How Blackbaud technology helps support a nonprofit in their Supporter Journey Strategy; includes references to Blackbaud CRM, The Raiser's Edge, and Blackbaud NetCommunity. Presented at Sonoma State University User Forum.
Attribution SESsf 2012 by @stevelatham - Encore Media MetricsEncore Media Metrics
Attribution for Search Marketers - presented at SESsf in 2012.
For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com
The New Model of Moves Management for Effective FundraisingOrankashaw
Moves management focuses on using targeted efforts to shift influential donors from passive, one-time contributors to active members participants in the organization.
Developed by David Dunlop of Cornell University, he describes Moves Management as, "changing people's attitudes so they want to give."
Learn more about how non-profit organizations and charities can nurture long-term relationships with their key influencers by viewing the slideshow or visiting http://fundraising.avectra.com/solutions/moves-management.php.
Major gift fundraising is more productive and predictable with a structured moves management process, yet common obstacles hold many nonprofits back. Learn how to get beyond “shoulda/coulda/woulda” & seize 2012 as the year you cultivate a new level of sustainable support. Plus: take away tools & templates that let you hit the ground running, ready to make your moves in a matter of just a few hours.
Attribution SESsf 2012 by @stevelatham - Encore Media MetricsEncore Media Metrics
Attribution for Search Marketers - presented at SESsf in 2012.
For an electronic copy please request via Twitter @encoremetrics or email: info (at) encoremetrics (dot) com
The New Model of Moves Management for Effective FundraisingOrankashaw
Moves management focuses on using targeted efforts to shift influential donors from passive, one-time contributors to active members participants in the organization.
Developed by David Dunlop of Cornell University, he describes Moves Management as, "changing people's attitudes so they want to give."
Learn more about how non-profit organizations and charities can nurture long-term relationships with their key influencers by viewing the slideshow or visiting http://fundraising.avectra.com/solutions/moves-management.php.
Major gift fundraising is more productive and predictable with a structured moves management process, yet common obstacles hold many nonprofits back. Learn how to get beyond “shoulda/coulda/woulda” & seize 2012 as the year you cultivate a new level of sustainable support. Plus: take away tools & templates that let you hit the ground running, ready to make your moves in a matter of just a few hours.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Laurence Rothman from Crown along with panelists Jim Mcintosh, Joe Lekostaj, and Jeff Schlitt present on advanced segmentation in ExactTarget - Audience Builder & IMH Reporting
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Lead Generation and Marketing Automation, Featuring MarketoMediative
In this webinar presentation, Marketo’s VP, Marketing Content and Strategy, Jon Miller and Mediative’s Senior Manager, Direct Marketing, Angie Dzwonkiewicz cover the following topics:
- The different types of channels and strategies that are used to generate leads.
- The role of social media in lead generation.
- How to implement and get the most out of lead scoring.
- How to know which lead management platform is right for you.
- How to measure your success.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Laurence Rothman from Crown along with panelists Jim Mcintosh, Joe Lekostaj, and Jeff Schlitt present on advanced segmentation in ExactTarget - Audience Builder & IMH Reporting
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
4 Strategies for Developing a Unified Digital ExperienceHanson Inc
How should brands, in 2012, present a unified digital experience to their customer? Here's a SlideShare, by Hanson Inc's Mike Osswald, of four top-line strategies to address right now before getting down to the smaller stuff.
www.hansoninc.com
This is a brief company introduction of Radica and product feature highlight, along with some key idea of how email brings hotel more customer and sales revenue.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
9. BUILDING YOUR SUPPORTER JOURNEY STRATEGY
To Feel?
Who? Via what Channels? Then
To Learn?
What?
To Do?
At what point does this stage take place?
What are the preceding, and following, stages?
How will we measure and analyze the success of each stage?
