This document summarizes a keynote presentation on using AI in digital marketing. The presentation discusses how AI can help businesses by solving challenges, unleashing the power of AI, and rethinking business models. Specific topics covered include the importance of customer experience, losing customers to competitors, and creating meaningful customer connections through memorable experiences. The presentation also provides an overview of the development of AI technologies and their increasing importance to business success. The goal is to encourage attendees to start rethinking their approaches today using strategies that put customers first and leverage AI.

1. AI in Digital
Marketing
SYDNEY, AUSTRALIA ~ SEPTEMBER 20 - 21, 2023
DIGIMARCONAUSTRALIA.COM | #DigiMarConAustralia
KEYNOTE
Tony Eades
CHIEF STRATEGY OFFICER + CEO (APAC)
SALTED STONE

2. “Our greatest power to change the
world… is to rethink it”
M Williamson

10. • Solve business challenges with two words

11. • Solve business challenges with two words
• Unleash the power of AI

12. • Solve business challenges with two words
• Unleash the power of AI
• Re-think your business model

16. Strategy first - technology next.

25. Agile with your strategy and
agile with your thinking

30. 75% of your customers stop doing
business with you after just
one bad experience.

32. It costs 3x as much to attract a new
customer than to retain
an existing customer.

35. Today’s most disruptive companies
are winning on end to end
customer experience

37. 86% of customers with great purchase
experiences will likely buy from the
same company again

38. 91% of customers are more likely to
shop from brands who recognise,
remember, and provide them with
relevant offers and recommendations

40. Businesses are missing out on $1.6
trillion from losing their customers
to a competitor.

42. Strategy first - technology next.

45. Watering Holes

48. The Buyer Journey.

53. Built for future growth in mind.

80. Creating meaningful connections by
delivering memorable experiences.

82. Convenience
drives the user

84. The AI Timeline
Turning Test - a test
for machine
intelligence
1950 1955 1961 1964 1966 1997 1998 2002 2011 2015 2016 NOW
First pioneering
chatbot - Eliza
Shaky - the first ‘electronic’
person holds conversations
with humans
Roomba - the first
commercial
robotic vacuum
cleaner
Microsoft chatbot
Tay goes rogue
Term AI is born : ‘The
science and engineering of
making intelligent machines
KISmet,
emotionally
intelligent robot Siri and Watson
voice AI released
Metaverse, Chat-
GPT and
Generative AI
First industrial
robot, Ultimate
Deep Blue - a chess playing
computer defeats world
chess champion
Tesla introduces the
autopilot to its model S

85. 91% of your business decision makers
believe that AI is critical to their
organisation's success.

95. AI Driven Deepfakes

100. Strategy first - technology next.

103. The Delight Pathway

106. Funnel Vision

112. Remove the Funnel Vision

123. The Infinity Track™

126. The Infinity Track™

133. The Infinity Track™

137. What if…

143. “I’ve always asked myself ‘what if …’
questions as an entrepreneur, and the
inception of Virgin Atlantic was
no exception.”
Sir Richard Branson

144. What if…

149. Don’t stop thinking about tomorrow,
don’t stop it’ll soon be here …
It’ll be here, better than before,
Yesterday’s gone, yesterday’s gone

150. Start re-thinking today.

151. Start re-thinking today.