The document provides guidance on developing fundraising strategies. It shares tools and frameworks to help organizations (1) understand their current situation, (2) identify goals and opportunities, and (3) prioritize initiatives. Key aspects covered include using SWOT, PEST, Boston Matrix, and investment analysis to strategize effectively. The overall aim is to inspire participants and equip them with practical strategies.
How organisations are considering their audience in business decisionsEmpathy
Empathy set out to explore how NZ organisations are learning about their audience, and how they’re using the resulting information to make business decisions.
We talked to 55 of New Zealand's best organisations, both private and public sector. This is what we found...
This document summarizes a presentation on productizing and sales readiness. It discusses identifying customer needs and wants, mapping product advantages, understanding how prospects currently solve problems and identifying capability gaps. It provides checklists for sales, social media and phone call readiness covering topics like understanding the customer, having a sales process, communication strategies and knowing industry and contact details. The presentation emphasizes the importance of understanding prospects, enabling easy purchase and ensuring customer success.
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
10 Fundraising Strategies PACs can Learn from Nonprofits (Part 1)Jessica Hood
Are you looking for new ways to get more from your PAC donors? Then look no further than the nonprofit organizations around you to get inspired. Join power fundraiser Jessica Hood as she shows you techniques nonprofits are using to be successful and how to make them work for your PAC. Download the guide at http://www.720strategies.com/10-fundraising-strategies
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
The document discusses how nonprofits can leverage social media for fundraising. It provides success stories of organizations that raised funds through social media campaigns. It also outlines social fundraising strategies like personalized outreach, incentives for sharing, and optimizing campaigns based on relevance and reducing friction. Key insights are that social media can grow email lists, engagement begets more engagement, and recruiting others amplifies fundraising success. Overall the document shows how nonprofits can maximize fundraising by integrating thoughtful social media strategies.
Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.
How organisations are considering their audience in business decisionsEmpathy
Empathy set out to explore how NZ organisations are learning about their audience, and how they’re using the resulting information to make business decisions.
We talked to 55 of New Zealand's best organisations, both private and public sector. This is what we found...
This document summarizes a presentation on productizing and sales readiness. It discusses identifying customer needs and wants, mapping product advantages, understanding how prospects currently solve problems and identifying capability gaps. It provides checklists for sales, social media and phone call readiness covering topics like understanding the customer, having a sales process, communication strategies and knowing industry and contact details. The presentation emphasizes the importance of understanding prospects, enabling easy purchase and ensuring customer success.
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
10 Fundraising Strategies PACs can Learn from Nonprofits (Part 1)Jessica Hood
Are you looking for new ways to get more from your PAC donors? Then look no further than the nonprofit organizations around you to get inspired. Join power fundraiser Jessica Hood as she shows you techniques nonprofits are using to be successful and how to make them work for your PAC. Download the guide at http://www.720strategies.com/10-fundraising-strategies
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
The document discusses how nonprofits can leverage social media for fundraising. It provides success stories of organizations that raised funds through social media campaigns. It also outlines social fundraising strategies like personalized outreach, incentives for sharing, and optimizing campaigns based on relevance and reducing friction. Key insights are that social media can grow email lists, engagement begets more engagement, and recruiting others amplifies fundraising success. Overall the document shows how nonprofits can maximize fundraising by integrating thoughtful social media strategies.
Presentation I gave at the CharityComms seminar on 22 October 2009, on how Whizz-Kidz uses social media, particularly Twitter, to engage with supporters, fundraisers, beneficiaries, users, journalists and bloggers.
Essentials for developing a fundraising strategyKim Janssen
The document provides guidance on developing an effective fundraising strategy with 10 essential elements: defining purpose, understanding current position and assets, involving stakeholders, aligning with values, establishing direction, creating a plan with milestones and monitoring, and regularly reviewing. It discusses setting goals to retain existing funding, expand services, and create independent income streams. Tactical tools are presented to analyze the current model and options for diversification through new activities, joint ventures, or trade opportunities. Risks, managing change, and defining success metrics are also covered. The session aims to give attendees a framework to develop their own fundraising plans.
Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
Strategic Communication/Fundraising Plan: Plant a FishJ Millaway
Strategic communication and fundraising plan for Plant a Fish. Includes comprehensive background and analysis as a well as communication strategies for fundraising and Search Engine Optimization.