9
10. IDENTIFY YOUR BEST PROSPECTS
Analyze and
Identify
• Wealth Screening
• Likelihood to Give
• Research and Analytics
Analytics
10
11. ANALYZE AND IDENTIFY DEMO FOCUS AREAS
• Wealth Screening and Blackbaud Analytics offerings
- Acquisition Management
• List management
• Merge/purge
- Wealth Modeling
• Target Tags
• DonorCentrics
• Research and analytics- ResearchPoint built directly into CRM database for adhoc analysis, scheduled analysis, and
wealth modeling.
• Show constituent record with Wealth and Ratings data- using sources of data such as NOZA, GuideStar, DonorBank,
Who’s Who, Thomson Financial, Federal Election Commission, Larkspur Data as well as ratings found by org.
• Prospect Analysis
- Dashboards that allow org to build cubes and overlays of prospect info- can include data such as Target Gift Range, Major
Giving Likelihood, Planned Giving Likelihood, CRAT likelihood, Bequest Likelihood. Can create their own likelihoods- such
as Online Giving Likelihood, Event Support, etc.
• Analyze and identify prospects within database
- Tools like recognition programs allow org to group together pools of supporters for analysis. For example- everyone with
$5k or more annual or cumulative giving for a special appeal. Some orgs have a structured mid-tier giving program to
bridge gap between Direct response low level givers and major gifts.
• Research Management
- Show the My Prospect Research Page- central area for managing resource groups, resource requests. Go through process
of showing research requests and seeing who requested, workflow, documentation.
- Talk about Suspects area with the ability to assign directly from there or assign in bulk.
11
12. ONE VIEW OF YOUR SUPPORTER
Constituent Profile
EMAIL
Caroline
Caroline
Alicia
EVENTS ONLINE BEHAVIOR
DIRECT MAIL DONATIONS
12
13. THE GIVING SCORE™
Fan • What is it? VIP
Fan Fan VIP VIP
Acquire & Upgrade Cultivate & Steward
• An intelligent data
Alicia segmentation tool based
Jill
LIKELIHOOD to give
LIKELIHOOD to give
Caroline Alicia Jill Jill on over 3 billion donor
transactions
• Provides guided action
tracks based on their
Acquaintance Acquaintance
Long-Shot Long-Shot likelihood to give to
Acquaintance Long-Shot
Minimize & Monitor Qualify & Inspire YOUR ORGANIZATION
and their capacity to give
Dude Doug Dave
Dave
• What does it do?
• Focuses more on those
most likely to give
CAPACITY to give
CAPACITY to give
13
16. TARGET THE MOST LIKELY TO GIVE
Segment and
Target
• Data Accuracy
• Custom Modeling
• Segmentation Services
Segmentation and
Modeling
16
17. SEGMENT AND TARGET DEMO FOCUS AREAS
• Multi- channel Communications Process
- Budgeting and planning- Marketing Planner, tasks, segmentation strategy, source code layouts, creatives (show
2011 Renewal Campaign, Campaign Followup)
- Segmentation- the right message for the right group. Testing!
• Segmentation tools like adhoc and smart queries, segment builder for direct marketing/direct response.
- Talk about ability to segment on any set of data- online/offline, RFM, advocacy, event data, preferred channel,
interest, past history
• External acquisition lists, public media efforts (billboards, TV, radio), segmented house files by strategy
vendors
• Campaign Execution- working with outside agencies for fulfillment, sending emails through CRM
- Analysis and Reporting- what worked… what didn’t? 09 Special Mailing 1 has analysis
• Marketing analysis- ROI, Cost per dollar raised, avg gift, etc)-
• Chance to showcase some KPIs or Excel cross tab report
- Repeat cycle- rinse and repeat!
