design services possibly extra)