This document summarizes a training seminar on enabling fundraising strategies through relationship fundraising and multi-channel communications. The seminar covered challenges to fundraising like decreased giving and increased competition for donations. It discussed using personalized, multi-channel outreach to donors through profiling and intelligent databases to improve donor retention and response rates. The importance of acknowledging donors with information on how their gifts are used was also covered.
The document provides strategies for fundraising in a small charity, including clarifying the mission statement, financial targets, and objectives; researching potential donors; creating a quantifiable fundraising target breakdown; developing a case for support; and identifying needs, multi-year donors, and resources. It also discusses the importance of the five R's in fundraising: research, relevance, reading materials, relationship building and management, and donor recognition. The strategies aim to establish organizational support, secure multi-year gifts for sustainable funding, and apply for core funding when appropriate.
The document discusses incorporating social media into fundraising strategies. It begins by noting that social media has become central rather than peripheral. It then provides an overview of major social media channels and their uses before discussing how to use social media for fundraising. The key aspects are acquiring an audience through adding value and flexibility, involving the audience through engagement and appreciation, and optimizing efforts through variety, specific targeting, and tools. The overall goal is to build relationships and provide valuable content to eventually solicit donations.
This document provides guidance on corporate fundraising and developing successful corporate partnerships. It outlines 5 principles: approach corporations strategically by researching prospects that align with your mission and values; understand the corporation's motivations for philanthropic support which may include PR, employee engagement, or customer loyalty; have an initial meeting to clearly present your case for support and listen to the corporation's goals; various forms of corporate support include sponsorships, payroll giving, and pro bono work; and maintain the partnership by keeping it fresh, having both parties sign off on goals, and being willing to end partnerships that are not mutually beneficial. The document advises charities to professionally network, pitch their cause succinctly, and develop long-term partnerships through open
Fundraising Strategy - useful tools that really work IoF 2011Simon Burne
This is intended to provide you with a range of tools to apply directly to developing effective strategies that deliver real results. All the tools have been tried and tested and have been proven to work. Not all of them will be right for you but you're guaranteed to come away with some tools that you'll want to use straight away.
What is a fundraising strategy?
A plan that
•Sets out organizational funding needs
•Identifies actions, timescales, resources to meet this need.
A Strategy is a long term plan of action designed to achieve a particular funding goal.
Why create one?
•Sustainability
•New sources
•Diverse funding base
•More income
Who Needs to Be Involved in the Planning Process?
•Leadership –planning
–Board(s) and Staff
•Stakeholders –as part of community survey
–Government
–Private
•Donor-Investors –community survey, planning
–Individuals, foundations, corporations
•Constituents –community survey, planning
–Customers, community
Context for fundraising
1.Case for Support
2.Funding Need
3.Scenario Planning
4.Internal Bridges & Barriers
5.Competitors
6.Audiences
Key Stages in Developing a Strategy
•Clarify organisational goals/needs
•Analysis –where are we?
•Generating ideas
•Choosing what to focus on
•Planning and resourcing
•Monitoring
This document provides guidelines for an effective pitch to investors, following the "10-20-30 rule":
- Use a 10 slide deck that concisely covers the problem, solution, business model, team, and finances in a way that can be understood in 10-15 minutes.
- Keep the presentation to 20 minutes maximum, using visuals like figures, icons and plain backgrounds to illustrate key points during that time.
- Use at least 30 point font so information on slides is readable by all in the audience. Following these guidelines helps grab investor interest and open them to providing funding.
Nonprofit contact and donor relationship management (CRM)Steven Backman
This document summarizes a presentation on effective contact and donor management systems. The presentation covered why nonprofits may want to use a contact/donor relationship management (CRM) system, what to look for when evaluating different CRM systems, examples of typical CRM systems like Raiser's Edge, CiviCRM and Salesforce, and things to consider when planning a CRM implementation like integrating with other systems and setting goals. Attendees learned about common mistakes to avoid with CRM systems and the importance of strategy and process alignment before technology selection and rollout.
Donor Relationships can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways.
This document discusses developing a fundraising strategy. It addresses starting from the current situation, involving stakeholders, and considering different strategic options. The role of the fundraiser and potential outcomes are also examined. The fundraising environment is changing with economic pressures, so the strategy must adapt to new realities while maintaining community support and finding innovative solutions.
It's easy to make assumptions about what our donors are thinking. When those assumptions are unrealistic, they can make us do silly, off-target, unsuccessful fundraising.
