2. What is Stitch Fix?
Stitch Fix is a company that provides
personal style service for women, men,
kids based on customer’s lifestyle,
needs, price range and fit preferences
by answering a quiz.
4. The origin story: the beginning
Katrina Lake
The founder Katrina Lake created Stitch Fix
to blend the human element of personal
styling with high-quality clothing and the
algorithms.
She shipped the first Stitch Fix order out of
her Cambridge apartment in 2011 while
attending Harvard.
5. The origin story: the hardships
“Not many people thought it was a
good idea” at first.
“An inventory nightmare.” since she
wanted to own all the inventory to gain
more insight about each item and turn
it into structured data.
6. The hardships continue
Stitch Fix uses data that clients
supply and a suite of algorithms to
capture their style which harder for
machine learning.
“Why would I pay $20 when I don’t
get to pick anything out?”
7. Algorithms
Eric Colson, the chief algorithms officer of
Stitch Fix, came from Netflix in August
2012. Before that he was an adviser of them.
Their approach:
Data science is extremely important, and
other teams will increase their capabilities
by partnering closely with the data science
team.
8. Data-driven with personal touch
Stitch Fix insist on combining data
with a human stylist who can alter or
override the product assortment their
styling algorithm has delivered.
“A good person plus a good algorithm
is far superior to the best person or
the best algorithm alone”
9. Stitch Fix today
Stitch Fix sold $730 million worth of
clothing in 2016 and $977 million worth in
2017. One hundred percent of their revenue
results directly from recommendations.
However, on August 2021, there are news
reported that many employees are
departing, while those who remain fear their
jobs are gradually being replaced by an
algorithm.