• True Power of Multi-Channel Communications
- Show constituent record- (i.e. Mark Adamson or Robert Hernandez)
• Solicit codes,
• communications preferences (can be changed online by constituent)
• History of solicitations (appeals- finder numbers, source codes)
• Email/newsletters tab from online activity 17
18. MULTIPLE CHANNELS, COMPLEMENTARY MESSAGES
Social Media
JILL
Web
CAROLINE
Direct Mail
Email
Face to Face
DOUG
Phone
Traditional Print Media
DUDE
Mass Media
18
20. IT’S WORTH THINKING MULTI-CHANNEL
Median Revenue per Donor
Multi-
Social Media
Channel $339
Web Supporters
Direct Mail
Email Online
Only
$170
Face to Face
Phone
Traditional Print Media Offline
$88
Mass Media
Only
20
26. REACH THEM ON THEIR TERMS
Engage and
Communicate
• Major and Planned Giving
On-
On-line and Off-line
Off-
• Peer to Peer and FAF
Multi-channel
Marketing
26
27. ENGAGE AND COMMUNICATE DEMO FOCUS AREAS
• Major and Planned Giving
- Fundraiser Role- Development/Gift Officer view (Julie Metcalfe)
• Manage portfolio of prospects, opportunities, enter call reports, notes, alerts, key notifications and ticklers,
stages of fundraising
– Mobile Major Giving,
– Mobile Queries
- Talk about Major Gift Management role- viewing activity across fundraisers- activities, opportunities, metrics
• KPIs for number of moves, # of days in particular stage, overall fundaising
• Corporate and Foundation Relations
- Show Grants tab, Corporate Hierarchy, funding request.
• Complex Fundraising Examples- Made easy with CRM!
- Explain how giving might be through a Family Foundation, Giving Circles (Anderson-Adamson Giving Circle)
- Talk through planned gifts, naming opportunities, complex giving vehicles, donor challenges
• Friends Asking Friends functionality- Walk for Health
- Tools to engage supporters to fundraise on behalf of organization
- Show Mark login- social media
- HQ for fundraising, personal page
27
32. PERSONAL FUNDRAISING/CLASS AGENT PAGES
Donor reads a personal
appeal from a friend
The donor wants to support
his/her friend
The donor wants to help
friend reach his/her goal
Donor wants to be
recognized for his/her gift
The website offers an easy
way to give with a credit card
32
33. PERSONAL E-MAIL SOLICITATION
Why it works
• They are asked by a friend
• Message from a friend
means high response rates
• E-mail is easiest and least
intimidating way to ask.
• Quick link directing friends to
personal page
33
34. MOBILE READY FUNDRAISING
Take your events on the road with mobile ready event, personal, team,
and individual donation pages.
Email Donation Form Confirmation
34
49. MAKE STEWARSHIP AND THANKING A HABIT
Thank
You Email Thank
Email #1
You Email
Email #2
Thank
Email #3
You Email
A good magic number
for the quantity of
messages in a
campaign; notice the
“thank-yous” as well
49
51. DEMONSTRATE ROI TO COMMUNICATE YOUR IMPACT
Measure and Manage
• Peer to Peer Benchmarking
• Program and Mission Delivery
• Financial Management
Supporter Management
51
52. MEASURE AND MANAGE DEMO FOCUS AREAS
• Benchmarking and Analysis
- Scorecard analysis in system- benchmarking, KPIs
- Peer to Peer Benchmarking with DonorCentrics- i.e. chapter based organizations
- Fundraising Effectiveness Project
• Program and Mission Delivery
- Blackbaud Social. Blogs, message boards, private social network
- Online mission delivery- i.e. advocacy Pages- advocate view of constituent
• Financial Management
- Designation hierarchy, posting to GL, endowment tracking, donor impact statements
- Project Dashboard
52
53. RAISE MORE MONEY WITH BLACKBAUD SOLUTIONS
Average
Industry $81
Gift
Average
Blackbaud
Gift
$145
53
54. MEASURE TO MANAGE
Measure Key Performance
Indicators (KPIs) Specific to
Your Organization
Easily drill into details
Dashboards designed for
your needs
Library of pre-built queries,
filters and reports
54