Some insight into what information VCs are looking for from early stage companies, and why startups themselves should be gathering and focusing on this self-same information
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
Essentials for developing a fundraising strategyKim Janssen
The document provides guidance on developing an effective fundraising strategy with 10 essential elements: defining purpose, understanding current position and assets, involving stakeholders, aligning with values, establishing direction, creating a plan with milestones and monitoring, and regularly reviewing. It discusses setting goals to retain existing funding, expand services, and create independent income streams. Tactical tools are presented to analyze the current model and options for diversification through new activities, joint ventures, or trade opportunities. Risks, managing change, and defining success metrics are also covered. The session aims to give attendees a framework to develop their own fundraising plans.
Nonprofits get 30% or more of their individual donations for the year in December, so how can you be sure to get your piece of the pie? In this session, I shared ten steps you can take to plan a year-end fundraising campaign that celebrates your donor's support, catches her eye, tugs on her heartstrings, and seals the deal to ensure a generous gift. Through a detailed case study of the 2015 year-end fundraising campaign for Parent Project Muscular Dystrophy, we examined best practices you can follow to be sure your 2016 year-end campaign is your best ever.
Proven Integrated Fundraising Techniques for Pet RescuesIgnitus
Kimberly Sanberg, Director of Online Strategy at Ignitus, shows you how to integrate traditional direct mail with online media like email and Facebook so your rescue can reach your fundraising goals and create an engaged community of passionate supporters. It's not as hard as you think!
Strategic Communication/Fundraising Plan: Plant a FishJ Millaway
Strategic communication and fundraising plan for Plant a Fish. Includes comprehensive background and analysis as a well as communication strategies for fundraising and Search Engine Optimization.
This document summarizes a training seminar on enabling fundraising strategies through relationship fundraising and multi-channel communications. The seminar covered challenges to fundraising like decreased giving and increased competition for donations. It discussed using personalized, multi-channel outreach to donors through profiling and intelligent databases to improve donor retention and response rates. The importance of acknowledging donors with information on how their gifts are used was also covered.
The document provides strategies for fundraising in a small charity, including clarifying the mission statement, financial targets, and objectives; researching potential donors; creating a quantifiable fundraising target breakdown; developing a case for support; and identifying needs, multi-year donors, and resources. It also discusses the importance of the five R's in fundraising: research, relevance, reading materials, relationship building and management, and donor recognition. The strategies aim to establish organizational support, secure multi-year gifts for sustainable funding, and apply for core funding when appropriate.
The document discusses incorporating social media into fundraising strategies. It begins by noting that social media has become central rather than peripheral. It then provides an overview of major social media channels and their uses before discussing how to use social media for fundraising. The key aspects are acquiring an audience through adding value and flexibility, involving the audience through engagement and appreciation, and optimizing efforts through variety, specific targeting, and tools. The overall goal is to build relationships and provide valuable content to eventually solicit donations.
This document provides guidance on corporate fundraising and developing successful corporate partnerships. It outlines 5 principles: approach corporations strategically by researching prospects that align with your mission and values; understand the corporation's motivations for philanthropic support which may include PR, employee engagement, or customer loyalty; have an initial meeting to clearly present your case for support and listen to the corporation's goals; various forms of corporate support include sponsorships, payroll giving, and pro bono work; and maintain the partnership by keeping it fresh, having both parties sign off on goals, and being willing to end partnerships that are not mutually beneficial. The document advises charities to professionally network, pitch their cause succinctly, and develop long-term partnerships through open
Fundraising Strategy - useful tools that really work IoF 2011Simon Burne
This is intended to provide you with a range of tools to apply directly to developing effective strategies that deliver real results. All the tools have been tried and tested and have been proven to work. Not all of them will be right for you but you're guaranteed to come away with some tools that you'll want to use straight away.
What is a fundraising strategy?
A plan that
•Sets out organizational funding needs
•Identifies actions, timescales, resources to meet this need.
A Strategy is a long term plan of action designed to achieve a particular funding goal.
Why create one?
•Sustainability
•New sources
•Diverse funding base
•More income
Who Needs to Be Involved in the Planning Process?
•Leadership –planning
–Board(s) and Staff
•Stakeholders –as part of community survey
–Government
–Private
•Donor-Investors –community survey, planning
–Individuals, foundations, corporations
•Constituents –community survey, planning
–Customers, community
Context for fundraising
1.Case for Support
2.Funding Need
3.Scenario Planning
4.Internal Bridges & Barriers
5.Competitors
6.Audiences
Key Stages in Developing a Strategy
•Clarify organisational goals/needs
•Analysis –where are we?
•Generating ideas
•Choosing what to focus on
•Planning and resourcing
•Monitoring
This document provides guidelines for an effective pitch to investors, following the "10-20-30 rule":
- Use a 10 slide deck that concisely covers the problem, solution, business model, team, and finances in a way that can be understood in 10-15 minutes.
- Keep the presentation to 20 minutes maximum, using visuals like figures, icons and plain backgrounds to illustrate key points during that time.
- Use at least 30 point font so information on slides is readable by all in the audience. Following these guidelines helps grab investor interest and open them to providing funding.
Nonprofit contact and donor relationship management (CRM)Steven Backman
This document summarizes a presentation on effective contact and donor management systems. The presentation covered why nonprofits may want to use a contact/donor relationship management (CRM) system, what to look for when evaluating different CRM systems, examples of typical CRM systems like Raiser's Edge, CiviCRM and Salesforce, and things to consider when planning a CRM implementation like integrating with other systems and setting goals. Attendees learned about common mistakes to avoid with CRM systems and the importance of strategy and process alignment before technology selection and rollout.
Donor Relationships can be grown and fostered to improve retention and key financial behaviors over time. What is required is a theory based view of how these relationships form and how to measure and systematically impact them in simple, straightforward ways.
This document discusses developing a fundraising strategy. It addresses starting from the current situation, involving stakeholders, and considering different strategic options. The role of the fundraiser and potential outcomes are also examined. The fundraising environment is changing with economic pressures, so the strategy must adapt to new realities while maintaining community support and finding innovative solutions.
It's easy to make assumptions about what our donors are thinking. When those assumptions are unrealistic, they can make us do silly, off-target, unsuccessful fundraising.
Some insight into what information VCs are looking for from early stage companies, and why startups themselves should be gathering and focusing on this self-same information
This document summarizes a webinar on proving social media ROI. It introduces four speakers on the topic: the CEO of a social media benchmarking company, a business strategist known for writing the first social media ROI model, a PR manager from Microsoft, and the founder and CEO of a social media agency. The webinar aims to discuss challenges in quantifying social media ROI and providing frameworks for evaluating ROI. Case studies are presented on occasion-based marketing, campaign launches, and issues tracking using social media metrics and insights.
Growth marketing for corporates - Intro session - ING innovation leadersGrowth Tribe
A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,
AMA-NetBase Webcast - Making Social Media Work for YouMritunjayK
This webinar presented by the American Marketing Association featured several speakers discussing social media and how to make it work for businesses. The speakers included authors and experts from companies like Coca-Cola discussing topics like defining engagement, measuring conversations, assessing influence and advocacy on social media, and how brands can gain a competitive advantage through listening strategies. The webinar provided examples of how various companies have used social media for customer communities, support, and research to meet business objectives.
Gamification techniques can increase user engagement by applying game mechanics to non-gaming activities. Data is increasing exponentially from sources like social media, sensors, and user uploads. It is important for companies to understand different digital marketing channels and integrate various tactics into a well-balanced strategy to reach consumers. Marketing professionals should communicate simply and avoid excessive jargon that does not clearly explain concepts.
How Philips develops an online shopping strategy using social analyticsFloris Regouin
Philips developed an online shopping strategy using SAS Social Media Analytics to analyze over 12,000 social media documents and comments from over 1,300 websites and 6,000 call logs. The analysis found that reliability is very important for online retailers, especially for avoiding wrong product information. It also found that ease of use and service are more impacted by consumer sentiments. Philips can use these insights to enhance the online shopping experience and engage in dialogue with consumers through social media.
Navigating Qualitative Research: New & Different IdeasM/A/R/C Research
The document discusses using multiple qualitative research methodologies together. It provides examples of combining in-store interviews with online bulletin boards to understand a casual dining chain's customer experience. Another example combines post-quantitative online bulletin boards to better understand issues with a new concept. A third combines focus groups, online bulletin boards, and online focus groups to understand shopper behaviors across retail channels. Combining methods provides a more complete picture by understanding issues on different levels and from multiple perspectives.
The document summarizes key lessons from PivotCamp #1 about what matters most for startups to succeed. It discusses that factors like technology, funding, features and press do not determine success, but rather product/market fit, traction, and avoiding running out of money are most critical. It advocates building a minimum viable product to validate a problem/solution fit with users in a learning loop of building, measuring and pivoting based on data rather than assumptions. The goal is accelerating what works to optimize growth and scale as capital is expanded.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Lean Launchpad Tucson - Customer RelationshipsAaron Eden
The document outlines an agenda for an Aaron Eden workshop on business model development. It lists topics to be covered from May to July, including first pitches, experiment day, value propositions, customers, distribution channels, and lessons learned presentations. It also lists some discussion topics like customer relationships, value propositions, and channel diagrams. The source is noted as coming from Steve Blank's Aaron Eden workshop website.
Startup Marketing: Rules for Revolutionaries - July 2010Michael Gaiss
The document provides an agenda for a startup marketing workshop. It discusses background on technology startup stages and differences between old school and digital marketing. It then outlines 7 "rules" or suggestions for startup marketing: 1) immerse yourself in your industry's discussions and trends, 2) embrace thought leadership, 3) get creative in accessing early customers, 4) establish a superior online presence, 5) leverage media relations, 6) harness word-of-mouth, and 7) scale marketing smartly. Each rule is then explained in more detail with examples and recommendations.
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
This document summarizes key reasons for non-profits to innovate their marketing strategies, including reduced funding, an aging donor base, and increased digital interactions. It discusses assessing an organization's culture and openness to change, as well as evaluating options like cause-related loyalty marketing coalitions. A specific program called Benevolink is presented that allows non-profits to partner with retailers and engage supporters through digital campaigns and promotions. The document urges non-profits to take action through continuous innovation.
This document discusses the challenges of demonstrating public relations ROI to executives and outlines best practices for PR measurement and evaluation. It notes that traditional metrics like impressions are inadequate for social media and that engagement, influence, and outcomes that impact business goals are better measures of success. The document provides a 7-step process for developing an effective PR measurement program, including defining goals and investments, understanding audiences, selecting appropriate metrics and benchmarks, choosing measurement tools, analyzing results, and taking action. It emphasizes the importance of correlating PR activities to financial outcomes like revenue, efficiency gains, and avoided costs.
Anatalio Ubalde, CEO of GIS Planning, discusses how to innovate in economic development and other markets. Case studies include media relations marketing, corporate site selection, GIS, creative class, young professionals, and predictive analytics. More at http://www.GISplanning.com
A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.
What to expect from investing in startupsBenoit Wirz
This document provides guidance on evaluating startup investment opportunities by assessing three key questions: 1) What is the problem? 2) What is the proposed solution? 3) Why will the solution work? It emphasizes the importance of validating problems with customers, developing minimum viable products to test hypotheses, and expecting many solutions to fail through an iterative learning process. The key takeaways are that risk can be mitigated by focusing on problem and team fit early on, and that most teams should be able to develop minimum viable products without outside funding in order to demonstrate potential for success or opportunities for pivot.
This document discusses how to build habit-forming products and marketing campaigns that get users hooked. It recommends finding the "job" a product helps customers accomplish and making that job easier. Products should form habits by addressing customer motivations through easy and rewarding behaviors. An "addiction loop" with triggers, actions, rewards, and investments can be created. For marketing, channels should be selected based on the customer journey and tested to optimize acquisition costs and lifetime value. The goal is to identify the most effective single channel for gaining traction.
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Global progress and delay in ending violence against childrenThomas Müller
The International NGO Council on Violence against Children was established in 2006 to work with NGOs and other partners, including member states, to ensure that the recommendations from the UN Study on Violence against Children are effectively implemented. Now, as the Sustainable Development Goals adopt the call to end all violence against children and the Global Partnership to End Violence Against Children take up the mantle of pursuing this goal, the NGO Council publishes its fourth and final report.
The report concludes that for many children around the world violence is an ever present fact of life. Where progress has been made, it remains tainted by its limitations. The contributions from key global experts on violence against children point to some hard truths about our failings, but also to the way ahead.
Innovation within organisations: Child Helpline International - Innovation Ex...Thomas Müller
The document discusses the 1st CHI Campaign, an innovative technology-led initiative by a Youth Advisory Council. It aimed to address the challenge of high numbers of unanswered calls to child helplines. Partners included the GSMA and ITU Secretary General. The campaign launched in multiple countries in 2015 and emphasized meaningful youth participation and regional differences. It cautions that innovation must be implemented carefully to avoid failure and discusses integrating ownership, participation, and discussion.
This document provides guidelines for maintaining a consistent brand identity for Child Helpline International (CHI) including logo usage, colors, typography, and placement. It outlines rules for properly using the logo on various page sizes and with different backgrounds. The typefaces SophistoSCOSF OT and Meta Book Roman are designated for use in headings, body text, and the CHI URL respectively. Maintaining visual consistency with these branding elements will help unify CHI's communications and positioning in the marketplace.
Creating a Non-Violent Juvenile JusticeThomas Müller
Child Helpline International is part of the "International NGO Council of Violence against Children", which developed this report. This report from creates an enriching
vision of a non-violent juvenile justice system.
The vision is no more than the fulfillment of states’
obligations under international law to create a distinct
and separate justice system which takes account of
the special status of the child, focuses exclusively on
rehabilitation and reintegration and protects the child
from all forms of violence.
The International NGO Council on Violence Against Children: "creating a non-v...Thomas Müller
The International NGO Council on Violence Against Children has launched it latest report, "Creating a non-violent juvenile justice system". This report is a follow-up to the 2006 UN Study on Violence against Children. This report has been written to address the growing epidemic and global magnitude of the violence being experienced by children in juvenile justice systems. Whilst aspiring to clarify the many ways in which governments are failing to protect children in conflict with the law, the report also presents a non-violence vision of juvenile justice.
Chat Counselling for Children and Youth - A HandbookThomas Müller
This book was developed by Trine Sindahl from the Child Helpline International Danish member organisations Bornsvilkar. Child Helpline International has translated it from Danish into English language in order to make this great resource avaialble to a bigger target group.
Categorising or labelling large and diverse groups of people as vulnerable can lead to fragmented and
ineffective interventions, which ignore overlapping vulnerabilities and the changing nature of
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determine which vulnerable groups are most in need of humanitarian support and what the factors
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Fundraising Handbook for child protection and gender based violence in humani...Thomas Müller
The global Gender Based Violence (GBV) and Child Protection Working Group
(CPWG) areas of responsibilities (AoRs) have developed this handbook to
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Guidelines for Children on Child Online ProtectionThomas Müller
Here are some key points about children and young people's use of technology:
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- Popular online activities include searching for information, playing games, social networking, and doing schoolwork.
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- It is important that children are aware of both the opportunities
Minimum Standards for Child Protection in Humanitarian ActionThomas Müller
The Child Protection Working Group (CPWG) is the global level forum for coordination and collaboration on child protection in humanitarian settings. The group brings together NGOs, UN agencies, academics and other partners under the shared objective of ensuring more predictable, accountable and effective child protection responses in emergencies. - See more at: http://cpwg.net/cpwg/#sthash.wTqjET4D.dpuf
In 2010 the members of the global CPWG agreed on the need for child protection standards in humanitarian settings. The Minimum Standards for Child Protection in Humanitarian Action were developed between January 2011 and September 2012. The process of drafting the Minimum Standards involved over 400 individuals from 30 agencies in over 40 countries, including child protection practitioners, humanitarian actors from other sectors, academics and policy makers. - See more at: http://cpwg.net/minimum-standards/#sthash.01h1va2Z.dpuf
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New Media Campaigns from Child helplinesThomas Müller
This document lists several organizations and campaigns across Europe that help children: Greece's The Smile of the Child TV channel, the UK's NSPCC Childline's anti-cyberbullying and anti-bullying campaigns, Romania's Asociata Telefonul Copilului text message fundraiser on Facebook, Sweden's BRIS idol cards campaign, and Spain's UNICEF app that encourages bringing mobile phones to school to help children.
- Children ages 4-12 are increasingly using smartphones, tablets, and other devices to play games and apps. The iPad is the most popular tablet, and Angry Birds and Where's My Water are the most popular apps.
- Younger children's app choices are determined by parents, while older children are influenced by friends. Many parents do not pay for apps due to cost.
- Educational value, appropriate age level, and brand trustworthiness are the most important factors for parents choosing apps for their children. Common app issues include ads, in-app purchases, and privacy/security concerns.
The document discusses using video within child helpline organizations. It explores applying video techniques, such as participatory video, to help child helplines with objectives like informing and educating children, fundraising, promoting the helpline services, and internal communication. The document also considers questions around the persuasiveness, evocativeness, action orientation, and reflexivity of participatory video. Practical video activities are suggested, such as brainstorming stories and shooting short videos.
This document discusses several campaigns conducted by BRIS, a Swedish organization that provides support services to children, including:
1. The Idolcard campaign, an annual campaign since 1998 where celebrities participate by providing a childhood photo and story to show children they are not alone.
2. Promoting the website barnperspektivet.se, which provides support for adults, through marketing campaigns in major newspapers and on Facebook with ads and status updates.
3. The BRIS Challenge, a fundraising competition where participants travel through Sweden inviting communities to raise the most funds for BRIS through their website and Facebook.
The document summarizes the findings of a Danish research and development program on chat counseling from 2007-2011. It discusses how chat counseling is a useful way to provide counseling services to children and youth, as it allows for anonymity, control over the interaction, and can be accessed independently of time and location. The typical user of chat counseling services is described as a girl in puberty who has serious or complex problems and prefers the anonymity and control provided by online chat to discuss her issues. Research on chat counseling services in multiple countries found they can be as or more effective than telephone counseling. Developing rapport and alliance with the user is important for positive outcomes. The presentation concludes chat counseling is an effective way to provide support to at-risk
This document outlines how a volunteer organization uses new technologies like their website MyISPCC and social media to organize and communicate with volunteers across different regions of Ireland. It discusses the roles of regional volunteer organizers, how they send out weekly digest emails to volunteers, and how the MyISPCC website allows volunteers to chat online, read news and events, find trainings, and connect with other volunteers and staff. The organization also uses social media platforms like Twitter and Facebook to further engage and connect with volunteers.
Third-party apps on smart mobile devices must comply with relevant EU data protection laws. These laws include the Data Protection Directive and the e-Privacy Directive. The Data Protection Directive regulates the processing of personal data, while the e-Privacy Directive focuses on privacy in electronic communications. Both directives apply to third-party apps if they process personal data of EU residents.
This document outlines the process for developing a new website for Childline, including defining user roles, creating prototypes and specifications, designing interfaces, developing the site, testing functionality, and training users for the new site launch. Key steps include specifying roles and access levels, wireframing the site structure, developing a functional specification to guide development, designing colors and page layouts, writing code to implement specified features, testing across devices and scenarios, and training volunteers before public launch.
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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20. Design for Six Sigma (DFSS)
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2. Objective: toto provide participants
Objective: provide participants with
ideas ideas and inspiration to develop
with and inspiration to develop their
fundraising and to shareto share skills
their fundraising and skills and
experiences with each other. other.
and experiences with each
11. What is Strategy?
It is not
A structure
A list of things to do
Tactics
A big document that decorates your shelf
and gathers dust
12. We trained hard… but it seemed that every time we
were beginning to form up into teams, we would be
reorganised. I was to learn later in life that we tend
to meet any new situation by reorganising and a
wonderful method it can be for creating the illusion
of progress, while producing confusion,
inefficiency and demoralisation
Petronius Arbiter 210 BC
13. “I always leave my strategy on the
train in the hope that a competitor
will pick it up and believe that’s
what we’re really going to do”
Denis Stevenson
14. “However beautiful the strategy,
you should occasionally look at the
results.”
Winston Churchill
15. “Strategy without tactics is the
slowest route to victory. Tactics
without strategy is the noise before
defeat.”
Sun Tzu 500 BC
17. • Knowing where we are now
• Knowing where we want to get to
• Knowing how we’re going to get there
• It’s about
• Internal stuff
• External stuff
• Matching the two
• Planning for success - prioritising
• Monitoring the results
• Being flexible
18. In times of crisis…
The horizon gets closer
So strategies get shorter
25. Internal Bridges
• Processes that work
• Key allies
• Core skills and competencies
• Networks and contacts
• Beneficiaries
26. Internal Bridges
• Recognise them
• Celebrate them
• Strengthen them
• Use them
• Learn from them
27. Internal Barriers
• Lack of expertise
• Finance
• Service Staff
• Lack of information
• Poorly-defined need
• Lack of strategy
• Processes that don’t work
• No resources
28. Internal Barriers
• Form alliances to overcome
them
• Work around them
• Find a way through them
• Accept your limitations
30. External Market Factors
Focus on top 3-4 key external factors
which could have a genuine major
impact (+/-) on fundraising success.
Invest resources in these areas = do a
few things well.
31. External Market Factors
Develop scenarios for each key factor:
• In-depth knowledge of factor
• Predict range of possible outcomes
• For each outcome:
– What would be impact on your fundraising for
each?
– What action would you need to take to maximise
benefits/minimise problems?
– What resources will you need?
– How will you monitor the situation?
– How will you be prepared to respond quickly?
32. Benchmarking
Develop links with similar NGOs, share
information, monitor position
Income:cost ratios of each activity
Comparative size of each activity
Comparative growth of each activity
Mystery shopping
39. Boston Matrix
PROBLEM CHILDREN
Internet
Monthly Giving Upgrade
Direct Dialogue Mail Acquisition
Annual Giving (High Value)
Major Donors
CASH COWS DEAD DOGS
Renewals
Special Appeals Foundations
Legacies and Merchandising
Planned Gifts DRTV Acquisition
40. Boston Matrix
RISING STARS PROBLEM CHILDREN
Internet
Monthly Giving Upgrade
Mail Acquisition
Annual Giving (HV)
Direct Dialogue Major Donors
CASH COWS DEAD DOGS
Renewals
Foundations
Special Appeals
Merchandising
Legacies and
DRTV Acquisition
Planned Gifts
41. Value (ROI) vs. Volume (potential)
volume 1
3 2
value
value
PROBLEM CHILDREN
Internet 2
Upgrade
Mail Acquisition
Annual Giving (HV)
Major Donors
42. Ease of implementation vs. impact
impact
Must haves Low-hanging fruit
ease
PROBLEM CHILDREN
Internet Quick wins
Upgrade
Mail Acquisition
Annual Giving (HV)
Major Donors
Sinks
43. 3b. Boston Matrix (Problems)
+ Devils Mysterons
Level of
impact
Sacred Sad
- cows sacks
+ Level of -
understanding
44. 3b. Boston Matrix (Problems)
Devils
– Focus on the four biggest
– Develop clear strategies for neutralising
Mysterons
– Watch closely
– Be ready to take action
Sacred cows
– Need change at the very top
– Learn to work round them
Sad sacks
– Safely ignore
45. 3c. Boston Matrix (Competitors)
Rising Stars Problem Children
Potential threats
Ideas to copy Ideas to improve
Best practice Learn from mistakes
Real threats
Cash Cows Dead Dogs
46. Competitors
What I will do What I want to know The questions I need How can I find this
with the to ask out?
information
Develop new New ideas or products Which new products Speak to them,
products from my competitors are being developed share information.
that I could use/adapt. or tested? How well Mystery shopping.
are they performing? Research.
Be first with Which competitors also What are their plans Speak to them,
my appeal for raise money for xxxx. for launching an share information.
xxxxx Timing. appeal for xxxx?
Improve Ways in which How well are their Mystery shopping.
performance competitors are offering current products Financial reports.
of my current my products more performing compared Conference
products successfully. to mine? What are presentations.
they doing differently Research.
to me?
47. 4. The Ansoff Matrix
?
new
taking them to new products for
new audiences new supporters?
market/audience
existing new products to
current
product existing supporters
current new
offer/product
48. E.G. Monthly Giving
New areas
Older age profile
new
New creative
?
market/audience
Upgrade
Campaign action
Direct
Special Appeal
current
Dialogue
Text appeal
current new
offer/product
50. • How do you compare apples and oranges? EG –
a new shop versus a new DM campaign?
• ROI doesn’t work – too short-term
• IRR is better but doesn’t tell the whole story
• Four key factors are:
• Profitability
• Level of risk/uncertainty
• Market size/potential
• Market understanding
51. 5. Investment Sailing Boat
Net return
Market Market
potential understanding
Level of risk
52. 5. Investment Sailing Boat
Net return
Market Market
potential understanding
Level of risk
54. Goals & Objectives
• Important to set targets.
• Objectives can divide as well as motivate.
• Objectives need to be set that are cross-
organisational.
• KPIs should be few, and not all financial.
• Remember the Rule of Four
55. 6. Balanced Scorecard
Financial Processes
Vision &
Strategy
Supporters/ Learning
Stakeholders and growth
• one objective per quadrant –max 4
• keep the objectives SMART
61. “We don’t see things
as they are.
We see them as we are”
Ref.: Anais Nin
62. Innovation
“If we don’t make utter fools of
ourselves from time to time,
we grow smug - that is,
we do not grow at all.”
Ref.: Tom Peters
63. ‘We are taught to
solve problems
not to recognise
opportunities.’
64. “Every act of creation
is first of all an act of
destruction”
Ref.: P. Picaso
65. “We’ve made a lot of mistakes. And
we’ve been very lucky at times. Some
of our products are things you might
say we’ve just stumbled on. But you
can’t stumble if you’re not in
motion.” R.Carlton
66. A culture of successful risk
‘If you don’t screw
up at least once in
your first year with
us, you aren’t trying
hard enough.’
Words used by a boss to a new employee on
their first day at work
67. The Formula for Failure
‘There is no formula for
success. But there is a
formula for failure, and
that is trying to please
everybody.’
Nicholas Ray, Film Director
68. The truest word…
Whether you believe
you can or whether you
believe you can’t,
you’re right
Henry Ford